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The City Of Bangalore Tourism Essay

The city of Bangalore is known as the silicon valley of India. It really is a smart choice that this companies play a significant role in Bangalore's GDP (as well as Karnataka GDP). Nearly two decades of impressive development in the sector has altered the facial skin of Bangalore quite basically - the panorama and the populace have become manifold. This unabated growth has put great strain on the limited and treasured resources of Bangalore city - like drinking water, forestry, electricity etc.

As natural fallout, the grade of life has been impacted. Be it the congestion on roads, the irregular normal water supply (leave by themselves the quality of water), unprecedented shrinkage of drinking water bodies, greater socio economic divide, Bangalore has seen everything!

This job makes an earnest try to qualify and quantify some of the above developments. The inputs have been obtained mostly from secondary research - Research accounts, Government databases, Journals etc. We floated a study among IT pros to discover the amount of sustainability initiatives in their companies, their own perceptions of daily issues facing Bangalore city and so on.

During the job, we've realised that data availability is a major concern. The reason why have been manifold. For just one, there are umpteen administration agencies involved in recording various data that were essential for the project. In some cases, when the needed data was available, it was either obsolete or did not capture the entire trend through the years or it was at a macro level (Karnataka express level as against Bangalore city level). Because of these barriers, it's been difficult for us to quantify some of the observations we've made in this report. Really is endless the drive by Karnataka Government's Directorate of Economics and Figures to participate in Indian Strategic Statistical Plan, to centralize Government data (initiated in '09 2009) will demonstrate a major step of progress in this lacuna.

We needed to make approximations/estimates along the way showing how much of an optimistic or negative impact IT sector has already established on Bangalore. The entire idea is not to either compliment or criticize IT sector for what Bangalore is today. Instead it has been the idea to present the growth of computer sector in Bangalore city and also to see if there are any interesting trends that emerge when comparing with issues/challenges/positives that Bangalore city encounters. While it may have been ideal to find alternatives for many of the matters/issues we increase in this task, because of the paucity of your energy, the concentration has been more on understanding the various aspects of Bangalore city keeping IT sector at heart. Where possible, we have provided advice and insights that we gathered during the project about how we can make Bangalore and IT ecological.

During this quest we examined various frameworks proposed by research workers/organizations on sustainability. We also analyzed the various sustainability initiatives performed by major IT companies like Infosys and Wipro. Taking into consideration the Linearity issues, given the price arbitrage advantages waning away, these major companies have taken initiatives in this area to be leading good examples for others to follow.

We consider sustainability has received a crucial following in the academics elite but is in a nascent level in terms of co-ordinated execution across business, administration and society. We live hopeful of seeing a whole lot of seminal and creative activities occurring in this area in the times ahead!

Introduction

India is experiencing quick development and a consequent upsurge in urban populations. Under western culture, the development has been source of information intensive.

Over the past 200 years, financial development has depended on a change from the utilization of green resources - energy and materials that can be produced or harnessed from the daily energy of the sun - to non-renewable resources dug out from profound underground.

Understanding Sustainability

Bangalore's population expansion coupled with an increased rate of reference consumption, and waste products build up, will lead to environmental decay, and land, food, and drinking water shortages in course of time. There's also significant changes in global environment such as weather change, increased waste materials and pollution, and the depletion of natural resources. Further when reference amenities are unevenly captured the rift in the culture boosts further polarizing areas and create devastating outcomes - Case in point are recent uprisings in the centre East and North Africa. Also metropolitan centers like Bangalore aren't always healthy places and have a sizeable underclass of men and women who are poor, ill, unemployed or exploited. Given such a scenario we feel that business-as-usual scenario provides great disasters to humankind, and is also not lasting.

Sustainable Development is thus about mobilizing effectively international, countrywide, community, and human being intellectual resources generally, towards solving issues that are, overall, degrading the life support system, compromising the viability of local communities, and hurting medical and well-being of people.

According to Jacobs, Gardner and Munro, (Okechukwu Ukaga, 2010) the five wide requirements of lasting development are:

integration of conservation and development

satisfaction of basic people needs

achievement of collateral and public justice

provision for communal self-determination and social diversity

Maintenance of ecological integrity

Sustainability as 3 nodal areasAs we've seen already, sustainability is thus, a relational idea, referring to a series of practices and techniques that ensure 'development' does not surpass the ecological 'carrying capacity' of the planet.

