Posted at 12.14.2018
Google Project Wine glass is a prototype eyeglasses program produced by Google Inc. for an augmented certainty head-mounted display the device will screen information in smartphone founded format; it was hands free and could connect to the every request via voice control. Project A glass was mainly made for everyone to talk about their world and lifestyle to their family and good friend; it is also made for capability of our life we're able to access to features like access to the internet, phone/video getting in touch with, calendar appointment, gps unit (Global Positioning System) and so many more from everywhere.
Google Inc. it can be an American multinational firm that provides Internet-related products and services, including search engine, cloud computing, software and advertising systems. The company is most beneficial known because of its search engine and advert services and it was founded by Larry Web page and Sergey Brin in 1998.
Product is whatever can be wanted to a market. Additionally it is the theory, physical goods, or image of the thing that we are trying to market or position. This can be anything from a car (if you're an automobile dealership) to figure and image (regarding politicians or stars). Our goal is to put your product in to the mind of people that offers you the most favourable results.
Google Glasses is an special eyeglasses that has extraordinary feature set alongside the normal glasses, they have one head attached display (HUD) lens at the kept aspect of the glasses which enable us to see and access to every application and features, consumer can see floating software and working system inside the translucent lens then will be able to access to any software by using voice command. Google Eyeglasses can be utilized in every place by just wearing it, it's a lot more convenience compared to smart phones due to its voice control and hands free feature, you can access to any app, getting in touch with and messaging without picking right up your smartphone and press on any button everything will be done for you merely by tone commanding.
Google Eyeglasses also offered some useful features for the youngster like online check in, Video tutorial Calling, Photo Showing, Music Playing, Camera and ACCESS TO THE INTERNET. these feature are generally employed by nowadays youngster either by computer or smartphones but Yahoo Glasses has managed to get more convenience for everybody to gain access to to these feature, with Google Glasses everyone can easily access to sociable network like Facebook to check in their location and reveal their thoughts, Have a image with the position of what you found, video getting in touch with with friends and family and family showing them what you are enjoying, hear your chosen music and usage of the internet from in any case. There's also some features that are best for the working classes like Calendar Appointment and GPS (Global Placement System), internet access, Hands-free messaging and calling. Calendar visit feature allow us to book any appointment easily and there is an auto reminder when we are near your appointment. Using the internet access and global positioning system we are able to reserve any ticket through online and go to your vacation spot easily, however the hands free calling and messaging is the most important feature Google Glasses has ability to read and write that which you said through owner's tone command.
Google Cup only include one color and one size, the key reason Google A glass only used one color for the product which is white is because it looked nice and simple and the scale is the typical size of an spectacles.
Placement is how or where the product is allocated or shown. As are the other 3 components of the marketing combine and the 4 P's, positioning is how exactly we get the product to the people who end up buying your product.
The first concern sales country should be in developed first world country like United Condition, Japan, Singapore and Korea these countries have most population access to the innovative technology. Google Spectacles is also aim to be sold to the youngster and the business enterprise people on era x and z it offers variety of attractive features which might fulfill the their needs, for the youngster they usually sought something new like the tone commanding and brain mounted display (HUD) screen feature it is something new.
Google Glasses will be available through official website and computer related strategy or reseller store, Positioning Google Eyeglasses to be sold alone public website is the first concern because it benefits Google website to be utilized from all over the world, more traffic on website Google could place advert for other product or services and will be able to place the most modified product information for the client, instead of submitting your latest brochure or clients accounts statement, you will want to allow them to gain access to it via Google website? Furthermore it benefits by immediate selling to the client so Yahoo could cutout the center man expenditure and cost, also Google Eyeglasses can be sold for 24 hours every day, every customer can place their order anytime with access to the internet this will encourage more customer to buy Yahoo Glasses due to its convenience 'customers can shop 24 hours per day from everywhere without heading to the store in physical form. ' (Philip Kotler & Gary Armstrong, 1998) By inserting Google Glasses for sale only on official website is not enough, middle man is obviously needed because there are some customer who wish to view and test on the product first before buying, having the middle man will help illustrate and increase sales of the product, nevertheless there are a few elders or developing country with less access to the internet they could not get to know about Google Spectacles easily. Placing Yahoo Eyeglasses to be sold on reseller store will bring awareness to the customer, more customer will get to learn about the product existed and on the market, it's a free of charge advertisement. Having Google Eyeglasses to be sold on reseller store will also develop a competitive environment for reseller store it will keep the sales advisor to keep competitive try their best to sell the merchandise.
