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Roles Of Women In Hindi Films Marketing Essay

Bollywood, the second major film industry is widely known for its form of creative art work. It is a form of art having the ability to entertain, teach, and reveal and condition our sense of who we live and our understanding of the society in which we live. In Hindi videos there is the hero and heroine, however gender hierarchy can be seen and importance is enforced on the male actor. One would concur that the Hindi film industry is male-centric, with limited space for females to be adaptable in the type they play. The tasks enjoyed by the heroine are almost replicated by the same rules seen within the Indian population. The Indian society is an effect to Bollywood and is also what figures and defines the assignments performed by females in movies. It's been quoted "if the image [of women in the cinema] is submissive or secondary, it is the society who's in charge of it. . . filmmakers, keeping in mind the commercial aspect of films, simply highlight what exists"1. The portrayal of women in Hindi films has been stable in correspondence to the norms and values contained in the Indian world.

India is known to be a hierarchal society, whether it's religion, north or southern Indian, all communities of individuals are ranked corresponding to various features. Within gender hierarchy, men outrank women of the same or similar age group, and senior family outrank junior family2. This same concept is taken into the Hindi film industry where more emphasis is created on the male professional. Right from the start of the film process importance is on the men. For example within the internal areas of film processing the next step is acquisition of leading male role and then accompanied by female acquisitions3. None the less, females are a priority in videos; however their portrayals in movies are stable and follow certain recommendations in line with the roles performed.

Indian society has many norms and beliefs, one being the role performed by a person in the population. In Indian world the dominant varieties of how women have emerged are either as the nurturing mom, innocent wife, the vamp, or the informed modern woman. One or more varieties of these assignments are always portrayed in Hindi motion pictures. With these jobs come specific characteristics that are looked at in the population which can be then adopted and portrayed in Hindi motion pictures. For instance it is considered ideal for a woman in Indian culture to have characteristics that include, passive, victimized, sacrificial, submissive, glorified, static, one-dimensional and resilient4. They are the attributes that are then helped bring into the film which not only reveal culture, but also condition culture.

India is a religiously intricate culture with dominancy in the complex religion of Hinduism. In traditional Indian society there were certain and essential norms of behavior that were usually passed down from previous generations. For instance Sita, from the Hindu mythology of Ramayana was seen as ideal female and ideal partner as she was unwaveringly devoted to her man and obeys his wants undoubtedly5. Hindi videos have achieved this ideal of wife's self applied devotion. The Indian world is known to be limited to strict regulations which are to be accompanied by women. The moral of the Indian culture states no freedom in women and that she should be under the instruction of another significant man. For example a female in years as a child is subjected to her father, in young ones to her husband and after to her children. This interpretation of females can be seen in the film Mother India directed by Mehoob Khan. This film unveils the perfect characteristics of any mother enjoyed by Nargis. At the beginning of the movie it seen that she plays the typical role of a lady who is committed in an Indian traditional manner. The songs "Pi Ke Ghar Aaj Pyari Dulhaniya Chali" is a significant with the range that states that it is a women's destiny to leave home. This pertains to the traditional moral of the feminine being offered from the specialist of the daddy to her hubby who now she must be focused on. This is observed in the character. Dharma referring "self-subsistence or a universal law or norm, which can be applied at the moral, the ritual and public level6. That is another spiritual and mythological aspect that is inflicted after women. That is also portrayed in the film through and indicated in the melody "Duniya Men Hum Aaye Hain". Here the lyrics in the melody express that the only honour a women has in her life is a women's dharma. In context of the movie it claims that a women may beat her challenges but with the conditions that remain expected with the role of the mother. After her husband giving her she still has wish that he'll return and retains faith and boosts her children on her behalf own sacrificing everything she has. This shows the over pressure on the love for man and the responsibilities she's as a mom. It could be seen that regardless, in Indian contemporary society the first main concern of females is to always remember the norms and values placed with them as females. One may argue that these norms and worth have transformed within the Indian culture with the development of modernization. However, the approach to life may have evolved in jobs of mothers, however the beliefs of the prices and norms still exist. For example Kal Ho Na Ho directed by Nikhil Advani is a film occur NY with today's setting. The role performed by Jaya Bachchan shows similar characteristics of an mother that have been portrayed by Nargis in Mom India. Jaya Bachchan, also a widowed girl in the film encounters many difficulties anticipated to her husband committing suicide. Even though the real reasoning behind the suicide is known by her, the blame is changed towards her by her mother-in-law. However, this does not stop her from being faithful to her husband as she stayed widowed also to the challenge to raise her children and show her devotedness to her spouse. Throughout the film we see that she still supports her spouse when people including her princess talk adversely about him. Here she actually is also in the have difficulty of bringing up her children through to her own and sacrifices all she has to raise them and keep them happy. In both Kal Ho Na Ho and Mom India the role of the mother is seen to be dedicated with the characteristics of personal sacrifice, devotion, and spiritual beliefs.

