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Quality Service Delivery And Community Tourism Essay

Discuss the value of providing quality services in the hospitality industry and identify dissimilarities if any between service delivery in the hospitality industry and service delivery in other business. (500 words)

Community-based tourism has, for over three years been promoted as a means of development whereby the social, environmental and economic needs of local areas are fulfilled through the offering of the tourism product. However, whilst many projects have been funded in growing countries, their success (or otherwise) is not widely watched and, therefore, the actual benefits to local communities continue to be mainly not quantified.

Identify the pros and downsides of community established tourism and discuss the implications on the country as a whole. (750 Words)

What are the main factors that get vacationers to the Caribbean? (500 words).


Tourism is a fast growing business that helps to diversify and stabilize the Jamaican market. Jamaica has the necessary factors to draw in global visitors. The country possesses a pool of dedicated, innovative, creative and know-how hospitality service deliverers. The idea of a visitor always triggers the reaction of delivering quality services to ensure that local and international consumers are satisfied. The businesses set up here in Jamaica goal at retaining all the guests that place their feet on the ground of any hospitality business and by expansion other firms. Business in Jamaica scopes runs from community-based to national-based travel and leisure.

It is which means author's intention to provide in printed format this record. The report aims at enlightening its readers about the importance of providing quality service and exactly how service delivery differs among business. Additionally, it focuses on the professionals and drawbacks of community-based travel and leisure and the implications it offers (if any) on Jamaica. It further broadens the knowledge from it readers about the main factors attracting travelers to the Caribbean region.

The need for delivering quality services in the hospitality industry and the distinctions between service delivery in the hospitality industry and that of other businesses

Delivering quality service is the main element to a successful business. Quality services will secure customer's trust and devotion thus producing a satisfied customer. Client satisfaction will ensure long term business-customer relationship that will help to develop and expand the business. Offering Quality service offers you the competitive advantages over competition, which allows you to compete for potential customers. By making think feel like a priority and providing them value because of their money also helps in promoting of you business, while obtaining opinions is also important to start to see the progress of you business whether its growing and what can be done to improve your product.

Undoubtedly, hospitality business conveys quick, sincere and genuine services. Such services shouldn't be given due to under-promise or over-delivery as the ultimate aim is to gain customers trust and commitment. For instance, planning an order based on customer's preference and delivering at that time promised. Should there be an over-delivery it should be in terms of quality. This will increase customer's trust so they'll be devotion and keep promoting your business. This provided will form a magnetic effect that keeps attracting and recruiting some other clients. Example, if eating at (La Ros Restaurant) makes me happy as a person then, nobody can convince me that client satisfaction is not guaranteed there. I am going to continue steadily to encourage my family and friends to dine at La Ros rather than other restaurants. I am going to therefore keep promoting this business by pushing others to stop their choice of restaurant for dinning, and to come to mine where I'm sure it includes good service. It's the quality service I received which allows me to place my rely upon their product hence, I will be loyal enough in which to stay touch with them and bring along others to do the same. The effect is client satisfaction which is vital to any business especially the hospitality industry.

Conversely, where quality service is not guaranteed the business will eventually lose customers. Businesses that fail to retain customers won't make profits and finally become bankrupted. Customers, who are dissatisfied, will connect the business enterprise brand negatively and the monopoly effect of dispersing their experience with friends and family will further adversely affect the companies branding.

According to Hemmington 2007 "customers do not buy service delivery, they buy experience; they don't buy service quality, they buy thoughts; they do not buy drink and food, they buy meals experiences". The article writer went on to state that "the notion of hosts and friends is fundamentally dissimilar to that of managers and customers and is much more socially and culturally defined". In all business service delivery surrounds client satisfaction however the delivery techniques are different in accordance with the kind of business. Hospitality and professional industry deliver services on an individual and customized basis whereby there are connections with customers that leaves them with memorable activities. Other businesses such the creation industry service delivery is over a mass/batch approach predicated on sales.

