SWOT and PESTLE Examination of Music Innovation

A dedicated team local to Bournemouth, developing a software application that imitates the live mixing of a professional DJ from the comfort of your home.

A seamless mixture of your preferred music. Utilising an upvote and downvote system, the software detects the music tastes of these with the software installed, as dependant on the average person users of the app.

If almost all of individuals present set their preference to a method of music, the EarShot will create a setlist (the playlist of the event) appropriate compared to that taste.

If taste changes, then new personal preferences can be chosen by individuals and, if upvoted, the new design of music will naturally begin to feed its way into the mix.

This ensures that the music chosen reflects the feelings of the occasion, much such as a live DJ would do in ascertaining audience reactions to aid their choice of music.

Allows other people with the application to make 'demands' to the 'Head DJ', and therefore others can effect the ambiance without having to individually ask the DJ; using EarShot instead. If more folks want house music, then they can all get started to upvote the style.

The product is unlike others of an identical mother nature, such as Pyro by Serato, because additional features can be put into the 'DJ's mixing style' such as filtration system sweeps leading up to a 'drop' in the music, and also differs owing to the collaborative voting system it includes.

By allowing the majority of people show decide the kind of music that should be playing, it requires the burden away from a single person: nobody person has to be in charge of the music.

The USP is the ability to talk between multiple apps to be able to affect the vibe of the event: EarShot makes it possible for simple and easy changes to the disposition if it's what most people want. (Wright, 1999)

Strength

  • EarShot will have cross-platform compatibility; in the business world, an evergrowing style called BYOD (Bring Your Own Device) means it can be applied to any online device without having to convert data to a new format
  • EarShot will need to have a strong social music existence. Strategies will be put in destination to connect with other services such as Pinterest, Instagram, YouTube, etc. This enables for promotion of the brand as consumers promote their happenings and setlists on public media

Weakness

  • EarShot will come across licencing problems with certain music artists and record product labels. For instance, Spotify is still having issues with Taylor Swift over Spotify's conditions so a similar concern may arise'
  • EarShot's main weakness will be making a earnings as it will need to pay a substantial amount of its earnings to painters and record labels

Opportunity

  • EarShot should form partnerships with on-trend designers, producers, night clubs and DJ's to market the brand

Threats

  • A big menace to EarShot is hacking. The iphone app have to have robust security to prevent it becoming a backdoor onto consumers' devices for hackers
  • Rival applications already on the market such as Pyro as well as new apps could reduce EarShot's market show or wipe the business out completely

1. Political factors:

  • Trading policies
    • The target is to ensure a good balance between copyright and relevant open public policy targets such as education, research, development, and the needs of folks with disabilities(Digital Single Market)
    • Use of tunes with explicit lyrics if the users are under 18

2. Economic factors:

  • Disposable income of the mark demographic
  • General taxation issues - EarShot will be subject to UK tax laws
  • Taxation changes specific to e-commerce products
  • Funding options - shareholders, crowd financing like Kickstarter

3. Social factors:

  • Advertising cases - brand image must be constant and appropriate across all digital mediums
  • Ethical issues - responsibility towards upholding copyright laws in UK
  • Demographics - what's the target audience, how to charm to the widest possible demographic without making the software feel 'cloying'
  • Views of the multimedia - the way to get publicity
  • Celebrity endorsement - can EarShot get big name DJs, or clubs, to endorse the app
  • Education - simplicity of the software for non-technical users

4. Technological factors:

  • Technological development - who's growing the app, in-house or outsourced, consider using non-disclosure and non-compete agreements for all personnel and exterior developers
  • Trends in global scientific improvements - watch opponents offering like Pyro to ensure EarShot keeps its USP
  • Legislations in scientific areas - ensure EarShot is not infringing any patents or copyrights
  • Licensing - in the conditions and conditions useful of the software the users will need to have a restricted license with no responsibility dropping on EarShot

5. Legal factors:

  • Consumer cover - refunds if iphone app is not fit for goal, uninstalling software
  • Data cover of consumer information

6. Ecological factors:

  • Ecological - website link brand to a public concern for example liberty of information
  • Stakeholder/investor prices - ensure these do not issue with the brands ecological beliefs and identity
  • Customer ideals - understand the demographics of the target consumers and ensure EarShot brand is in sync with these values

Digital Single Market, D. E. a. S. Copyright. Available at: https://ec. europa. european union/digital-single-market/en/copyright.

Wright, R. (1999) Marketing: origins, concepts, environment. London: Business Press.


  • More than 7,000 students prefer us to work on their projects
  • 90% of customers trust us with more than 5 assignments
Special
price
$5
/page
submit a project

Latest posts

Read more informative topics on our blog
The Educational Curriculum INSIDE THE Philippines Education Essay
Education The educational curriculum in the Philippines is low in comparison to other countries. Other countries are able to find out more advanced...
The Ecotourism In Scotland Travel and leisure Essay
Tourism Hospitality and travel and leisure are very closely linked; every time a tourist comes to Scotland there are lots of restaurant and hotels to...
Corporate Social Responsibility: Targets and Concepts
Business Abstract Corporate Social Responsibility is a management principle whereby companies integrate social and environmental concerns in their...
A Personal Reflection AROUND THE ITM Information Technology Essay
Information Technology I have been in information technology industry for a long time. I have first-hand information technology experience especially in...
The Theory Of Mcdonaldization Commerce Essay
Commerce McDonaldization is the process where the concepts of the junk food industry have come to dominate an increasing variety of organizations in...
The Interpretation Of Life Quotes
Philosophy As you all know most of us are here in this planet for a while only and our life or being blessed as a individuals is a gift irrespective of...
The Sex Appeal In Advertising Mass media Essay
Media Through the years we have found a diversity advertising resources for offering products which were calling the attention of the costumers, to be...
Impacts of Tourism Deregulation and National Security
Marketing National security is definitely an issue going out with back to as early as when man started out arranging himself in contemporary society....
Homogeneous And Differentiated Product In Microeconomics Economics Essay
Economics The economic issue in this observation involves the concept of homogeneous and differentiated product in microeconomics According to Lindeman...
Check the price
for your project
we accept
Money back
guarantee
100% quality
Plagiarism free writing service