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Southwest Airlines: Culture and Structure

This report provides brief synopsis of the tactical control systems within south-west airlines. The statement reveals that the company has had the opportunity to uphold their culture and structure by using mission, eye-sight and objectives. It really is these which have helped it in their proper planes, competitive advantage, corporate strategic and operational strategies. The exact same goals also have guided how the company is able to uphold and stimulate their employees if you want to realize production and give quality service to their customers.

Strategic management requires the management of resources through the use of tools like quest, vision, goals, worth, roles, objectives, based on a timeline and tasks. Strategy in an company is achieved through organization structure, culture, people and control systems Buller & Schuler. (2006). Therefore, in looking at the proper management design of Southwest airlines, this paper shall feature its organization structure, culture, people and control systems. The airline has were able to keep its brain above waters despite the crisis like terrorism, downturn and high fuel costs that contain locked the air travel industry. It has been associated to many advantages and strengths the business has had the opportunity to enjoy through the years as compared to their competition Southwest airlines (2010).

This airlines culture revolves around the welfare of their employees base on their theory "employees are first and customers are second. " This displays the management's belief in the delivery of excellent service to the employees and the provision of job security. It really is this culture that led them to lessen on flights somewhat than lay down off employees through the tough economy and global economical crisis. This is actually the management principle that has been upheld by the business for many years, so the company and the employees are able to prosper in bad times. The air travel has been endeavoring to uphold the concept of low functional cost, low borrowing, and a high cash flows Southwest airlines (2010).

The company is able to value the employees in a way that they provide them settlement and advantages from earnings and surpluses. That is regarded as a means to encourage employees to execute and increase their creation. The organization culture of worker motivation, payment and assurance of job security is the guiding concept that ha enabled the employees of southwest airlines to own high job performance. At the same time, these employees are encouraged to value their work and the flight as a whole. This aspect has been associated to the contribution of stability and security in the task in the company. therefore, the implementation of your no lay off coverage in this company has been the key reason the air travel has had the opportunity to keep high rates of employee retention.

Buller & Schuler (2006) postulate that another commercial culture that leads the company, is their capacity to encourage union users and negotiator to conduct employee's surveys, before they start any agreement negotiation. This aspect has helped the business to give attention to the issues that concern the business and the employees. It really is this concern that is associated with the promotion and encouragement of employees and the creation of a worker friendly environment. The air travel has had the opportunity to effectively use team work and tam building actitivities to inspire and guide the performance of the teams and place of work.

The creation of teams and the provision of skills in team resolution, team work and team tranquility is another corporate and business culture that guides the work area of southwest airlines (Southwest airlines, 2010). That is viewed as the airlines most important function used in the management of these clubs. The management of such groups involves conflict resolution awareness where they may have a synopsis of the resolutions. The teams are also activated scenarios, training, training, learning and recruiting development programs that they use at work. When discussing strategic management, it is essential that strategy formulation is also integrated (Buller & Schuler, 2006). It is because through strategy formulation you are ale to understand how effective a business can effectively meet their missions, visions, goals and objects as well as manage their resources. Proper formulation requires three processes, these are medical diagnosis; is the formulation of your situational examination of the internal condition of the business. Looking at the corporate composition of southwest airlines, we find they are able to use their situational analysis where management is mixed up in identification of the organizations objectives, the current projects, any current strategies, plus the advantages and weaknesses of the business. The flight has been able to identify tasks, plan and lay out strategies that will help their teams to achieve the project goals. The management of the air travel has the lone responsibility of guiding and training personnel and employees on strategy formulation. This is also seen as very essential in the creation of an competitive advantage within their industry. The company has had the opportunity to critically identify their organizational environment and identify their opportunities on the market that give them an advantage over their competition.

Strategy formulation should also help guide the business to the creation and achievements of their objective, eye-sight, goals and objectives. The mission of Southwest airlines focuses on their workers and customers (Southwest airlines, 2010). The air travel has gained and stored their customers giving exceptional customer support which includes provided for by the employees who have emerged as the cornerstone of the business. This quest therefore, models southwest airlines aside from other airlines being that they are in a position to treat their customers like all of them are in high grade. These first class services can only be seen as being provided for to first class customers in other airlines. Therefore insurance firms mission statement that directs their strategies and goals to the provision of first class service to its customers makes southwest airlines have a distinctive relationship with the customers. This is the same quest that also courses the employees, and the place of work performance.

Looking at the situation of Southwest airlines their objective has empowered them to build up their corporate and business level strategies. That is due to their strategic portion which reaches all degrees of Southwest's business, and which starts off with its labor force, this implies that they carefully choose and train their employees to show and depict the image of the company. in addition, those who connect with work in Southwest are placed through a selection process, which is strenuous since the company is directed on getting individuals who have the right behaviour to the business. Additionally, the company invests heavily in treating its employees well. For instance, southwest airlines are able to practice profit sharing with the employees. That is very vital given that they encourage employees to individually have a vested fascination with the company. It has created an area for salary discussions. They also give their employees good medical and dental benefits that are important in this years of rising medical care costs. Moreover, they have got good salaries, revenue sharing, healthcare programs which are tools southwest airlines uses to wthhold the valuable employees. A view at their missions and aims reveals which have influenced their operational strategies and competitive strategies. This is seen where they assign their staff roles through casual job explanations which are worried with customer support.

Their mission, perspective and objectives have also affected their corporate governance that is both the mechanistic model and organic and natural model. This is because, at the journey crew level and corporate and business level, the mechanistic model can be used, whilst at the low structural levels, where there is no use for safety and time, the organic and natural model is used. The airline also fore travelled the functional structure which was common with its rivals, they made a decision to have a positive equalitarian culture that created the positive collateral centered culture seen today. It really is this cultural methodology that added significantly to Southwest flight having the least expensive employee turnover, and the best degree of consumer satisfaction.

In conclusion we've seen that the air travel has had the opportunity to effectively make use of their corporate mission, vision, goals and goals to lead their management, culture, composition and the resources.

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