We accept

The important assumptions root idea of attitudes

Attitude has been a central strategy in social mindset throughout its history. An attitude is among the many constructs that sociable psychologists have invoked to help explain consistencies and differences in behaviour. For example, if person A responds favourably toward a particular national group and person B responds unfavourably toward that same group, the dissimilarities in behaviours can be "explained" by attributing different attitudes toward the two persons. Beginning in the 1950's, interpersonal psychologists studied areas such as: How behaviour are formed. How behaviour are evolved. How attitudes relate with behavioural motives - what folks intend to do. How behaviour relate with behaviours themselves - what people actually do.

The job attitude is the middle part in a belief-evaluation-behaviour chain:

1) Beliefs about areas of the job. "My work has long stretches with little or nothing to do. "

2) The evaluative aspect, i. e. , the frame of mind itself. "I am dissatisfied with my job. "

3) Work-related behavioural motives that follow from the frame of mind. "I'm going to stop my job. "

The belief, attitude, intention sequence is presumably accompanied by actual behaviour. For instance, if I think that my job is boring, if my analysis of my job is that it's unsatisfying, and I plan to quit, I may indeed actually leave my job. This traditional model suggests that behaviours (including job performance) are typically affected by job attitudes. Just lately, this traditional model has been questioned as being too simple plus some more detailed alternatives have been developed.


Attitudes are evaluative assertions either in favourable or unfavourable about objects, people or situations. They reflect how we feel about something.

In simple vocabulary attitude represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of the person, place, thing, or event.

Example - if i say "i love my job" then that is my frame of mind towards work or easily say "i love my life" then that is my frame of mind towards my entire life.

Attitudes are intricate. The meaning is the fact, the likeness or dislikeness of a person towards a particular object, person or event is simple. He might like any person or event or he might not like it however the comlex part is the reason behind it. Example if a worker says "I hate my job" then that is his attitude towards work but the reason is quite complex, so if u ask him why he hates his job he might tell you that I give my 100 % to my job, I complete all might work promptly, my co workers are very happy with me, i hav a great set of frnds but my manager is very insensitive and is always taking out his frustration on me for no reason.

Hence in order to fully understand attitudes we have to consider their important properties or components.


There are three the different parts of attitudes:

Cognitive aspect - The view or belief section of the attitude

Affect component - The emotional or feeling segment of your attitude

Behaviour element - An goal to behave in a certain way toward someone or something

Cognitive component of an attitude develops because of the way things are. So if a worker says "my salary is low" then that is as a result of way things are. Cognitive aspect gives rise to the affective element which is the sensation segment of attitude. So if an employee's salary is low then he will feel bad about any of it. It will be mirrored in his affirmation "I am angry over how little I'm paid". Behavior component of an attitude refers to an purpose to respond in a certain way towards someone or something. Continuing with the same example if the salary of the worker is low and he is feeling bad about any of it then he could give up his job or look for another job.


The above amount shows the way the three the different parts of an frame of mind are related. In this particular example an employee didn't have the campaign he thought he deserved, a co-worker got it instead. The employee's frame of mind towards his supervisor is illustrated as follows : the employee thought he deserved the promotion(cognition), the staff firmly dislikes his supervisor(affect), and the staff wants another job(behaviour).

In organizations behaviour are important for his or her behavioral aspect. The management has to understand the attitude of their employees, the reason why behind those attitudes and then they should take corrective measures to boost their job habit for the good thing about the business. Example - if personnel believe that their supervisors, bosses, auditors and engineers are all in conspiracy to make employees work harder for the same or less money, it seems sensible to attempt to understand how these attitudes are produced, their marriage to real job behavior and how they could be changed.

The Marriage between Behaviour and Attitude

Early research implies that there's a relationship between attitude and behaviour and this is rational too. It really is normal that a person will watch an application that he/she desires. However in the 1960s this is challenged by some reviewers.

Let's take the researcher Leon Festinger. Debate help with by Leon Festinger was that frame of mind follows behaviour. Just about everyone has experienced that people often change what they state to complement what they do. For instance, have a simple circumstance of someone buying a car he/she disapproved of (discuss someone saying to never buy Tata cars and he/she is gifted one then you can find all support for that company). This is actually the effect of what's called the Cognitive dissonance.

Cognitive Dissonance may be defined as the incompatibility between your attitude and behavior or two behaviours. Leon Festinger says that such a notable difference always creates distress and people usually make an effort to mitigate it. Besides this, a well balanced state is tried to be performed to attain the least dissonance. This is reduced to a great level by either altering the soreness or the attitude.

