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Square Pharmaceuticals Limited In Bangladesh Commerce Essay

SQUARE Pharmaceuticals Small is the major pharmaceutical company in Bangladesh and it has been continuously in the very first position among all national and multinational companies since 1985. It had been proven in 1958 and converted into a general population limited company in 1991. Square Pharmaceuticals Limited has expanded her selection of services towards highway of global market. It pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension running a business and services has manifested the trustworthiness of Square Pharmaceuticals Small. It strives, above all, for top quality healthcare products at the least cost reaching the minimum rungs of the monetary class of men and women in the united states and value their public obligations. The business's annual turnover exceeds $300 million, far higher than the competition's. The sales turnover of SPL was more than Taka 7. 5 Billion (US$ 107. 91 million) with about 16. 92% market share (April 2006- March 2007) having a growth rate of about 23. 17% (company annual report 2007). It is exporting its pharmaceuticals and other products to around 30 countries of the world including Sri Lanka, Myanmar, Nepal, Kenya, Libya, Sri Lanka, Vietnam, Afghanistan, Iraq, Ukraine and Yemen.

Square has some competitive advantages that make it no. 1 Thus from its inception in 1958, it includes today burgeoned into one of the most notable range conglomerates in Bangladesh. The pharmaceuticals market is oligopoly in character despite the existence of 250 companies. The very best 15 players, including Square, control around 73% of the market share. So in this competitive market, Square Pharmaceuticals Ltd. , the flagship company, is holding the strong management position in the pharmaceutical industry of Bangladesh and is currently coming to becoming a high performance global player. Their corporate and business focus is to add value on the grade of product, process and services resulting in achieve competitive advantages.

Competitive advantages in such firms depend a whole lot about how vale is established. Value creation is a central idea in the management and organization literature for both micro level (individual, group) and macro level (firm theory, strategic management) research. Yet you can find little consensus on what value creation is or on how it could be achieved. Many prominent writers have written articles how company advances their value creation architecture to get competitive benefits.

Literature on value creation

All financial activity whether in the general public or private sector, eventually revolves round the process of creating value. For organization to be self- sustaining it must create more value, as measured by its users, than the expense of resources it uses up. We define "value" as the huge benefits a (probable) customer will gain from something or service, assessed.

Bowman and Ambrosini (2000) in defining use value as the subjective valuation of consumption benefits by way of a consumer. Exchange value is the total amount the consumer actually pays, representing earnings to a value system. These explanations are consistent with those offered in the value-price-cost (VPC) construction recently used from Tirole (1988) by Hoopes, Madsen, and Walker (2003). Within their framework, V is what we label use value, P is exchange value, and C is the development cost of the seller. V - P is consumer surplus, and P - C is owner profit. They described value record as the appropriation and retention by the company of payments made by consumers in expectation of future value from ingestion. Value is captured whenever a firm (1) receives consumer obligations by thwarting rivals' efforts to appropriate those repayments (e. g. , through imitation) and (2) all together retains those payments by denying cases to them from upstream or downstream customers of the same value system (e. g. , through channel power). Thus, value take consists of the allocation of exchange value.

Strategic management handles the question of how organizations create value in conditions of achieving and sustaining competitive advantage. The market-based, resource-based, active functions and relational views identify different resources of competitive advantages. Through the market-based perspective, competitive advantages are the result of strategic positioning in imperfect marketplaces.

The resource-based view identifies firm-specific resources as the key source of lasting competitive advantage. From dynamic capabilities point of view, short-term competitive advantages derive from risk-taking and entrepreneurial insights in an uncertain or sophisticated environment. After a while, the insights diffuse and be best practice. The relational view attributes competitive benefits to relationship-specific investments, knowledge-sharing regimens, complementary resources and capacities, as well as effective governance mechanisms. It is suggested that these advantages are jointly generated in an exchange romantic relationship and cannot be generated by one company in isolation.

Therefore, what's needed is an satisfactory conceptualization of competitive benefit that can in fact be used in several industry contexts to map the underlying value creation structures and associate it to economical performance. 11 Certain patterns of labour section that surfaced among co-specialized stars in a sector are called industry architectures. Our purpose is to build up a conceptualization of such architectures in relation to competitive advantage you can use to recognize and examine different value creation architectures in the same industry. The word "value creation architecture" represents the framework and relationships of all value-adding activities that are completed by various actors and companies to bring a particular service or product to market.

