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Research Proposal For New Florist Business

I want to open up a fresh business but I havent received any idea about it because there are many businesses throughout, finally the rose shop idea will come in my brain but I don't know any thing about bloom business therefore i make a study on one of the florist shop. The name of the business enterprise which I preferred for a study is named "Drake Algar" which really is a bloom business. My aim in this assignment is to produce a research on a flower business and examine the importance of performance and estimation requirements, also identify the main element procedures of the selected business, specifying what actions can be to taken up to control it to be able to support this research with the aims of this company.

To make a research I done some steps like in the first part I briefly Bring in this business "Drake Algar" and write it Mission statement, in the next part I discuss their Objective and Performance Activity that that they get information and what are the sources of these information in every the efficient areas. In the third part I describe the Issue WITH THE Management System and Control Techniques. Now within the last I deducted for this business (Drake Algar), and also justified different part of this organization.


Drake Algar is a high quality retailer shop for flower agreements, wedding and houseplants. It is found in St Johns Lumber, London and build-up in '1937'. Drake Algar is also the state florist for MCC (Melbourne Cricket Golf club) and specialises in designer arrangements for furniture, exhibits and bouquets. Founded on the St. John's Solid wood High Street, Drake Algar Florist is a neighbour of the house of cricket 'Lord' and has a customer base comprising small to large corporate and business, successful professionals and high profile personalities.

This blossom business generates a significant level of their income from the services such as offering, ordering surprise items for special occasions such as:




Valentines Day

Mothers day

New blessed baby

Sympathy etc.

Mission Statement

"We could Smart in the flowery world"


Preliminary Overview of the Literature


Preliminary Review

I viewed the other flower business too because I can't rely upon one business and I believe this is not the ultimate way to make a study on one perspective. I required many ideas from these different rose businesses and literature related to this research that assist me to do my research for a new flower business.

Marketing Research

By doing research on new blossom business Stephanie Beener (2008: 25)saying in her book "that the first necessary thing is to search for the perfect location as it have been seen in many location, the majority of the floral shop are located on the main avenue in many location. This is not necessary however the busy street helps to attract the customer from different places in the market. Whenever think of a much better locations make sure with the ability to be seen put on a higher travelled highway. A city or town where there is no other bloom shop is the best bet for increasing the most cash flow from the business enterprise. The next things which need to be consider is the building where in fact the new rose shop need to be in it is because some buildings in the centre of an town or city have apartments rentals above them so if this look uneasy then it need to try to choose a single building. It is best to choose a building that has standard amenities which is required for the shop where we may use the front room for the clients, a back again room for the planning and storage space. An ideal shop would also include a store front therefore the arranger can display the plans for passers-by to see" (1).

Financial Research

"When words get away from flowers speaks. "(Bruce W. Currie). In another guide I came across some ideas about finance agreement for the new business. Alias (2008: 138) said that "starting a new bloom business is a superb financial praise, and a great praise may be accomplished by adding more effort. This means, the more compensation getting from the customers a lot more accounts will be established and the number of order from out of the town will can also increase" (2). I also find some very nice idea about financing in one of the magazine in this newspaper Cheryl Kimball (2006: 45) said that "there are two type of money which is needed for the business enterprise at the start-up periods.

Start-up-Money. This is actually the sum of money which will start the doorways for recently business. In addition, it depend that what kind of florist business to start out because this will greatly impact the money. It is also important to truly have a three month's rent which also include security deposit for one month in advance. Many wholesalers require new businesses to pay upfront because of their first order and set up an account with a minimal limit after that. In addition, it need to create mobile phone and other utilities, get credit card processing paraphernalia and cash register etc as well. Some equipment will be also required e. g. ribbon, product packaging material, and blooms etc. basically, start-up capital should be adequate to open gates to business.

Operating Capital. This is money required to keep business operating at least until is generation enough income to generate revenue. The theory behind this is of course, to have the business generate its operating capital and eventually a income too. Until this happens, the delivery vehicle will require gas, the phone bill should be paid, the shop lamps should come on, and employees will need to get a pay regularly".

Customer Basic Research

After the financial research there is a need to project my customers. The idea of Stephanie Beener (2008: 28-29) get my eyes when she assert in her book that "it is good to practice when seeking to pull in the clients. It is not good to steal customers from the challengers. The clients can be grab through welcoming offers, advertising and marketing plans, but it isn't good manner to stand in front of the other florist shop handing out leaflet or other advertisements material for your own flower shop. Additionally it is good idea to utilize family, friends, and other links as regular customers. I could use their web to further extend my customer platform. I can also foretells my classmates about any of it. Hand out business card anytime in the celebrations or seminars. The clients can be pulling through an advertisements in the Sunday newspaper. Mailings to local offices, complexes, businesses, and residences also help find more customers".