Promotion always will involve promotion blend which is the precise mix of advertising, personal offering, sales campaign and direct marketing a company uses to follow its advertising and marketing objectives. Frequently we as marketers place the large most our time on campaign. It seems sensible given that this is actually the easiest to assess and keep tabs on results. However, we really need to ensure that people give attention and emphasis to the other 3 P's as well. We are able to greatly impede the promotional initiatives if we've one of the other elements that is lacking (e. g. you have a great product and spend a ton on advertising, nevertheless, you have a hard time getting it to those who buy.
Google Inc. could gain the awareness of people by doing campaign to Google Glasses through internet marketing, advertising and sponsorship. Of course the internet marketing has been the first top priority way to market Google Eyeglasses; the internet marketing is a very important factor through which promotion of something can be carried out very easily. As the complete marketing is done on the net, Google Inc. will not have a headache in this task. Of the many sorts of marketing ways this is actually the least difficult one for the business. Not much of capital necessary to start with internet marketing for Yahoo Spectacles. Even after less capital investment the percentage of profit that one can ear through internet marketing is high. 'The internet is one of the very most valuable marketing tools on the market. This is actually more frugal than Tv set or print out advertising. It is also good to notice that despite how inexpensive online marketing is. ' (EXPLANATIONS WHY INTERNET MARKETING is Essential, 2011) Therefore this is an extremely money spilling alternate for Google Inc. therefore internet marketing also help the market expansion of Google Eyeglasses by choosing the internet marketing as the marketing option for Yahoo Glasses, the merchandise can request everyone on the world of internet. You will see no restrictions for the merchandise to hook up to the people of other countries. This is the option that Yahoo Glasses are certain to get to make international customers at no extra cost. This is the biggest gain for Google Spectacles. Furthermore internet marketing also brings availability benefits like 24 hour services for Yahoo Eyeglasses customers. So even if it is a holiday, Yahoo Glasses customers will still stay with it that day. In addition the customer will not have to leave it due to the time factor. They are able to now avail the advertising campaign anytime of the day or the night time. Online marketing also brings good trustworthiness it avails Google Glasses an opportunity to tell the actual, capability and background. It gives the customers an opportunity to build trust on the company and product with a website. They are certain benefits that internet marketing can avail the company. It is thus considered as your best option for enhancement of an company. With online marketing Yahoo Inc. don't have to hang on weeks to visit a significant boost. With a paid search engine marketing campaign Yahoo Inc. can experience real-time results that allow Google Inc. to fine-tune the marketing communication to attain the desired effect. If the online marketing strategy isn't working effectively, real-time monitoring tools enable you to easily pin-point wherever you are going wrong.
Having campaign through print press and soft multimedia advertising for Yahoo Glasses is the next way to attain higher level of understanding to the public, there are many ways to market such as paper, magazine, television, radio and so many more. By having Google Glasses to be publicized on print advertising like paper and mag will also get a higher reach prospective to the merchandise; this is because magazines and newspaper are what many people read daily and it'll get approved from family to friends to customers to colleagues and so on. Furthermore advertising on newspaper you will see a portion of glossy advertisements, unlike newspaper, magazine offer great scope to glossy ads. These are usually trend setting and eye catching. The best thing is that everybody wants to look again and again at glossy advertising. So that it could maximum awareness through all the consumers, which is why it is mentioned often that steady advertising ensures a cumulative impact. 'Mag advertising's major advantage to businesses is its ability to display higher quality images than either immediate mail or paper. ' (Russell Huebsch, [n. d. ]) A lot more familiar clients are with a brandname, the much more likely they might buy it. That's the reason print marketing advertising won't be out of fashion. Insurance agencies advertising to be put in magazine and newspaper also gave Google Inc. a choice to choose the special ads placing, it was a significant advantage in newspaper/newspaper advertising is that an advertiser can request special ad placement. This means Yahoo Inc. can ask that your advertisement is located in a specific page or in a column article. This provides greater awareness to the brand. That is also commercially far better as potential buyers would notice it. It is a new matter unless you want to identify where the ad should appear. However advertising on print media and tender mass media also allow Google Inc. potential to specific target audience, the good thing about wedding caterers to specific target audience opens up many opportunities to enhance sales results. Since