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The importance of your cover letter with resume writing

Do you want to write a cover letter to impress hiring managers? This guide will help you succeed. Basically, any cover letter is an effective tool to introduce yourself in a personal and memorable manner when applying for a job. A well-written one should go over data in your resume and expand all details for readers. It takes potential employers on a guided journey of your major career achievements. When getting started, plan its content according to the requirements of a specific job. This guide will help you answer the following questions:

  • What are cover letters?
  • What should be included?
  • What to avoid in them?
  • How to submit your cover letter?

The definition of cover letters

Why to submit your cover letter with resume applications? Your resume is created to lay out important career facts, while a cover letter is designed to convey your personality. Consider it as your introduction to hiring managers, so its basic goal is making your memorable. Write a unique cover letter for each job and don’t use any templates or pre-written samples. Ensure that its format matches a particular industry and company. There isn’t any official format for cover letters or their data, but make your document orderly in its information presentation and visually organized. A winning cover letter should look like that:

  • Your memorable introduction;
  • Organized and specific examples of your relevant work and solved issues;
  • A concise conclusion with a certain call to action.

A successful one must prove that you’re really qualified for the chosen job by telling potential employers personal stories that demonstrate your working experiences and skills.

Information to include in cover letters

Choosing the best information to include in a winning cover letter can be a challenge. To make this choice simple, follow these helpful guidelines:

  • Don’t fit your entire career;
  • Showcase how you can solve problems;
  • Use the right voice and tone;
  • Tell hiring managers your story;
  • Stay honest;
  • Write a call to action;
  • Try to be different from others.

Avoid fitting the entire career or life

Don’t fit the entire life and career into a cover letter. It must be a careful selection of career stories to provide readers with a better idea of your personality and how you will add more value to a company. There are several top things that must be included:

  • How your working experiences meet specific job requirements;
  • Why you want to work in a particular company;
  • How your skills meet job requirements.

A cover letter should give this information and leave hiring managers fully convinced that you’re the best candidate for a job. To achieve this goal, use its requirements to determine the right cover letter content and follow some effective strategies.

Showcase how you solve different problems

Claiming that you’re an effective problem-solver is just as helpful as explaining your personal preferences for food. Don’ttell hiring managers about your excellent problem-solving skills.You need to explain the basics of a specific issue and how you solved it. For example, if you know that potential employers have particular problems and you can solve them, outline how you will do that.

Choose the right tone and voice

Stick to your usual tone and choose the right voice for a given job. Research potential employers to make the best choice because there are many options based on the job you want to get. For instance, the tone of cover letters for legal consulting companies is quite likely to differ from any tech startups.

How to tell readers your story

Telling hiring managers your career stories is an effective way to demonstrate your qualifications and provide them with a better insight into your working style and personality. When deciding on the best stories to tell potential employers, check a job description and its requirements. Besides, it’s quite helpful to research a company to get a sense for its culture. Before writing any cover letter, compare your working skills with job requirements. Use special diagrams to brainstorm and determine the competencies you’ll highlight or specific experiences to be shared. After creating such diagrams and determining all details, consider overlapping subjects because they direct your cover letter content.

As an example, when applying for any marketing director position, there are different aspects included in a job description, such as a long marketing experience, strong communication skills, and knowledge of lead generation. In this case, you need to describe how you exceeded customer expectations in the past in addition to other relevant career achievements. Demonstrate major skills and showcase how you communicate effectively, collaborate with trainees, and educate newcomers on client relations. Your main goal is to prove that you meet the necessary marketing knowledge and communication standards.

Honesty is your best policy

Being dishonest in cover letters is one of the worst things you can do. Stating or implying that you have the skills that you don’t really possess will quite likely to ruin a future interview and your chance to get a good job. Try to be 100 honest when writing a cover letter.

Avoid sounding like other job applicants

Ensure that you don’t sound like others in a cover letter. That’s because hiring managers need to read multiple cover letters on a regular basis. Use effective and creative tools, such as adding a bit word variation to stand out. Try to sound imaginative instead of describing yourself as very creative. You should be inventive and tenacious instead of innovative and determined. Such word variations show potential employers that you think outside the box, unlike many other job seekers.

