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Regulations and Policies of Online and Social Media

  1. Introduction

The sole goal of the multimedia is to attain mass viewers with the sent message. Earlier the main resources of information would are the traditional media like Newspapers, Journals, Radio, Tv etc. , Now people have started depending on the contemporary multimedia for information. Eventually, the online and the social media are attaining prominence.

What are the principles governing the web and the SOCIAL MEDIA MARKETING? What will be the requirements of Online and the SOCIAL MEDIA MARKETING? Does the Mass media law regulate this content to the stipulated magnitude? Is ethics used in Online and SOCIAL NETWORKING? While training ethics in Online and interpersonal media what exactly are the issues encountered, the constraints confronted and the opportunities that we run into?

Considering the web and the Social networking which have become an inevitable part of life of any individual today, an intensive study will show the opportunities and the threats.

  1. Online and Community media
  1. Definition

The Online media and Social networking refer to the digital marketing where information is made available in the kinds of music, photos, videos etc. , that are sent out in the internet. These multimedia captivate socialinteraction among people in which they create, share or exchange information, photos, video tutorial and ideas in electronic communities andnetworks.


The mobile phone and the internet have changed to an integral part of the human program or in other words, life itself. The consumption of mobile phones is increasing significantly not only in the urban but also rural areas with innumerable mobile operators joining the market day in and day out. The slashing down of the internet charges and the internet services being offered in the cell phones have substantially increased the prominence of the online and the public media.

  1. Principles

The Online and Social Media can transfer the note instantaneously. This press is also a far more personalized version of all other marketing or in other words we have the complete authority to modify this content. Certain principles govern the sociable mass media and these rules decide the success of communication in the press.

The information that is distributed in the sociable media ought to be genuine. This authenticity of information be it personal, or of the company helps in building trust.

The length of the post can determine the number of views. Minimize on the length - Be crisp and clear.

Social media has been used as a marketing tool to earn favors for the specific products or for the business. Setting up a community can determine the success in SMM and it happens in a slower tempo. Writing some useful or interesting piece of information that would interest the group as well as sharing and showing desire for the information distributed by the peers would help in nurturing a larger group.

The interaction takes on an important role as well in the social media. As being a company, a response is a must, whether it be for a compliment from the client or for a complaint.

(Jon Reed, 2013, 7 ideas of Social Media Marketing)

(Five Basic Principles of SOCIAL MEDIA MARKETING, 2014)

  1. Standards

The Connection of Fundraising Specialists ( AFP) has identified the standards for the Organization leaders and the staff, affiliates, consultants etc. , to follow certain these set standards.

  1. Industry laws and recommendations are also relevant in social mass media.
  2. The information should be updated at all times and folks should be open to criticisms/ appreciations
  3. While opposing, maintain a polite terms.
  4. Take responsibility for all the content.
  5. Respond to queries/ responses.
  6. Be accountable for the content and think before you post.
  7. Adhere to moral concepts, honesty and become open.
  8. Know to distinguish the personal and the professional boundaries.
  9. Be certified and public.
  10. Avoid violations of standards.

The Connection of Fundraising Pros ( AFP) has identified the benchmarks for the Organization leaders and the personnel, affiliates, consultants etc. , never to do certain activities.

  1. Do not share or disclose materials that the organization or affiliate organization considers is forbidding, harassing, illegitimate, obscene, defamatory, libelous, or hostile towards any individual or entity.
  2. Do not show or disclose telephone numbers or email addresses of yourself or any other individual or entity
  3. Do not display material that violates on the protection under the law of the organization or anybody or entity, including level of privacy, intellectual property or publication rights. This consists of the unauthorized use of (but is not limited by) images, logos, videos, content, documents, white paperwork, etc.
  4. Do not publish material that helps bring about or advertises a commercial product or solicits business / regular membership or financial or other support in virtually any business, group or company.
  5. Do not post chain characters, post the same comment multiple times as this might be termed as spam.
  6. Do not enable any other individual or entity to use your personality for publishing in or looking at public medias.
  7. Do not use multiple identities or the identification of others.

(AFP's Social networking guidelines, 2013)

  1. Ethics

Social Multimedia is a kind of media where the information intended extends to instantaneously as well as internationally and fetches response due to the inherent quality of relationship. Balancing ethics in social media is a hard task as access to social advertising is open to all and there is no control over this content.

Like every other media, Accuracy and authenticity are two details of ethical importance. The info distributed in the cultural media is open to a community when shared so when it gets shared repeatedly there is no control over the content.

The pros, journalists, public statistics etc. , are expected to possess the grade of Impartiality to be ethical. The social mass media networking with political parties, organizations would create notions of "biasing" which is unethical.