Google Glasses targeted market segmentation is youngster and working classes so Yahoo Inc. should prioritise their advertising campaign to be on where the targeted classes will be always reading or observing, for example hitz. radio route where all the youngster will listen to or television reports channel where in fact the most working classes will watch & most commonly the paper where every person read. Advertising on tv set provides the advantages of sophistication. TV gets the advantage of sophistication ahead of another medium. Visible and auditory excitement combined can be a powerful advertisement, specially when enhanced with advertising ingenuity. Interesting camera perspectives over a 3d product, realism and the combo of pictures and words is instantly interesting, particularly when weighed against the more sedate appearance of publication advertising. Television advertising has the ability to show a product, illustrate its use and the great things about ownership or intake. Well-executed Television set advertising can persuade family members to make instant decisions about purchasing products. 'One of the greater Television advertising advantages is the use of several mediums to promote your service or product. Television combines eyesight, sound and sentiment to target different types of reactions from audiences' (What exactly are advantages / Disadvantages to Television Advertising?, 2011)
Consequently, sponsorship is also a sensible way to enhancing brand understanding and image. Sponsorship doesn't have to are expensive. In fact it could be a great way to grow Yahoo Inc. marketing dollars and reach a larger audience than you could manage to reach through more traditional forms of advertising. It can be a cost-effective and powerful marketing method, for example the Olympic sport game always gets the most sponsorship lovers like. McDonalds, Coca Cola, Acer and many more, those are the companies that are looking to improve their branding image.
Price is the amount of money charged for a product. Additionally it is in what consumer are willing to pay for something. Pricing strategy? I really believe non-monetary values like time also needs to be dropped under the price component as even though there is absolutely no money being exchanged, consumer is providing the and resources. Based on the type of product, price may or might not exactly play that large of an impact on sales. However, the rates will greatly impact the position in the marketplace in consumer's intellects.
Pricing is one of the main elements of the marketing combination, as it is the only mix, which generates a turnover for the organization. Google Spectacles will be using skimming costs and premium rates in order to penetrate into the market.
Since Google Eyeglasses is a new product, price skimming is becoming very essential to helps Yahoo Inc. in recovering the research and making costs that are related with the introduction of new product. When presenting a fresh product to market with no competition, Google Inc. has the opportunity to take the first adopters on the market to utilize them as brand evangelists. Early adopters are prepared to pay a higher price for the merchandise, so costs goods by using a price-skimming strategy doesn't dissuade consumer from purchasing. As brand evangelists, early adopters spread information about the merchandise through word-of-mouth marketing. 'The initial purchasers, the early adopters, are willing to pay an increased price for the merchandise because they need the product immediately. ' (Eric Novinson, [n. d. ]) The hype they generate can increase sales and help further brand something. Some consumer look for quality product when they are shopping, Quality is assessed by many way, with price being truly a measure employed by many consumers as they shop for everything from foods to electronics. Product listed by by using a price skimming strategy is regarded as high-quality product. Moreover, because Google Spectacles is a unique product it usually gets the best potential for commanding high grade price, especially the real technology product. Prime pricing is not very useful when there is a immediate competition for a product. Competitors have a tendency to lower the price and lead to poor sales. Because of this premium pricing is often a short-term strategy; the longer Google Inc. can keep its competitive edge, the longer the product can be fee a premium price. Many products begin at high quality prices, however the price is lower once competitors look on the market. However, premium prices strategy is using to increase revenue in areas where customers are prepared to pay more, where there are obstacles to entering the market or when the seller cannot save on costs by producing at a higher volume. Premium costing strategy can be used to raise the brand identity in a particular market. That is called price-quality signaling, due to high price signals to people that the product is high in quality. Some companies utilize this strategy to give their product an aspirational image. For example, according to BetaNews, Apple now has 91 percent of the market in computers charging $1, 000 or more. The business has used high quality pricing to fully capture the marketplace for high-end, high-quality computers.
Google Glasses will bring convenience to your life and can also contribute encouraged, innovated technology to the contemporary society with the proper marketing combination strategies Google Eyeglasses can sell to worldwide any time in the future.