Hospitality service delivery has a interpersonal and ethnical host-guest procedure while other business service delivery techniques are on a manager-customer approach. Hospitality business generates and renders service at the guest's question while other businesses service delivery entails techniques and systems that may be automatically produced by assigning resources and systems. Example, water Company that provides water and online/paymaster services.

The benefits and drawbacks of community centered tourism and its implication on Jamaica.

According to Goodwin and Santilli, "community-based tourism is a means of development whereby the interpersonal environmental and cost-effective method of local neighborhoods are fulfilled through the offering of the travel and leisure product". It holds advantages and disadvantages for the community and therefore has an overall effect on Jamaica.

In light of advantages, it helps positive behaviour toward home development and allows knowing of the commercial and social value positioned on community's natural and cultural history. Hence, it empowers the community people to become aware of the value with their community property in terms of their culture, heritage, food and lifestyle. In addition, it gives visitors and community people the chance to exchange culture and broaden their understanding and value for different cultures. Like a people-oriented travel and leisure it contributes to the sustainability of Jamaica's tourism industry and fosters community based mostly conservation of natural resources. It enables people mobilization that turns community possessions into income producing projects.

Furthermore, it is with the capacity of boosting economic progress and careers. Income can be generated privately as individuals in poor and rural areas can receive income for the utilization of their properties. For instance, Mayfield Falls in Glenbrook, Hanover. On top of that, it creates employment for community people as visitor appointments restaurants, take travels, souvenir shopping etc. Although community income is small with regards to Jamaica's total income package deal, it is significant since it can be sent out more widely amidst community members like the least employable, or used for joint community ventures. Clearly then, it allows economical and educational progress as income produced can be used at the city and nationwide level to boost education, infrastructure, fund conservation initiatives and promote accountable tourism.

Consequently, one travel and leisure activity can lead to skill development where other residents will develop their own idea for tourism-related corporations. Although the community benefits no control or right over the business they gain responsibility and control of the income share which might be empowering. Evidently then, ownership and control remains in the side of the businessman and the earnings generated plays a part in equity and poverty-alleviation. Finally, it can strengthen corporations and in the long-term business lead to other community initiatives in tourism.

Conversely, the cons include environmental and ethnical degradation. Moreover, any influx of travelers locally can increase populace and over utilization of community resources hence, creating drinking water shortages, frequent electricity outage, pollution etc. On top of that, heavy traffic can occur credited to additional visitor vehicles on the road, damaging highways not made to tolerate heavy traffic, the community will have to carry the repair costs. It really is difficult to encourage conservation which includes low effect on the community as benefits and understanding of the foundation of revenue are not generally dispersed and there is no institutional development for source management. That is possibly a poor impact from resentment and alienation of resources.

Additionally, community people can be deprived of learning resource control hence costs faced by communities could include lack of usage of land and its own resources such as grazing, timber, personal privacy etc. Furthermore, sociable specifications can be undermined as tourists demonstrate too little respect for local culture. For instance, tourists walking around in shopping facilities or community market in swim suits. This can cause tension between locals and tourists. In the end, an infection and disease can be easily transported to the community especially those not medically advanced to find and treat certain kind of infection or disease.

No you can deny that the professionals of community-based travel and leisure far go over its cons nonetheless they have implications for Jamaica. Certainly, there is certainly potential infrastructural development but there's also potential significant reference costs to local people. Additionally, the national economic profit is higher than the community monetary advantage as a dollar (though devalued in comparison to the US dollar). The city gains has a higher value from Jamaica's economic perspective than a dollars in the entrepreneur's bank-account as it contributes more to the reduced amount of poverty and inequality. Furthermore, all community revenue can boost the total costs per vacationer and generate benefits, such as corporations and individual or natural tool development which all have financial value. For instance, if the money attained from Mayfield comes business by the community employees were to be doubled along with the community fund put with the value of educating the community people employed in that travel and leisure business at the twelve-monthly cost of principal education per pupil then the financial value and rate of go back of Mayfield business would increase. In the end community-based tourism can be an property to Jamaica.