A system founded description (Robinson J, 1997) considers three imperatives as follows

The "ecological essential" is to stay within planetary biophysical holding capacity.

The "economic important" is to ensure and keep maintaining adequate material expectations of living for all people. The "social essential" is to provide communal buildings, including systems of governance, which effectively propagate and maintain the prices and culture people desire to live by.

In a broad sense Sustainable Development is expected to achieve the following as defined by World Loan provider economist 'Herman Daly' (Daly, 2009)

The rate useful of green resources not to exceed the pace of regeneration.

The rate of use of nonrenewable resources not to exceed the pace of development of lasting alternatives.

The rate of emission of pollutants not to go beyond the capacity of the environment to soak up them

Why Sustainable Business Initiatives

Business is kept back by the same factors that keep individuals and neighborhoods in poverty: poor education and health care, environmental deterioration, and the lack of enough infrastructure or an effective rule of regulation (WBCSD, 2010).

Production of goods and services by business and industry also will depend on a steady supply of raw materials. If certain elements of nature are being excessively extracted, the change in the balance of the life span support systems may subsequently also upset the individual habitat, affecting medical and well-being of humankind. Therefore, the over-harvesting of character for making materials will finally impact the quality of life of the human community.

On the disposal side, both professional waste products and garbage aren't part of Earth's natural cycles and has to be tackled with superior planning and technology as well as clear communication to future years.

The need is also for transparency, fairness, rule of law, dependability of organizations and usage of legal remedy given the size of change in our daily method of business that is foreseen to attain significant progress

Although an enormous challenge, ecological development also offers a vibrant business opportunity given the necessity to develop the new coverage frameworks, right technologies and better business models for throughout development.

Methodlogy

Given so it sector has a large footprint in Bangalore, we gone about this intricate exercise by putting together a mindmap which recognizes the various touch things of IT sector in Bangalore's overall economy, ecology and public fabric. (An enlarged view of the mindmap below is provided in Appendix). While the list identified might not be exhaustive, we feel that this is a good starting point. It would have been ideal to traverse all the branches in this mindmap and make a thorough report on the result from it industry on Bangalore. Given the paucity of your energy and the lack of centralized data on Bangalore, we could only cover a restricted part of the same.

Bangalore - among most effective growing places in India

Bangalore is one of the world's fastest growing cities, a poster child of India's growing monetary prowess; a city whose work technology and incessant development in the past decade has made it both sought after as well as envied.

Bangalore today is the chosen destination of both expatriates and educated middle class pros as well as anatomist graduates who are flocking to this city, which has turned into a hotbed of private investment in the IT and ITES sectors. These sectors have enormously contributed to this development of Bangalore. The metropolitan landscape of the 'Garden City' has now been changed into concrete jungle of chromium and goblet facades, stores and branded stores, high surge rentals and overcrowded pavements full of traffic congestion.

This unprecedented pointed growth in metropolis of Bangalore has resulted in swift urbanization and has transformed the type of the location putting huge pressure on its infrastructure, resulting in an impact to standard of living in Bangalore.

Bangalore city has grown from roughly 177km2 in 1977 to 775km2 in 2011. The city has seen a society expansion of 48. 93% in the last decade and has shown an average twelve-monthly progress rate of 2. 64%. Compared India shows an Annual growth rate of -2. 97% within the last decade. Corresponding BDA quotes in 2007, 60% of Bangalore's progress is natural, while 25% is through migrant inhabitants. The remaining 15% is related to integration of erstwhile rural areas to Bangalore Agglomeration (JNNURM, 2009).

Over the previous few decades, the market of Bangalore has transitioned from a general public sector based current economic climate to a textile industry founded overall economy to a cluster of high technology companies. IT industry is continuing to grow by the CAGR of 25%+ during the last 2 decades. Exports take into account more than 75% of software development, and so is attributed to the global outsourcing demand for software development at low cost locations with sufficient skilled labor.

It can be conservatively estimated that close to 36% of most IT labor in India is situated in Bangalore.

