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The Backdrop Of Volkswagen

Many people are wondering what is the secret of success of the giant group? What is the main element that Volkswagen group has used and is still using to enter into a new market each year, with the exceptional of expansion always increasing?. Well, the key is merely the right key for any successful company which is the very strong and well completed market campaign. For instance, in Egypt the group unveiled services to the Egyptian market and continued following and producing until the products took the business lead while watching rivals performance to follow-up, furthermore Volkswagen has a great selection of vehicles which provided them a higher market share in comparison to its rivals. Volkswagen overcame those opponents by handling all the customers' complaints and knowing all competitive products you start with price, place, packaging and promotion, ending with how to gratify their customer at after sales through the service and will be offering investing in their head also that high quality also has a direct effect on customer satisfaction and product performance. Volkswagen offered in the Egyptian market a set of affordable cars the least expensive yet among the finest automobiles among its fellow competition. The group in Egypt in these couple of years has centered and continues to be focusing on making a good reputation, and by that they focus on making a lavish, powerful car with high safety essentials. A VW car is well known using its high resale value and life-time durability. The VW group has also focused on bringing out new technology and new products. VW in addition has made Tv set and radio commercials to help the clients realize what the TSI motor is really as well as the new dual shift gear box. Other than commercials, the advertising campaign has offered full product line advertising and contacting all clients occasionally to guarantee the evaluation of a good product orientation.

In addition, VW the parent try to grow the Volkswagen Group's customer bottom by acquiring new, satisfied customers around the world. The business's vision is to be able to become the most highly progressive car developing company offering the best quality to its customers. In addition, it is designed to increase satisfaction along with our existing clients. The firm manufactures more than one car to meet the Egyptian costumer, they give attention to the young customer and the center age in the upper middle class giving them a superior quality car and powerful performance. Once we take a look at their wide selection of products; there is the VW polo which is costed for 140, 000 EGP, the legend Golf with a cost up to 200, 000. Both of these hatchback small autos are built for the teenagers who want for performance and high quality. The VW group launched two luxurious sedans, the Jetta and Passat. The costs of those automobiles range from 200, 000 to 265, 000. Those two automobiles are designed with a very high technology and high quality criteria and also by adding a commanding engine motor. The German engineers cooperated with the marketing team in Egypt and centered on the particular people dependence on a car and produced it on their behalf. The company's goal isn't only to create a car because of its customers but and yes it aims to build a strong relationship between your company and its clients by creating and retaining a qualified picture through positive press exposure and following up with the company clients, which contributed to its customer loyalty by always ensuring and asking their customer "help us to boost our service". For the special offers Volkswagen advertises about technology of the tsi engine motor that people thought of as an appealing idea that a 1. 4 CC engine can provide u the sensation of driving a car with 2. 5 CC engine unit it's not only about performance but also about the very low consumption of this engine. Moreover, in addition they offered test-drives for individuals in order to raise the credibility of the organization; Volkswagen added an enormous number of sellers and continues on adding new service centers to make it easier because of its clients to attain them. The Volkswagen group backed the improvement of Egypt's ambulance by offering Egypt more than one thousand 500 ambulances vehicles, in addition Volkswagen shaped an video game called super trumps that used Volkswagen vehicles to make up the pack and the game was hosted on MSN messenger and users needed to ask their friends and the results that in under two months the game produced more than 5500 new registrations and much more than 1 million referral were accomplished through MSN messenger in 90 days. The organization has been successful to catch the attention of customers by building a relationship made on high loyalty and determination, to meet customer's goals and gain high prominence on customer's service, nonstop and frequent customer contact.

