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The Lobbying In Travel and leisure Tourism Essay

In all big business - making tasks there will always be rigging and bonds. It the past it used to be called bribery and today days, because of its improved upon form and sophisticate way it is performed, it is said to be lobbying. Who will be the lobbyists in tourism? How do they advantage from favouring certain group of people and certain places? Is it the problem of done well lobbying the campaign of a certain vacation spot? Lobbying and marketing - how are these actually connected? Is it up to the lobbyists that the right principles have lost their importance? From what extent have the Internet and media influenced the style and awareness formation of the certain vacation spot and is it also a kind of lobbying? From what magnitude is lobbying good for some people, locations and projects and what's the role of the civil sector in such functions? These are are just some of questions necessary to be resolved to be able to get acquitted with the event increasingly more within modern travel industry. It really is all about huge amounts of money and due to this tourism can be (even more) interesting to the lobbyists.

Very often people think about how maybe certain jobs are completed on time and how only the certain group of men and women takes a part in these? Several people were not likely to package with such jobs, several companies did not have the best offer; yet they managed to participate in the projects. How it is possible for a person to make simply a few steps and instantly to become an important participant? Lobbying is among the finest possible answers. It really is well featured running a business where it is everything about the top sum of money as well as where the great national and cultural interest is concerned. Who the lobbyists are- sometimes it is known who they are, while in a few others they are really like some hidden knowledge societies, pretty secret. It's the second 1 / 2 of the twentieth hundred years when lobbying in travel and leisure began to bloom. It had been as soon as when the mass tourism flourished combined with the great number of receptive items built and numerous tourism fairs held-all these were/are an excellent medium for the lobbyists to increase their effect. Many high school and college principals as well as hotel/motel and visitor organisation professionals are also mixed up in procedure for lobbying- there are pursuits everywhere- not necessarily financial, why some things are done in such way and just why certain people do these.

The idea "lobbying" originates from the English term "lobby" which denotes "the region that is just inside a large building, where people can meet and wait ". Within this space users of the Uk Parliament used to discuss, make some arrangements and exchange the information. That is how the idea of lobbying was created (to attempt to impact a politician or the government to do or not to take action). In both British isles and American system of authorities it is integrated organization coping with legislative procedures in such way concerning represent commercial. and other passions.

In case of tourism, the most common lobbyists are the government authorities of some countries as well as those who want something to be done as they like it and in order to get some profit. Frequently ordinary people aren't familiar with this, anticipated to well skilled professionals. Supremacy and domination are important parts in every spheres of life and lobbying consequently is fine way to achieve this.


In Serbia, lobbying will no longer be handled in a hidden knowledge way and away from the public eyes; on the other hand, it'll be an occupation in which franchised pros will be involved. In July, 2009, there is the proposition of The Lobbying Legislation created, so that lobbying could become an profession as any other. Corresponding to this legislations, you will see unique Professional Lobbyist Register Office to cope with the guidelines of lobbying and also to control those who operate opposite just how it is predicted. In such Bill it is said that lobbying is the way for the interested get together to achieve effect on some individuals in both judicial vitality and legislation, so as such regulations co no injury on the interested parties or they can benefit from them. The impact should be explained completely details and at the same time truthful, useful and meaningful and at the same time it should do no damage on other members by enough time it is apply. Lobbying entails all the actions done with goal to influence decision making within general public authorities. The purpose of such laws is to make lobbying process general public and transparent, to make it open to be easily managed by the executive and legislative authorities preventing lobbying to act in the manner opposite the legal rules. (The draft of the Lobbying Laws outline). With this law it is also mentioned that a lobbyist is a natural person or an entity and lobbying can be an activity with purpose to accomplish some impact on the procedures within the professional and legislative specialists. It might be necessary for all those who wish to do that job to have a licence, the written doc, obtained from the Lobbyist Board. Furthermore, this legislations states who is able to be a lobbyist and even something more important-who are those having no privileges to do such activity, and they're: officials, users of State Budget Agency, users of the state managing and supervising boards i. e. those whose activity may cause conflict of pursuits. Lobbyist activity is available to the public in line with the rules, although certain pieces of information are confidential concerning protect clients and their level of privacy.

Up to the moment when regulations is transferred, lobbying is an activity done by the influential individuals who are amateurs only according with their education and cannot obtain the licence; they are businessmen having key affect on decision making and earnings sharing.