Tobacco executives supply the best illustration in this case. The questions that occur in your brain is that, just how do they manage up with the ongoing barrage of data linking smoking to negative health benefits?

The common three methods that they deploy are, either they deny the information, or they articulate the benefits associated with tobacco or they accept the negatives and hence quit their job. They can acknowledge that we now have negative areas of tobacco products but in the end people will smoke no matter so they may be promoting tobacco as a freedom of choice.

Few other cases can be cheating to pay less of tax or asking kids to floss their tooth when they don't really achieve this themselves.

Three important dependency factors can be found to cope with dissonance.

Importance of the aspect creating it.

The degree of its affect, i. e. determination may be used to reduce dissonance if the cause is important and a person thinks that it's within his/her control.

High rewards associated high dissonance tends to reduce the anxiety.

What these factors illustrate is that no-one will certainly reduce dissonance on their own, only if the problem root is important or it is perceived to be controllable or the rewards are significant then one will be under the tension to lessen dissonance.

Many a times, attitudes are used following the facts to seem sensible out of the action that has already occurred. When asked about an attitude toward some object, individuals remember their behavior relevant to that thing and then infer their frame of mind from their previous behavior.

Researches have demonstrated that attitudes anticipate future behaviour and there are specific moderating variables which can improve this relationship, a few of them being:

Importance of the attitude: Frame of mind reflects fundamental ideals. It relates to the self applied interest or recognition with the group. Behaviour is an end result of the attitude that individuals consider the most important.

Correspondence to behaviour: Specific attitude tends to specific behaviour. For example, job satisfaction can be used to assess the overall behaviour of an employee, i. e. whether they're motivated or not.

Accessibility: The more the people talk about their frame of mind on a topic the more likely they are to remember it and appropriately shape their behaviour.

Existence of public pressures: Lifestyle of interpersonal pressures is related right to the dissonance seen. Hence an increase in the prevailing sociable pressure results in an increase in the dissonance. For example, people undertaking research of the influences of smoking don't discourage smoking in their office.

Direct experience with the frame of mind: Many a times it has been observed that individuals have a primary personal experience with the frame of mind. It depends upon the requirements of the work experience. For instance people at the same post tend to be favourable to predict their outcome than a fresher.


Job attitudes may be thought as "Work related behaviour that touch positive or negative evaluations that employees hold about aspects of their work place"

Job attitudes can be broadly grouped as Job Satisfaction, Job engagement, Psychological Empowerment, Organizational Commitment, Perceived Organizational support (POS) and Staff engagement.


Job satisfaction refers to as "A confident feeling about ones job". An employee's frame of mind towards the work is related right to the level of job satisfaction. It may also be portrayed as "An employee's cognitive and affective evaluation of his / her job. "

Job satisfaction can be considered to be a collection of thoughts, beliefs and thoughts about how precisely to behave with respect to one's current job. It can be determined because of this from evaluation of certain job's characteristics namely:

Work Situation

Attitude towards the work depends primarily on the task itself, the physical working conditions, working time, pay and job security generally.

Social Influence

Coworkers, communities and organizational culture also impacts the frame of mind of an employee towards his/her job.


Personality identifies the long lasting ways a person has of feeling, thinking and behaving.

Values - A couple of intrinsic and extrinsic work prices influences just how people and organizations behave in an organization.

As observed in these diagram, a proper mixture of skills and difficulties are required to achieve job satisfaction. A lesser skilled staff with huge no. of troubles seems stressful about his job as the task surpasses his threshold capacity. Likewise a highly skilled employee with hardly any or no problems starts sense bored of his work.

A very good example of high job satisfaction can be observed in "Google". The major reasons discovered for having a high ratio of job satisfaction are:

Opportunity to work, innovate

Stress-free environment- Employees have a relaxed ambience with permission to get their family members, pets to work.

Leadership - Google has motivating market leaders available that help in improvising the outputs achieved from its employees.

Higher Work Criteria - The grade of work and Quality of Service (QOS) delivered at Yahoo is quite high, which makes the employee feel great about his/her work.

Fair Rewards - Employees at Google are rather rewarded for their efforts in any field, they receive high bonuses and bonus deals which helps the company in retaining a good attitude of the employees.

Adequate Authority- Employees have been given satisfactory authority to get involved in decision making.


Job Involvement refers to as "The degree to which a person indentifies with employment, positively participates in it and considers performance important to self-worth. "

"Bharti Airtel Small" has a high degree of job involvement in its business. It encourages its employees to try decision making insurance agencies group discussions and conferences comprising of people of all marks. Airtel ensures that the employees receive the discretion to innovate and give their opinions/ideas and their reviews are seemed forward to.


