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The Effects of Subliminal Advertising Dissertation

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The Effects of Subliminal Advertising

The power of subliminal advertising and marketing in effecting consumers remains unproven. The concept of subliminal advertising is based on a "threshold". "This [is] thought to be a fixed level below which usually awareness would not extend. " (Sutherland: s. 30) When a word is definitely flashed on the television screen for 40 milliseconds a person may not be aware about it. If the time of the exposure can be increased the phrase crosses the threshold and a person becomes intentionally aware of the term. This process differs within the same person every day. For example , if a person is definitely hungry while you're watching television, adverts of meals will be noticed more than in the event that same person just ate. Sometimes we are even more alert than at other times. The consequence of being tired, using medications or liquor can also fluctuate when a stimulus is signed up.

This is a good example of a subliminal advertisement. Inside the bottom from the glass it says "U BUY". This message subliminally tells the buyer to buy all their certain product, hoping for all their sales to boost.

The notion of subliminal marketing grew inside the 1950's. A man named James Vicary who have inserted subconsciente messages in movies "sparked the 1st large-scale subconsciente scare, great projections in to the subconscious, nevertheless never documented or duplicated, are still frequently cited because "evidence" in the insidious power of subliminals. inches (Subliminal Survives) Although product sales of diet coke increased 18% and product sales pf snacks increased 58%, Vicary later downplayed the effectiveness of subliminal advertising and marketing due to the small amount of research he previously collected by it.

In the 21st century, subliminal communications are still thought to be us...

... inal Advertising) There are many gains to some subconsciente techniques. A good example of this is coup which aid individuals to loose fat or quit smoking . In turn, they may have become a well-known self-help trend.

Subliminal advertising and marketing, wether functions or certainly not, will no doubt be applied indefinately by companies in promoting their products.

Performs Cited

Elliston, Jon. 03 25, 2001. Hidden Persuasion?. [on-line], xx. Offered:

Elliston, Jon. March 25, 2001. Subliminal Survives. [on-line], xx. Readily available:

Simply no Author. Drive 14, 2001. Subliminal Advertising. [on-line], xx. Offered:

Sutherland, Max. 1993. Advertising and the Mind with the Consumer. Quotes: Allen and

Unwin Pty Ltd.

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