Volkswagen strengths is relied on making great work to minimize deserts, defects by more than 50 percent, on the other palm the business boosted quality in the last 4 years more than any car manufacturer, in addition that VW professionals attend test drives to start to see the clients impression after the test drive and so they know exactly their different products pros and cons and also the company in Egypt is the owner of 4 service centers that i think it's an gratifying option for your client and that is all was due to their "family culture ", no leading brand. Additionally, possessing seven different car brands and delivering two extensive categories, one for the usual driver and one for the performance-minded drivers; as we come to the weaknesses the Volkswagen costs of capital is relatively higher than the Daimler and the business is suffering from the indegent cash flows, and low range of showrooms. The group opportunities are to have cool features, cost range for dissimilar people, and also to decrease the potential cost with their production plan and to have a wide range of products to guarantee to be the leading car machine all over the world. The hazard was that the top range vehicles in the VW brand were mainly like the middle line of the Audi and that was quite clear in the confusion between the Volkswagen passat and the Audi A4. Market segmentation is the process of dividing the market or splitting customers into different organizations or sections. Customer segmentation can be accomplished by using different methods but Volkswagen worked on dividing the marketplace into several sections and selecting out of these the most beneficial ones, developing marketing strategy; the key great things about the market segmentation Is a better matching of customer needs, preservation of customers and lastly improved gains furthermore the group shields its market position, and prevent competitive threats, furthermore the company has multidimensional view which is relied on who are they, what do they need and just how do they action. Volkswagen pursues a distinct segment market segmentation by which it split sections to sub-segments therefore It has a higher profitable business chance since it adapts its marketing combine to the necessity for specific market area of interest for example Vw gets the aim to gain bigger show of the tiny luxury car section with the Vw Jetta and Passat this market has a volume of approximately as for about more than 8 million automobiles were sold at 2006; Volkswagen goal the superior middle level income clients, due to its brand name image, its products are on the whole proffered by the consumers in addition that Volkswagen is a classy car that would be best suitable for those of age 18 and even more. Take into account the BCG matrix Audi Is a celebrity it's an up market finest product, it have great designs and powerful sales; Alternatively seat is your dog nobody knows the point than it, it have very low development rate as well as low market talk about the cash produced is merely for maintaining its operation costs; once we come to the great cash cow of the group you will see that Volkswagen brand has high show in the marketplace and make a lot of cash for other company purchases, besides that it is a huge reliable brand. And Skoda is a question tag-- the Czech car has the prospective to get the position of the golf as Europe's preferred cost-effective and trusted mean of transportation; Volkswagen objective" is to make the vw group the best automaker by 2018 economically and ecologically" as said by Prof dr. Martin winterkorn, Volkswagen's chairman of the comprehensive of management; additionally, the group goal is to increase device sales to more than ten million car per calendar year, Volkswagen intends to fully capture an above-regular show of the growth of the primary growth markets.

This chart clarifies that Volkswagen Company is attaining success whenever they produce services; it shows that the only rival that might face the business in the foreseeable future is Toyota Company. But generally it is apparent that the sales of the company are expected to grow over time and that the business is quite strong in the market place having competitive edge over tough opponents like General Motors, Ford, Renault- Nissan, Hyundai and Kia organizations. The statistics in the chart are based on the sales of more than a hundred countries worldwide.

Also another chart showing that matching to researchers, Volkswagen group has the highest market talk about among all car creation companies exceeding their two main opponents that happen to be BMW and Mercedes-Benz. In addition, it shows that the business's ratio of sales keeps growing each time unlike its rivals as discovered in the chart that the sales broadened in one month achieving the highest market talk about.

Finally, in summary the main tips Volkswagen company is one of the very most progressive and successful companies in car processing field, they have several competitive advantage over their opponents such as price, toughness, customer devotion and reliability. The business is very creative in marketing their products either online or on television; they learn how to make customers see the value with their vehicles, the company's main target is to innovate for customers and enhance their recognition about the organization and the most important thing that jumps into customer's brain is the price of the product and what benefit will he achieve after purchasing it, Volkswagen right answers many of these questions giving their customers products with affordable prices and high quality.