Psychological empowerment identifies the "Employee's notion in the degree to which they impact their work environment, their competence, the meaningfulness of the job, and the identified autonomy in their work. "

High levels of mental empowerment are related to organizational citizenship and job performance. Generally psychologically empowered feel faithful to the organization and maintain permanent relationship with the firm and deliver efficiently.


Organisational commitment refers to the "Degree to which a worker identifies with a specific organization and its own goals and wishes to maintain regular membership in the business. "

Nowadays, organizational commitment is given lower importance. Organizational dedication is being changed by "Occupational Dedication" where employees will be more devoted to the job they may be in and reduced to the organization they are really in. It has resulted in a high worker turnover ratio in firms.

Organizational Dedication can be Affective, Continuance or Normative in character.

Affective Commitment refers to the "Mental attachment to the business and belief in its values". The concept can be discussed by the normal "Kissing the Badge" event present in sports where the players kiss the badge showing their passion to the business/team and belief in its vested passions. Another exemplory case of affective dedication are organizations like PETA, PFA (People for Animals) where the employees are psychologically attached to animals and blindly believe in the goals of the business.

Continuance Commitment refers to the "Perceived monetary value of remaining with an organization compared to leaving it". The concept can be compared to the case of a worker leaving a well paid job which might directly impact his/her family. Many a time's employees are focused on their organization because of better financial value of the business.

Normative Commitment refers to the "Obligation to stay with the organization for moral or moral reasons". For example the Founder/Initiator of a company/project leaving the organization may feel it could leave the company/job in a lurch. Imagine Steeve Jobs (Apple Inc. founder) departing Apple Inc to become listed on its competition like Microsoft, Yahoo. He would feel quite awkward to leave the organization he had began and would prefer to remain in Apple Inc. itself credited to moral or honest reason.

In the prior years, in addition to the various job attitudes already reviewed, two new attitudes have been categorized. These are pretty much advancement on the idea developed over time and give the latest development in research of job attitude of employees towards business. These are:


Perceived Organizational Support (POS) refers to employees' perception regarding the extent to which the organization values their contribution and cares about their well-being. POS has been found to possess important consequences worker performance and well-being. POS is normally thought to be the organization's contribution to a positive reciprocity active with employees, as employees tend to do better.

Research on POS began in 1986 with the observation that professionals were considering promoting employees' determination to the business, but employees were thinking about the organization's dedication to them. Thus, commitment is a two-way street. Research on POS began to speed up in the mid 1990's and is now proceeding at an instant pace, with over 325 scholarly studies on the topic.

POS is typically measured with the eight-item recognized organizational support level. Respondents are asked to point the amount the degree to that they buy into the following statements on a seven-point scale.

My firm cares about my viewpoints.

My company really cares about my well-being.

My organization strongly considers my goals and beliefs.

Help can be found from my organization when I've a difficulty.

My company would forgive an honest mistake on my part.

If given the opportunity, my company would take good thing about me. (item is reverse-coded)

My organization shows hardly any concern for me personally. ( item is reverse-coded)

My group is inclined to help me, if I desire a special favor.

These ratings on a 7 point scales can help professionals identify the feature of POS in an employee.


An "engaged staff" is person who is fully involved in, and enthusiastic about, his / her work, and so will act in a way that furthers their organization's interests. Thus we can determine employee engagement as a measureable amount of an employee's positive or negative emotional attachment to their job, acquaintances and company which profoundly influences their willingness to learn & perform at the job.

Looking at ten C's of employee engagement:

Connect: For engaging employees, they must be shown about their value to the company. Employee engagement is directly related to the sensation that employees have about their romance with their employer.

Career: In order to engage employee, it is the duty of any head to provide its employees with opportunities and troubles for career advancement. This is done by providing rotating jobs to top abilities and by assigning stretch goals to employees.

Clarity: Employees must be clear about the aims and certain requirements of the organization. To acquire this, leaders must properly tell them and will need to have an effective communication route. The organizational success is directly related to the level of communication within an organisations and the extent of clarity of people about their goals.

Convey: Effective managers generally clarify their objectives about employees and usually hire a mechanism for providing them with responses regarding their performance within the business.

Congratulate: To engage the employees, exceptional market leaders give acknowledgement quite regularly to be able to encourage the employees.

Contribute: In lots of organisations, good market leaders help employees feel and see their contribution to the organization's success. Employees feel it quite important to know whether their input matters and exactly how much they are really contributing to the organization's success.