Number of individuals used in IT sector (in lakhs)

Until mid-90's Bangalore was a middle income town with major public sector companies and educational establishments. These units enticed both skilled and unskilled labor with strong unionization. The lower end PSU employees could easily match the lower middle class of Bangalore and had usage of Bangalore's technological education. The speedy development of knowledge sector enticed IT companies which grew rapidly on the eastern and southern outskirts of the town. Because the sector was motivated by software exports, infrastructure had not been seen a bottleneck in the initial periods of Bangalore's progression. (Basant, 2006)

Bangalore's transformation has been aided by an active support policy of the Govt. of Karnataka for IT sector, as well as, the inherent clustering benefits of the location in terms of availability of skilled people and respected institutes of advanced schooling.

Growth of Software of exports from Karnataka (STPI Bangalore, 2010)

IT sector in Bangalore is constructed of top tier IT services companies such as Infosys, Wipro, TCS, Satyam, IBM, Accenture, and other captive centers of large MNCs such as Cisco, Intel and Honeywell and other small and medium corporations.

The graphic below offers a view of changing composition of Bangalore's GDP and a significant move from manufacturing related areas. The significant upsurge in Real Estate's contribution to Bangalore's current economic climate also tips to the actual fact of a preexisting real estate boom and increasing urbanization of the city.

The graphic below shows a significant shift in the contribution of the various sectors towards Bangalore's current economic climate. The Tertiary sector which is consists of

Transport, Storage area and Communication

Trade, Hotels and Restaurants

Banking and Insurance

Real estate, possession of dwellings and Business services

Public Administration

Other services

It is also seen that the while 66% are employed in the principal sector, the 56% of per capita income is derived from the tertiary sector (Karnataka Government, 2010).

Changing Profile of GDP contributors in Bangalore's Economy

But this considerable development of Bangalore in addition has invited its reasonable show of issues - positive/negative. One industry being truly a focal point, a robust alliance between corporate and business elites of the town and the government has been criticized as similarly accountable for the mishandling of metropolitan growth.

From various sources such as Team of Economics and Reports, ZDNet IT Professionals Survey, we've arrived at the above shape which substantiates the fact that there is a growing economical disparity among the several sections of Bangalore's workforce.

From late 90's to early on 2000's Bangalore began exhibiting the strains of a fast growing mega-city with growing interpersonal inequality, mass displacement and dispossession of land, proliferation of slums and congested streets.

Industrial areas in Bangalore

Infrastructure Effects

Bangalore has seen an explosion in the number of vehicles on a few of its major arterial streets. The visual below provides sample of different category of vehicles that have emerged. We see a huge increase in private carry on Bangalore highways such as 2-wheelers and Cars/Jeeps/Multi-utility. Bangalore's street infrastructure is today being seen as a huge bottleneck in the monetary growth and standard of living in Bangalore.

The following exhibit provides a view of (See Appendix -A : Vehicle Expansion in Bangalore)

The growth of vehicles on Bangalore highways could be attributed to the following factors:

High disposable income of IT employees: The salaries of IT employees grew at a healthy speed. Even in total terms, they outstripped the salaries of non-IT sector employees. Car companies, Funding companies and leasing companies were quite productive in going after this sector.

Employee friendly car rent policy:

Companies leased the vehicles with respect to the employees. Companies gain due to the accounting rules of leased assets. An example of this may be known from the calculations shown below (Crisil Research)

Employees gained through taxes benefits, reimbursement of functioning costs, free insurance premiums and of course the upscale in public image of experiencing purchased a four wheeler car.

Whilst the above mentioned two factors show a win-win for both company and the worker, it may well not be such a good news for the federal government and Bangalore streets. Federal government loses its duty revenues. Bangalore streets experience a bigger deterioration (Bangalore is quite famous for the pot slots on the highway!) and they are choked.

Due to the traffic congestion that results, its not unusual to sight a petty quarrel

Easy availability of automobile financing with teaser rates: The next graphic shows the developments in automobile financing with most the disbursements of such lending options going to the very best locations of India.

(Crisil)

The blue circle recognizes Bangalore's traditional residential hotspots. The red circles identify the major IT concentrations in the city. There is a considerable commute that must happen on a regular basis in Bangalore to pay the same. Lack of Public transport : Due to lack of Mass Rapid Vehicles system and the clustering of Software technology parks in certain pockets of the town, IT employees experienced to travel quite a distance (as provided in the statistics below) to reach their vacation spot.