PART B

The advertising campaign of the Volkswagen group has presented full products advertising and contacting all customers once in awhile to be sure the evaluation of a good product orientation, Volkswagen plan that its clients will prefer products that provide most quality and performance and options that the organization should observe to make ongoing product improvement. the company at first focus on what your client needs and then deliver the product as the client wishes, and then try to promote its product to get rid of with earnings through consumer satisfaction. Additionally, the group goal is to raise unit sales to more than ten million car for each season, Volkswagen intends to fully capture an above-regular share of the development of the primary growth markets. Volkswagen brand vision is to become the most ground breaking high volume maker presenting the best possible quality in the respective category. As for the quest the Vw purpose is to help make the Volkswagen group the top leading car maker by 2018 and make intelligent enhancements or technologies to meet its clients. The goals are as way too many corporations take full advantage of their earnings, ecological goals, and increasing business picture. Volkswagen strengths is relied on exerting big effort to downsize deserts, defects by more than 50 percent, on the other side the group boosted quality before 4 years more than any car producer; furthermore, using seven different car brands and offering two extensive categories, one for the standard drivers and one for the performance-minded drivers. The weakness of VW is the Reliability VW the parts cost greater than a Honda and certain cars that are on the highway at present and also the company still follows some brands in overall quality such as Mercedes and BMW. Always Volkswagen as a giant company develops its opportunities on its results so due to its stock exchange results the group is looking to appeal to new traders on the other palm the company target is to decrease its potential expenses. Volkswagen is threaten from a softening in vehicle sales in European countries and South America in predicted for 1999, besides that most of the top lines in the Volkswagen brand is very similar to the midline in Audi. Volkswagen competitive advantage is relied on its skill to keep brand identity while achieving economies of range as well as the capability to make dissimilar models with the same mechanism. At Volkswagen, the business view the investment far away is the best way to lower their cost and expenditures because the manual labor in Germany is very costly, on the other side a disadvantage of operating in other countries that the business doesn't have enough market information about the new market they just arrived to it is therefore recommended to begin beginning if you have first have sufficient knowledge of your market second start operating with sales office. you'll find so many aspects that should be taken into concern. (politically) The overall economic situation Europe including the financial downfall in Spain might persuade insurance policies of other Europe and have a role in any political decision in virtually any country ; as for the environmental matter Volkswagen is concerned with the global warming and declining of natural resources which means this will make people find another ways to manufacture its products so Volkswagen now could be attempting to find new ways for steps to make new environmentally -friendly vehicles. A lot of European countries are in debts now and the US is still on the road now to recover from the true estate economic disaster, people are enthusiastic now to keep money more than losing it now; on the other side there are still a lot of folks who would be attracted to the merchandise and have the ability to buy it, in addition that the business must increase its work to advance technology in its vehicles to make more fuel efficient and environmentally clean cars to attract more people. As for the social concern Corporate Public Responsibility (CSR) consists in a corporation reunioning its monetary goals with sustainable enlargement and individual development; this approach is generally based on recognized principles. These concepts of company nationality or commercial interpersonal responsibility highlight a company's motivation to neglect social responsibility, and include components such as its way towards human protection under the law, the needs of its staff and suppliers, and promises to general public issues. Increasing or reducing the duty rate in virtually any country can make a notable difference in the costing and the distribution of the product and it can have a pessimistic impact on the firm's income and sales. Volkswagen possesses more than 18% of the global passenger car market share and the expansion rate of Volkswagen on 12 months over year bottom stood at 35. 7 %, that was quite motivating for the business's international view. Volkswagen is carrying out very well in the small luxury car section and then the small hatchback autos and at last the sporty cars like Lamborghini, Porsche, Bugatti. There is certainly several way to improve your customer romantic relationship through taking responsibility of your problems and having the complaints as well as responding quickly to them and pursuing up regularly with your clients. Volkswagen offers a multitude of products and brands, but its main focus is on the auto industry the VW group is the owner of Volkswagen, Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Scania, Man and lastly Ducati. Volkswagen rivals are Toyota, Mercedes, BMW, GM and Honda. In Egypt the companies working on the same companies are Honda, Mercedes and BMW. I can leverage my company through making a high quality product, and better and small than other product, in addition that you must offer to your clients an improved customer support as well as supplying a more efficient-reliable-easier to make use of website.

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