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Shades Of Shade Introduced By Nippon Car paint Marketing Essay

The Nippon Company was initially started in japan as Komyosha in 1881By two brothers Haruta and Jujiro Moteki and their chief engineer Heikichi Nakagawa was also their spouse. Initially they started out their tasks for the Japanese navy but after this they mentioned the production of Viscous coloring. In 1896 NIPPON Company all the Development Process in the new factory located in the Tokyo. After copy their Business in the Tokyo in 1898 NIPPON Paint was named Japan's first real paint developing company. Nippon Color Company spread extremely fast over the japan. After this in 1914 Nippon Coloring broadened its Business into China, India and South pacific. Nippon Coloring founded the Malaysian Car paint Industries in 1963 which is really as Nippon coloring Singapore. Four year later in 1967 Nippon color also stared its Business in Thailand and Malaysia. Innovative product innovations have been a trademark of Nippon Car paint expansion through the ages.

Nippon coloring in 1986 presented a fresh "photo ED" system for paper circuit boards. In 1992 Nippon Car paint Company introduces two more highly intensifying improvements "Flexceed" printing plates which could be developed in water. Now the Nippon Coloring is regarded as Paint industry head in the Asia. in the metropolitan areas across Asia as well as Ho Chi Minh and Seoul, the company plays diverse assignments, increasing and increasing cool features of life and Business. Nippon car paint has bought more than 70% shares of automobile companies in Vietnam. Nippon Color launch colour shading system in china this system across the country offering more than 1000 shade tones and types. Nippon Car paint constantly seeks new products and coatings that are definitely more eco-friendly and also concentrate on protecting Environment.



Shades of color created by Nippon Paint

Nippon Paint Pakistan

Nippon Color Pakistan (PVT) (LTD) was getting into directly into Pakistan market in 5th November 2007 its Head one fourth is within Japan. In Pakistan Nippon Coloring will be invest $25 million over the next 3 to 5 years that will include a manufacturing unit in the Mustafa Abad District Kasur. Presently Nippon car paint Pakistan has 200 outlet stores nationwide out which 113 outlets are equipped by Nippon Car paint color creation shading system company aim was to have more than 200 shade creations outlets by the end of the entire year 2008. the distribution network of the company is currently multiply from the southern Karachi and Gwadar to Hilly areas of Mingora and remains going to propagate. All authorized sellers include Nippon color creation machines which really is a computerized innovative system this system allow customer to choose coloring from a large number of colour and offered color of their own choice within minutes. Nippon Coloring has specially designed paint products for the Pakistan market. The five main products of Nippon coloring are in Pakistan are Nippon Brilliance Matt Enamel, Nippon weather connection for exterior walls, Nippon perfect Emulsion and Matex Yellow metal for Interior wall surfaces and Nippon 9000 Gloss finish for Timber and metallic products.

Now the key coloring of Nippon Coloring within the manufacturing procedure for paint initially there are about 300 employees will work. Nippon Paint is the most significant and quality car paint processing company in Asia and dominant name in paint worldwide. it is #1 1 in Japan, china, Indonesia, Singapore and Malaysia and key player in Thailand, Vietnam, Taiwan, Korea, and Hong Kong and in India. Now additionally it is growing very speedily in Pakistan.

3. Eyesight Statement

"We try to build upon the strength of current foundations to meet up with the needs of the new millennium everywhere throughout the world"

We seek to stay in harmony with character and society, participating in our part as responsible citizens by boosting and beautifying our surroundings, protecting aspect and encouraging the non-public development of our people.

We seek to develop ground breaking and technologically advanced color products that will improve beauty and protect our area.

We will create a office that maximizes the potential of each person, that creates shared interdependency and trust, and that instills collective satisfaction and identity.

3. 1 Corporate and business Vision

The Nippon Car paint will increase its business internationally as a area of expertise chemical substance company, offering high value added coatings.

3. 1. 2 The five C, s Of code of Behavior


We shall response to public confidence inside our presentations with right and clear wisdom, keeping in mind a high sense of integrity and accountability.

Customer oriented

We shell fulfill customer expectation by providing them with the best

Solutions through the Group's joint forces and everything out attempts.