The data above helps us recognize that there's a significant amount of human population that travels across the city, and utilizes private carry such as two wheelers and cars for the outings. This not only increases the congestion in the location but also heightens vehicular pollution (Sudhir Gota, 2008).

It is also interesting to notice that there is a decreasing craze in conditions of reported highway incidents in Bangalore. This may be due to multiple reasons

The average velocity of driving a vehicle in Bangalore is just about 11km/h anticipated to high traffic congestion. At such bumper-to-bumper traffic activity there could be lesser likelihood of incidents. Is this a blessing in disguise!!

The trend could also denote the number of accidents that 're going unreported in Bangalore, and if true will require a much better way to keep tabs on and report damages in Bangalore.

A common adage in Bangalore is the statement "In India people ride on the left of the road, while people in Bangalore trip on what's left of the street". This adage we feel symbolizes the severe strain on the road infrastructure in this city.

Social Results on Bangalore

Corruption

Corruption has been rampant in Karnataka and especially in Bangalore, going by the statistics provided by ipaidabribe. com website. Bangalore is home to "normal water mafia", "real estate mafia" and the like.

It is not unusual to learn the Lokayukta's activism in Bangalore's newspaper publishers. The Times of India article dated February 5th 2011 prices Prof. G. Venkatasubbiah's presidential address at the 77th All India Kannada Sahitya Sammelena as expressing "Now, Karnataka has attained the dubious difference of being the most corrupt talk about in the country". From your information obtained from ipaidabribe. com, Bangalore leads in the number of bribery circumstances reported! While it would be difficult to segregate the impact of IT sector upon this concern, we can easily assume that corruption is one of the many manifestations of a larger socio economic divide. You can easily issue the accuracy of the metrics, yet it is not easy to disregard such statistics.

Crime

Bangalore has been considered by and large a safe city. However the growing influx of migrants, increasing urbanization, and a significant part of the BPO workforce that work in night shifts are believed a few of the matter areas for the increasing offense style in Bangalore. According to the National crime Records Bureau which analyzed the crime statistics in 35 major places in India for the entire year 2009, 9. 4% of cognizable offences across these towns have been reported from Bangalore. Bangalore is said to be second and then the administrative centre of India, Delhi in the number of IPC cases documented (Kumar M. S. , 2011).

Health

The sedentary lifestyle of IT/ITES employees brings about poor health unless compensated for with appropriate energetic lifestyle. Multiple surveys have suggested a sizable population of Bangalore's corporate and business workforce is vunerable to various health illnesses. Stress resulting scheduled to:

Catering to customers/clients spanning across different time zones of the globe.

Exhaustion scheduled to challenging software delivery schedules.

Constant pressure to upgrade skills to make oneself relevant and employable.

Philips Health and wellness Index Article-2011 (Philips India, 2011), a study conducted by Philips Electronics India confirms that 39% of Bangaloreans methodology mental medical researchers as resistant to the countrywide average of 9%. An very good sign that Bangaloreans will be the most stressed out!

In the personal interviews we'd with middle managers of computer companies, we discovered that many of their team users/colleagues have discovered their strategies to retire at an early age of 45 years. This could be a result of either a good wealth accumulation young or the side effects of a consumed with stress work life taking its toll on their mental and physical wellbeing.

Ecological Results on Bangalore

Lakes

Bangalore, your garden city once boasted of 81 lakes in metropolis limits and close to 200 lakes in around the city. Today among these barely 31 show any signals of presence. Around 54% of the original lakes have been encroached upon for urban properties (Kumar, 2011). The analysis confirms 66% of lakes are sewage fed, 14% are surrounded by slums while 72% revealed loss of catchment area. Furthermore, the lake bunds are being used as dumping garden, significantly polluting this inflatable water source.

In articles in Times of India (Nandi, 2011), the reporter areas that Untreated Sewerage normal water allegedly from high surge apartments rentals off Sarjapur highway is the main real cause for high contamination and sinking air levels of Iblur lake.

