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The Orient Craft Ltd Export House

Orient Craft Small a four superstar Export House was proven in 1978 and is one of the leading production and exporting residences of India. It has a turnover of around 16 billion. It really is dealing with Western buyers like Distance, Tommy Hilfiger, FCUK, Ralph Lauren, NEXT, and US Armani Exchange and DKNY among others. Over these years Orient Build has gained a great success for which many have compensated it reputed nationwide as well as International organizations & associations. The major exports comprise dresses, skirts, t-shirts/t-shirts, men's tee shirts, overcoats, kids wear, rompers. The business also has a specialised home furnished section where in all tender furnishing products are made and exported to some of the very most visible brands such as William, Sonoma, Donna Karen, ELM Avenue and Grades and Spencer. Orient Art, one of India's largest garment exporters, has bought a Levi's place in Spain for 25 million. Orient Craft, has also inserted into a jv with Germany based S. Oliver for its foray into front-end fashion retailing. It offers launched their exclusive S. Oliver brand stores in National Capital Region Delhi and Mumbai and spent 15 million to set up them. At present, Orient Art has 20 creation units distributed across India. The business importing all recycleables, trims free of duty from any part of the world. The company has internal lab tests for garments, textiles, and trims. The labs are well outfitted to test for all variables including color fastness to light. Orient Art` has several in house latest computerized adornments machines, washing plant life and dry-cleaning devices.


Orient art have multi divisional composition because they support function services and number of different product line. Orient craft also stream the matrix framework because company one section relates to another and every person have two employer to survey about their work. Below this it show the way they use matrix framework because how their activities are related to each other in order to perform their duties


Orient craft move the production composition because they support function services and amount of different products. All the activities of Orient Build are built surrounding the needs and needs of the buyer and organized in such a way to produce profit. The company experiences some steps in expanding products from the design point out to a completed garment style. Pursuing flowchart provides simplified summary of the major steps in creating a garment. The detailed discussion of these steps as performed in Orient Build Limited.


There are two periods here-

Predevelopment stage (before the order is placed)

Post development stage (following the order is placed)

Pre development

At this stage Concept development predicated on the buyer's needs and ideas developed, a well-targeted product is decided on in the first getting together with. The design may be completely original, or chosen from styles developed in history. After the ideas of the potential buyers have taken delivery in the merchandiser's head, an initial cost estimation for the style is manufactured. Now the first habits are made which might be modified later during the fit process. Preliminary patterns are normally done physically. Using these patterns prototype clothing (first examples) are made and reviewed. The customer sits alongside the merchandiser to finalize the looks, eliminate some styles and order for last development samples with an increase of specific instructions. These samples are then researched for cost, creation feasibility, style, sourcing for creation, fabric requirements and availableness, and profit potential. The decision is produced at this time if the garment will be accepted as part of the new range and the ultimate order is placed.

Post development

Once the final choices from the line have been specified for production, the next steps of

pre-assembly occurs. The styling and the fit are perfected for the ultimate garment.

Making the production pattern

A highly skilled pattern expert makes the production structure for the garment in a single size and a fit sample is developed for the buyer's authorization for fit.

Pattern grading

After the essential structure is perfected and approved by the buyer, grading instructions are received to produce patterns for the garment in all the sizes. This is called size established. It is again sent for buyer's authorization and the finalized covered test becomes the pre-production test. No design changes will be incorporated following this.

Marker making

The next step after grading is marker making. The marker is manufactured in line with the ratio of

Orders. The marker is a long paper diagram that presents the keeping all the various pattern parts for all the sizes produced as they must be laid in order to slice the cloth economically and in appropriate grain lines.

Ordering of creation materials and supplies

By this time around the fabric team will have previously maintain touch with textile mills and vendors of

Trims, switches, zippers, and other components. Up to this point the company got purchased only enough to make the samples. But after the purchase order and the product quality authorization for the fabric from the customer are received, the final order is positioned with the distributors based on sales purchases.

Final plans for development are made

Production, planning and control buttons and Methods executive are now helped bring in to the picture to get ready the creation floor for the new style.

Final requirements are developed

Specifications are simple written information or guidelines for how the garment should be

Produced and expectations for the done item. This consists of benchmarks for materials used, how

Assembly should arise, and details for what's expected in the garment.

Final costing

Although a quick pre-costing occurred early on in the predevelopment level, a final costing occurs in the post-development level before production starts. This is specific costing to offer an correct picture of what actual costs will be also to find ways to minimize costs wherever possible.


Markers, production instructions and specifications are developed and delivered to the slicing room. Reducing occurs with the marker providing the slicing plan. A trim order is delivered to the reducing room to determine the quantity of clothes to be minimize in various sizes. Layers of cloth are rolled from long furniture, marker is fixed together with the layered textile and then the cutter uses electrically driven portable knives and practices lines on the marker to cut through fabric split several in. deep.

The cut elements of the garment are then gathered, identified, and handed along for the sewing

Operation. At Orient Art, progressive bundle system is used i. e. personnel sew one area of the garment within an assembly range manner. Employees are paid based on the number of portions they produce. Following the assembly the clothing are inspected in a separate inspection department to ensure that the clothing meet up with the quality benchmarks expected by the customer.

