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Strategic Choices For Bhp Billiton Management Essay

This report talks about the analysis and business strategies pursued by BHP Billiton in order to ensure tactical development in a lower- throat competitive market environment. This informative article can help in building the understanding about the Merger, Acquisitions and Joint endeavors as the necessary tools to get the competitive edge as well critical examination of rising new markets and key risks to the business. Finally the statement concludes the strategies being integrated by the business for ensuring growth as well further tips are drawn predicated on the evaluation and inference regarding the different strategies put in place by the business.


BHP Billiton is the world's biggest mining company. It is also the biggest company in Australia by market capitalization. BHP was built-in 1885 while Billiton was also a mining company formed in 1860.

In 2001, Billiton merged with the Broken Hill Proprietary Company (BHP) to create BHP Billiton. BHP Billiton got a mysterious capacity of modifying and adapting to new opportunities and troubles.

BHP Billiton is involved in the development, growth, production and advertising of iron ore, coal, copper, coal and oil, diamonds, sterling silver, lead, zinc and a multitude of other natural resources. BHP Billiton is also a market leader in value-added smooth metallic goods.

After the merger between BHP and Billiton in 2001, Brian Gilbertson of Billiton was picked the first CEO of BHP Billiton however in 2003, just six months later, he resigned scheduled to incompatible distinctions with the planks. After Gilbertson's resignation, Chip Goodyear was elected as the new CEO. He worked on this post until his pension on 30 Sept 2007. Marius Kloppers is the existing CEO of BHP Billiton.

BHP Billiton is comprised of three main working businesses - minerals, petroleum and material. BHP Billiton's headquarter is in Melbourne, Australia, while the other main offices are in London, Perth, Johannesburg, Santiago, Singapore, Shanghai, Houston plus the Hague. BHP Billiton has around 30, 000 employees worldwide. BHP is shown in stock exchanges in Australia, UK, Germany, New Zealand, Switzerland and the united states.

3. Introduction

"Matching to John & Frank Strategy is about issues and perspectives on problems-there is no single, prescriptive doctrine which satisfies everyone's view" (Strategic Management, 2005). In general point of view strategy is the pathway which ensures the expansion for an company with the help of utilization of the organization resources with the right resources as well with right adjoining helping in planning the long term objectives to gain competitive advantage over the marketplace.

What is Business Strategy

For a proper functioning of a business, the right kind of strategy should be used and put in place. Strategy plays a essential role for just about any business as it formulates the program and guidelines which are required to guide a company to manage its turmoil as well profitable period. It's very much necessary and essential for an organization to have a different and impactful strategy in order to outshine the rivals and to be considered a market head.

A company need to put into practice a technique which is useful and beneficial for its business functions for making sure overall progress of the business. There is no point or goal for an enterprise or production to use if they neglect to achieve their goals and or strive or battle to reach their goals. An example to aid the strategy will be a upward sales craze figures of an company as the business is reaching its goals and aims by employing new strategies. To survive in industry for long the company should make technique for long term to be able to sustain the market competiton.

According to Evelina " Business strategy has been viewed in by different titles such as cutthroat strategy, advertising strategies, expansion and development strategy, trademark strategy, , Information technology development strategies, talent development strategy, Reserve and surplus development strategy, and so many more. " (Christensen & Evelina, 2008).

3. 1. Mergers and Acquisition for BHP Billiton

This article will emphasize the way the mergers and acquisitions is being employed and used as a growth technique for making company position better as well to gain competitive advantage by employing different business strategies. The mergers and acquisitions are examined predicated on ansoff matrix which include four basic strategies that are market development, market penetration, product development and diversification, (Thomson and Frank, 2005).

