The Impact Of Digital Multimedia On Ebay Information Technology Essay

eBay is well known around the globe as the main online Market which came directly into life in 1995, eBay Inc, was founded by Pierre M. Omidyarand it's headquartered in San Jose, California, TM (2002). eBay created a special platform for the sales of goods and services by a passionate village of individuals and business. On days there are an incredible number of items across thousand of categories on the market on eBay just like 1 / 2. com, eBay's site dedicated to permanent price trading. eBay allows trade on an area, National and International basis, with customize site in marketing all over the world.

eBay, as well as its sub-visions, bring online marketplaces for the sales of goods and services, online payment services, and online communication offerings to a diverse community of specific and business in the USA and Internationally.

The company performs in three Intentions: eBay Current market, Payments, and Communications.

The eBay Marketplaces: This platform provides infrastructure to permit online commerce in a number of formats, like the traditional auction system; and its own other online websites, such as Rent. com, Shopping. com, Kijiji, mobile. de, and Marktplaats. nl. Its services include trust and safety programs, reply community, safe chanel program, eBay standard purchase security program, customer support, tools and services.

The Payments portion: Feeds a product for small businesses, online sellers, and people that enables those to receive and send obligations online. Its services include getting started with the network, crosscheck of its PayPal's members, withdrawing money.

The Communications portion: provide voice over Internet process telephone calls between Skype subscribers, also provides connectivity to traditional fixed-line and portable telephones. The business provide online apartment rental services and comparability shopping tool service, as well as has an Internet payment platform that allows vendors to process, and manage online repayments.

eBay pioneers areas built on business, sustained by trust, and influenced by opportunity. eBay brings together millions of folks every day on a local, national and international basis through variety of websites that focus on commerce, repayments and communication. It has also help the business in various ways between their numerous customers worldwide. They have engaged in the method explained below.

A Place to Buy. You can get almost anything item you need or want at very low deal better than you can find at any traditional brick and mortar, even online stores. But extreme caution should be taken because of rotten or fraudulent items discounts on eBay.

A Place to Sell. No matter how big is our product or services, eBay has various categories stations to sell items. eBay's global reach can even move unusual items which are not popular in our own neighborhood in to cash.

A Spot to Shop. Large variety of items can be found for sale on eBay, many customers have uncovered that eBay is among the best place in the earth to windowpane or shop around. These items include photos, thorough information, and owner encounters. Because the thing is lots of the same items hand and hand in a variety of conditions and really know what each one sold or selling for, eBay gives you insight in to the real market value of most types of goods around the world.

A Website: Without physical building eBay store, Founded in San Jose however now carry out daily activities from various towns, eBay's service can be found basically online apart from the delivery of bought and sold items every other network of the business are taken care of through eBay website.

Socially Sensible: eBay with its B2C way of managing business has lower the barriers to buying and selling, these bring a massive global awareness to it business. In addition, it fosters new financial opportunities to producing areas and brings ethnic understanding between different populations. This has made eBay one of the world's most interesting and enjoyable trans-national ambassadors.

3. THE IMPACT OF DIGITAL Advertising ON EBAY

eBay is a leading edge in commence by reselling almost everything whether it is of what dynamics with it's existence in every edges of the world without physical store, with limited staffs but satisfy it numerous customer worldwide. But how is this possible?

Social Marketing Marketing: Fresh addition to organizations strategies. Integrated marketing communications is a practice company follow to hook up with their concentrate on markets.

Integrated marketing communications coordinates promotional elements, advertising, staff selling, pr, publicity, immediate marketing and sale promotion. Significantly viral marketing promotions are also grouped into built in marketing and sales communications for eBay. The growth of social media has impacted the way organizations speak, the internet provide group of idea which enable persons to develop social and business program, talk about knowhow and collaborate on task online.

Cell Telephones: Usage has also become a advantage for eBay advertising marketing. Today many cell phones have sociable networking capabilities, folks are notified of any happenings on social networking sites through their cell phones in real-time. This frequent connection to interpersonal networking sites means products and companies can constantly remind and revise followers about their capabilities, uses, importance, etc. Since cell phones are linked to communal networking sites, advertising are always in sight.

