Tourism means that individuals leave the area of permanent dwelling for the primary reason for a short-lived experience with the view of entertainment, entertainment, looks, knowledge, leisure and vacation in various places. Tourism is a cross-cultural exchange activity, and its off-site property makes the travellers from different cultural backgrounds and the hosts in the travel and leisure situation to be an array of cross-cultural exchange. It's important to analyse the patterns of holidaymakers from the cross-cultural perspective. This can make the host country to provide suitable travel and leisure products and services to the visitors and promote the introduction of the tourism industry. Australian Bureau of Reports demonstrated the Asian inbound travelers in Australia increased significantly in 2005, as showed that the Asian region enjoyed an essential role in the ecological development of Australian tourism (Lee, 2000). This survey will analyse the behaviors of Japanese tourists in Australia.
1. 0 Executive summary 2
2. 0 Advantages 4
3. 0 The travel behaviors of Japanese visitors in Australia 4
4. 0 The religious culture, values and customs which have an impact on the travel behaviors of Japanese travelers 6
5. 0 Advice 7
6. 0 Realization 9
7. 0 Sources 10
The romantic relationship between culture and travel and leisure are extremely close, and social factors tell you the span of tourism development. In all the relevant factors impacting your choice making of the visitors, the culture factor is the most crucial for the travel and leisure because every holiday lives in a particular social and cultural environment and is restricted by the precise cultural environment. Generally speaking, culture is a sociable phenomenon and the product of the long-term creation. It is also a historical occurrence and the accumulation of social background material. Culture includes nationwide history, geography, traditions, traditions, lifestyle, literature and fine art, code of carry out, ways of pondering and principles (Kosak, 2001). Each consumer grows up and lives in a certain ethnical environment, and establishes the prices and standards of conduct consistent with the culture. Because of the various countries or parts, different race or nation, environment, different levels of economic development, their ethnical traditions and principles change significantly, and can produce their own unique ethnic system and the nationwide characters. Thus, they may have their own characteristics in selecting the types of travel and leisure products, purchase and utilization methods.
The travel motivations of Japanese travellers often include sightseeing, tour and opening the mind. Japanese tourists prefer to travel with the team, which attributed the collectivism of Japanese culture (Kim, 2005). However the travel with the team continues to be the key form of travel of Japanese vacationers, the percentage of the vacationers of the team is constantly minimizing and the proportion of self-help travellers is increasing. The primary reason for the travel with the team is to leisure and tourism, and business travel has a certain proportion. Inside the self-tour market, travelers travel to visit family and friends. And business travel and honeymoon travel is also increasing (Kim, 2005).
Japanese give attention to their inner feelings in tourism notion. They often provide a cautious, conventional and restrained impression, so they have the fewer exchange with the residents in the holiday destinations. They tend to collective action, as is mainly related to the Japanese value. Japanese holidaymakers tend to choose an adult tourist vacation spot. Japanese tourists prefer to visit the big places and famous destinations, including city head to, national parks, theme parks and other man-made panorama (Kozak, 2002). In tourism decision-making, japan tourists will tend to be impact of other individuals of the organizations.
The appropriate tourism is promoted by Japanese in travel and leisure Behaviors. These are against too much publicity and excursion. They have a prolonged id for the homeland. And they're not easy to combine into a foreign land community. Their dress, habits, lifestyle, and even ideology adhere to the "collective" criteria (Mackay, 2000). Japanese holidaymakers seek steadiness of action. They may be courtesy and humility, who are enthusiastic photography enthusiasts. Japanese tourists are usually more enthusiastic about the cultural attractions. They aren't interest in pursuing the novelty and the exploring tourism. They are really relatively passive in the tourism process. Keeping away from risk and uncertainty is Japanese philosophy of surviving in their Values. However the most site visitors are strong fascination with their state sites, nationwide parks and metropolitan tourism, the holidaymakers who are willing to take part in participatory activities (such as beach sports) and eco-tourists started to increase.
Japanese outbound tourism has the feature of condition. Under normal circumstances, travel firms have developed detailed plans in advance. The tourism training seminars will be performed prior to departure. They set out early and returning past due every day. Many people are prepared to take part in this group travel, and they thought that get something. They are able to hold the precise and elaborate travel plans in order that they feel relaxed and have the make sure to get high-quality service. Japanese travelers follow bookishness when each goes out. A couple of maps, travel courses and other guide books in all major bookstores in Japan, and there is an array of excellent and all-inclusive printing. And whatever Japanese make, they need to seek the assistance of the tools.
Japanese like perfectionism, which means everything must be perfect and best work. Japanese like to repast in the restaurant with Japanese style in the dietary plan. Japanese also prefer to buy souvenirs, plus they think this is actually the method to sustain memories. In addition, Japanese have quite strong environmental consciousness, the awareness of role and the sense of reasonable. They focus on "wash" and "convenience" in travel. They can be requiring in accommodation and bathing (Thyne, 2006).
4. 0 The religious culture, principles and traditions which have an effect on the travel behaviors of Japanese tourists
Japanese influenced by Confucianism pursue collectivism in the ideology and the thinking mode. This sense of community show collective action in the action. Each one as an associate of the group makes great initiatives to become not excluded from the group. They pressured the interdependence and mutual cooperation, seeking stability and quiet. Japan have a solid collectivist culture and like team travel (Litvin, 2003). They favor short-term vacation. With this cultural context, Japanese are easy to feel pain and danger if the individuals are out from the collective. Japanese holidaymakers are with risky Avoidance (Money, 2003). And different amount of risk aversion will have an effect on the decision-making tendencies of tourists in all respects of consumer habits of the tourists.
