The reason for new product development

New Product Development is an activity which was created to develop, ensure that you consider the viability of products that happen to be new to the marketplace in order to guarantee the growth or success of the business.

New Product Development can be defined as the process of innovating and inventing new ideas and concepts, with a view to developing a successful new product in the anticipation of customer needs. The process of New Product Development requires various phases of inventing, tests, retesting, acquiring consumer attention and even redesigning, therefore causeing this to be process quite complex, costly and complicated depending about how the business hopes to make it. However, despite this process being sophisticated, costly and complicated, it is quite essential to a firm.

Firstly, a firm's administration needs to do that particularly when competition is strong in their marketplaces. In doing this, the company can have another product to count on, or they can expose a fresh product, when competition from other firms is heavy. Second of all, development is compulsory for the continued success of a firm. No matter how successful a product is, there should come a time when it gets into an interval of drop and given the long period had a need to develop them, it's important to have services in tow. Also, businesses need to meet changing customer needs and competition actions. Therefore New Product Development is essential as the preferences and needs of consumers change so the firm will depend on date using its customers.

In addition the life cycle of many products change at extremely fast rates. New Product Development is therefore necessary for the success of any company.

New Product Development is therefore no optional matter, it needs to be done merely to survive in the current dynamic market with its ever before changing technology, as the pace with which technology is increasing will render many products outdated.

As discussed earlier New Product Development serves as a an elaborate, costly and complicated process. Therefore because of this venture to reach your goals it must be well funded. Actually, most companies which have successfully pioneered services ensure that the Research and Development is still well funded and remains and important area of the company.

In addition, because this process is not certain, that is the product developed may not necessarily achieve success when exposed to a market, the essential steps must be followed.

The procedure for New Product Development consists of identifying and analyzing new product opportunities, growing the product and then finally evaluating its marketability.

The ideas for services are generated from the firm's market research, technological forecasting and from research and development tasks.

Out of research comes ideas and inventions, however they need to be translated into usable and commercially practical products. Before an idea is developed into a product, it is necessary to evaluate the merchandise in conditions of marketability and profitability. The process of judging if it is worth it proceeding with the merchandise development is recognized as screening. For instance it ought to be known if the product meets a precise customer need or if the firm possesses the resources, skills and expertise to build up, produce and market the merchandise for example.

After the testing process, new product ideas are progressed into product concepts in which the market, the advantages of the product and its own position with regards to the firm's competition is analyzed through consumer research. It is only when the idea has passed the initial screening process that the firm will be prepared to commit large sums of money to the physical development of something that may be marketed. The idea is changed into a 'prototype' and it is subjected to laboratory checks and other technological evaluation.

Then the development process turns the prototype into a saleable product. One major facet of this is design, which is split into two parts. Efficient design and Formal design, where practical design is concerned with the structure and operation of the merchandise and formal design with the appearance of the product. The designer's main concern is to reconcile the functional requirements with formal ones.

As well as appearance and performance, there is a third criterion to fulfill. This concerns current economic climate of produce and simple storage and syndication. For example, a product that is functionally reasonable but instead expensive to manufacture will be of little use to a business organization.

After the design stage has been effectively completed, it is common to activate in small size or pilot products to test set up product can be made financially. Test marketing where the product is launched will observe this on a limited scale in a representative area of the market. The aims of this exercise are to determine customer reactions to the merchandise and how it is marketed and forecast future sales of the merchandise.

Once the product succeeds at this stage the production division will then prepare for and schedule the production of the new product, which is ready for the countrywide or international market.

If these methods are followed there is a very good chance that the new product will be successful. It isn't clear-cut though, that the product will in simple fact be considered a success, as consumer tastes or needs change rapidly, for case. Therefore, as said before, it is vital that research and development be a part of the business enterprise, to ensure its extended success.

Value analysis aspires to optimize the worthiness of the merchandise to the client, that is, it concentrates on giving the customer what is required at the cheapest possible cost. Therefore it can be defines as an analytical technique to aid decision making in the development procedure for New Product Development.

With the utilization of value examination, businesses make an effort to fulfill their customers in the most cost-effective way possible. All designers of products have to consider three main areas of concern. Firstly, the function of the product, secondly, the cost of it, if it's affordable or not and finally, the product's appearance. The goal is to achieve each one of these all together without unjustified cost.

A value evaluation team usually involves folks from different departments within the business enterprise to ensure that the several aspects of the product is given the necessary attention. These can include design, technical, financial and marketing experts. At each stage of the value analysis they'll be researching to reduce the price tag on production without minimizing the quality and therefore its value to the client. For example, this may suggest simply finding an alternative material that may be used in the manufacturing of the product.