We shall create new expectations with perception, anticipation and highly versatile ideas



We shall found the highest conceivable goals and make every effort to complete the best levels of specifications on the globe.


We shall promote a commercial culture of freedom and kindness through positive communication and teamwork by allowing the diversity of human characteristics.

Mission Statement

"To be the spouse of first choice for customers and suppliers, ensuring sustained leadership position in the market segments where we contend, providing long-term business value through a high performance culture, technology, ethics and in charge care"

4. 1 Our company quest is fastened on five commercial purposes

Customer happiness

To supply the cost effective and the high quality at the competitive prices and to maintain good customer services every time.

Constant Growth

To follow sturdy and sustainable growth both in the commercial and other use paints

Human Resource Development

By develop our employees to their completest capabilities. That they can work for the betterment of company.

Service to the community

To contribute in the interpersonal wellbeing and monetary activities of community in which we operate by inserting a high respect on the surroundings.


To ensure a fair and attractive on the shareholders' investment on shares

CSR of Nippon Paint

At Nippon paint we are providing coloring and design services in regarding to Nippon insurance policy of contributing to the improvement and coverage of the global environment along with procedures of regularly finding solutions for the safeguard of natural. Three principals have been developed by the Nippon coloring to guide in environmental cover activities.

We make work to safeguard the global environment and keep maintaining green balance by guarding energy and resources in every of the activities.

We support the development of products and solutions that eliminate the environmental impact and also keeping in the mind health and basic safety of peoples.

Nippon paint explained programs of charity by donating to, rural areas also to hope projects. The hopes main universities in rural areas provide best place for children's for the purpose of obtain education.

5. 1 The program started out with the name of "colour way of love"

"Coloring way of love" means is the color desires with love. Coloring appears thoughts of kids. Nippon Color working with DuPont started a program in '09 2009 to color the wall surfaces of colleges making the school beautiful and improving condition of education in the trust universities. "Colour way of love" support a charity program by Nippon. Nippon Coloring colour project hope fund, established in '09 2009 it donate art school rooms in academic institutions in addition to building increasingly more hope schools for the attention of education in rural

6. Department in Nippon Paints.

Following will be the departments working at Nippon Paints Pakistan.

6. 1. 1 Human Resource Department

HR Supervisor (Mr. Anwar-ul-Haq)

Purchase Division (Administrator)(Ghulam Rasool)

Finance Department

Finace Manager(Khuram Shahzad)

Marketinng Department

Brand Manager(Sadique Akbar)

Natinal Sales Department

Manager(Asad munir)

It separate into Two sections

North areas sales department

Manager (ijaz Ali Khan)

South areas sales department

Manager (Ali Baig)

Technical Department

It split into three sections

Technical Trade new

Manager (Nasira Hadit)

Technical in Dew (Director)

(Amir Hanif)

Technical Heavy Duty

Manager (Umar Itrat)

Production Department

Production Director (Sajid Naeem)

TCM Office (Technical Shade Machine Team)

TCM Supervisor (Khalid Nasir)

7. Management Hierarchy of Nippon's coloring Pakistan

8. SWOT Analysis

The overall diagnosis of company internally and externally is named SWOT analysis. Inside the SWOT analysis we check the Strength, weaknesses, opportunities and threats of the business. Internal environment includes strength and weaknesses while the external environments include opportunities and risks. The SWOT research is very useful for the decision making of the business.

8. 1 Power of Nippon Coloring Pakistan

The major power of Nippon Coloring Pakistan is that it's the quality color from japan.

Large amount of colors and latest colour pallette in Pakistan.

High quality products because Nippon offers high range of pains.

Colour creation machine first-time producing in Pakistan at their outlets

8. 2 Weaknesses

Nippon paint market coverage is poor while the market coverage of Berger car paint and ICI coloring is very fast.

There are only few retailers of Nippon coloring in the Pakistan

The prices of Nippon coloring products are high than other paints. Its competition are providing fewer prices than Nippon

Nippon Paint Hq in Lahore is not in proper place

Nippon Paint advertising is also poor because Nippon coloring continues to be not familiar to public in Pakistan

8. 3 Opportunities

It is very good chance for the Nippon car paint to increase its campaign in order to provide information about their products to customers in the Pakistan.

Nippon's car paint can increase its coverage to be able supply of products till customer.