In circumstance of tourism, lobbying can be viewed as to be any marketing communications made by employees in the tourism industry, firstly with the potential clients as the way he checks his lobbying skills - specifically, if he is a good "lobbyist", he can turn a potential client into the customer and flourish in taking his Leisure time and money and provide certain services for him. The contact and the unseen services display to the client is one kind of lobbying as well as that includes certain skills. Zoran Ivanovic, a teacher at the Faculty of Management in Tourism and Hospitality in Opatija mentioned, at he Congress of the Hotel and Travel and leisure Management, performed in Opatija in 2008 that what counts is the 'essential skills and competences, alternatively than knowledge'. This thought is actually a definition of well done lobbying. It's important to boost knowledge continuously and keep focusing on it. Those possessing some sort of passive knowledge may possibly be lost in an array of medical knowledge. Skills and competencies are trained and which is their ongoing practice and improvement that can result in the results, whatever activities we consider - discussions, lobbying, or whenever we simply want to leave a good impression.

Competencies and skills and lobbying are crucial for tourism. Travel and leisure, defined as moving of people from their host to residence to some other with big money spent there, is actually an industry offering its services without to be examined previously. Each one of these so called activities, being not previously checked must be sold and must be properly viewed in order to be purchased. It is claimed that a person or higher tourist seasons basically depend on lobbyists - it can be so because of the fact that the lobbyists are those who often create developments and images and they are exactly the ones who do the promotion - styles actually be based upon them, they can be those who people have confidence in or vice versa. Among the main skills of lobbyists and people working in travel and leisure is the rhetoric. Is among the seven antique, traditional skills and signifies the way communication is completed and the info transmitted. Alas, students at the Faculties of Travel and leisure in Serbia do not have a chance to acquaint with this, but it is essential for this occupation. It's important for the lobbyists because they have to know how to state what they want to and how, utilizing the smallest possible numbers of words declare anything. It can be said that lobbying can be an officially new skill in Serbia but it is sure it used to are present in tourism and some other industries in the past and that lobbyist used to be well paid for the work done. So far lobbying in Serbia has been concerned to imply bribery and corruption, but in various other the EU countries management agreements and awards for the completed assignments are not good news. It is exactly what Serbia attains to. To award someone means that you honour his\her work and merit for certain things.

Lobbying can make some holiday destinations become staple, it can have to do with sustainable development, it can promote some an idea relating to tourism-all these be based upon the main one who orders lobbying services. When tourism is taken into account, each government must have lobbyists in a few of the organizations such as: UNESCO, ICOM, ICOMOS, etc. You'll be able than to provide natural beauties and jobs related to their protection and the ones lobbyists should have task to convince the officials there that it's their project that it's most urgent and should be the first financed since it is unique, special and endangeredall these activities have to do with rhetoric, good presentation and good impression the representatives get.


The concept of creative industry features the information of conceptual and sensible merging of creative arts (specific talent) along with social companies (mass) and totally in the context of Informational and Communication Technology that is clearly a part of new economic knowledge that newly created interactive users-consumers can partake.

(Hartley, John ed. 2007:11)

It can't be a priori claimed that lobbying is an innovative industry segment, however the definition part proclaiming that creative business directly imply to creative arts merging

-out of the it can be concluded that an individual talent can be related to lobbying. One of the greatest skills is rhetoric, previously mentioned but the expertise also consists of personal image, the communication manners, dress code, style and everything that have to do with a certain activity and is known as to be proper professional and ethic carry out of any lobbyist himself.

One thing is certain when we talk about lobbyists and it is the way they appear to be and how he wants to accomplish his goals. In tourism, it is of central importance the connections with people not being so well situated and whose satisfaction dictates the tourist vacation spot and product ranking on the marketplace - these people are outgoing and sales professionals who according with their impressions transfer the messages with their employees and also to the consumers as well.

We can consider that lobbying as an activity can be done at a certain traveler vacation spot and lobbyists could be the tourist guides and reception personnel. It's the capacity to animate the guests one of the main in travel and leisure and at the same time can be regarded as lobbying. Well performed and high quality vacationer computer animation can produce satisfied consumers who'll by word of mouth communication end up being the best sales professionals for confirmed vacation spot or a holiday product.

In tourism, lobbying lasts much longer than a tourist arrangement itself-it starts from the moment when a possible client steps into a travel agent's, tries to select the vacation spot product, stays on at the certain destination and finally shares his opinions, very important for the vacationer agent's itself. Even negative opinions is important, because a good manager reaches the same time a good lobbyist and he'll do anything to turn such negative encounters into something positive and will not let them have any publicity.