Stephanie Beener (2008: 29) also declare that "you have to ensure you have solid ground to stand on before you open which means that your business does not fail"

Research Questions And Objectives

Research Questions

Her I will write those research questions which emerged from the backdrop and books review. From all the above justification some changes need to be done like.

Who is the most influential competition to this florist business?

Drake Algar is positioned in St John wood traditional (Central London) and has two competition which do the same florist business, Melissa Riva Bloom ltd and Hanna Lee florist however the customer rate of both the outlets as compare to Drake Algar are very low for the reason that both the shops are away from the traditional.

What marketing techniques are their competition currently using?

Both the opponents haven't got the web site for his or her business but both of these are planning to establish a web page because of their business.

Are the personnel of "Drake Algar" happy and motivated?

Yes the workers of Drake Algar are incredibly happy because the management is very friendly and the workers get a best incentive of their work.

Are their customers satisfied?

98% of the customers are satisfied from the services they get, they give excellent services to their customers by delivering the blossoms bouquet on time and in good condition with low prices. In addition they charge their customer for the delivery.


The main goal of this flower shop "Drake Algar" is to provide customers with perfect services, high quality blooms and the most beautiful agreements that will continue steadily to wow and amaze them all. In the effect they are receiving proud of their band of private and commercial clients and look forward to that list growing into the future. "Objectives supply the business a evidently defined target. Plans can then be made to attain these targets. This can inspire the employees. In addition, it enables the business enterprise to gauge the progress towards to its mentioned aims.

Research Plane

Design & Data Collection Methods

For me research design is the essential composition of research it self, it is similar to a glue that maintain all part of the topic in a study project collectively. I developed this design is undoubtedly way that allows me in summary a sophisticated design structure successfully. This design also shows how these models assimilate in the Drake Algar process construction. The following fig put some shadow of all above section of Drake Algar in this technique.

Greater customer retention by offering unrivalled service

Greater up selling and pack selling

Selling low labour extensive items and migrating customers onto the internet

Sales training for staff

Selling more to existing customers

Increased moving trade by better product location and merchandising

Greater community involvement and formation of local tactical alliances

Database marketing

Proactive occasion marketing

Targeting the PA/Secretary market

I collect all of my data because of this research through "Observation Method". I noticed all the behavioural routine of the business that i am doing my research on in a very systematic manner. With this observational method I played different roles as a participant because of this research. With this participant observation I was area of the group which being looked into by me. I work effectively as staff alongside with other employees. It had been not easy for me personally being observer I face many problem but I note one thing that friendship is a good tool to compromise the study.

Access & Sampling Strategy

The test is the band of those individuals who I choose to maintain my research for my research. I used handiness sampling in this exploratory research where I am enthusiastic about obtaining a low-cost estimate of the truth. I also known that this non-probability method can be used during initial research efforts to obtain a gross estimation of the results, without sustaining the price or time necessary to select a arbitrary sample. So the test in this research is the band of those people who are expert in floristry.

Data Analyzation and Presentation

I used Descriptive Figures to describe the primary features of this data which I gather for my research. I provide simple summaries about the sample and the procedures of the research and again together with simple graphics research, I form the foundation of nearly every quantitative evaluation of data. Descriptive information are usually well-known from inferential statistics that's why I take advantage of descriptive information for my data. With descriptive figures I am simply relating what is the data or what the data shows in this research. The Descriptive Reports that i used show the quantitative images in a manageable form. In this particular research study I may have lots of measures in various section of the study or I may measure a large variety of florist related to this research. This Descriptive figures also help me to make simpler large amounts of data in a practical way. I use the bar graph which is shown on the other site and this pub graph shows the percentage of those folks who are related to the blossom business and want to buy rose bouquets.

Fig 2. Florist syndication bar graph.

Interest of buying of flowers may also be exhibited using percentages e. g. I take advantage of percentages to spell it out the:

Percentage of these customers who are 35-45. (Wedding blossom, bloom bouquet etc. ).

Percentage of those customers who age ranges 46-65 (Most of them are workers in offices).

Percentage of those customers who age ranges 65-66+ (Thinking about sending occasional gift items).