Water

Though being blessed with near normal rainfall in most of the years, Bangalore encounters huge drinking water shortages in peak warmer summer months. Bangalore has 20% to 40% dependence on groundwater (Vishwanath, 2009) which is being pumped out and used unscrupulously but is being counted among towns that are non-groundwater based mostly. A recent record by BWSSB says, given a projected populace of 7. 5 million by 2011, Bangalore has a shortfall of 676 MLD of piped potable drinking water which is almost 42. 8% deficit from the entire demand. The picture is even more glim when looking at the projections over the next 25 years

45% of drinking water utilization in Bangalore is counted under unaccounted for normal water category (UFW). Furthermore the significant reduction in water systems across Bangalore in addition has resulted in upsurge in ambient temp of Bangalore.

We consider the following as some of the major items of thought from various studieshttp://geoinformatic. org/sites/default/data/images/Greater-Bangalore_in73to06. jpg

Discriminant waste material generation

Irrational tendencies of substituting money for drinking water.

Sewage Treatment crops for large apartment complexes no longer working.

Multiple governments departs overseeing the management of drinking water.

Rapid urbanization has led to deterioration in earth water table. Reduction in flora, fauna, and catchment areas, range of water systems.

Water bodies have disappeared and normal water quality has deteriorated, our review with IT employees, unveils that is not a major concern whatsoever!

Nalika Gajaweera, in her internship paper with Equations in March 2006 (Equitable tourism) creates about the growing inequality between your upper middle class IT staff who has the luxury of shopping for ground water through tankers as up against the urban poor as follows

"3 women dwelling in the slums in the back garden of the IT Area are part of the maintenance staff for the IT playground; but they have to walk 2km, past the steel and wine glass constructions, to the nearest water source to fetch drinking water for their personal use. As the lake that they reside besides smells of contaminants and tainted green, the modernist architectural cup structures that tower over their slums are tinted dark and carpeted with lush inexperienced grass"

LAND

Michael Goldman in his paper on Speculative Urbanization (GOLDMAN, May 2011) provides the pursuing view of the growing tussle for space and development and the resultant rampant real estate growth.

"In the case of the growing IT corridor on the southeast periphery of Bangalore, one nds villages such as Bellandur caught in the eye of this storm. In 2002, a lot of Bellandur's small-landowning farmers refused the price set by KIADB, as their land was fertile, highly beneficial and alongside a sizable lake that offered sh and irrigation water plentifully. Over time, many farmers living in the vicinity of the IT corridor being developed have sold off their farmland because of pressure from KIADB, and from the programmers offering an improved price to expedite the land acquisition process. Although as recently as a decade ago, Bellandur farmers protably produced cauliower, spinach, rice and coconuts for Bangalore city markets, the acute densication of the area because of it rms has rendered its main water source - the once majestic Bellandur lake (the greatest in Bangalore) - unusable for plantation irrigation, contaminated by the untreated poisonous industrial and household waste material that ows involved with it. As the new IT thoroughfare slashes through the village's farmland, as individual plots were sold piecemeal to developers or the government in order to construct IT campuses, farming is becoming untenable"

With the sunset clause of Software Technology Parks nearing, scamper for Special Economic areas will observe suit. This might be good news for the Real house industry, but may well not be a nice thing about it for Bangalore city and its environment. The silver lining is the conscious efforts by IT industry to comply with LEED gold and platinum benchmarks. Infosys and Wipro in their sustainability accounts have clearly talked about their support for such compliance in every their new campuses that are being created.

E-Waste

E-waste technology emanates due to the rapid technical obsolescence and the necessity for companies to be at the forefront of technological superiority. The top usage of Electronic equipments because of it companies means that there is a great deal of potential for creating E-waste. The Condition of Environment Article Bangalore 2008 has evidently pointed out the proactive procedures considered by Karnataka Pollution control panel to percentage e-waste recyclers like E-parisara and Ash Recyclers to segregate and recycle such throw away.

IT companies because of their part have also been in a position to identify the e-waste issue and have taken upon themselves to donate equipment which is no more useful for corporate and business consumption to the deserving general public. Thus the concept of Reuse/Recycle/Reduce is evidently at play. It is classic circumstance of sustainability effort by the IT industry and the federal government agencies working closely collectively. Thus it is a significant win-win for the population, the companies and the surroundings.