Merger-BHP and Billiton- 29 June 2001

BHP Limited (BHP) and Billiton Plc (Billiton) today officially completed their merger, creating the world's leading varied resources group, to be called as BHP Billiton. Following the merger BHP Billiton will have $38 billion organization value with the wonderful asset basic of low cost and elongated life functions with remarkable an countryside diversifications

According to BHP Billiton Managing Director and CEO Paul Anderson the merged Group gained economic strength, global scope and improved upon skills to bring main enlargement opportunities and relevance to shareholders, clientele, and personnel after the merger occurred.

Reasons & Examination: BHP and Billiton agreed upon a merger and adopted a strategic enlargement and development technique for the sustainable cutthroat profit for future aspects. The main reason for the merger has been the collection of interest of both companies. BHP has been involved in coal and oil, light weight aluminum, copper, nickel, flat iron ore, manganese, metallurgical coal and energy coal. On the contrary Billiton has been involved in petroleum, copper, and metallic.

In the ray of above examination, it could be concluded that the merger of BHP and Billiton has been a good example of one of the proficient and successful management of any merger strategy targeted at growth of the firm. It's been highlighted that the key underlying reason for the merger has been to create a consolidated firm that has diversified resources that do not conflict with each other, rather strengthen each other's bought and developed resources. The portfolio appealing of both the companies were the key driving factors which have led to the creation of BHP Billiton a strong mining company that can stand up to exterior environment changes and effects of any foreseeable financial situations. It should however been known that the merger was faced with typical issues related with corporate culture, inspiration, communication and staff relations. It should be noted that the business has had the opportunity to create sustainable competitive advantage by making use of this integration of resources and competencies of the two firms.

3. 2 Acquisition-1

BHP Billiton- Athabasca Potash Inc- 23 March 2010

BHP Billiton Canada Inc. (BHP Billiton) today announced that it has completed the previously released acquisition, pursuant to an idea of Arrangement, of all the issued and fantastic common stocks of Athabasca Potash Inc (API) for C$8. 35 cash per common share. This acquisition provides BHP Billiton with 100 % control of the Burr job and different additional potash exploration properties in Saskatchewan, Canada. BHP Billiton now has usage of a total greater than 14, 000 kilometres of possible exploration floor in the world-class Saskatchewan potash basin.

Reason & Research: As said by Graham Kerr President-BHP Billiton diamonds and niche products in a declaration the real reason for this acquisition was to provide a strong base to BHP Billiton's by choosing the strategy of building a strong potash source of information position.

The main strategy behind this acquisition by BHP Billiton would be strong source of information platform as well future development for company in several market, scheduled to economic problems the potash market demand increased in 2007 as well dropped 2008 which led farmers to lessen fertilizer and manure utilization. The market continues to be sheathing and recovering nevertheless it's predictable that it'll considerably recover in 2010 2010 and ensure the profit percentage in the forex market matching to BHP. From BHP viewpoint it would be market development in Canada.

(Source:http://www. miningweekly. com/article/bhp-billiton-to-buy-canadian-potash-junior-2010-01-28,

http://www. canadianminingjournal. com/issues/story. aspx?aid=1000357267).

Acquisition 2- BHP-WMC Learning resource, 2nd August 2005

BHP Billiton declared a US$7. 3 billion arranged bid for another mining company WMC Resources in March 2005 with cash offer of A$7. 85 per share, owners of the Olympic Dam copper, silver & uranium mine in South Australia, nickel businesses in European Australia and Queensland, and a fertilizer place also in Queensland. The takeover achieved 90% popularity on 17 June 2005, and 100% ownership was declared on 2 August 2005, achieved through compulsory acquisition of the previous 10% of the shares.

(Source: http://www. azom. com/news. asp?newsID=2649)

Reason & Evaluation: The reason behind this acquisition is the further step in BHP Billiton's plan or strategy of functioning, mounting and boost the performance of large range, long-life, low-cost resources. With this acquisition can be viewed as as Market Penetration in China as it offers additional premium long-term options to fulfill continuing demand progress in China and other high-growth economies.