All areas of the development process are analyzed as they all contribute to the price of the merchandise or service in question.

The number of people that are usually mixed up in value examination process depends upon how big is the business enterprise and the sort of product involved. There's a threat however, that if the team is too large it could become burdensome and expensive which is counter-productive.

If nevertheless the job is done well, the value research will ensure that the most effective value is gained for the merchandise at the cheapest possible cost and for that reason makes a valuable contribution to New Product Development.


Improving and upgrading product lines is essential for the success for just about any organisation. Failing for an company to improve could lead to a decline in sales and with rivals racing ahead. The procedure of NPD is essential within an organisation. Products feel the stages with their lifecycle and will eventually need to be replaced A couple of eight stages of new product development.


A company's sales force is its frontline in the challenge to earn the customer's business. In performing its role, it must be recognized by the company's various promotional strategies. The sales staff, however, are responsible for their own career. Explain the top features of an effective sales team.


Groups may become a higher performance team by following organizational goals and proper planning, while demographic characteristics and ethnic diversity can affect a team in many ways. Cultural variety and demographic characteristics can help achieve goals and people should be aware how they can contribute to reaching goals in an organization. This newspaper will discuss the impact of demographic characteristics and ethnical diversity on patterns within a group, and how personality will sometimes donate to detract from high-performance in clubs.

Numerous tries have been created by several organizations to be able to get competitive border over their opponents through management ideas and practices. To be able to react to globalization, most organizations are turning to modern, more productive ways of executing business, such as effective organizational buildings, higher support from technology, and much more team orientated surroundings. Indeed, a team is where blended employees apply their skills and capabilities together to be able to achieve the common goals and objectives of the business. Increase organizational performance has been obtained from mixed individuals working jointly jointly to supply the best of their skills, knowledge, experiences, and ability.

Groups are created to satisfy both organizational and individual needs. A business consists of individuals and communities interacting within the composition of the business to accomplish its goal and objective. In the traditional organizations, the majority of structures are based on individualism. Today, team works are a significant concept of a business. Merriam-Webster online dictionary defines team as "a number of individuals associated mutually in work or activity. " (Merriam-Webster Online Dictionary, 2007) Most activities in the business require some extent of coordination through the operation of team working. Groups are useful only when the connections of team members produces something higher than the sum of all the individual's work. Team connections must be set up so that associates coordinate their activities in the cooperative pursuit of both their individual goals and the team's goals. The understanding of the team concept is vital if the business. A business will function effectively if its employees function not only as an individual but as participants of effective and successful undertaking work group. The emotions and feelings of each individual towards work comprise some kind of a patterns that normally affects the team's performance. The most important activity in the business is to keep up and enhance the work communities. The capabilities and the skills of the market leaders will need to have to be presented in order to fully perform in their obligations and obligations in the work communities to guild the associates; participation, authority, and motivational skills can greatly impact a team's performance. The better a work group is, the better the drive to success of the business.

Team dynamics in many business improve both productivity and worker satisfaction. Groups are formed to perform what individuals can not achieve independently. Many work organizations generally have a growing trend of implementing new work clubs; a collaborative team can bring many strategies and improve output to the organization. Today's increasing attractiveness of teamwork at work setting requires sufficient people that can show teamwork practices in their job qualification. The importance of teamwork has now turn into a critical segment in the way organizations operate in the current globalization business community. Any given team consists of a various band of employees, that may now share the responsibility in the region of problem handling procedures, and are also involved in decision-making as well as applying the changes.

The team's dynamics are made of the selection of team members and a innovator that will encourage team contribution and cooperation while the leadership also provides the suggestions that will take full advantage of the strengths most effectively within the team. The team may also be responsible in providing itself with the corrective properties of turmoil image resolution skills through team communication. In addition, participating as a team member, folks are expected to share their ideas, knowledge, past encounters, and skills. Each team members has to express courtesy to each of his / her teammates and value the views of 1 another. All the team members must be eager to talk about their ideas, but continue to be wide open minded while listening to the others point out their ideas and opinions. To work well collaboratively, each individual requires adaptability and a willingness to learn from the skills of others. An wide open minded team member can effectively criticize or grow through talk the ideas or views that are shown.

Effective team work begins with the collaboration of a number of employees. Within a team, even there's a nominated innovator, real authority will surface automatically and dynamically in the team; skills, knowledge, and experience are some strengths and traits of a leader. Engleberg, I. , and Wynn, D. (2003) described five theoretical contacted to leadership; characteristic theory, styles theory, situational theory, functional theory, and transformational theory.