Computers: The use of computer has come to stay in our daily life be it at home, office buildings, institution, this is one of the basic tools utilized by eMarketers worldwide, eBay uses the help of computer since they don't physical store to carry out their daily business which is done by logging into their website by typing in the URL address with an access from ISP service provider.

Once logged in, the thing is that various categorizes of product, prices, description of items and options of repayment of items bought. Buying of items online and transport to every section of the globe can be an everyday activity at just through a computer, Newsweek (2004)

Internet Marketing: eBay use the internet known as digital marketing, internet marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be wide-ranging in scope since it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless marketing. Digital customer data and electronic customer romantic relationship management systems are also often grouped collectively under internet marketing. The forex market joins the great idea and technological background of the web, including design, development, advertising, and sales. Internet marketing also identifies the keeping media along many different stages of the customer engagement routine through search engine marketing techniques on specific websites.

3. 1 THE USAGE OF THE WEB BY eBay

The internet as change the landscaping of the world atlanta divorce attorneys way things are done in every way things are done globally. Nothing you've seen prior have people been able to interact in such a affordable and comfortable way. The business world as seen a better new to do its daily activity, business now are done in very brief span of time even without the presence of both get together at the same place or time. Now it's possible for you to establish your own company with a very small financial investment or sometimes even without the start-up capital. eBay make an online search in taking of its daily business to meet target market and satisfy it's customer at an extremely low cost and maximizing profit.

Information: People worldwide are using the internet frequently, with email and se's as the most popular services. Information is power. People are in a position to influence, lead, convince, instruct and change others through a unitary tool: The distribution of information. Email and discourse forums allow visitors to talk about their thoughts, ideas and experiences with other folks from all sides of the world. Within a comparatively short period of time the Internet and its communication stations will be part of our daily lives as are running water and electricity.

Cost Performance: The web is the most effective communication tool. If you want to send a notice via standard or so-called slow mail, it will cost at least around $1 assuming you restrict yourself to two single linens of paper. Mailing the same amount of information via email will depend on 100 times cheaper with immediate delivery. In addition to this, email with it's amounts of advantages within the gradual mailing system of delivery of communications, sending and get an answer on the spot.

Online Public sale: In such a massive market place, eBay rules the public sale sites. According to the Nelison Rating, eBay is probably the top ten most trafficked sites on the internet. eBay leads the web auction industry with a far more than 60 percent talk about of the marketplace, its closest competition, Yahoo! Auctions, is only one half its size accompanied by Amazon. com, each one of these are done by making use of the internet and makes eBay teeth to the lender on daily basis.

Low Cost Procedure: Working business requires tons of capital no subject the size of the outfit, the business enterprise has to purchase rental shops, office buildings, motor vehicle, staffs, before it can think of earning it's revenue which is the primary idea of the business enterprise, but doing online business you cut down your expenditures to a very little amount of capital and that is the border eBay is use to perform it's businesses and has really help the business enterprise since it does not have physical presence anywhere, it does it's business around the world and sell tons of what to it's customers worldwide. The web helps eBay in an immeasurable way of reducing cuts of procedures and move on to all area of the world without even being there in existence.

4. INTERNET AS A MARKETING PR TOOLS

Public relationships is defined as a management function which recognizes, establishes and preserves mutually beneficial interactions between an organization and the public after which its success or inability is based. Whereas advertising is a one-way communication from sender to the receiver, public relations considers multiple followers and uses two way communication to monitor feedback and modify both it's emails and the organization's activities maximum benefit.

The internet can be used as a tool in Public Relationships and has substituted the use of paper form of notifications which is carried out in method mentioned below.

Tweeter: Social media is a great way to have a conversation with your market and manage connections with potential customers, customer, bloggers. Even if you don't sign up for Twitter you can watch what people are saying company, fads, friends and products. This is quite useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be associated with eBay's program.