Limitations of Research

There are also amounts of constraints which stop me to do my research. I face many problems in this observation; like one of the limits was, do I have to notify to the management and the unions? The other was what are the ethics of the process in this business? Can my secrecy be looked after? There is also various other limitations like I had not been able to access everything, resources, guidance and access to those experts for enhancing my ideas. I also face some problem in several group like support from distributor organizations and some local participants. Experiment involving for me, is the arbitrary task of individuals to conditions may allow making fundamental conclusions if the changeable that are not irritating with other variables. Thus, I may not know 100% if the results will generalized to other people, situations, or conceptualization of the idea that i am thinking for my new business.

Reliability & Validity

Build validity consign to the degree in which realization can be legitimately created from the operationalizations like in my own research this research constructs on which these operationalizations were established. I discover that it helps me to divide the problems into two areas that I call the "portion of theory" and the "region of observation. " I will find the idea or label of the final results or steps that I believe that i am looking to acquire through this research. The region of observation consists of what I see taking place in the flower business around me and the customers appearance of this market. So in the area of observation I need to find the reliable and valid data for the treatment of the research. Definitely, while i talk about a dependable measure, I mean one which is both reliable and valid. So I need to be a little more accurate when I am going to collect the info. In research, the word reliability means "repeatability" or "consistency". A solution is known as reliable if it would give me the same result over and over again. I often think of trustworthiness and validity as separate ideas but, in truth, they're related to the other person and all the data which I gather for this research is valid and reliable because I used the observation method and everything the procedure which goes thorough was before my own eyes as I are a participant of this organization. I also make a study on performance activities of the business which is the part of Drake Algar Florist shop and play an important role in the validity and dependability of this organization which help me a great deal in my own research for my home based business.


Marketing and Sales

Supply Chain Production

Finance & Accounting System

Human Resources System

Control Techniques

In Drake Algar the machine are handled from the sales and marketing function to the movement of goods and services and producers to customers.

Fig 4. (5)


Finally, "Drake Algar" needs to ensure a competitive review is conducted frequently. Market should be analyzed frequently to monitor changes in customer views and identify new market entrants. They have to keep up up to now with Current Craze as businesses are requiring better-qualified employees to cope with an increasingly complex business environment. This business must therefore battle to keep their curriculum up to date because the work environment today is greatly different then before.

Problem Log Book


Problems Come Across

How Problems Were Solved

Compare and comparison the different efficient areas of an organisation.

It was very difficult step to choose the right organization.

Getting correct information about this company.

It was also hard to compare Different Region of functions.

I decide on a company where I work.

I get the right information as I am working there.

Understand the information needs of every efficient area.

It was also difficult to find different information in various area

Come across at each area separately and picked the main element information needs


Analyse the info needs for a given scenario or research study.

Understand the thorough movement of design and data collection.

My teacher offers some hints and some information.

Identify different method of data collection.

I found it complicated to find the exact information.

I use google search to find all the info collection methods.

Recognise the info systems ideal for different functional areas of an organisation.

I identified the several information systems however, not in terms of every useful area.

I gathered information on the actual applications are used for within the company and then investigated some of the older systems that they used Then i analysed how the new applications experienced improved upon things.

Identify the various tools necessary to solve a particular problem in a organisation.

I found it difficult to identify specific issues that were came across.

I first analysed some tools that were used and what they are being used for. Then i thought about how exactly the company would operate devoid of the various tools, this showed me what problems may be experienced and the way the tools are used to solve the problems.

Describe the current information processing options for a given problem.

Information control methods were indentified but I failed to connect these with specific problems.

I contacted the company and asked them what problems the systems were tackling and exactly how they solved the problems. I further investigated how these systems helped businesses generally.

Examine alternative methods of providing the same information.

I found it difficult to find alternate methods because a few of the methods presently used were working well.

I had to analyze the company further and finally found some areas that might be improved.

Ethical Considerations

In Drake Algar I use different people of different languages and I did so not find myself hard, for me it was very gratifying and I also got more experience with them. I also mentioned one thing that the environment is friendlier whenever using people how has different languages.

Avoid Plagiarism: In this particular research the management of Drake Algar help me a whole lot, they give me many of the documents related to my research, I did so not make a backup of some of them, they also give me some of the clients and suppliers invoices from this past year, they let me keep all of them but still I just had taken idea from it and give them all back again and make it sure it is not copied or printed. I also quoted those ideas that i took from the overall and reserve and also from website. I guide all the work properly using Harvard referencing system which will avoid a great deal of plagiarism in my own research work.

Gantt chart

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