When developing a business structure from earth up, an essential strategy is to establish leadership ideals right from the beginning. Taking care of of the strategy includes building a theory and style of leadership, which will best apply to the organization. The first to consider is the characteristic theory; "Trait theory tries to identify and prescribe individual characteristics and behaviours necessary for effective authority. " (Engleberg, I. , and Wynn, D. 2003, Ch. 8, P. 180) Trait theory is the theory that leaders are given birth to with certain identity characteristics. However, someone having such traits will not suggest she or he would be an efficient leader. A few of these characteristics are drive, self-confidence, and understanding of the business. They are only certain leadership characteristics and behaviours that assist in the grade of a leader.

The second method of consider is the style theory to authority. Such theory targets the actions of your good leader that includes three categories; autocratic, democratic, and laissez-faire. (Engleberg, I. , and Wynn, D. 2003) Unfavorable authority styles will restrain a team's functioning. These three categories are manners and styles related to team maintenance, activity performance, and staff participation in decision-making; basically, the theory details how a innovator leads his or her team.

The third theory is the situational theory to control. This theory focuses how a leader works with into his / her leadership duties. Situational authority considers the lack of characteristics and styles; the idea describes nearly everyone may become an effective leader. Under situational theory, market leaders must analyzed themselves and conform their styles to match in to the situation. (Engleberg, I. , and Wynn, D. 2003) A innovator in a team, the method of leading should be modified continually depends on the various situation and environment; a head can not use the same method to lead his / her team with no changes. An excellent situational head is the one which can quickly take up different leadership styles based upon situational variable. In fact, situational theory expresses that an effective leadership depends upon the situation at hand, which requires head to interact with his / her team members.

The last two ideas are useful theory and transformational leadership theory. Efficient theory shows that leadership is a job rather a person, and anyone in the team can suppose leader's job at any time to execute the jobs and reach the goal. Functional leadership can be an approach that centers on how authority occurs instead concentrates on who leads the team. Team members in any way levels can participate in leading the team to reach their goal or purpose.

The transformational command theory talks about how leaders affect their team members in terms of how they encourage and change their associates from self-interests to collective interests. (Engleberg, I. , and Wynn, D. 2003) Transformational leaders have the ability to create trust, admiration, admiration, and loyalty amongst their team members. As more works are becoming more knowledge established, which in converts demands very skilled employees, and since leaders must realize that poor desire is a lack of capacity for the leadership not really a lack of desire within employees. People with different needs are encouraged differently.

Leadership in today's globalization business world demands a particular expertise of skills as a result of fast changing tempo of business environment, unstable market situations, lifted tournaments, and changes in the work force. Successful authority is essential to successful organizations, so that it is essential that today's market leaders are well trained at using techniques that fit our globalization business world. As Larson, S. (1996) defined that "Leaders will need to have the capability to act within an interpersonally experienced manner, yet in addition they should try to learn the techniques of good being attentive, honest and wide open communication, delegating, conflict image resolution skills, etc. , It really is generally admit that good management is vital to the functioning of a business. Organizations are constantly seeking leaders with a set of skills whatsoever levels, which can motivate team members to attain goals and earn the loyalty of customers. Leadership is the process of relationship between situations among team members. Thus, a powerful leadership is contingent after lots of parameters, such as characteristic, leading styles, communications skills, issue resolutions, and be able to motivate team members.

Each team member also has a role that specifies his / her contribution. Groups are established to establish tasks to accomplish common goals. All team members should have a notion of their own roles, own tasks, and duties in the team and also have a good understanding of how they donate to achieve the team's goal. The role allocated to each team member should reflect individual talents and interests whenever you can to increase each member's contribute to the fulfillment of the team's goals. It is important that the talents and skills of the employees must have to be presented in order to totally perform in their tasks and obligations at work. The more efficient the member is the better the drive to success of the team. A team member is usually chosen based on their expertise, features, and what she or he provides for the team. Therefore, an efficient leader should comprehend his or her team members talents and weakness to properly designated tasks.


An organization will function effectively only when its workers function not simply as individuals but as participants of effective and productive doing work team. Authority is one factor that plays a part in effective team work. Market leaders use their skills and ways to lead their team members to accomplish goals. Teams are not formed over night, and creating a successful team is not a simple task. A highly effective leader should in a position to establishing a clear, compelling direction, creating a proper structure, selecting the right team members, assisting the team, and providing opportunities for development.

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