Creativity that can be found in lobbying is broadly defined and what matters is the particular level which lobbying is done. When we talk about visitor agent's and hotels lobbying can be done by animators and so it will not be essential for them to truly have a classic lobbying licence - to them it is necessary to possess expertise and ability to make the visitors buy something, continue excursions prepared by the certain local agent. On greater scales of states, huge marketplaces and destinations it is not only necessary for a lobbyist to have a licence but to have knowledge regarding vacationer legality as well. In this case it is essential for a lobyst to be proficient at rhetoric and also to be up to date and to maintain possession of exact items of information. At exactly the same time there is no need for animation and when it happens to ocur it ought to be done in a descrete manner.


It is not easy to be a lobbyist in societies that are xenophobic and used to have totalitarian program. The thought of democracy is quite new in the ex - Yugoslavia region of and it can not be realized that the representation of other people's pursuits, negotiation and urging do not similar bribery and problem. That is why it's important that professionals create and put lobbying into practice in order that audience gets impression they are entrepreneurs like any others.

In Serbia, one of the obstacles is that there surely is no lobbying as a subject at the faculties. At "VERN" School in Croatia, students at the financial enterprise team have a chance to choose "The Intro to Lobbying" as the optional subject. In further course description it is described that in democratic systems it is not uncommon activity for someone to practice lobbying-on the contrary, it is respectable methods to achieve certain goals and represent the passions. Various legal works regulate lobbying, and lobbyists have to be incorporated and also have to respect the rules and some rules. Lobbyists are those reps of big companies and business sector, countrywide and local governments, as many other staff of non-government sector and other interest groups. Because of the fact that lobbying is tightly tied with political system, legislation, advertising and international level, it is the multidisciplinary approach that will be applied on problem solving in this program. "The Benefits to Lobbying" staff wishes to stress the value of this notion and its practicing in modern politics, social and economical life. Even furthermore important that people want the learner to acquire skills and skills which will permit him to develop business possibilities. It really is this course that may help you to find some answers for the following questions: ways to get to the right information and what to do in order to perform and protect one's goals? The students are expected to imagine life situations and by applying what they have learned look for the best, or the least harmful possible alternatives. (www. vern. hr/program/. . . /IvancicI-Vodic%20kroz%20kolegij. doc)

Out of this description it could be concluded that lobbying is necessary and at the same time permeates all spheres of industry. As for someone to become a lobbyist in tourism industry, he/she must learn knowledge from tourism and be well versed in non-verbal communication.

This non-verbal communication is essential linked with computer animation and especially in case of travel and leisure. Lobbying is also firmly linked with computer animation and non verbal communication especially in some tourism spheres. The development of business tourism is one of the key aspects not only in our country, but the worldwide, too. Business clients are informed pepole who travel round the world browsing different fairs, conferences, symposiums business meetings and many other business activities and protocols so it is of core imprtance what impression he/she will get of the number country. The business clients are thought to represent the united states to possible visitors in easiest way.

According to the latest research conducted by SITE (Modern culture of Incentive and Travel Professionals), 76 % of North american executive directors claim that business fairs and professional congresses are the main known reasons for them to visit, and even 80% of the world's top professionals declare that these events will be the most imporatant sources of the information they want and possibilities to make new business contracts.

In what way it's important for tourism in a country is most beneficial shown on the exemplory case of the English town Birmingham, which could have still been an average, industrial town, if there had not been the congress tourism developed. It's the congress tourism which makes profit of around 711 million to this town.

Congress presentation must include all the monetary and non-economic services in order to fulfill the needs of the guests here. Such tourist presentation should include places of interest, natural beauties, climate, hospitality and ethnical heritige. The fact that needs to be take into consideration is the fact that congres traveler spend even three times greater sum of money than so called average tourists. (Year book of International Group, 1980).

In order to satisfy business clients' needs the experiences of even more developed countries should be taken into consideration plus some latest trends apply. Included in these are some motivating or "incentive" travels that happen to be specially created for the businessman when they are on business travels. These short, but intensive tours are sorted out for few of individuals and according to their wishes and pursuits expressed in the questionnaire they had previously filled up in and the tours are organized at most popular locations and include extreme sports adventures and unique celebrations. It should so if it is well know idea that "incentive" business deals worldwide are worthy of about billion $.

