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The Importance of Communication in Business

Communication is the lifeblood of any business group; no firm can succeed or improve, without effective communication. We can build good romantic relationship within or beyond your business, build organizational image etc, through effective communication

In any business, the communication of information is an essential part of three key business activities:

Management decision-making (without relevant, timely and correct information, decision-making at any level becomes quite difficult!)

Co-ordination of departments, groups and groups - e. g. ensuring marketing, creation and administration know very well what each other is doing, when and why

Motivation of individuals

A program that targets general communication functions and dynamics within organizations. Includes instruction in the development and maintenance of interpersonal group relations within organizations; decision-making and discord management; the use of symbols to set-up and keep maintaining organizational images, missions, and ideals; electric power and politics within organizations; human being interaction with computer technology; and exactly how communications socializes and holds employees and team members. (Source: U. S. Team of Education)


Communication is a dialogue, not a monologue.

In reality, communication is more concerned with a dual hearing process.

For communication to be effective, the message must mean the same thing to both sender and the receiver.





Horizontal/Literal Communication:

Horizontal communication normally entails coordinating information, and allows people with the same or similar get ranking in an group to cooperate or collaborate. Communication among employees at the same level is essential for the success of work.

Horizontal Communication is essential for:

Solving problems

Accomplishing tasks

Improving teamwork

Building goodwill

Boosting efficiency

Diagonal Communication:

Less common; this involves interdepartmental communication by people at different levels. A good example will be a project team drawn from different marks and departments

Vertical Communication:

In a organization, vertical communication is communication between those who find themselves on different degrees of authority within the business. Examples are: director to employee, standard manager to managers, foreman to machine operator, mind of the team to cashiers, etc.

It includes Top-Down and Bottom-Up communications.

Top-Down & Bottom-Up



TOP-Down Communication:

A stream of communication from higher management to the lower level in the form of Requests, Instructions, and Programs.

Information streaming from the most notable of the organizational management hierarchy and revealing people in the organization what's important (objective) and what is valued (plans).

Downward communication generally provides allowing information " which allows a subordinate to do something e. g. : Instructions about how to do a task.

This type of communication is necessary in an business to:

Transmit vital information

Give instructions

Encourage 2-way discussion

Announce decisions

Seek cooperation

Provide motivation

Boost morale

Increase efficiency

Obtain feedback

Bottom-Up Communication:

A flow of communication from the low level to advanced by means of suggestions, responses, and information.

Upward communication is the circulation of information from subordinates to superiors, or from employees to management. Without upwards communication, management works in vacuum pressure, not knowing if emails have been received properly, or if other problems are present in the business.

By description, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must start from underneath.

Upward Communication is a mean for staff to:

Exchange information

Offer ideas

Express enthusiasm

Achieve job satisfaction

Provide feedback

Top-Down Vs. Bottom-Up:

External Communication

External communication covers how a supplier interacts with those outside their own business. This can be with the public, employers, community organizations, local regulators, job centres, careers offices, funding bodies, specialist businesses and other training providers.

External communication is equally important as interior communication to give a link between the employees and the shareholders and other third parties. As a matter of fact, external communication is recognized as lifeblood of the present day business. Exterior communication can be established by dental or verbal communication as well as through written press.




Tele printer



and other modern complex communication technologies can be utilized for exterior communication. Written multimedia like characters, circulars, Jl1emos, notices, legal notices, magazines, magazines, manuals, periodical studies, pamphlets etc. , are also used towards external communication. Exterior correspondence is mainly in written form except in extraordinary circumstances resorting to telecommunication services.

Internal/Organizational Communication

Internal communication includes the communication that prevails in just a company and can take many varieties. Key to the success of an organization is communication from within. In order to effectively take part in two-way symmetrical relations, (the purpose of public relations professionals), communication is vital internally.

With increased use of e-mail, managers substitute face-to-face communication with email.

Medium of inside Communication

Employees Handbook

House Periodicals and Newspapers



Bulletin panel notices



Functions of Internal and Alternative Communications.

Technology has speedily expanded the types of interior and external communication open to organizations. The diagram illustrates the great array of interior and exterior communication available.

Combined together internal and exterior types of marketing communications allow various sectors of the neighborhood, nationwide and international community to work together, liaise and do business.

Communication Policy

Communication coverage defines and control buttons the procedure of communicating information in order to make relationship with other institutions, professional systems and within firm. It also helps in making relation with the public through internet, magazines and events. It gives us rules and restrict us in order to share information.

Communication policy defines & controls the procedure of communicating information

Relations with other corporations, professional bodies, and within organization

Relations with the general public through Internet, magazines and situations; and

Relations with the mass media.

Protecting Private Information:

Information technology (IT) security is indispensable to an firms capacity to perform business and achieve its objectives

Security requirements influence almost every business process and system, and successful security steps help protect a business brand value, stakeholder self-confidence, risk management strategies, and conformity status.

Requirements vary among companies, geographies, and regions, however the need to safeguard privacy, keep important data, and facilitate e-discovery are common to all

For example:

Once we initiative the activity inside our office. We feel even as are not having


Data confidentiality must also include intellectual property and other company-sensitive data to safeguard stakeholder passions and brand reputation.

Data Retention Requirements

Data retention requirements are mandated in support of right-to-information serves or in securities deals, which may be investigated years after the fact

Data retention laws and regulations change across geographies but have the common theme of specifying that one types of data be stored for specific times of time

Privacy Pervades e-Discovery and Data Retention Requirements

Tamperproof with an audit path (data integrity)

Only viewable by official parties (access control)

Protected from viewing by unauthorized parties (confidentiality through encryption)


Developing a communication strategy and its own implementation within an useful and effective manner is quite beneficial for a business.

You need to be transparent about your goals and ideals.

Consistency has to be maintained.

You need to look at extensive & persuasive options for that.

All this needs a long term emphasis.

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