PLAGIARISM FREE WRITING SERVICE
We accept
MONEY BACK GUARANTEE
100%
QUALITY

The Background Of The Soap Factory Ltd Marketing Essay

The Soap Factory Ltd, located at 22 Ben Lomond Crescent, Pakuranga, Auckland, New Zealand. The business is a distinctive soap custom and agreement manufacturers. The business as delivered in 1992 from McLeod's soaps, New Zealand's original soap markers that was founded in Dunedin in 1868. Awarded with Quality Certification in 1998, we concentrate on quality of service as well as product.

Basically we've a series of soaps that we offer our market. Our soaps are a reflection of the customers' requirements, being green, biodegradable packaging and recipe. The new project that company is looking forward to lounge is a new brand silken, a kid's soap, creative soap.

This product is geared to kids and people between three types old groups. Between your age group 7-12 the youngsters prefer the forms and appearance of the soap. The age teams 13-25 look for fragrance and the way the product is useful to the skin. The age groups of 26 and onwards a chance for quality, fragrance, size and the price tag on the product. In this particular project the primary target market are kids between the age range of 7 to 12.

Our brand is perfectly known. Our products are under our brand name "Silken". We've developed an extremely strong brand and we have devoted customers because of our own good reputation.

MARKET OF INTEREST

The Soap Factory Ltd, located at 22 Ben Lomond Crescent, Pakuranga, Auckland, New Zealand. The company is a distinctive soap custom and deal manufacturers. The company as created in 1992 from McLeod's soaps, New Zealand's original soap markers that was founded in Dunedin in 1868. Awarded with Quality Certification in 1998, we focus on quality of service as well as product.

Basically we have a series of soaps that we offer our market. Our soaps are a reflection of the customers' requirements, being environmentally friendly, biodegradable packaging and menu. The new job that company is getting excited about lounge is a fresh brand silken, a kid's soap, creative soap.

Our brand is very well known. All of our products are under our brand name "Silken". We've developed an extremely strong brand and we have faithful customers because in our good reputation.

This product is targeted to kids and individuals between three types of age groups. Between the generation 7-12 the youngsters prefer the patterns and appearance of the soap. This categories 13-25 look for fragrance and the way the product pays to to the skin. The age groups of 26 and onwards a go for quality, fragrance, size and the price of the product. Within this project the main marketplace are kids between the ages of 7 to 12.

EXTERNAL ENVIRONMENT

DEMOGRAPHY: The product is geared to kids and individuals between three types of age groups. Between the age group 7-12 the youngsters prefer the patterns and appearance of the soap. This organizations 13-25 look for fragrance and how the product pays to to the skin. The age groups of 26 and onwards a go for quality, fragrance, size and the price tag on the merchandise.

ECONOMICS: the buying routine of a customer can change through the problem throughout the market. In case there is inflation, fluctuation in price, changes in interest levels, a slump, restoration, boom and recession have an impact on the buyers. They would think of the expenses and get what is necessary; Silken will be accepted through its quality and more durable capabilities.

POLITICS AND LEGAL: The Soap Factory Ltd has taken care of the guidelines and rules and has averted the use of any unwanted chemicals, or any substance allergic to skin area, or anything that might cause skin damage.

SOCIAL AND CULTURE: Commercial Friendly Responsibility (CSR) is the duty of an organization for the impacts of its decisions and activities on population, the environment and its particular prosperity. "(MPI, 2012). It really is seen as trendy for soap companies to assimilate CSR into its advertising, using slogans to twist the intellects of your buyer. The business has also used bio degradable packaging style.

TECONOLOGY: An enormous help to the business which makes work easier for the company, Weather it is creation of the merchandise, selling or marketing. The Soap Factory Ltd prefers to use computer to store information, make samples of the merchandise and use web to advertise and sell the product, such as on Facebook and twitter.

COMPETITION ANALYSIS

An research of the existing competition for Silken devoted to the 3 most popular soaps bought from New Zealand market today is provided using SWOT analyses. The weakness and strengths of Silken has been examined as well as the threats and opportunities. The major competition is from Protex, Palmolive, Dove and Lux

CURRENT SITUATION

Our brand is well known and the image of the brand is good. Quite simply, the company is in a good position plus they have a competitive differentiation. We believe that it is important to vary because it causes profit and long term marriage with customers.