After inspection, employees finish the bits by trimming the loose threads and put together it for

Pressing. Garment comes into finishing office where these are pressed to give a pleasing appearance to customers who will view finished items. Now the clothes are ticketed where price tags and other hangtags may be fastened.


Once the clothing are off of the finishing line they are now ready to be loaded and dispatched

Whenever and wherever the buyer demands in the most cost-effective manner. Clothing are

Shipped to the buyer's warehouses in various countries, usually in cartons.

Thus we see how many steps are involved in getting a garment on the sales floor and just how many people have contributed in important ways to create and deliver the garment. There are several decisions and activities are part of the attire development and creation process. Each step is important in producing the merchandise that will eventually fulfill the buyer's customers and the Orient Craft strives to do his best in attaining it.


Orient Craft sustains its own in-house centralized fabric store, which suits the needs of Units multiply in Gurgaon and bordering areas. Cloth storehouse is the real area where the fabric for creation is received or dispatched for processing. Besides storage area the

Fabric store section is also accountable for the inspection of the products received by it.

Fabric sourcing division is basically involved in deciding how and where its products i. e. fabric will be obtained. It works in co-ordination with the merchandising team and Looks after the delivery of the required goods within the scheduled time and cost. A textile Sourcer must have understanding of all types of fabrics to be able to do their functions Effectively. After the merchandiser will get the Purchase Order, the fabric sourcer reaches know the delivery program of the raw materials needed to meet the requirements of the Development plan. Then before seeking the suppliers for fabric, he studies the specifications of the goods that have to be ordered. These features include tolerance boundaries for all the parameters of the uncooked material, engineering, esthetics, durability, electricity and handling performance. The merchandiser will get these specs from the customer and hands-over these to the fabric sourcing office for procurement of the cloth accordingly. Cloth sourcer also places for trim textiles and other area of expertise fabrics. Once the fabric sourcer knows what he must get and when it is due, he prepares a list of suppliers National or international that can furnish the mandatory quality and volume, when and where needed at the required price. He reveals his requirements and specs to the sellers and finalizes the distributor on basis of the reliability of raw material offered, on-time delivery and competitive prices.

Knit cloth is also imported from countries like Taiwan, Hong Kong, China and Singapore.

The factory may send the yarn from the store to the fabricators for textile creation, buy Greige fabric for dyeing or straight order the refined cloth to the vendors. The fabric sourcer gets the responsibility to find the ordered textile approved from the buyer before issuing it to bulk development. Correct cover from the sun match, GSM, color fastness, washing tendencies etc. are a few of the most important properties that are seemed for in the textile.

When the fabric is procured, it requires to be dyed in the same tone as required by the buyer. Here fabric source approaches dyeing products because of its dyeing program. First it gets Laboratory Dips of the fabric in the mandatory color color from the dyeing unit. These swatches are directed for buyer's approval for nearest match. Then only the dyeing device is given a chance forward for dyeing the products in the approved tone. Fabric source office has a track of everything about the products available in its store. Order Monitoring System' installed in the store keeps their databases up to date with the latest introduction and dispatch of goods from the store. These directories inform them about how precisely much textile is in-house, how much has been released, what fabric comes in the store etc. Folks from the department keep in regular touch with the fabric and trims suppliers because of their latest offerings. They visit other countries; meet the suppliers and source out most up to date varieties of fabrics and trims, which they can offer with their customers in future.


The cloth store issues the fabric to the clipping department on reproduction of the work card. The work card contains information regarding style no, color, buyer's name, and number to be given and issued for which production unit. The fabric section then issues the cloth based on the details supplied in the job card. Orient Art has fabric catalogue kept up to date with the new fabric coming in store to help the customer to choose desired cloth for his upcoming collection. A huge range of assorted fabrics comes in the fabric library. The list includes:




Crinkle (using twisted yarn)



Drop needle


Enzyme wash

Bio wash


So after showing how company work is performed we can say it is multi framework organization because it deals worldwide so that it have different culture environment to allow them to deal easily around the world. Even I describe how each team relates to other division, which relates to the organization. All this information show that it's necessary for this company to move the matrix framework because if the company don't possess proper communication among each other it'll be hard for them to work together. The corporation also has vice president for deferent section so to get this done they move product division composition. They have different clubs for research and development

Organization culture

This company is versatile for everyone because orient craft have to deal with the international buyer because of their product so they need to keep the company culture fixable so that they can deal with any sort of situation easily. Such as employees don't have a pressure of work constantly if they are done work they don't have to take so a lot of the stress, they aren't compelled to wear just the formal dress, they even can were their informal dresses. Even this company offers a different culture environment, so that each work is perform as a team work and whatever work is allotted to this team they consider their are a mission affirmation because these big export homes have to keep up their reputation in the market to make their name bigger in global market, that how people can know them as you good export house. These objective statement make the clients satisfaction for future because they can know the company potential that they can work good, so they can trust them for future.


Orient art is a one of the successful export house in India. All this success belong to the staff and their attempts because they made this name big for their managements skills. This success made orient build to spread around the globe because of their initiatives and ability

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