The main factors attracting tourists to the Caribbean

One of the primary monetary activities in the Caribbean is travel and leisure which is also the driver of economic growth in the region. The Caribbean vacation spot choice is affected by many factors which include location, costs, accommodation, weather and entertainment.

Figure 1- CaribbeanThe Caribbean which is made up of over 7, 000 islands, coves and reefs, includes roughly thirty-five countries with a location of approximately 2, 754, 000 km2. Its location (body 1) makes a difference compared to other countries on earth such as Africa, Asia or European countries. Its tropical characteristics enables travellers to put it to use as a getaway vacation spot for leisure or business. For example, the Bahamas and Turks and Caicos Island are located near to Florida one of the says in America. These islands are often chosen as vacation destination because of nearness to homeland. Document:Antillas (orthographic projection). svg

Undoubtedly, one can vacation anywhere in the world but the expense of reaching that vacation spot is often a problem. It might take some persons a long time to save lots of for a vacation trip outside their country but a short while for others. By the end of your day, the overall costs are remaining up to affordability rather than availability. For example, a resident of america who requires a vacation will have to consider destinations including the Caribbean, European countries, Africa and Asia. The choice will be based upon affordable solution, quick trip and extra cash for food, entertainment and accommodation. By the end of the day the Caribbean would be the choice credited to nearness, vacation spot arrival cost and the expenses of enjoying one personal.

No one can refuse that the Caribbean region attracts visitors. Its location not only allows it to gain competitive advantage as destination but also for other reasons such as business, activities etc. It appeals to tourists with its low, medium and high-end luxury resorts and hotels along with its hospitality services ranging from breakfast, lunch, evening meal, brunches, reception, get-togethers etc. Within a 'nut shell', travellers from 'all walks of life' come to the Caribbean due to the fact of its affordable and numerous accommodation (amount 2).

Figure 2 http://www. destination360. com/contents/pictures/hotels/rio-hotel-in-jamaica. jpg

Generally speaking, Caribbean tropical climate attracts tourists who often view the Caribbean as the excellent honeymoon area. Although the elements patterns on different islands change, temperatures are almost always moderate with very little seasonal changes. Over summer and winter the trade winds blows steadily across the ocean and this allows heat of the sun to be at a bearable temps. Through the hurricane season (June to November) the spot usually experience modest rainfall. See table 1 in appendix.

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Figure 3Unquestionably, those who placed their feet on Caribbean ground are always upbeat about sea view, beaches, cultural activities etc. Without doubt, the hotels and resorts are usually located along the coastline with long white sandy beaches (shape 3). Assuredly, the hospitality services always include cultural entertainments. Caribbean countries therefore promise tourists a spot close to the ocean, an array of fabulous music, hot water, picturesque panoramas, multi-coloured coral reefs etc. Tourist's security doubtlessly, is no problem.


In final research, any business whether it relates to the hospitality, making, professional industries or otherwise, providing quality service is exactly what enables all business people to stay in business. Hence, it is very important to employers and their workers to be fully committed to providing service that is of very high expectations to ensure that client satisfaction and retention is assured. Although there are distinctions in service delivery throughout the different establishments depending of the merchandise they offer, by the end of the day the aim will always stay 'customer first, operators previous'.

Pursuing this further, the hospitality industry is assisted by community-based tourism which includes its benefits and drawbacks both at the community and nationwide level. Advantages however, outweigh the disadvantages although it has implications on the Jamaican economy. Undoubtedly, travel and leisure is the primary contributor to the current economic climate as it earns the majority forex. Certainly, there are factors that catch the attention of travelers to the Caribbean region and these include location, lower costs, exotic local climate and variety of accommodations and entertainment facilities. Putting together Jamaica's delivery of quality services, mixed community-based products, location in the Caribbean region among other activities the hospitality industry will still be the number one contributor for everyone economies.


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