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The BENEFIT OF Desire Sweetie Nail Polish Marketing Essay

Description has unveiled the health of the recent nail polish market and the benefit of Fantasy Sweetie nali polish. The differences between other brands of nail polish and Dream Sweetie nail polish are the attractive factors appeal the consumers

Nail polish originated in 6000BC-3500BC. It's popular at the beginning at the 20 century. Through the market research, market analysis, market strategy, and market mix it can find that Nail polish has an long-term existing market. It'll be more sensitive to the foreground of Desire Sweetie nail polish.

The summary summarised the main image of the product. It's included the colors, materials and the condition of the nail polish container.

The reference point shows the websites, articles and options which brought up or used


Beauty is woman's character. Each girl have a desire that can makes them more shinning and attractive. Dream Sweetie nail polish is a fresh kind of new product which will make girls perfect became true. Nail polish comes in liquid form in small bottles which is applied with a tiny brush. Within minutes after request, the chemical hardens and forms a shiny finish on the fingernail that is both normal water and chip repellent. There are various brands of nail polish on the market. Accroding to the research, it can easily discovered that many consumers are not satisfied with the nail polish which they have used. Listed below are many reasons. First, the color of the nail polish they may have used is not puring, the colour also difficult to cover. Second, the smell of some brand of nail polish is pungent, its induced some consumers allergic. Third, some nail polish is difficult to purge, its dip in the nails, both unpleasant and injury to nails. The final you are the most seriouse problem that we now have too many bad materials such as Acetone and Formaldehyde. It could triggered consumers have a throbbing headache and nausea, its very bad to health. Dream Sweetie nail polish aim at producing pure and safty nail polish, gives the woman who desires beauty the most smooth good care and service. The natural material and perfume issues makes the buyer far from the damage. Another benefit factor of the Wish Sweetie nail polish is the color and efficacy, after use this polish, nails could be more shinning and attractive when under the sunlight or the neon lamps, as a result of glowing materials added

Market research

Market research: Market reaearch is the function which web links the buyer, customer and consumer to the market through information. The information is used to recognize and defined the marketing opportunities problems and actions


Observation :Observation is to watching the behavior of consumers who bought the nail polish and saving it.

Qustionnair:The firm work with workers to make personnal questionnairs. Figure out the altitude of consumers to the nail polish of different brands. Collect the reflection and aviod the blunder that may happen.

Primary research is new and can be exactly, but it require money, time and individual resources

Secondary:Extra research is to surf on the internet find out the price of each make of nail polish and the price of materials. Obvious the car accident brought on by nail polish and the government publications.

Secondary research is more cheaper and quicker to obtain. but the information may well not perfect. it might be out-of-date

Market analysis

Market size:There's a tabel show the sales volume of different make of nail polish in 2008























˜ Options ˜http://key. kimiss. com/topic/zhijiayou/paihang/2008/˜

Age:This from 10 to 65 is suited to this type of nail polish. Baby or kids will eat the nail polish. So it's not suibabell on their behalf.

Gender:Aspiration Sweetie nail polish target at ladies and women. Because claws will be the part of these beauty. An enormous populace of women use and like nail polish. Man also can bought Wish Sweetie Nail Polish as a gift idea to provide their young lady friends or better half.

Income:The price tag on Wish Sweetie nail polish is not too high. There are more details talked about at the part of market strategy

Psychology:When the customer going to buy the nail polish the colour, smell and the condition of the container will be the factors impact their purchase behaviours. The colour of the product is vibrant, consumer has hundred of options of different color and feel of Dream Sweetie nail polish. The smell of blossoms and friuits makes the nail polish more pretty and tempation, each color of the nail polish has another type of smell, such as the color of pink has the moderate smell like strawberry. The shape of the bottle is very important bacause females ande women always captivated by the attractive and beautiful things. The shape of the bottle should a water-drop, the lid of nail polish can be colourful in several angel. There also some carving design externally of the bottle.

Market show:The favorite brand of nail polish has been mentioned, there are numerous small brand developer produce nail polish, it's the part which cannot ignore.

Market progress:There's a brand of nail polish called OPI is very popular. Its seems such as a kind of speculation. The price of OPI and Desire Sweetie nail polish are almost same, but the Dream Sweetie goal at to became the momopolist in the nail polish market.

Market stratege

Market penetration:Do the market pennetration can give more appeal it will separate it from the other bail polish on the market.

Physical:Make the container and the condition of the container more attractive throght the new materials and technology.

Non-physical:Advertising is very important to a firm to increase sales volume and profit, it will be point out at market mix

USP:Aspiration Sweetie nail polish give consumers the thoughts of dreamlike. Raise the brand loyolty can based on the image of the kind of nail polish. The image of Dream Sweetie nail polish is real and smooth

Market mix

Price:The company may set the price deliberately in order to get more market talk about and brand loyalty. The price of thie product is not so high but can be quite low. Because good deal always means low volume and poor materials, women always ample when something really get them. Psychological areas of a prices strategy is vital such as RMB169 rather than RMB170

Place:Syndication:Each city has several big departments which include the sales of the Aspiration Sweetie. Sales the Goal Sweetie Nail Polish in the big departments will be good to advertising and let people know the product. Sale on the internet is also availabel, but the price should be the same with the top department. It'll keep the value of Fantasy Sweetie nail polish and has a long time advantage

Promotion:Advertising is vital to a company that will help the firm become successful. Advertising throght the internet will be more efficient since there is a huge population browse on the internet everday. Combine and interact with some beauty or women magezines, it will be more usefull to help make the product are more and more popular. Spend more income on advertising, the representation could be more better.

Product:In the stage of producing and screening the nail polish will definitely cost more. When in the product in the release stage, the devote to advertising will be more. But the sales volume will increase. When the sales quickly increase, the expansion strategy is important


Market analysis can gain the knowledge of consumers. So it can prevent nail polish being promoted to the incorrect perple However the primary research will requires a lot of cash and the extra research will be not very exactly. Market strategy is the carefully evaluated plan of the marketing activities that can balance the objective, availabel resourses and market opportunity. Its can also reduce the risk.


Running a company and sale the merchandise is not a easy thing. The most efficient solution to gain sales level and profit is to creat some differents from the rival. The advertising and distribution are both important. But it will waste a lot of money, balance them should be pay more attention. Always evaluation and research the marketplace can makes the sales performance more steady. Service is always important. service is another way to allow cosumer have a profound realise of the merchandise.



http://zhidao. baidu. com/question/153040046. html

http://key. kimiss. com/theme/zhijiayou/paihang/2008/

http://www. maybelline. co. uk/PRODUCTS/Nails. aspx?

http://www. newton. dep. anl. gov/askasci/chem03/chem03280. htm

http://www. madehow. com/Volume-1/Nail-Polish. html

http://www. alibaba. com/showroom/nail-polish-material. htmlhttp://tt. mop. com/read_4784013_1_0. html

http://en. allexperts. com/q/Science-Kids-3250/Ingredients-Nail-Polish. htm

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