Scholars using a resources-based view often stable see the company as the primary unit of analysis to build value-generating activities. They dispute that the company exists since it can more proficiently organize the collective learning process and build competitive advantage that resides in the organizational daily habit and potential than the market can (Foss, 1996c: 18). The notion of the organization as a lot of money of resources has an alternative justification to the principles of change cost (TC) that considers the organization as a bundle of transactions or contracts (Barney, 1986; Dierickx and Cool, 1989). However, they both forget about an important fact - that resources exchange is often from the social context in which the firm is inserted.

From this point of view, the examination of architectural advantages is central. These competitive advantages result from the interplay between internal competition and the assistance of different celebrities that form structures of value creation and your competition between different architectures on the market. The architectures chosen in a certain market framework can vary noticeably in conditions of main characteristics: the number of participating firms, the degree of integration, and the settings for the relationship levers (e. g. , contract conditions or degree of cooperation).

With regard to intra-architectural competition and assistance, the analysis focuses on the question which actors appropriate the highest show of value and on the impact of this value appropriation on the desire and ability of all actors to keep to contribute to this architecture. The positioning of each firm within the intra-architectural competition will depend on its resources, its functions, and its relationship with other celebrities within the structures. Accordingly, there are three sources of competitive gain:

(1) Cost efficiencies that produce better use of the firm's belongings and distributor inputs or that lower provider cost;

(2) Product differentiation to raise customer benefits; and

(3) Transaction innovations that lower the expenses of trades or that create new combinations of customers and suppliers.

Recent work has reviewed competitive gain via dynamic features (Eisenhardt & Martin, 2000) and firm-specific knowledge (Kogut & Zander, 1996). Yet only sparse attention has been paid to the demand side and, especially, to the consumer's role, even in the most recent and ambitious tries to incorporate the field (e. g. , Farjoun, 2002; Hunt & Lambe, 2000). Incredibly, some strategy scholars claim that an understanding of consumer electricity "is largely superfluous to the entire goal of the strategy field" (Makadok & Coff, 2002: 12), which, they say, is "to clarify firm profitability-and company profitability is determined by the value captured by the firm" (Makadok & Coff, 2002: 10).

The exploration of value creation in buyer-supplier relationships in business markets is still quite definitely in its infancy (Flint, Woodruff, & Gardial, 2002; Ulaga, 2003) with the majority of studies having explored human relationships involving physical goods, where both functions have an understanding (often quite stylish) of the merchandise in question (e. g. Harmsen & Jensen, 2004; Moller & Torronen, 2003; Ulaga, 2003)

In the light of the above, this study is to examine the value creation architecture to accomplish competitive gain using Square Pharmaceutical Company as the main case study.


Aim: The aim of the analysis is find out how Square manage to create value to achieve competitive advantages.

Objectives: The aim of the analysis is to examine the Value creation architecture in getting competitive gain using Square Pharmaceutical Company as case study.

However, the precise objectives shall include:

To measure the consumer point of view in value creation to accomplish competitive benefit.

To examine value creation and value shoot in a multi level point of view.

To establish theoretical linkage between value creation and competitive edge.

To examine the procedure of value creation and its own measurement

To investigate value creation in buyer-supplier associations in business marketplaces.

To offer policy advice on how the business can buy competitive benefits through value creation.


From the afore-mentioned purpose of the study, this review shall provide response to the following tentative questions.

How can organization achieve competitive edge through value creation?

What will be the measurement and procedure for value creation?

Is there any theoretical linkage between value creation and competitive benefits?

What is the partnership of value creation and value record in multi level point of view?

What are the buyer-supplier relationships running a business market?


The pursuing tentative hypothesis will be analyzed in this study

H0: Value creation structures do not results in competitive advantage

H1: Value creation architecture results in competitive advantages.

