Development of tourism industry must adjust to the tourism products of tourism demand, development of event tourism also needs to adapt to mass tourism products of tourism demand, as the main of tourism products is tourism interest. Tourist appeal is a natural tourist attraction, ethnical object, and the essential property and function is of interest to visitors and stimulates people's travel motivations (Margaret Deery; Leo Jago; Liz Fredline, 2004). The standard function OF holiday fascination is to attract travellers to the destination. Therefore, the goal of this article is to look for the similarities and dissimilarities between tourism management and event management, and the event tourism would be the focus to web page link the both.
Tourism management is relying on creative thinking, integrating tourism resources to attain the optimum fit of resources, environment, travel and market, and finally to achieve the creative process of objectives of tourism development (Witt, S. F. , Moutinho, L. , 1996).
Event management is the management activity to suit all levels and types of politics and monetary activities, sports events, the main travel and leisure, conferences and exhibitions, entertainment, carnival among others based on the explosive growth of authorities and non-government firms (Boris Gruschke, 1998). It is not only not the same as government administration, but also not the same as ordinary commercial organization management across organizations.
Event tourism identifies the proper execution of taking one-time or regular celebrations presented as the core attraction for destination marketing, or enhancing the special travel and leisure activities (David Getz, 2008). Holiday celebrations often gathered a abundant local cultural content, and incredibly strong participation, entertainment, therefore, the planners of event activities often make an effort to create an atmosphere of celebration or celebration in order to appeal to wider attention, more vacationers, and even develop a recycling of "traditions".
In my opinion, the main similarity between tourism management and event management is event tourism, which is reflected both in tourism and event activities.
Event Travel and leisure Management
Figure 1 Similarity between tourism management and event management
Compared with the overall types of tourism activities, event tourism has its own distinct characteristics:
One is the distinctive endemic attribute. Production of any tourism event will most likely count on local characteristics and cultural customs to appeal to local source (Julie E Otto and J. R. Brent Ritchie, 1996). Due to the festival with a distinctive local features travel, it is not hard to succeed the favour of the depth of the main causes of visitors.
Second is the activity concentration. Event tourism activities are concentrated in a specific period of time, usually a set time period, and activity is very compact arrangement, which makes the travelers' travel and leisure activities and tourism experience with significant attention of features. If the function activities are captivating, holidaymakers generally stay longer.
Third is the widespread influence. Large level of event travel and leisure activities often lead to much larger concerns, to get people from all over the world concentrated in one activity enabling collaboration, feel the local atmosphere of the event (David Getz, 1997). This provides large and common impact to the local travel and leisure development and local financial, social and cultural development.
Fourth is the comprehensiveness of effects. A major event tourism activity organised brings both a primary economic profit, but also brings indirect advantages to other areas of stealth, will promote the development in various aspects of the coordinator.
Event tourism has these features, coupled with festivals by travelers with high degrees of consumption, repeatability, a longer property time, etc. , features, making event tourism as a problem of the object for the regional tourism development, increasing people attention (Robyn Stokes, 2008).
Australia by virtue of retaining this special festive event of "America's Cup" yacht competition became one of the world's most famous holidaymakers; China Qingdao through "Ale Happening", "Sea Day" spread out their unique "sea culture", successfully created the image as the characteristics of the marine city. It shows the organization of celebrations, especially the business of large-scale incidents, often become the focus of marketing attention. Event travel and leisure for the town provides a level showing their image, anybody advertising, any marketing activities are difficult to match with the effectiveness.
Participated in event
Visiting web host people
Word of mouth
Impression of drop over time
Figure 2 The hyperlink between event and tourism
Using system theory, with task management theory, it can understand the function tourism from four levels (John Swarbrooke, 1999): the basic principles and principles (Travel and leisure event is a job, task management should be applied); system development cycle (travel and leisure event development life routine); systems and procedures (using specific management techniques and methods); organizational action (setup reasonable organizational framework and effective motivating project users).
Table 1 Comparative research of tourism event features and task definition
Definition of project
Characteristics of tourism event
1, including an individual, definable goal or end product or effect.
Tourism event is "non-routine", is the other dressing up event occurring in just a certain period. It is an identifiable activity, has a certain financial goals, sociable goals. Major travel and leisure festival (Mega-event) on travel and leisure has huge monetary and communal impact. Large-scale festival happenings can be regarded as sub-sub responsibilities.
2, unique. Task is the activity with only 1 type, and can't ever be completely repeated.
Tourism event is usually carefully prepared. This characteristics makes tourism happenings not the same as the spontaneous occurrences and happenings unique. It really is impossible to repeat, if failed, cannot recover.
3, the non permanent activities. Life-cycle, once the goal to accomplish, the task has ceased to are present.
Tourism event has a certain deadline. Although some festivals performed regularly, but the consequence of the project aims, stakeholders and the surroundings (ie job system) will change, which means this new festival should be thought to be new assignments.
4, requires the use of various professional and organizational skills and ability. Duties and skills required also fluctuate with the project.
The procedure for the procedure of travel and leisure event is across a number of management functions models: administration, business, general public and many business. Travel and leisure event's success is inseparable using their company comprehensive support and cooperation.
5, may be unfamiliar. Very uncertain risk factors.
The complexity of the procedure organization operation of tourism event, integrated not only manifested in not only the characteristics of tourism products in general, it also has its own characteristics and attributes.
6, you can find some risk. The failing of the project may cause a danger to the business or its goals.
Tourism event has the risk for each stage, failure of tourism festival activities could adversely affect tourism destination in fairly very long time.
7, is to achieve the goal of a process to work. A task to undergo several different levels; stages of conversion tasks, manpower, business and resources will change with it.
Tourism event during the procedure and management may still happen.
There may be individual specific projects that aren't fully identified in terms of jobs; most jobs have before three or four features. Comparative examination from the stand, travel and leisure event at least satisfies the before six items. It could be concluded: Travel and leisure event is a project, task management theory is put on the tourism event products.
Tourism event is present the life routine. The life routine of tourism happenings is it like the dynamic process of the natural life pattern of birth, growth, maturity, decline and death, which include concept, planning, implementation and procedure of four periods (I McDonnell, J Allen, W O'toole, 1999). Reason for understanding the life cycle issues travel section is very important to supervisor of the project: on the one hand, tourism event highlights the task life circuit in project management plan, review and analysis, execution process, the management of each process systems analysis is the foundation for the next thing of the operation, which requires management system, a thorough understanding of job life cycle tourism festival, with different times to use corresponding measures; on the other side, life pattern process is for every project aims, which requires the job director should be "on the festival's knowledge of the job life routine" and the task aims to combine effective "management by goals" (David Getz, 1997). Therefore, the professionals to respond flexibly to the changing environment need to have a "life routine management" culture, in order to ensure the smooth procedure of the incidents.
As a task, the travel and leisure event should be examined with a organized methodology. Management of tourism event, when confronted with complex elements in the happenings project system, professionals must first carry out systematic analysis of every element. Travel and leisure event job system can be an open system, job managers must from the machine level, organizational level and technological level to evaluate the system, older managers will require more from the system level to analyze the system. To understand the key system of property assignments of tourism happenings, particularly in the introduction of travel and leisure event is quite status in the major tourism incidents and huge jobs.
Event travel and leisure as the bridge to web page link travel and leisure and event activities, in the travel and leisure development assumes increasingly more important functions and role. Though it shows the similarities and distinctions between tourism management and event management, for the problems of the operation idea of travel and leisure event, development strategy and effects, we should pay more concerns.