Sustainability Initiatives by IT companies in Bangalore

IT companies and its employees produce an all-around impact on both the monetary factors and socio-ecological factors. For instance, the high throw-away income of a typical IT employee would have potentially resulted in the economic development in other structured and unorganized industries in Bangalore. As an all natural fall out, this may lead to high inflation, lower quality of life, higher problem and increased socio-economic separate.

Infosys/Wipro in 2008 announced that Bangalore's infrastructure as a bottleneck. Today Bangalore is forget about the largest middle for Infosys.

Major IT companies in India have large cash surpluses. It's been seen these are not coming into Bangalore as investment funds in Reasearch or education but are being held as cash or being employed in M&A. This can be substantiated with more detailed research.

Figure Typical IT company's Business interfacesIt sometimes appears that Sustainability has been discovered as a concentrate area in some of the top tier IT companies such as Infosys, Wipro and TCS. Below, we have provided a summary of sustainability initiatives of Wipro and Infosys.

Sustainability initiatives of Infosys

Infosys Technologies Limited founded in 1981 is arguably the poster young man of India's IT companies. Infosys has been productive in taking sustainability initiatives.

Stressing the importance of sustainability, its chairman and main mentor Mr. N. R. Narayanamurthy says the next in the company's sustainability article of 2009-10:

"Our vision is to be a sensible, leading organization working towards the greater common good by establishing global benchmarks for a lasting tomorrow"

Infosys has recognized sustainability as a concentration area in its brand setting as Infosys 3. 0. It explains Sustainable tomorrow as follows:

A ecological tomorrow can come about only once we can say with confidence that we do not hold the responsibility of days gone by, or the guilt of today's. It is the ability to state "yes".

Yes, we live lasting from the financial point of view

Yes, as a conscientious global company, we consumed nature's resources and then the extent necessary for the organization

Yes, as integral area of the community, across geographies, we contributed to its public development.

Yes, we are ready to stand up and be counted.

The theme of "sustainable tomorrow" is divided into three key concentrate areas:

Social Agreement - Being moral, practicing good commercial governance concepts and participating with all stakeholders to meet both Infosys's and client's sustainability goals.

Resource Efficiency - Improving source usage by monitoring use of such resources like electricity at a granular level by any means office locations.

Green Technology - Collobarating with customers to offer solutions in smart grid, wise infrastructure and data centers, and supporting customers achieve their lasting goals.

To make business sustainable, Infosys practices the PSPD style of Success, Sustainability, predictability and de-risking business.

Infosys collaborates with global physiques like WBSCD, GTZ, TERI, WEF and UNGC by participating in their external message boards.

Sustainability initiatives of Wipro

From its sustainability survey 2008-09, Wipro identifies lots of megaforces which it predicts will impact the entire world in times to come. These are enumerated as:

Climate change

Looming normal water disaster

Sustainable cities

Universal education

Diversity

Inclusivity and human being rights

Transparency

Sustainable food security

Eliminating poverty

Wipro believes that appropriate goal setting techniques with quantifiable is the main element to have the sustainability initiatives forward. By setting quantifiable metrics to keep an eye on and modify, it believes it can make progress in its sustainable journey.

At the heart and soul of its sustainability school of thought is the "Mobius strip" - what Wipro message or calls as a metaphor for the multi-dimensional problems of sustainability. What this essentially means is the fact that sustainability troubles do not have described start and end items and there are no evidently defined boundaries between your economic, social and ecological sizes of any issue.

Wipro is operationalizing its strategic vision by obviously identifying and executing the following:

Leadership support for sustainability initiatives

Prime Accountability of sustainability initiatives sits with a distinct group

Acquiring dedication from key interior functions like financing, facilities etc.

Create capacity and involvement at all levels of the organization

Continuously learn and improve by partnering with exterior stakeholders

Integrate into mainstream planning, budgeting and review processes

Create a solid investment framework that delivers guidelines for inside investment proposals on sustainability.

A survey of computer Employees in Bangalore

As part of our own research we ran a study across the PGSEM participants who we look at a good representative test of the IT sector in Bangalore. We received 44 responses and we provide below, our evaluation of the results of the review. The Study data has been provided as an Appendix

Profile of the group

Most of the members were Middle level managers. Of the 80% of the test population that contain resided for atleast 4 years in the city. They work for top level tier IT companies (with more than a billion us dollars in income and staff power of atleast 1000)

72% of the companies experienced recent financial performance either at par with industry average or conquer the industry average.