3. 3 Joint Ventures

Joint Business 1- Rio Tinto and BHP Billiton, European Australian Iron Ore Production JV, 5 June 2009

Rio Tinto and BHP Billiton authorized a non-binding agreement to create or establish a production jv covering the overall and entirety of both companies' Western Australian iron ore investments. The jv will encompass all current and future European Australian flat iron ore property and liabilities and you will be had 50:50 by BHP Billiton and Rio Tinto. The jv is expected to uncover significant value from the companies' overlapping, world-class resources. Both companies believe that the net present value of these unique development and development synergies will maintain more than US$10 billion (100 per cent basis). These large synergies are anticipated to come from mixing up and merging contiguous mines into sole activity or procedures, decrease in cost through smaller rail hauls and interface capacity effective and effective location. BHP Billiton can pay Rio Tinto US$5. 8 billion for collateral type needs at financial near to take its involvement in the jv from 45 % to 50 per cent.

Reason & Research: The strategy behind this jv is to gather world-class flat iron ore resources, infrastructure and people, unlocks large synergies and can be an outstanding outcome for everyone stakeholders and to be able to provide growing international marketplaces with unrivaled efficiency. ". It can be well thought-out as Market Penetration in International Markets by building up its position by making use of Rio tinto JV as well expansion strategy to be a market innovator by Blending opportunities which will maximize product restoration and provide further operating efficiencies, Optimizing future development opportunities through the introduction of consolidated, larger and much more capital efficient growth projects, Incorporating the management, procurement and standard over head activities into an individual entity.

BHP Billiton Announces New Flat iron Ore JV and US$9 Billion Sales Deals with China

1 March 2004

Under the Wheelara jv, the four mills, Wuhan Flat iron and Metal Corp, Maanshan Iron and Metallic Company, Jiangsu Shagang Group and Tangshan Flat iron and Steel (group) Co, will take a 40 per cent stake in a sublease of BHP Billiton's Jimblebar mine near Newman under an undisclosed commercial design. The sublease addresses about 175 million tonnes of the Jimblebar tool known as Wheelara. BHP Billiton's existing Japanese partners in the Newman jv, CI Mineral deposits Australia and Mitsui, will take 4. 8 % and 4. 2 per cent of the sublease respectively, going out of BHP Billiton with a controlling 51 %.

Reason & evaluation: The main strategy behind this jv is to provide long-term security of source for our lovers and is an important part of BHP Billiton's strategy to maintain global flat iron ore market talk about and ensure we live a continuing part of China's incredible development and development over the long term. It could be considered again Market Development as BHP Billiton is moving to Chinese market to capitalize on soaring Chinese language demand of Australian mineral commodities i, e Flat iron Ore.

3. Key Threats to BHP Billiton

The mainstream to accomplish emphasis with regards to key threats of BHP Billiton is environmentally friendly Issues as well global financial meltdown and economic conditions. The worldwide financial system plays an essential role on the position of any common, worldwide, or restricted production market segments, mainly on the subject subject of business fiscal article. Additionally, a ferocious antagonism and task amid related businesses can be a electricity of risk to the firm. Furthermore, the local financial and market place policies can be considered a danger to a organizations craving of venturing and discovering into business industry especially to countries whose overall economy is not wide open for business ventures. The global financial crisis also creates a danger to the business as it evaluates the company's current positions in conditions of financial stability, resources and as well scalability of the production. This article shows as well analyse the main element threat faced by BHP Billiton and its impact over the company position.