Such computer animation of business people is very demanding rather than easy at all, because through the short period of time one should make meet the needs of already worn out friends and then to make sure they are satisfied. It can be very strenuous and useful at the same time for the vacationer propaganda, and perhaps one of the most useful way of computer animation because all these people are well informed and experienced, since they have

visited so many countries, and at the moment when they rate the variety country well, it means that they will show these positive encounters with people in their home countries and in such way they may become the perfect presenters of the state they remained in. (Ivkov - Digurski An˜elija, 2008)

Only these sorts of business trips and such clients can imply from what extent computer animation is linked with lobbying. Well versed animator is a good lobbyist at exactly the same time focusing on how to impose his tempo and where you can take his business clients as they can have a good time. It really is up to him and his ability to what amount the customers would be satisfied and become prepared to follow him. At exactly the same time, it is his responsibility what feedback the number country would have when the client gets back home. It really is no surprise that good animation and lobbying as well can replace the possible failures. When the business clients are talked about it is vital that the web host county recognizes what it desires and that it can be accomplished by animators - lobbyists. The grade of the merchandise is of central importance, then services and the ideas, but what exactly are crucial will be the lobbyist's experience and his/her non - verbal communication.


No matter what is going to happen in the foreseeable future people would always prefer to travel as they did so from the beginning of the world. A while before migrations used to go towards wealthier areas and because of the seek out food. The times when travel and leisure was available only for the aristocracy experienced passed in the past. The period of mass tourism is also vanishing. The features of today's moment in time are city rest tours and tours having enriched thematic content along with various ethnic itineraries.

People used to visit where the people proceeded to go, but nowadays people travel where their friends recommend, they gather some home elevators different social forums Actually, the discussion boards are the best places to lobby for something - you'll be able to have someone there in order to decide on a tourist destination. THE WEB plays an important part in tourism and in its marketing as well and it could be said that the web is an important part of lobbying, too. THE WEB preserves the "magic and mystique" of the lobbying activity, because you have no idea who the lobbyist is but no matter you get involved or more to the level of his skills you believe him or not. That's how you feel a potential customer of his "invisible" services. The lobbyist is an effective one if he manages to get your attention and cause you to not leave the discussion board, if he provokes you to ask him further questions which can be a good indication for him that he made you think unconsciously about the traveler product. It really is a huge success for the lobbyist himself because the website user will start to spread the story about the nice forum and in this manner to produce a potential destination be a part of tourist propaganda-it is much easier to sell a product or a service when the name is familiar to the potential customers.

It is necessary to answer the following questions:


who with

with what



who to

what for

who for the lobbying is done?

After answering all these questions it might be much much easier to train a lobbyist and then he/she would how just how to act in order to accomplish some goals. Machiavelli once said that "The goal justifies the means" but ethic code should be obeyed as well. Lobbyists should follow their own ethic code and the main one in tourism, so in case of tourism it can't be said that all the goals and aims in the process of lobbying for the certain vacation spot or a vacationer product. It's important to note, who's lobbying and whom he's representing and what will be long-term results. Lobbying is an activity where the results can't be shown immediately, its effect can become obvious in a period of couple of years. Continuous evaluation is essential - both for the lobbyists and tourist destinations, as well. It is necessary to judge the results-they actually show what a lobbyist team has were able to do. Team work is the perfect one even in lobbying industry and it does not imply that that several people should take action simultaneously, but this means that their activities should be coordinated and not to be futile.

Lobbying is an indicator of the degree to which a modern culture is democratic and civil sector developed. The spot of the European Balkans is still immature for the reason that sense and along with its advancement the lobbying activities will start to develop and the idea of lobbying can be familiar to them. The lobbyists' job is a promotion and that is why it can not be a priori said that everything is about money - it is vital segment in reality, but its effects can influence economical development of some countries, civil sectors and finally the campaign of some products and services. Aside from all this, money is important since it can make the contemporary society consolidate and affect sensible financial distribution within all sociable scales. It really is tourism that can help the population and the united states to build up and good lobbying can make huge amounts of money to reach the country and later be committed to lasting development, the advertising of tourism as a very important tertiary sector, young people's grants or loans

Lobbying afford them the ability:

For the Institutions to be easily acknowledged on the international market and especially among the list of partners which have already been picked to be within significant institutions in the world of travel and leisure in European countries and worldwide,

To follow the world developments in travel and leisure and make it possible for the actions to be promoted,

The creation of the international collaboration system of the professional organizations,

Necessary support along the way of association in the institutrional network company which have the similar goals and in that way to promote the merchandise.

Lobbying and tourism are closely linked. It's the fact. Maybe it isn't said in public. Maybe folks have not became aware this too really so far, but in the a long time their marriage should been used into more serious consideration. Lobbyists have to do their job, and along with the fact that tourism is becoming a leading industry on earth the lobbying will become increasingly more present. The students of travel and leisure should bear in mind that they can the lobbying as their job although some of them, being members of various student organizations, have been acquainted with this, though on amateur level.

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