Startups/KPOs are a clear minority. No inputs from BPO employees were received.

From review, we recognize that in most the firms (61%) the sustainability initiative in a few form or the other has been there for atleast 1 to three years. This suggests that this is a reasonably nascent happening.

Perceptions and Socio-Ecological Factors

The survey tried out to evaluate the belief of the sample participants with respect to some of the critical ecological and sociological factors in Bangalore.

On all the guidelines, Majority of People obtained High to the many factors. We suppose that the general thinking is, Bangalore, a global class city should do well in most of these aspects. But Bangalore appears to be faring well below the expectations of the review group.

We expect a score of 3 as neutral and classify the rest of the reactions into Agree/Disagree baskets (4+5 and 1+2 respectively).

The net credit score derived by firmly taking difference of Agree/Disagree baskets conveys, Traffic congestion, Airpollution and cost of living are the major concerns.

It is shocking to note until this set of survey group thinks that Water scarcity is not really a primary concern. Though the fact remains Bangalore reels with acute water scarcity. Perhaps this thinking could be the real cause for the irrational usage of normal water - Money getting used as an alternative for a treasured resource like drinking water.

As expected from the survey, this group rates socio economic split quite low, may be because they're not at the receiving area of the argument.

A clear most 67% of respondents from this group believed that the growth rates in salaries were not ecological.

According to the respondents, Ecological emphasis has used a rear seat in the majority of the companies. Could be this is actually the real cause for huge pressures on the natural resources that Bangalore is facing today.

Are proper decisions tied to sustainability?

People who have reported that Sustainability initiatives are linked with tactical decision making process belonged to Industry leading companies with earnings of over 1 bn$.

Though the above mentioned could be a surprise, maybe it's due to a couple of things:

Linkage of strategy and sustainability is not evidently formulated and communicated to the lower levels of labor force.

The companies really do not have a construction/formulation in place for tying it up and probably do not see a dependence on the same. A deeper understanding and more interviews could help unravel the reality.

Nearly 74% of the respondents thought that their company's strategy was associated with sustainability.

Out of the 18 highly profitable companies, practically 13 of them had the fair (4/5) or strong (5/5) linkage to sustainability i. e. 72% of the highly profitable companies! Out of these 9 respondents sensed that the target area of sustainability was not on financial, but either cultural or ecological i. e. 9 out of 18 companies!

The survey also uncovered one respondent stating that his/her company had not been performing fiscally well. The corporation had a fair linkage to sustainability initiatives. As this is merely 1 out of 43 respondents, we are not sure how to interpret the same. More such sample would be interesting, in the lack of which no conclusions could be attracted.

Existing initiatives and future initiatives recommended

Majority of the respondents recollected CSR initiatives as the best initiative. There have been a few cases on how product companies linked sustainability to their products to satistfy all pillars of sustainability. Evidently there's a dependence on companies to innovate on this front!

Majority of these traffic commute possessed in their mind when answering the question. They suggested encouraging work from home policies. A few people suggested that sustainability is just basic posturing by companies to acquire "cost chopping" and "good general public image building" aims.

A framework to drive sustanability

The Sustainability Balanced Scorecard

We provide below the salient points as reviewed in the seminal paper "The Sustainability Balanced scorecard - Theory and Application of an instrument for Value Based sustainability Management" written by Frank Figge, Tobias Hahn, Stefan Schaltegger & Marcus Wagner.

By linking operational and non-fictional commercial activities with causal chains to the firm's permanent strategy the Balanced scorecard suports the position and management of all corporate activities relating to their strategic relevance.

The Balanced scorecard makes it possible to look at the non-monetary proper success factors which significantly impact the economic success of your business.

For the financial success of a firm, both the cultural and environmental factors need to be oriented appropriately. While economical scarcities are shown by market prices, market prices only partly reflect public and environmental scarcities.

A "value-oriented" commercial sustainability management with the Balanced rating card really helps to incorporate the three pillars of sustainability into an individual and overarching management tool.