End cover letters with a certain call to action

End a cover letter with a good reason for hiring managers to contact you and arrange a future interview without crossing a boundary. Make your final call to action open-ended and polite while suggesting that you feel excited to provide more information and you look forward to talk with them in the near future. Always proofread and edit your cover letter for all mistakes and ask others to read through it for the same reason.

Effective methods to make cover letters unique

When deciding how to make a cover letter unique, consider the following statements:

  • Show potential employers who you really are;
  • Include the skills and experiences related to a job directly.

Although these statements sound opposing, they are important for writing a winning cover letter. It should be highly relevant, but the way you prove all working qualifications has to showcase your personality. How to do that? Use these helpful strategies:

  • Telling readers your compelling story;
  • Addressing them by name;
  • Using a unique visual format.

Telling hiring managers your compelling story

All people like good stories and hiring managers aren’t exceptions. Tell them your compelling career stories to make a cover letter memorable and unique. Ensure that they demonstrate your proficiency with the tools, skills, and concepts required by a particular job. Why do you choose a specific company? For example, you can be attracted by its workplace culture or business philosophy.

Addressing potential employers by name

Most job applicants use standard phrases and words when addressing hiring managers and potential employers, but the problem is that they usually don’t get hired. To make a powerful impression, find out who you need to address in cover letters.Make some phone calls or do your research to find the right names.

Using a unique visual format for cover letters

Unique visual formats can help your cover letter stand out from other job applications. Choose the most appropriate one for the a particular company and your industry to increase a chance to get hired.

What to avoid in cover letters

As you already know, hiring managers scan many resumes and cover letters. That’s why you need to avoid the following mistakes:

  • Including overused phrases;
  • Writing down irrelevant information.

Why avoid overused phrases

It’s no secret that average cover letters tend to be extremely generic. Another common problem is that they usually contain overused phrases and expressions that ruin a chance to get hired.Stay away from the phrases that annoy hiring managers because they're tired or reading clichés. All potential employers keep looking for something refreshing and new, so include that in your cover letter.

Never write down any irrelevant data

Do your best to avoid any irrelevant details in cover letters because they will only bore and confuse hiring managers, thus causing them to miss major achievements and other important points.

How your cover letter should be submitted

The more time you spend on rewriting and editing cover letters, the longer you prolong a possibility for others to get hiring managers’ attention and impress them. It’s necessary to submit this document as soon as you’re sure that it:

  • Is free from any possible mistakes;
  • Catches hiring managers’ interest from the very beginning and keeps it throughout;
  • Is written in the way that balances your personality and professionalism;
  • Tells interesting career stories filled with the examples that meet job requirements while making you stand out as a perfect candidate;
  • Uses job information and requirements as a content guide.

Follow the necessary submission instructions and rules. It’s easy to find them in a given job description. When submitting cover letters through any site with fillable fields, avoid any possible content and formatting errors.

Useful cover letter guidelines

To improve the content of cover letters before submitting, follow these helpful guidelines and improve your chance to get hired:

  • Target your central message;
  • Highlight all major career accomplishments with different measurable results;
  • Show everything you have to offer;
  • Use only standard business protocols;
  • Send cover letters to specific hiring managers or potential employers.

Highlighting accomplishments and targeting your message

The cover letter that succeeds to show how your working experiences and skills are related to a given job is more powerful than generic and all-purpose types. Show how your qualifications and credentials match specific job requirements and incorporate the data that reflects your knowledge of the chosen industry and company. A cover letter is a great place to editorialize about major accomplishments listed in a resume.

Showing everything you can offer

Demonstrate how your working expertise, skills, and accomplishments can benefit potential employers. Use this chance to make yourself more attractive to them by proving that you have everything they need. Write this important document concisely and clearly while checking it for grammar and spelling.

Recruiters often disqualify good job applicants only because their cover letters are written badly. Finally, identify people who make final hiring decisions and address them.

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