Impact of Key threat over BHP Billiton- Environmental Issues

BHP Billiton is one of the most important and leading manufacturers of energy-oriented goods and products such as gas, uranium, liquefied gas essential oil and energy coal. Energy is also a essential contribution in the collection and assembling of processing and mining operations. Contribution towards Global warming, weather change and garden greenhouse effects is consumed by fossil fuel-based energy from the emission of Skin tightening and (CO2). The regulatory changes have been applied and introduced to be able to handle the impact of climatic changes by many government authorities. Kyoto Protocol of Dec 1997 recognized a couple of greenhouse gas emanation and emission targets for urbanized countries that contain endorsed or approved the protocol. In January 2005 "The European Union Emissions Trading System (EU ETS)" which arrived as a result, got a collision or impact over greenhouse gas and energy-intensive businesses and companies situated in europe (EU). BHP Billiton's fuel and petroleum investments in the UK are currently at the mercy of the European union ETS. To address environmental and climatic change, the release of countrywide emissions trading system by 2010 has been declared by Australian Federal government and an obligatory and obligatory renewable energy goal of twenty percent (20%) by the entire year 2020 has been executed. Due to impact of Environmental danger, the recent and up-and-coming, emerging environmental change rules have afflicted the demand and margins for carbon rigorous products in the other parts for the company. The agreement and conformity costs and occasionally remedial costs could increase the firms' equipped and functional costs which in turn could have an impact on and impact its operating margins and limitations. As a result, these regulatory and dogmatic mechanisms could adversely crash the cost, scalability of creation and financial performance of the BHP Billiton company operations. (source: www. datamonitor. com, 2010)

Hence in the light of above analysis it could be analyzed that the main element threat has a significant impact over BHP Billiton which could in turn have an effect on the business financial performance. Among a important key danger is also economical downturn or global financial crisis anticipated to which BHP Billiton closed down the nickel mine at Ravensthorpe, European Australia, as well closure of Pinto Valley mine in the United States which also resulted in laying off over six thousand employees as well restricting or scaling again few jobs.

4. Rising New International Markets

BHP Billiton can trace its origins back into the 19th century as a nutrient explorer and mining company in Australia and European countries. Until the 1970's, the business had concentrated its functions within Australia - a politically stable democracy governed by the rule of law. Nevertheless the very mother nature of natural resources and mineral deposits means they are often located in remote control locations or close enough to metropolitan centres at prevents exploitation. Natural resources that are in easy to get at locations have largely been learned and exploited and it is these driving a motor vehicle reasons which prompted BHP Billiton to get started to check out opportunities internationally from the 1970's. This is done by a combo of acquisitions and mergers, joint endeavors and grass root base exploration jobs mainly in the US and Chile and symbolized development into then growing and foreign market segments. Today the company still views this plan as a key component within its business design and actively looks for opportunities around the globe as represented by its occurrence in more than 100 countries.

Today, however the task is even more difficult as increasingly more companies want for and extracting increasingly more mineral deposits forcing the frontiers of mineral exploration further and further into countries and locations that would not normally be observed as attractive investment opportunities. Today's rising marketplaces like China, India, Brazil, Russia all take in huge amounts of natural resources and BHP Billiton's products have been sold to these countries for many years without necessarily working there. But also for a mineral first deposit to be economically viable, one of the greatest overheads in the operations is carrying to the products to market and so to stay competitive, new resources have to be located as near these markets as you possibly can forcing exploration activities into these areas.

Operating in countries which may have a less solid government system or who've a history of instability or even battle poses many issues to companies familiar with working in the very first world. One major area of matter is permanent political instability in countries when the life span cycle of the project of the scale to interest a corporation like BHP is normally 50 years +. The Mozal Aluminium smelter in Mozambique is one of these where a recently unstable and battle torn African country was chosen as the location for long term, high expenditure task, the initial phase of the task being appreciated at US$1. 34 billion. The united states is seeking to restore itself after self-reliance and civil warfare and has embraced a far more open market frame of mind because the collapse of communism. Aluminium comes form BHP's aluminium jobs in Australia and in Oct 2007 reached 3, 000, 000 tonnes of aluminium sales.