The idea of Balanced score cards (BSC) is based on the assumption that the effective use of investment finance is no longer the only real determinant for competitive advantages, but ever more gentle factors such as intellecutal capital, knowledge creation or excellent customer orientation are more important. BSC aspires to make the contribution and the transformation of delicate factors and intangible resources into long-termed financial success by an explicit and controllable manner.

Four perspectives of BSC are: financial, customer, inner and "learning and expansion".

Key performance signals are recognized as Lagging and Leading indications.

BSC transalates strategy in terms of objectives, procedures and focuses on in the four perspectives. Instead of representing strategy as a loose collection of indicators and procedures, these are associated by cause and result relationships.

Lagging indications (financial) are combined with the leading signals/performance individuals through all four perspectives leading to a hierarchical cause-effect network which represent the essential assumption for successful translation of the strategy.

Value based mostly sustainability management identifies and realizes opportunities for ecological improvements in every three dimensions in order to achieve strong corporate contributions to sustainability.

The three pillars of sustainability need to be integrated with a value oriented approach for the next reasons:

Sustainability management that reduces business value is endangered since it is carried out by organizations only as long as the company is prosperous and are able this luxury.

Non value focused sustainability management can be an incorrect role model for other businesses.

Non value focused sustainability is by description non lasting.

BSC is suited for value centered sustainability management for the next two reasons:

It integrates all the three pillars and allows for considering tender factors that can't be monetized.

It does apply never to only niche market players on the market with an explicity sustainability strategy but also to many mainstream organizations whose strategy is to go slowly but surely toward more sustainability by integrating environmental and interpersonal key success factors.

The following three possible approaches to integrate environmental and cultural aspects are listed below:

Environmental and public aspects can be integrated with the 4 perspectives in the above list.

An additional perspective- the 5th perspective can be put into consider public and environmental aspects

A specific environmental and public balanced score cards could be developed.

conclusion

Bangalore and its IT sector is at an essential juncture of these trip. Bangalore's administrative regulators are well alert to the issues of Bangalore's speedy urbanization. In the report titled "State of Environment Article Bangalore 2008", they have taken a snapshot of the many conditions that Bangalore faces. Bangalore's poster boy - the IT sector is still marching forward at a significant pace. Although outlook for 2011 is of careful optimism, the Industry is comfortable of appreciable development in the years in advance. If this were to be true, then Bangalore could see added pressure on its sustainability. A far more pro-active and coordinated effort by various Administration businesses and the IT industry in Bangalore with the aid of the academia can help put life back to Bangalore's future. Though there have been positives in conditions of employment opportunities anticipated to IT sector, the fallout of the same on several aspects has been grim. A few of our recommendations upon this from are:

From IT Industry's perspective:

Conscious drive on sustainability in any way levels of labor force. Sustainability should be considered a activism from the lower layers of the business than being pushed top down.

Explore methods to marry financial success to sociable and ecological success.

Incentivize labor force for sustainability enhancements.

Create a forum or system for companies to switch sharable best practices of sustainability that would benefit the city all together.

Fom Bangalore Administration's perspective:

Centralize data from various organizations to obtain a co-ordinated view

Create a nodal company to coordinate the efforts of varied agencies.

Not just sensitivize but also Incentivize people to tow the sustainability collection.

Partner with academia and the industry to increase the sustainability process.

Appendix

MindMap of Various touch tips of IT company in a City

Maps of Bangalore

Bangalore's Evolution within the decades

IT &ITES Companies in Bangalore

Governance in Bangalore

Bangalore also offers multiple companies vying to control different elements of metropolitan planning, development and governance. This multitude of agencies, brings about lack of centralized planning data and a lot of beneficial time is also lost in taking these differing firms to the same desk.

Survey results

Which level does one belong in your Organization's hierarchy?

Entry Level

13

30%

Middle Management

29

67%

Senior Management

1

2%

Negatively Impacted

8

19%

Not sure

13

30%

Positively Impacted

22

51%

May be.

2

5%

No, they aren't sustainable

29

67%

Yes, these are sustainable

12

28%

Fairly Linked

23

53%

I havent heard of it. So cannot comment

4

9%

Not whatsoever Linked

5

12%

Ours is a product company

1

2%

Prominent

1

2%

Very Strong Linkage

9

21%

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