PROBLEM IDENTIFICATION

The problem that Silken would face is getting into an overcrowded New Zealand market that your consumer has no notion of the fragrance it keeps.

OPPORTUNITY

Because Silken has high competition rate, and needs better marketing it has the prospect of building everything from square one including: image, a name for the merchandise, and strategies to market the product. The company also has the chance to export outside the house NZ in the foreseeable future comings.

LUX

Lux generally has beauty soap and a range of other products, it targets on men and women. Lux is normally promoted by Television ads, Print press which is endorsed by models and actresses.

SWOT

KEY Strengths

KEY Weaknesses

Cheap

Competitively priced

Established target market in New Zealand

Lower quality

Lower price is seen as lower quality

KEY Opportunities

KEY Threats

Can make special soap for kids

Bring shampoo and conditioner using it's brand name

Competition

DOVE

Normally Dove targets women. Dove is usually marketed by Television commercials endorsed by models.

SWOT

KEY Strengths

KEY Weaknesses

Cheap

Competitively priced

Established target market in New Zealand

Lower quality

Lower price is seen as lower quality

Does not have the resilient fruity fragrances

It is not natural or organic

KEY Opportunities

KEY Threats

Can make special soap for kids

Competition

PALMOLIVE

Palmolive is made by COLGATE-PALMOLIVE COMPANY. It offers soaps and also other products such as shampoo and conditioners. Palmolive are generally marketed by Television set ads, print marketing, with the product endorsed mainly by models.

SWOT

KEY Strengths

KEY Weaknesses

Good quality product

Brand loyalty

In business for several years

Has wide range of products

Expensive

Does not have long lasting fruity fragrances

Failure of a fresh products can destroy its brand reputation

KEY Opportunities

KEY Threats

Can make special soap for kids

Make soap from different flavors

Make different soaps for male and female

Competition from more affordable soap

PROTEX

Protex can be an anti bacterial soap club. It will come in large range, for family members, and all with different gist. It focuses on mostly on players and people involved mainly in outdoor activities. It really is usually endorsed by models and people on TV advertisements for campaign and better marketing.

SWOT

KEY Strengths

KEY Weaknesses

Good quality product

Brand loyalty

In business for several years

Has wide range of products

Anti-bacterial soaps pubs and other products such as side wash

Expensive

Does not need long lasting fruity fragrances

Failure of a fresh product line can spoil its brand reputation

It is not natural or organic

KEY Opportunities

KEY Threats

Can make special soap for kids

Make soap from different flavors

Make different soaps for men and female

Competition from lower priced soap

SILKEN

Our product differs we provide a distinctive soap that no others has produced it yet. We assume that our product is very important to the people and beneficial. Everyone needs it and it is an essential household item. Therefore, this is a good competitive advantage and will lead to a permanent profit. Silkens are most likely endorsed by models on Television commercials and print media.

SWOT

KEY Strengths

KEY Weaknesses

Good quality product

Brand loyalty

In business for a number of years

Has wide range of products

Anti-bacterial soaps bars and other products such as hands wash

Does not need resilient fruity fragrances

Failure of a fresh products can ruin its brand reputation

It is not natural or organic

KEY Opportunities

KEY Threats

Make soap of different tastes and colors

Make different soaps for male and female

Export the merchandise abroad in future

Competition from lower priced soap

Competition from better brands

PROTEX

High QualityCOMPETITIVE POSITIONING

PALMOLIVE

DOVE

SILKEN

LUX

High Price

Low Price

Low Quality

TARGET MARKETING SEGMENTS PROFILE

Taking the whole country under consideration would be too costly and advertising for the whole country does not fit our product because some individuals might not be able to manage our soaps because our products are high quality and will have price relating to quality. Below is a map of NZ, which shows the prospective market. They are the areas where people are most likely to be targeted.

DUNEDIN

CHRISTCHURCH

WELLINGTON

AUCKLANDnew-zealand-map. gif

Segmentation by demographics which include variables such as children, men and women, gender and income is an excellent segment to focus on because it best suits what our product provides. Segmentation by behaviour is also considered because people use soap daily and our soaps are delicate enough to be used daily.

Kids- we will provide all types of cool kid's strategies and cartoon people, that will changes as the recognition of cartoons to attract kids. Present options that they can buy in-store as well as custom made online.