In Cambodia however, BHP assignments looking for bauxite (aluminium ore) experienced issues with allegations of bribery and problem, In countries where bribery is normal business practice completely at chances to the ways and techniques of large multi national companies, getting work done on the daily basis can confirm extremely difficult and aggravating and the enticement to "grease the wheels" can be high. The Cambodian circumstance alleged that lots of payments were made to local representatives totalling up to $US3. 5 million. Fraud investigations from the united kingdom commenced and countries like the US, Australia and the European union have strict laws and regulations from this practice.

Natural resources consists of extracting materials from the land which can employ a personal and profound seated sense for the neighborhood communities, many of which, given the locations of the debris can be custom, indigenous tribes people. This is another area where potential problems can come up if any conditions that arise are handled quickly. On a Philippine island, BHP were checking out for nickel but came across significant kick back from the neighborhood population who sensed as though they were not kept upgrade or even advised the entire details regarding the mining of the first deposit. Such feelings occur when the local inhabitants have physiological and \ or emotional possession of the land and such need a relevant show of the revenue generated. Furthermore, again there have been allegations of bribery and problem as well as environmental concerns within the removal process.

In general, BHP has been successful in stepping into new markets. The nature of the industry implies that the company cannot simply choose appearing markets where to build up resources if the right type of resources do not can be found in those areas, however proper location of projects close to emerging markets, good travelling links and electricity supplies can and also have been used to make management decisions on where you can operate and focus resources. It is, more importantly your choice as to which goods to development and which goods are likely to be consumed by rising marketplaces which are more important than operating within these countries themselves. Expanding countries like China ingest very large levels of flat iron in the building of infrastructure, cities ans so concentrating on iron exploration to be able to fully capture market share in this of essential importance. On the other hand, checking out for ilmenite, which is primarily found in the pigmentation of white paints tends to come into demand further down the development procedure for a country when towns have become more established, wealthy and money can be allocated to more plastic goods. Hence the reasons why certain BHP assignments like the ilmenite Corridor Sands job in Mozambique is of a lower priority than flat iron or aluminium tasks.

6. Conclusive Remarks

In the ray of above analysis and inferences drawn, it could be figured the merger of BHP and Billiton has been a good example of one of the effective and efficient management of any merger strategy targeted at progress of the organization. The article also highlights the key essential and actual reason for the mergers, acquisitions and Joint Projects which have been designed for a consolidated and merged organization that has wide-spread as well diversified cash and resources that do not clash or discord with each other, rather strengthen each other's bought and urbanized or developed resources.

We can also conclude that the financial, asset and bet strategy of BHP Billiton is principally emphasized and characterized by acquisition especially the return-focus of the acquiring company. Additionally it is clear that BHP only wished to gain or find the profits channels and property and advantage potential of their targets such as WMC Acquisitions. Alternatively, in the merger deal between BHP and Billiton was more appropriate and relaxed with the pact because the influential people of BHP were stepping or heading down and Billiton wanted to reduce or minimise its financial and economical risks.

Finally we can conclude by entering into potential emerging marketplaces specially in china BHP Billiton have gained market talk about in mining industry as well become market innovator in its field of business.


The mineral assessment and development business is an extremely risky endeavor if the company is huge as BHP Billiton or even it is supported by the federal government. Olive oil spill can costs indefinite litigation fees and clearing costs while change in customer requirements affects product prices making the income streams of BHP very volatile. As a result, acquiring quality possessions in a varied profile and geographically separated areas can not only provide stable earnings and growth potential to BHP but more importantly hedge its business and financial dangers in the ambiguous future of the industry. Their tenet is to invest in asset and capital when product prices and industry events are positive, so that comes a detrimental situation, they may easily escape danger through a diversified portfolio by utilizing various strategies in form of mergers, acquisitions and jv and even by rectifying the main element threats t the business as well entering into emerging market segments and reduce its operational cost and increase in its productivity.

Finally in this trim throat market competition in today's world now BHP must check out the current issues and hazards to company and make strategies which will help them grow more as well create more value to their company as well help them package with the financial down turn

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