Research Strategy:

The research methodology used must be able to give acceptable answers to the research question and fulfil the goals of research. In this particular research work, researcher will follow both types of research methodologies-quantitative and qualitative strategies. In quantitative research, the info extracted from the members is indicated in numerical form. In quantitative approach, researcher tends to collect numerical material from the Square Company and on the other hands, qualitative part researcher will accumulate subjective data. In qualitative research, on the other hands, the information extracted from individuals is not expressed in numerical form. The emphasis is on the mentioned experience of the individuals and on the mentioned meanings they attach to themselves, to other people, also to their environment. Those carrying out qualitative research sometimes employ direct quotations using their members, arguing that such quotations tend to be very revealing. Qualitative data will be gathered by interviews,

This study consists of largely the utilization of main data for the intended purpose of empirical analysis. The primary data will be obtained with the use of set up questionnaire and determined interviews. The questionnaires were organised in such a way concerning provide pertinent home elevators the value created architecture and competitive gain. That's how Square Pharmaceutical Company. Interviews will similarly be conducted with some key person namely; selected staff of square Pharmaceutical Company, specifically those at the very top management level. This may enable us to obtain a balanced picture of how value is established to gain competitive benefits over other opponents. Also, secondary data will be extracted from the annual statement of the business and the performance will be compare with similar company.


Indeed, the sum total of companies in the pharmaceutical industry constitutes the populace of the analysis. However, as it will be cumbersome and somewhat unrealistic to consider all companies, a case study was considered. This research study chosen by this research are earlier mentioned is square Pharmaceutical Company. Candidly; the decision of this company is deliberate. It is one of the greatest companies in the pharmaceutical company where satisfactory data can be easily obtained for the success of the study.

Therefore, questionnaire will be sent out to key persons among the personnel to collect important data relating to value creation and planning and organizational performance. Thus, the same test size will be attracted from on the list of staff of the organization. A total test of 50 staff will be determined among the personnel of the business. The random sampling technique is intended to be employed in the circulation of the questionnaires. This implies that every staff of square Pharmaceutical Company stands a potential for being selected before required sample size (50) is obtained.


This aspect shows the technique adopted in analyzing the gathered data. In this particular study, both the descriptive and quantitative techniques will be used. The descriptive statistics involved the analysis of data in frequencies, tables, percentages, graph etc. while the quantitative technique to be utilized is the Pearson Relationship approach to data evaluation as it is more reasonable and clear expressing the collected data. Each one of these analysis will be done manually with the aid of statistical tools for public sciences. All these analysis will be done manually with the aid of statistical tools for communal sciences.

Research Restrictions:

The proposed research has some limitation and threats which could affect its trustworthiness and reliability as follows;

As the research work will be centered on only Square pharmaceutical company, results obtained may not be true for other organizations in this industry.

There are resource and time restrictions for this study as to make more correct results it needs huge resources and time. Hence time and learning resource constraints may have an impact on the research benchmarks.

The accuracy and quality of results may be influenced as participants might not feel assured and disclosing incorrect information. Or participants may feel uneasy with the research subject and could feel that it'll affect their interests. This research might produce different risks of consistency i. e. subject or participant mistake, observer error, subject or participant bias etc.

There will be limited observation of the HR routines and actual strategies within the company. For audio results you will see need of observations because attitudes cannot be assessed or seen but we can feel and infer them.

The business data will be gathered from various resources including publications and online materials. In cases like this the validity and stability of a few of information cannot be guaranteed.

Ethical Issues:

There are always some ethical issues from the implementation and execution of any good research work. The article writer will give credited importance to this aspect of research and can comply with code of ethics to deliver an excellent research work. Some possible honest issues that may rise in this research study are as follows:

The interviewees and other participants will be briefed about the goal of the research, data safeguard and confidentiality issues to gain their confidence beforehand. Subject understanding will enhance them to deliver more correct view about the problem and therefore research objectives can be obtained more precisely.

The participants' involvement will be of voluntary nature and they'll have protection under the law to withdraw partially or completely from process at any level.

Avoidance of injury to individuals during data collection including pain, stress, shame and pain will be catered.

Details of individuals will be kept private unless their consent is obtained to disclose it. Information accumulated during interviews, for example employees' job satisfaction level, romantic relationship with employer or any personal views about their job or about company etc. will be kept confidential and will not be disclosed in any case safeguarding interests of each entity involved with it.

Integrity of data and intellectual property protection under the law will be of high priority along with data cover and accuracy. I will comply in honest and honest manner throughout research and prevent any misrepresentation or plagiarism. All magazines or research material used will be quoted and referenced systematically.

The writer can make sure research work is natural, free form any bias and undue effect. Research results will be utilized ethically for benefit for company with complete confidentiality and informed consent of respective authorities.

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