Japanese cultural individuality and values are the fundamental factors of affecting their tourism consumer manners. They are the deep-seated internal cause for Japanese visitors arising travel determination, selecting travel method and preferring the travel products. The best so this means of life of Japanese is to pursue the secularism and take note of this world, saying that time is swift. Japanese go with the flow doctrine, and travel in another country is popular, which includes become a life-style (Pisam, 2004). At the same time, Japanese are lack of resources. The intense export-oriented economical development has generated the national identity of being good at maintaining the tradition and learning and creating and an open mind. This countrywide identity and hobby is the profound backdrop of Japanese outbound tourism. The travel mindset is to combine them with the nature, hoping the connections with people in different geography, experiencing the spectacular culture and enriching their soul world through tourism.
Japanese national personality is obvious different from the other countries, and japan national persona is the primary factor of the impact of the vacationers behaviors. Generally, Japanese are thorough, demanding, and there is a strong national awareness in Japan. Japan is an average male-dominated society. Japan have a higher desire for accomplishment, competition and materials gain, and less concerned about the feelings of others (Pisam, 2004). Japanese have significantly more stringent analysis of the quality of services as the users of the male-dominated. They might need more comprehensive services and products, pursuing idealistic materials and spiritual pleasure.
Japan is a country attaching great importance to etiquette, and they frequently present gifts. Many Japan have produced a surprise list prior to travel departure or on the way, and they can buy and send out the gifts according to the list. The gift's light camaraderie is heavy, as is the characteristics of these gifts conversation. They mainly maintain and fortify the delicate relationship between people through presents. This is their practice the maintenance of their own group consciousness. Therefore, the gifts are not expensive, but Japanese pay attention to local characteristics and memorable.
Cross-cultural dissimilarities will have an effect on the travel connection with tourists. Because the objectives and the judging requirements of the holidaymakers from the various ethnical backgrounds for the tourism service will vary, even if indeed they face the same visitor activities and services, their notion for the service quality and satisfaction may also have a greater difference. If Australian tourism companies do not screen the tourists, the tourism market segmentation and market strategy development will be impacted. To be able to better understand and understanding the cultural differences and characteristics of Japanese travelers, the following tips are provided.
Australian tourism staff should identify the ethnical variations between Japan and Australia, looking for social identity. The managers should coordinate the staff to go over the marrow of Japanese culture and its own effect on the travel decision-making manners of Japanese travelers through educational research and talk format. They should comprehend the ideals, living habits, customs and other understanding of Japanese travelers, distinguish and understand of the ethnical variations between Japan and Australia, taking the targeted actions. Tourism staff should achieve the cross-cultural cognition from the cross-cultural understanding, and become good at ethnical empathy and searching for cultural individuality in the ethnic marginal fields because the fact of the perfect solution is of the social conflicts is ethnical personality (Yu, 2006).
Australian tourism staff should dim different culture and steer clear of sensitive culture. They must dim the subject culture which is most likely to lead to the social issues between Japanese culture and Australian culture, keeping the deeper or flat part of the two kind of culture. Even if the ethnic differences take place in the ethnical marginal field, these can easily be resolved through communication between your two sides. Whenever there are huge variations between Australian culture and Japanese culture in this culture of marginal areas, the insurance plan of circumvention must be studied on the major differences so the cultural conflicts are averted in these sensitive areas (Yu, 2006). Australian tourism workers should set up a cultural common strategy and enhance the capability of the ethnic identification and version. Verbal communication is one of the most effective ways to increase the capability of adapting to the various culture. Language training not only makes the trainees to acquire the knowledge of language, but also familiarize them with the initial appearance and communication methods of Japanese culture, such as gestures, symbols, manners and traditions. In this manner, the ethnical friction in the ethnical marginal domains is reduced, Australian ethnic exchange capacity is improved, and a good reputation will be established in the international tourism market (Yu, 2006). Australian travel and leisure planners should pay attention to the consumer demand and emotional needs of Japanese tourists, effectively understand and treat Japanese cultural beliefs, develop the online marketing strategy of targeted culture, and use various promotional tools to entice Japanese travelers from the different cultural backgrounds. For example, the travel businesses provide the food of Japanese style and high quality accommodation and cleansing facilities, and offer just as much thoughtful and meticulous service as possible (Yu, 2006). But the cross-cultural travel management will not mean quitting the Australian culture. Many Japanese visitors are seduced by the uniqueness of Australian culture which is different from their local culture. The travel planners find a very good fit point between Australian culture and international multi-culture from the cross-cultural perspective, both maintaining the neighborhood ethnic characteristics and promoting the international development of Australian tourism.
In conclusion, ethnic differences aren't only the most attractive resources to draw in Japanese guests, but also the root factors behind different performance of the Japanese travelers in their consumer actions. Therefore, preserving this difference and highlighting Australian ethnic characteristics is of great relevance for the development of international travel and leisure in Australia. Tourism enterprises should well-timed change the development strategy, develop marketable tourism products and formulate new management methods and strategies for the different needs of Japanese holidaymakers in order to ensure healthy and speedy development of Australian tourism.