It is very good opportunity for the Nippon paints it can increase its sales by lessening its prices.

8. 4 Threats

The competition is increasing in this industry, many key players and local niche categories is present in the market and will difficult experience for the kids. Nippon paint has to take this factor into consideration.

As we know that Nippon Coloring is the product quality color from japan so the political instability can affect the Nippon color business.

9. BCG Matrix

































9. 1 Strategies under BCG matrix

That is the precise time for Nippon's Car paint to grow swiftly with the showing of its internal strength to the marketplace to make the market favorable. Following are the main strategies that'll be ideal for Nippon's Paint to get a better market position.

9. 2 Differentiation Strategy

Differentiation strategy is that the company makes its products change to the other companies. Nippon's Paint must provide more values to its consumers, such that it will be good for end up being the market head. Nippon's Color is using differentiation to be able to distinguish its product and services from other key player in color industry of Pakistan.

9. 3 Cost Management Strategy

Nippon's Paint has to consider its cost to boost its profitability proportion. As the success ratio increase, Nippon's Paint become stronger to get more. You will discover variety of costs that the business has to consider, That's not the right stage to adopt this plan because Nippon's Car paint is recently enter into Pakistan market and must spend more for the entire market through strong promotion of their product and services but Nippon's Color will use this strategy in forseeable future to compete the marketplace and cover it. Nippon's Paint has to be careful all type of costs.

9. 4 Target Strategy

Focus strategy identifies the give attention to the customer, give attention to that target market, identify it and serve them better. Nippon's Color is currently following this strategy to be able to meet up with the organizational objective. The initial Nippon's Coloring is targeting the high and middleclass people the country having ability to get quality product by paying it cost however in future company is also likely to meet the whole need of the nation by providing necessary products to the people of Pakistan.

10. Competitors












Nippon's paint Pakistan is facing strong competition in Pakistan. Their major rivals ICI, Berger, Asian paint and Master car paint etc. Because of these competitors, Nippon's coloring Pakistan is facing a serious problem in order to attract new customers and retain their existing customer. To be able to meet the rivals, Nippon's car paint Pakistan has to spent more money on advertising, promotional activities and area coverage for their client satisfaction.

11. Nippon Color is introducing the next brands to the Pakistan Market

Nippon Coloring Perfect Emulsion (Interior)

Nippon Color Weather connection (Exterior

Nippon Coloring 9000 Gloss Finish

Nippon Coloring Brilliance Matt Enamel (Interior Wood, Metallic & Wall)

Nippon Coloring Matex Silver (Interior)

Nippon Paint Super Matex (Interior)

Nippon Color Vinilex 5100 Wall Sealer

12. Color creation

Nippon color is the first innovator of shading system in south Asia. Nippon coloring brings first time computerized shading system called color creation in Pakistan. It can help the customer to choose right shade, hue, tint, and highlight of colour. employing this machine you can pick the paint according to your demand so you can choose the color which suits yours theme from more than 3100 tones available in two coloring collections. The Quality colour series gives you softer, neutral hues, while the Development colour series, and provides you richer, bolder ones. The color which you have selected first examined in the color creation computerized machine and it gives information to distributor. The coloring is blended and shaken to provide a completed product to the customer. All of this procedure is performed before your eyes in few minutescolour-creations-room

Colour Creation Machine

13. Nippon Paints Has Paints for pursuing use

13. 1 Painting Companies, Big and Small

http://www. nipponpaint. com/images/industrial-2. jpg

The Nippon paint has a variety of paints from a bridge to a palm size iPod as the Nippon color is a number one paint in japan so today, generally industrial companies relay on Nippon paint products for an extended period strength, safeness, and better quality development. Bridges, ships, fuel pipes, and chemical tanks, street making, electrical devices, wooden and steel furniture are a few examples where Nippon paint shows its quality and authority. Nippon paint plastic coating shields exteriors against conserving firebrands such as petrol, grease, and alcohol. Nippon Marine paint has capability to protecting very tanks and pots from drinking water.

13. 1. 2 Electrical Appliances Paint

Nippon car paint has introduced color for the safeguard of both kitchen appliances and office equipment against rusting Electronic items like Computers and telecommunication are safeguarded by the layer system of Polystylac and supercar F/45.

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