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The Individual COMPONENTS OF The Extended Marketing Combination Marketing Essay

As more and more companies are approaching so something has to face a lot of competition with the products of other organizations. Splash works in line with the customers and it is very important to take the suggestions from the clients. But to survive in this competitive world this customer insight is not only the thing by using which we can survive in the competitive market. A number of the other areas where splash has to be mindful are; new solutions, landscape of the competition, the rules and polices of the government. Splash's strongest point is that it has progressive products at regular interval of time. A survey is done by splash with the users plus they find the actual people want and what ought to be the services provided to them. Splash manages its customers but it will also look after the new rivals they can face in future. So, all the above things have to be taken health care by splash so that their product may survive in competitive market.

Arrangement of product distribution to provide customer convenience-

Splash organization be employed by the client, its primary goal is to fulfill their customer. Because of this it make the merchandise matching to them but they have to also look after how they disperse their products. How the products reach the customer is vital as it ought to be convenient to allow them to get the merchandise. Splash should work so that it supplies the products within time for you to the client, this can make them happy and it'll make positive attitude to the splash organization. Also after the product is delivered and if there is some problem in it then the splash should solve it as soon as possible. A product should be delivered over a big area so they need to make a management of the so it should be dealt with successfully and can make customers gratify all over the world. The distribution route of the splash should manage the delivery and the availability of the products for the client as they are inspired by these factors. So these have to be been able carefully.

How prices are arranged so they reveal an organizations target and market condition-

It is the main factor which influences the customers, users want that they have the best product in fewer prices which thing is kept in mind by the splash during pricing. They would like to get what they want in a reasonable rate. We can say that in the marketing mixture, pricing is the most important element. The basic factor behind pricing is the marketplace condition of the merchandise. If it's liked in the market its price increase but if it fails to attract the customers it price will surely go down. Also competition is one of the factors which decide the purchase price. If a product encounters more competition then its price is low but if it's not facing much competition then price is high.

Splash objective also offers lots of impact on the pricing, the objective of splash is to get excellence so for this they provide good products however the rate is not much high which gain more customers towards it. (Chairman & CEO Conversation, 2011)

How promotion is done to accomplish marketing objectives-

Promotion is an extremely vital element for each and every product to preserve and make it through in the competitive market and splash understand it perfectly. For campaign various appealing to offers are there by splash. It really is a very vital area. A customer comes to know about the product when its campaign is done. A product how good it is but till not marketed it does not have any value for it as customers are not aware of it. There are various ways which are adopted by the organization for the advertising of their products. Among the most crucial & most common ways is by advertising in the television. Splash have Offers like buy 2 get 1 or sales on weekends which draws in the customers. Other ways of campaign are by giving advertisement in the magazine and newspaper by which everyone can be made aware of the product. Also free examples should be distributed by which customers can develop their view about the product; this is a very innovative way to do promotion about the merchandise.

Additional components of the extended market mix-

The term marketing mix methods to combine all the activities related to the marketing of the business so that they can perform best in their business, and splash has done brilliantly in this field. The merchandise of splash are of very high and fine quality and they match the needs of the vast group of customers. Based on the market segment these are targeting, they offer a good selection of fashion products at a very important price for the clients. They have got their showrooms situated at right locations and their special offers strategies work. The main element of marketing combination are; product, place, price and campaign. But there will be more additional elements apart from this; they may be physical structure, provision of customer service, operations, these additional elements are added because in today's world marketing has become customer oriented. Splash also has to manage these elements. So we can say that there are 7 Ps in the marketing combine which is pertinent for splash, out of seven; four are main component and three are the additional elements. (Prices Strategies)


In above discussion, some points are provided in which we discussed about how exactly the costs of the merchandise are occur splash. What all things are taken into account for establishing price? As Price, product, campaign and place are the main elements in the prolonged market mixture so company like splash must concentrate on each part very carefully.

We reviewed how products of splash are developed in this competitive world, and how they preserve this competition. We also discussed how splash products are distributed so that there is no problem for the customer, splash maintained strategies meticulously to provide convenience for the client.

Outcome 4- applying the expanded marketing mix to different marketing sections and contexts

When we notice the word marketing, we think about investing of goods. So now we have some understanding of marketing so we will first start our discussion about how marketing mix of two different sections is done in consumer market. Market segmentation means that the marketplace is split into different uniform groups of consumers. By using market segmentation it's possible for the organization to change the marketing combination for a precise marketplace and with this they can fulfill the customer in a better way, by doing their need in an effective way as the buyer desires. Now we will discuss some characteristics of market sections, they are; it ought to be measurable, available by communication and delivery stations, diverse in its a reaction to a marketing mix, durable, substantial enough to be beneficial. There are various bases on which a market is segmented and the segmentation of consumer market differs from segmentation of professional market. Here we will discuss about the segmentation of the buyer market. There are four bases which segmentation of an consumer market is performed they are-

Geographic segmentation- it is dependant on elements such as; human population expansion rate, region, society density and weather.

Demographic segmentation- it is based on the elements such as; gender, ethnicity, age, income, education, job and family status.

Psychographic segmentation- it consists of lifestyle, attitude and principles.

Behavioral segmentation- it is done on the bases of; price sensitivity, benefits sought, utilization rate, brand devotion and habits.

Now I'll inform you of the difference between marketing of products in organization than marketing among consumers. Marketing can be done in two ways. You are organization established and the other is customer centered. In the buyer based the organization works to appeal to more and more consumers. They make what the customer want and for this they do regular surveys to know their need. The marketplace decisions are based on the needs of the customer. Every organization wishes to create a strong relationship with their customers, which is vital in competitive world. Within this old customers are to be maintained and new are to be added.

In the organizational the main focus is performed on business. The prime concentrate is on the marketing team of the organization. Every action to be performed is dependant on the team of the business. This department performs a market research and by the effect obtained they work. The marketing department guides the production team as how to work.

Now, before stopping my speech I will tell you some items about international and home market. With the word international we mean to say that many of us are going global but domestic mean that we aren't heading global.

In international marketing we boost the scope of the business by doing business globally that is on the top scale. The reason behind this is improvement in the technology, communication and transport facilities. With this customers get wide selection of products and of superior quality. With this the price tag on the product falls and the customers are at profit because of this. For setting the rules a committee is created and rules are made taking everything into consideration as it is on international level.

In local market the marketing is done is single land only in which the product is produced. The drawback of this is that in future they could be in big trouble as the global companies can enter local market. Within this competition is less so rates of the merchandise are high, the quality is also not sufficient as the technology used is not of global specifications. The advantage of this market is usually that the newbies and the one who don't have much finance may survive and can develop in this market. (Online advantages, Down sides of distribution tutor & Research Help, 2009)

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