Facebook: Business firms claims their URLs on cable Tv advertisements, were friends and fans can sign up for them on Facebook. That is sharp method way of internet PR, you're a startup business owner, you could start a group to help internet marketers hook up and exchange ideas. Search to make certain one doesn't can be found already locally. Your friends on your facebook will have first side information of what's occurring around you and your business and can also go to from friends to friends if even they are not yours. eBay is linked to facebook which functions as an indirect form of PR, Instant message may possibly also take form by chatting on both program.

Email: This is the fastest, stress less and cheapest form of PR and e-marketing by using the internet, when looking for information or even to joint an organization like eBay, Amazon you go through an activity of filling up and providing certain information about yourself and your preference requirement, all these information is held in their repository and at the end you provide your e-mail. The organizations use their database information to talk to you, through this medium you are modified with the latest information associated with previous request. As you may change your inclination change it out is also updated in their repository. eBay use this form of PR to promote their product for you and information is delivered to you according of delivery of that you payed for.

Website Responses: Various website use a full page known as website responses as a form PR tool to provide a responses, complain or report on your experience you may have after buying a product or trial of certain items in other to allow them to know how their customer feel about product bought from them.

5. EBAY SWOT ANALYSIS

STRENGHT: THE BUSINESS use the benefit of Customer Relationship Management (CRM). Both celebrations (Potential buyers and Retailers) subscribe with the company and information needed by eBay on traders. That is known as Business2Consumer (B2C) of the business. Along with the strong customer and seller relationships derive from Consumer2Consumer (C2C) business program, where good business human relationships occurs, where clients and sellers interchange responses for each other for another transaction to take place.

WEAKNESSES: Organizations works painfully to limit scams. eBay system of business is very open to fraudulent activities. However the company act with the problem very quickly. These includes inferior goods being marketed to unfamiliar and suspecting eBayers. Other varieties of robbery could include redirection of taken goods. Make it known that fraudulence and fraud are issues with outsiders not eBay. The weakness is that mischievous individuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading transfer of eBay on daily bases. eBay and Paypal have endured shutdowns and total break down. As technology boosts for the better weakness will be less a concern.

OPPORTUNITIES: Acquisitions bring new business strategy openings. eBay has into contract to buy off online cell phone company Skype Technology with a package reported around worthwhile $2. 6 billion. Computer users use Skype to possess conversation with the other person for no charges and make cut-price telephone calls to handheld cell-phones and fixed landlines after you have subscribe to the assistance. This will bring in more customers to the business and also make income to keep to grow.

THRATS: The entire world Internet brands, success draw in competition. Overseas competitors competing in their house markets have technical experience which could provide them with a stronger benefit over eBay. It came up to the notice of eBay that it has met with other USA home Internet providers when trading in other international country. Yahoo! stand out in the Asian market.

Doing the same market is a hazard, exactly like weaknesses explained above, the name is attacked by mischievous individuals. When e-mail sent to unidentified eBayers disguards to result from eBay. Logos, and design of the webpages looks just the same. However they are designed so that you input personal information that the thieves may use to accesses to passwords and identifications.

Not all costs can managed by eBay, example shipping charges and credit card charges. With fuel costs to rise, the client suffers the increment of delivery and postal charges. This have an effect on the total cost of auctioned items very costly. When specialist of bank card vendors like Visa or Master-card make a decision a fee for online business transaction the total cost of the same items would increase with a poor effects on the ultimate customer of the merchandise and will make eBay loose some of its future consumer and will affect the earnings and show value of the business.

6. CONCLUSION

EBay is well aware that in order for the company to maintain its competitive benefits and make it sustainable in the long run, the company must take benefit of the changes at the organization, organizational and business levels. EBay embraces the five blocks that happen to be applied randomly throughout eBay's record: improvisation, co-adaption, regeneration, experimentation and time pacing as apparent by the strategies discussed. The company also embraces the 10 principles of competing on the edge about strategy, company and management.

With all practical deck EBay can go further if the managing, marketing division adopt more with it's IT section by merging with more social mass media platform not simply their website because public website break more distance with areas of friends of my friends.

Security team should work more decreasing the chance of internet scams, this is one area of online business transaction that switch people from buying online, because no one wants with their money to end up on the place after paying for something or product.

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