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Summary of American Idol's Concentrate on Market


American idol is a popularity competition and a expertise contest looking for a superstar on FOX Network realty show where in a regular base contestants reach show their potential of performing and choose the right contestants to go through the 3 levels of the program. The first level is when contestants from a series of nation-wide in different countries get to show their capability of performing and straight they either get accepted or rejected. The second stage following the contestants have been chosen, the show's judges provide reviews to the contestant about his performance and style. At the end of the show, audience users vote because of their favorite performer. Because American's votes determine who leaves the show every week, this audience involvement which makes them believe that they are an integral part of the show had resulted in a product attractiveness in the 18 to 49 years later years.

The program itself is greatly depending on audience; actually it's about getting to talk to the audience through word of mouth. 0. Audiences feel that their vote things and enjoy influencing the results of the show. 1. It's like placing the customer in the centre of the product development, choosing what the client want and what the customer like preventing any risk of faltering and gain popularity. 0. 0This is giving an opportunity for the details label to check whether the artists have a general population appeal to succeed with no need to invest. Second, they actually earn a living because they demand visitors to cast their votes plus, profit from sponsorship of it broadcast. The theory is appealing to the audience where they make their vote of choosing their favorite contestant, vote for him through telephone and SMS word all the way till the end of the show and becoming a huge fan of these.

What determine American idol's popularity is that it had a continues of 8 months and starting the 9th season now. America's earlier winners were2Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin sparks, David make, Kris Allen. Its popularity wasn't only in the us but as a worldwide as in the Middle East. Its acceptance had reached the Arab world where even Arabs watch it. Me as a watcher of American idol, i really do watch this program in a regular platform even the regular monthly aired one after the season finale because it's engaging and it's not no more than a expertise show, but also an assortment of a laughter show. This shows that marketers been employed by hard to keep this program world acceptance of reality television and a favorite house keep name. Marketers of North american Idol acquired also advertised the show efficiently by the sense of view of the emblem and reading of the music show. This is by designing North american idol's custom logo insuring straightforwardness and easy to memorize where in fact the colors are blue and white simply expressing '' North american Idol''. The white color represents perfection, the colour of modern-day and the blue defines brains and dignity. The music through the starting of the show is very attractive and a brand that represent American idol show. As for example of me, when i'm not physically viewing television and suddenly hear the music i immediately know that North american idol is on Tv set.

The question then comes, what exactly are the decisions facing American idol marketers? Marketers have to keep up American idol's acceptance in new and innovate ways, maintain the success of the show and promote the show to catch the attention of all the audience to get as much votes and make the utilization of the marketing mixture. The factors important in understanding the decision situation will be the amount of ratings increasing and declining. Marketers have to plan and think in how to make the show a lot more interesting and fun and keep maintaining creativity atlanta divorce attorneys season to attract more watchers and make them loyal visitors to the show. Marketers must consider in determining potential winners, give food to those that look like winners and starve for the ones that don't. As mentioned earlier, the merchandise is heavily depending on audience votes to guarantee a proceeds success. In this case, the strategy of extension can be implemented. That is by increasing the bracket of watchers of a younger generation allowing them to apply to the show and get teenagers who are under 18 years of age of age to view the show and vote for his or her favorite contestant. Win younger generation hearts by revealing reviews of the contestant to catch the attention of the hearts of the watchers. These stories will help the contestant to stand out of these local audience and demonstrating what they are proficient at. The part where we inform experiences of the contestant can be looked at and aired in a later date of a week for an hour where in fact the contestant can show their other skills for example dance, their humor aspect of the personality etc. This will attract the viewers more to love the contestant.


As mentioned previously, American idol's market are 18-49 years. This means that the timing where in fact the show takes place is an appropriate timing for these age ranges whereby American Idol is aired on Tuesdays and Wednesdays at night where it is time to relax after having an extended trip to work.

The timing and the week days where American idol is shown on is an important range to success where marketers make the merchandise an integral part of the target audience life. Nowadays where chosen as they are almost the finish of the week and before the weekend starts where people had already returned home using their work and classes and want to relax infront of the TV watching American Idol on FOX Television set.

American Idol can be considered a family show where almost all ages can watch this show and have a relaxing time with children hearing music and getting a gathering funny moment in time together. This acquired led North american Idol a regular show and a must watch every Tuesday and Wednesday where in fact the show became a part of the audience's life.

Marketers must take into consideration that market mood, interests, culture and technology may change overtime where Tv set will not be the first best marketing. Decisions must be produced to reach their target people. So, marketers have to keep making decision in steps to make the consumer involved with their product. That is a significant factor to marketers to build up the product's technology and insure creativity to gratify their audiences would like.

As mentioned prior of increasing the bracket of watchers of any younger time, marketers must arrange for a new strategy of a fresh product placement. It is because young adults today are mostly spending their regular online. So marketers in order to attain their new bracket section they must guarantee a new product placement. 6. As an IMC, product positioning may be used to drive and position a brand into the general population attention making consumer want more of it. For example: American Idol is a Television show where they use the medium of Television. Today, internet had been typically the most popular media between age groups 15- 50. So, North american Idol must reach their target audience through internet by seeing their program through the internet, concert events on their formal website, downloading videos from Youtube, personal blogs, myspace pages, chat zones, fan pages, facebook webpages and videos where today facebook is taking away large scale of age groups. 0. There is also a possibility where followers will watch American idol video recording on their ipod device, getting ringtones and mobile trivia games and mobile systems. The idea here's marketers must reach their market depending where their hobbies heading to. That is a good technique to invest potential and new visitors simultaneously.

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