If not seen as a traditional woman with traditional values, in Hindi videos the feminine is then portrayed as the vamp or modernized women. Bollywood shows both the traditional and modernity of females, yet will portray the present day as immoral and favour the traditional aspects. The vamp is usually portrayed as morally dishonoured person and associated with everything that is disagreeable about the western7. Again this is because of the norms and beliefs seen in the Indian society. In cases like this women are seen as decorative items and used for entertainment. Courtesan is another common role enjoyed by women which is went to for an arousing result upon men. These kinds of jobs are usually associated with protagonist identity. The female sometimes appears modern and revealing clothes and becomes an subject of male desire. In lots of videos with picturization of this role of female is usually seen to be glamorous and captures the female's beauty in a sensual manner. A good example of this is seen in the movie Sholay directed by Ramesh Sippy in the songs "Mehbooba Mehbooba". Here the female dancer appears completely different from the other feminine lead roles. She is there for entertainment and add glamour. Her clothes are revealing and she is utilized for the pleasure of the antagonist. An identical but slightly different landscape is also seen in "Kal Ho Na Ho" with the music "It is the period to disco". The difference in this song would be that the lead girl is in the track but is portrayed with another type of characteristic that's not the usual in her role. Here Naina (Preity Zinta) is brought up in New York but is a everyday girl. In this particular picture the audience views that her dress is modernized, but not uncovering. However, in the song a different point of view of her is seen when she gets drunk. Her clothes are more revealing and her actions are different. This can be designed to show what sort of female may work when each goes outside of their limitations of the Indian culture and the result of it. Jaswinder (Lilette Dubby) in the movie is would be seen as the vamp in the movie as her clothes are trendy and she is flirty around men. Not merely are women who aren't seen in traditional clothes viewed as vamps, but also those who don't obey traditional rules. These would include those who find themselves adventurous, independent and have values different from the norms. Thus, women commonly in Hindi movies are either the modernized seductive role or the advanced tradition Indian women.

There are a lot of women in the Bombay film industry. Many have reacted with different viewpoints about how females are being portrayed. For example quoted from Ayesha Jhulka, an actress: "You have to accept the fact that it is a male-dominated industry. And you have to simply accept that fundamentally heroes receive a lot more importance than the heroine. . . So it's better to admit it and then keep on. You could have your own place which no person else can take. What you can do, the heroes probably can't do"8. Another opinion quoted by the celebrity Shabana Azmi: "The one thing that hasn't modified only superficially I think, is in its portrayal of women. . . I think it's a waste material unless you offer them and give them functions that are on par using their heroI think that would be very interesting, and fundamentally do movies that are pro-women"8. Lastly. Actress Ritha Bhaduri states: "At the moment I think identity roles have significantly more to say than the feminine heroine, celebrityThere are extremely few films that are women-oriented, or have a women dominating the whole lot"8. From these ideas of several stars it can be concluded that many actresses know about the stereotypical jobs given to ladies in Hindi films. They certainly feel that there is not much importance directed at their tasks, but also know a film without a complementing feminine role wouldn't normally do very well in the box office. Even though the roles of females are driven by the aspects in the Indian culture, actresses have continued to simply accept the assignments and play them matching. As stated previously the primary cause because of this orientation is because of what takes place in the society. As the Indian society makes different progression a big change in female tasks in Hindi films may also be seen.

In conclusion, the female roles played in Hindi film are very restricted and don't have space for variety. Either they have emerged as objects to include glamour and entertainment to the film or they may be portrayed with important roles such as mothers but with basic Indian societal ideals that come with that role. The Indian contemporary society has a primary effect on the portrayal of ladies in Indian theatre. The Indian society has been shaping the role of women in Hindi films

Endnotes:

1 Boot, Gregory D. "Making a Woman from a Tawaif: Courtesans as Heros in Hinidi Movie theater. " New Zealand Journal of Asian Studies, 2007: 3 (http://www. nzasia. org).

2 James Heiztman, Robert L. Worden. India Country Studies. Collection of Congress Cataloging-in-Publication Data, 1995: 235.

3 Course lecture (Vishwanathan 2010)

4 Pattanayak, Saswat. Women journalists in Hindi Motion pictures:http://saswat. com/articles/bollywomen. htm.

5 Chap. 5 Indian Popular Cinema: A Narrative of Cultural Change, by Wimal Dissanayake K. Moti Gokulsing, 79. Trentham Books, 2004.

6 Chap. 6 Indian Popular Movie theater: A Narrative of Cultural Change, by Wimal Dissanayake K. Moti Gokulsing, 39-44. Trentham Catalogs, 2004.

7 Wimal Dissanayake. 79. 2004

8 In Bollywood helpful information e book to popular Hindi theatre, by Tejaswini Ganti. 187-192: Routledge

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