Adults- we will provide fruity scents and product packaging which will appeal to men and women alike to save advertising costs. Two types of soap will be accessible for adults, the one that is gentle enough to be used every-day and the other the one that removes dead skin without the utilization of exfoliates which is recommended to be used once weekly. Product options will be accessible either in-store or custom made online.

INTERNAL ENVIRONMENT FACTORS

Financial Analysis

There are many pricing objectives; the main one we choose will guide our choice of charges strategy.

Today, the business reports well-built general volume increase, in comparison to its competitors with the carrying on growth concentrate on. Our global push advances once we again develop general level and value share gains in total anti bacterial, dependant on its volume and its own value show.

Internal Corporation and Structure

Manufacturing/ Services Processes

Packaging: The Company is going to use recycled newspaper as packaging and this will be written on the bundle, showing that we do look after the environment.

The Usage of famous cartoon personas to entice kids.

A more subtle presentation for adults which can appeal to men and women, with "natural handmade soap" visibly written on it.

Our website and the thought of designing custom made soaps online will be obviously advertised on our soaps. (refer to attached pictures)

Service: Customers hold the flexibility to get their soaps custom made, which really is a good idea for giving gift items. They get brands or any other special emails engraved on the soaps. They are able to choose from a variety of shapes, shades and characters on their soaps. Just as much fun as obtaining a cake decorated. They are able to logon to our website and design their own soaps.

Human Resources

Management

Marketing Function

What Press are we heading to use to market, inform and introduce our product into the market place? Whichever will expose our product to the right people;

Social Multimedia: Facebook, Twitter

Television: Route 2 & 3

Radio: Auckland is the most populated and most effective growing region with an 8. 4% progress census on census.

Auckland has the most culturally and ethnically diverse populace in the united states.

Auckland inhabitants earn the next highest personal incomes in the country

As the commercial "heart' of New Zealand, Auckland includes over one-third of all businesses, the majority of these are focused in the manufacturing, retailing and commerce industries

Newspapers: We use the News Paperwork that reach our desired market. NZ Herald.

Magazines: Women's Regular.

Location

The Soap Stock Ltd, located at 22 Ben Lomond Crescent, Pakuranga, Auckland, New Zealand. Silken will be produce in Pakuranga and an easy delivery service for online requests as we have partnership in New Zealand Couriers Company. Obtainable in all supermarkets, that is, countdown, Pak n Save, Warehouse and FoodTown.

External Relationships

Competitive Positioning

Pricing: Our product is an extravagance item, where our product setting will be in the luxury market.

Quality: Our soap is made of all 100 % natural ingredients with no severe chemicals. We offer money back guarantees for unsatisfied customers.

PROTEX

High QualityCompetitive positioning

PALMOLIVE

DOVE

SILKEN

LUX

High Price

Low Price

Low Quality

Ethical Standing

Silken usually donates money to non earnings organization. The business uses bio degradable plans for packaging.

Others

The company has been awarded with Quality Certification in 1998.

SITUATIONAL ANALYSIS

Our product differs we provide a distinctive soap that no others has produced it yet. We believe our product is vital to people and beneficial. Everyone needs it which is an essential home item. Therefore, this is a good competitive advantage and will lead to a permanent profit.

Basically we have some soaps that we offer our market. Our soaps are a representation of the customers' requirements, being green, biodegradable presentation and menu.

This product is targeted to kids and adults between three types of age groups. Between the age group 7-12 the youngsters prefer the forms and appearance of the soap. This organizations 13-25 look for fragrance and how the product pays to to the skin. The age sets of 26 and onwards a chance for quality, fragrance, size and the price tag on the product. Within this project the primary target marketplaces are kids between your age group of 7 to 12.

Our brand is perfectly known. Our products are under our brand name "Silken". We have developed a very strong brand and we have devoted customers because of our good reputation.

Our soap is made of all 100 % natural ingredients with no tough chemicals. We offer money back assures for unsatisfied customers. Our product is an extravagance item, where our product setting will be in the blissful luxury market.

Customers hold the flexibility to get their soaps custom made, which is a good idea for giving products. They get brands or any other special emails engraved on the soaps. They can choose from an array of shapes, colours and characters on their soaps. Just as much fun as getting a cake decorated. They are able to logon to your website and design their own soaps.

More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
PLACE AN ORDER
Check the price
for your assignment
FREE