Avoid defaming statements against individuals/ organizations in the communal mass media. Subsequently, avoid commenting on the traditions, culture, values of different religions, countries etc. , Suggesting publicly in a interpersonal press is also considered unethical.

(NPR Ethics handbook, 2012)

  1. Regulations

The safety of level of privacy of the clients is made certain using the regulatory laws and regulations. The employer's level of inspecting the communal media changes of the existing and future employees is governed by the regulatory legislations. Marketing of products using sociable media, disclosing financial reviews of companies etc. , are governed with a guidance law. Defining of types of procedures for the employees' business use of communal press, the inspection and the control is also included in a law. Recommendations that clearly clarify on what situations the company can obtain and make use of it for legal investigations are also available.

(Five Common Legal & Regulatory Troubles With Social Media, 2013)

  1. Ethical Tactics on Online and Sociable Media
  1. Issues

The employees of your company when connecting with respect to a company need to be ethical in conditions of complimenting their own company as well as avoid criticizing your competition in a interpersonal media. The access to social media in business time for personal reasons can be an unethical practice.

Professionals like solicitors, judges involved in the same circumstance could be friends and their interactions in social media might lead to negative recommendations for the truth.

Social networking with the political gatherings or with the important market leaders of the politics people could create negative remarks in the professional profile.

(Ethical Problems of Social Media, 2011)

  1. Constraints

Updating business profiles by the professionals like the doctors, legal professionals are legal advertisements even when they are not intended to and may cause ethical problems in their job.

Sharing of private information both professional and personal have to be prevented to be ethical.

The security factors whilst using a social media should be dealt with paramount importance. Neglecting or overlooking such factors could motivate us to unneeded complications.

The recruiting companies demand public media personal accounts details for monitoring the emlpoyees' activities. The borderline between your personal and the professional activities becomes indistinct.

(10 Approaches for Avoiding Moral Lapses When Using SOCIAL NETWORKING, 2014)

  1. Opportunities

Being within the majority of the social multimedia with the same identification also helps in building brand image and trust. Social media does not stop with posting information but it expands till the peer group responds either favorably or negatively. The trick of success lies in the unique posts in social mass media to reach the utmost audience.

Knowledge Showing : This is a very significant opportunity of the SOCIAL MEDIA MARKETING. People in the same professional collection can share information on specific cases and the success stories which could be of great use to the others and sometimes others in the cimmunity could come out with different ideas.

Life Sharing : Social media marketing is a robust tool to talk about photos, videos using Youtube, Flickr etc. , to find the real feel of occurrences.

Social Networking : This networking helps in sharing the status, photos, training video etc. , with the friends, family living in different places. One post updates the whole group of friends/ relatives in the group.

Business Networking : Business network using social media like Linkedin helps in procuring information on job opportunities and freelancing from the city.

Community Building : Social media communities like Collaborate, Pull together etc. , is a common platform for messaging, doc showing etc. , with a mobile software used in an i-phone.

(SOCIAL MEDIA MARKETING Constraints and Opportunities Project, 2011)

  1. Conclusion

The online and the interpersonal media also needs to be treated as important as the traditional media and you have to comprehend that the mass media regulations govern these press as well. The usage of online and the sociable media is available to all unlike the other multimedia and so it is important for us to learn the regulations and the limitations failing which legal actions are also feasible. Sharnig persona or private information can also lead to cyber crimes.


Ethical Obstacles of SOCIAL WEBSITES, 2011, http://www. ibe. org. uk/userassets/briefings/ibe_briefing_22_the_ethical_challenges_of_social_media. pdf

AFP's Social media marketing guidelines: Ethical, safe and effective practical standards, 2013, http://www. afpnet. org/files/ContentDocuments/SocialMediaGuidelines_OnePage. pdf

Christina Vassiliou Harvey, Macintosh R. McCoy, Brook Sneath, 2014, "10 Approaches for Avoiding Honest Lapses When Using SOCIAL NETWORKING", http://www. americanbar. org/publications/blt/2014/01/03_harvey. html

Nick Hayes, 2013, "Five Common Legal & Regulatory Obstacles With Social Media" http://websites. forrester. com/nick_hayes/13-07-31-five_common_legal_regulatory_challenges_with_social_media

NPR Ethics handbook, 2012, http://ethics. npr. org/tag/social-media/

The Loudpixel Blog, "Five BASICS of Social Media" http://loudpixel. wpengine. com/blog/five-basic-principles-of-social-media/

Jon Reed, "7 ideas of SOCIAL MEDIA" http://www. getuptospeed. biz/2013/09/7-principles-of-social-media-marketing/

Michael Palenchar, School of Tennessee & Shari Veil, College or university of Kentucky, 2011, "Social Media Constraints and Opportunities Project", available from http://www. ncfpd. umn. edu/Ncfpd/assets/File/Social_Media_Webinar. pdf

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