Control: Employees usually value control over the circulation and pace with their jobs and leaders can help them by creating new set of opportunities for employees to apply this control. When employees are given opportunities to get involved in decision making process, it often assists with lowering their stress and also helps in creating a new degree of trust and a much better organisational culture wherein employees want to take ownership of the issues experienced by the company and are quite keen to find their solutions.

Collaborate: Studies have turned out that team work between employees with trust and co-operation amongst the team members leads to better performance as compared to individuals and teams having poor inter-personal associations. A good innovator ensures about team-building activities to be able to activate employees and attempts to create an environment of trust and collaboration.

Credibility: An excellent manager must be sure and strive to maintain the organisation's reputation and must him self show and enforce high moral requirements within the company.

Confidence: A good leader helps in creating high degrees of confidence in an organization by establishing types of high honest and performance benchmarks.


Employee proposal is of utmost importance for any business, especially the giants, as their products are unique and consistent dissatisfaction of worker can lead to lower work efficiency. Therefore, companies take very stringent measures to curb this inefficiency. Taking an example of Sun Microsystems, the business is spread around the world at various locations. It has resulted into adaptable working practices. This may be a born in disguise for a few employees but many feel its side effects of isolation and loneliness and increase personal distractions. Therefore the challenge confronted is how to keep the employees engaged. For this purpose, Sun Microsystems adapts various techniques in their daily exercises.

At Sun, the concept of employee engagement starts right from the very best:

Net system called WSUN, and through community forums, the CEO interacts with the employees. It is utilized to sustain an active a continuing dialogue on the corporate goals and path. In interactive through the WSUN, he expects to get feedbacks and replies from every employee.

Seniors managers also play their part of interacting by creating weblogs and posting information which every staff can read and touch upon.

As company coverage, it's a guideline to carry six 'town halls' inside a time, conducted by the business enterprise unit heads throughout the world.

A very far sense of company's goals and objective is maintained by organizing various events and competition throughout the year, regionally to keep up the exhilaration and enthusiasm within the employees. Even the families of the employees are invited to such events, in order to create a major SUN family across the globe.

This example shows how the organization manages the emotional attachment and engagement of employees.

Techniques used for measuring "Frame of mind" temperamental

The basic techniques to measure attitude of employees are

SURVEYS: study and questionnaires provide employees with various options to present his / her sense about certain issues, or firm as a opening. Analyzing these review can give an insight in to the employee health, beliefs, needs and problems, and therefore help in discovering solution for most. The studies can be of fill in the blanks type or yes or no types, or point ratings. These research can be done for specific departments or issues in the company.

Through MIS: as various management information systems are being used by every organization and every employee is directly or indirectly associated with the MIS, it is possible to learn employee efficiency and proposal by simply considering the work data for employees.

REPORTS: assessments are conducted by the business, on regular basis for various purposes. The seniors give job satisfaction accounts and the juniors can also submit their concerns with seniors. If notices carefully, engagement of every employee can be measured assuming the info by his elderly people and juniors is unbiased.

Workplace Diversity results on Staff Attitude

Today, no-one business can run without support from others. Especially in the large size organizations, effect of the global happening is direct. Thus the infiltration of other cultures, countries, economies is introduction and can't be restricted if progress of the business has to be increased considerably.

Thus, the global communication has lead to organizations becoming international and thus, different cultured employees have to offer immediately with remotely similar notion people in the business. Thus it can leads to a negative attitude in the organization and create differences and therefore lead to groupism. This could result credited to various racial, communal, local, religious and gender factors, which can be human perceptions and can't be seen and inspected before hand until discovered. For this purpose, global organizations have to be very vigilant, so that kind of soreness can be averted. Various organizations provide training and interactive lessons, just for bonding between employees.

Organizations like IBM ensure that every office has some type of variety, and employees find unity in variety.

IBM says "Diversity in IBM means welcoming all people to the work place irrespective of factors unrelated to job performance. IBM's description of variety includes all real human characteristics which make us unique as individuals. It offers everyone and excludes no one. Competition, gender, geographic source, culture, lifestyle, time, disability, intimate orientation, economic position, marital status, and religious beliefs are just some of the characteristics that define us as people. Our needs are also characteristics that define us as people, for example, the need to take care of our children or maturing parents. Variety is the bridge between your workplace and the marketplace. Integrating both of these is one in our key variety imperatives. "

Thus this is a very important phenomenon and variety is usually to be encouraged within an organization for better and productive work techniques.

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