Description and Market Potential
Introduction: Describe what an e-commerce opportunity is. Cite sources.
The current system was developed as part of an internal intranet define conditions clearly with options. This allows staff to create alerts predicated on requests by existing clients or through new clients brought in by sales. This technique could be automated into an online site that allowed clients to review, purchase and setup their own alerts for his or her company without the need for manual functions by inside employees. This model favours an increased volume of sales better value with the actual to gain access to new B2B what's this? sales beyond the current high value business clients.
The single device of sales for the site can be an alert. An individual alert masks:
SWOT Analysis (what exactly are you analysing - Interpersonal 360? You could have not yet discovered your service or product for your suggested e-commerce activity - state your service idea evidently at the start - paragraph 2)
The principal e-commerce strategy is to exploit new markets that are not presently reachable through traditional sales methods. Building something that is configurable by having a open public facing website eliminates the need for company employees to configure and administer alerts. When combined with a offer selection process and payment system this creates a product with a sales process that takes away a significant area of the cost. Lowering the cost and improving the scalability of an virtual package advertising permits smaller businesses in a larger marketplace to to be targets for the product.
Another significant factor is being able to pay minimal costs to translate and localise the interface into regional variations that can reach marketplaces that would usually need sales staff who possibly need to speak the words and reside within the timezone.
Primary initial goal is to make a working and testable "beta" version of the site within 4 a few months this entails:
Applicable primary general market trends is based around responses from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of bill manager's normal communication with client's marketing communications departments. This allows for the gathering of data from questionnaire style responses conducted in a mobile phone interview style with no need to mail drop your client with what could possibly be off-putting marketing materials.
For existing clients the requirements for current alert configurations contain valuable data about the marketplace. Client's can be sectioned off into sectors exhibiting their use of the machine predicated on the keywords, fads and influential people that they choose to check out. The marketing usage for these clients permits more targeted advertising to different business types. Possible offering points include:
Secondary research includes the utilization of publicly sourced data to understand the utilization of social press in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the prospect of using social mass media for marketing purposes and the necessity to monitor outlets which may have influence.
The closest competitor providing service of the characteristics is Yatterbox. Yatterbox give a real time alert service limited by amounts of keywords and pursuing predetermined lists of important accounts.
SWOT evaluation of yatterbox from the idea of view of our product:
Real Time Alerts
Real Time Alerts
29 per month
99 per month
399 per month
(Yatterbox, accessed 16 May 2014)
3. 2 Systems Evaluation
A significant part of the product depends on services provided by third gatherings as a trusted system for key functionality. The e-commerce part of the site also requires repayment services to complete transactions.
There are 2 main players in providing data streams from social advertising platforms who've licenses to provide cultural multimedia data from a number of online systems. Initially the key platform of matter is Twitter as this has been discovered as the man driver of news within social media.
Datasift and Gnip both provide APIs to permit for connection to channels of content based on rules to filter data. For our purposes we only require data from users accounts that are wanted by users of the product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what topics are essential to them.
Main concerns influencing the choice are the simple integration of the product, quality of documentation, reliability of the stream and cost. It might not exactly be possible to completely asses these factors without trialling the services of both providers.
The reliable delivery of email alerts is a critical factor in provision of the service. Using standard SMTP services within standard email accounts is unlikely to meet up with the requirements of sending large amounts of email credited to concerns over spamming and unsolicited email.
There are a number of services that are designed to provide a high amount email delivery program. These also generally give better logging and information about delivery statuses and failures which we can copy to an individual so they can control the recipients of these alerts.
The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid is apparently a good match clear paperwork with examples of integration in several platforms, favourable self-employed reviews and a competitive charges plan.
The major reason for the registrar is the enrollment of the required domain for the website, but other concerns are the ability to manage DNS Explain interpretation. This involves that the registrar used provides good online services for the supervision of DNS files.
For this type of project shared hosting (where servers are distributed by lots of customers) is unlikely to supply the level of control and consistency required. Some of the processes we plan to setup on the server, such as the stream cable connections and management of email queues and control, require a level of access that is normally limited or non-existent on distributed servers.
This leaves Cloud Processing service or Dedicated Servers as possible programs for the assistance. For this job there are a variety of unknowns that mean the usage of cloud processing is undesired. Bandwidth, drive and memory utilization and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are much easier to evaluate as a known cost number over a dedicated system where you'll be able to buy services with unrestricted bandwidth and hardware more than capable of hosting the website for a reasonable amount of time into it's launch. The downside is trustworthiness of an individual point of inability in the hardware but this can be addresses by mirroring important services across colocated machines and using weight balancing to course requests.
Most PROVIDERS who sell Secure Outlet Part certificates have a number of options ranging from basic encryption certificates that just provide encryption required to secure data in transit to people offering users better self-assurance through vetting functions to ensure the company using the license is who they state they are simply. The certificates offered are usually 1 one of four of 4 types:
(GlabalSign Ltd, seen 19 May 2014)
Whilst not all forms of payment integration referred to below firmly require the use associated with an SSL certificate any copy of user information is best encrypted in this way and is vital if when hosting localised checkout web pages. The use of encryption coupled with verification checks that can be performed by an individual increases their confidence in the site, however I am unable to find any research or clear statistical proof that there is a rise in user self confidence or sales transformation rate through using Extended Valuation SSL over the easier forms.
Considerations for repayment gateways include:
Some repayment gateways are linked to a merchant bank-account and provide the probability for a far more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment service provider has 4 possible levels of integration a acts as among possible alternatives:
No customer data is stored on site, entire checkout process treated by Sagepay.
Customer business deal details can be stored locally, cards details and repayment pages completed by Sagepay.
Server inframe integration.
Similar to the server integration but allows higher control through embedding the sagepay card repayment step into and iframe in the checkout process.
All aspects of the repayment process are managed on site including customer greeting card information, greatest level of control over the checkout and completely smooth as it only communicates with sagepay at the point of transaction processing from the neighborhood server.
(Sagepay, utilized 15 May 2014)
Other payment solutions do not require merchant accounts and can't be seamlessly built-into the checkout stream. Systems such as PayPal offer alternatives for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal possesses merchant account alternatives as well), transaction reporting can be provided through call back systems such as PayPal Instant Repayment Notification. There are advantages in using PayPal as they have an extremely large user platform. This user basic has become accustomed to the capability of faster checkouts as there billing data and preferences already are stored and do not require re-entry during the checkout procedure assisting to increase sales conversions for new customers.
(PayPal, reached 15 May 2014)
Project Management/Version Control
As with any software development version control is vital to manage the codebase. There are 2 main things to consider for version control that are both open sourced and have online services to provide remote repositories for code.
Other services go beyond just version control by giving task management tools that participate in software design methodologies such as Agile. These include: