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Purpose And BENEFITS OF Primary Data

ABC Pvt Ltd, manufacturers of cleansing powder in Sri Lanka, was created in 1995. It became the best washing powder manufacturers in the whole country by the year 2000, and had an enormous market share. The organization decided to execute a survey to be able to find out the reasons for the drop in market show and sales. The management also wanted to assess the amount of customer satisfaction.

Every problem exists within a context of the characteristics of the ABC Pvt Ltd and of the market-consumer likes and preferences, degree of income and rate of development in the market areas, the amount of competition and competitor action and response, and the sort and amount of governmental regulation. These environmental factors may individually and collectively have an impact on the outcome of the reason why for the drop in market share and sales. The researcher must assist the director in identifying these relevant environmental factors. Before the review ABC Pvt Ltd fined some of the environmental factors which could affect the reason why for the drop in market show and sales:

The types of people that comprise the actual market

The size and location of the market

The potential customers for development or contraction of the market over the planning period

The buying practices of consumers

The current competition for the product

The possibility and timing of admittance of new competitive products

The current and prospective competitive position with respect to price, quality, and reputation

The marketing and manufacturing capabilities of the company

The situation regarding patents, trademarks, and royalties

The situation regarding codes, trade agreements, taxes, and tariffs

For a business to reach your goals it is essential to know the market and customers profile. This is done by a rigorous research through various methods of data collection which will help to making decision about a new venture. Market research can help develop a business plan, start a new product or service, fine tune existing products and services, increase into new market segments etc. It could be used to find out which part of the populace will choose the product/service, based on variables like age group, gender, location and income level.

Primary day and Extra data

Data is one of the most crucial and vital aspect of any clinical tests. Researchers conducted in various fields of study can vary in strategy but every research is based on data which is examined and interpreted to get information. Data is the essential device in statistical studies. Statistical information like census, human population variables, health information, and road incidents records are all developed from data. Data is important in computer science. Amounts, images and numbers in computer are all data.

Primary Data

According to Avasarikar (2007) "It's the data accumulated for a specific purpose or for particular objectives. It is personalized according the requirements of the researcher. It entirely targets current research problem. " Principal data is specific information that is gathered directly by the individual who analyze the data and information also doing research. Most important data are gathered for the first time. This data is not shared before collection.

Purpose and advantages of Primary data

Basic and specific information

By using primary data marketers can get basic and specific information about the merchandise.


Primary data is more appropriate since it is directly collected from the population.

Update information

By using principal data researcher may get the latest and up-to-date information about the product and services and also its environment.

Unbiased data

Primary data collected and control by researcher. Therefore, the information might be unbiased.

Primary data collect method


Questionnaire is one of quite observing, analyzing and research tool for use the marketplace research. Generally, questionnaire is a series of question in a newspaper, making for the getting information from respondent which means collect the info from prospects about the product and product related environment.


It one of the important medium for the market research. By this method, marketer/researcher straight conducts with the clients. And he needs the short interview about the merchandise and quickly gets the information from the actual customers. Interview may be face to face or by cell phone or may be postal interview. Face to face interview is the better than the other interview methods.


According to Avasarikar (2007) "Observation is one of the simplest methods for primary data research and wouldn't normally cost much". All they need to do is merely take note of the behavior of men and women towards their company's products and services. They are able to also try to observe how their competitors behave, and how they offer their products and services.

Secondary Data

"As per Kotler and et al (2008) "Extra data is information that already prevails somewhere, having been accumulated for another goal. " Secondary data is the data that have recently been gathered by and readily available from other sources. Such data are cheaper and quicker obtainable than the principal data and also may be accessible when major data can't be obtained in any way.

Advantages of Supplementary data

It is cost-effective. It saves work and expenses.

It is time saving.

It really helps to improve the knowledge of the problem.

It provides a basis for comparison for the info that is accumulated by the researcher.

Internal extra data

Internal secondary data is usually an inexpensive information source for the company conducting research, and is the destination to start for existing procedures. A couple of three main resources of inside data. These are

Sales and marketing reports

Accounting and financial records

Miscellaneous reports

Internal experts

External data

There is an abundance of statistical and research data available today. Some options are:

Federal government

Statistics agencies

Trade associations

General business publications

Annual reports

Secondary data acquire method

Mail Surveys

Mail/post office is used as a medium for the carry out of survey

Telephone Surveys

Telephone is employed as a medium of communication as there is merely vocal interface between the interviewer and respondent.

Web founded questionnaires

A new and inevitably growing strategy is the use of Internet based research. This would mean getting an e-mail on which there would select an address that could take someone to a secure web-site to fill in a questionnaire. This sort of research is often quicker and less thorough.

Primary and Extra Data collection predicated on my research

I have likely to apply both data in my own research (Most important and extra data). Primary data I make questionnaire and distribute to the 30 individuals and getting their answers. To gather the secondary data I have planned to execute an assessment of the company reports, articles. Researching Company twelve-monthly or semiannual statement, Reviewing sales record, reviewing financial report.

My Questionnaire

Figure 1

1. 2 The review methodology's

Survey is mostly used method in communal sciences, management, marketing and psychology somewhat. Surveys can be conducted in various methods. Review also such an important aspect in the research and it takes on a vital role in conditions of collecting data's.


Questionnaire is the most commonly used method in study. Questionnaires are a set of questions open-ended or close -ended for which the respondent gives answers. Questionnaire can be conducted via phone, mail, live in a general public area, or in an institute, through electronic mail or through fax and other methods.


Interview is a face-to-face chat with the respondent. In interview the main problem occurs when the respondent intentionally hides information in any other case it can be an in depth way to obtain information. The interviewer can not only record the claims the interviewee speaks but they can observe the body gestures, expressions and other reactions to the questions too. This allows the interviewer to attract conclusions easily.


Observation can be done while enabling the observing person know that he's being witnessed or without making him know. Observations can also be manufactured in natural configurations as well as in artificially created environment.


Sampling body is the actual set of items from which a sample has been drawn: in the case of a simple random sample, all models from the sampling frame have the same chance to be attracted and to happen in the sample. In the ideal case, the sampling framework should coincide with the population appealing.


A survey targeted at establishing the number of potential clients for a fresh service in the population of Colombo City. The research team has attracted 500 numbers randomly from a phone directory for the town, made 200 cell phone calls everyday from Monday to Fri from 8am to 5pm and asked some questions.

In this example, population appealing is all inhabitants of the city; the sampling framework includes only those Colombo City who satisfy all the next conditions:

Has a cell phone;

The telephone number is included in the index;

Likely to be at home from 8am to 5pm from Mon to Friday;

Not a person who won't answer all phone surveys.

The sampling body in cases like this definitely varies from the population. For instance, it under-represents the categories which either haven't any a telephone (e. g. the most poor), produce an unlisted amount, and who were not at home during calls (e. g. applied people), who can't stand to take part in mobile phone interviews (e. g. more active and productive people). Such dissimilarities between the sampling frame and the populace appealing is a primary reason behind bias in research and other methods targeted at random sampling.

Types of Samples

Figure 2

Figure 3

Sampling Methods

Random sampling

Is the purest form of probability sampling. Each member of the population comes with an equal and known chance of being picked. When there are extremely large populations, it is often difficult or impossible to identify every person in the population, so the pool of available content becomes biased.

Systematic sampling

Is often used instead of random sampling. It is also named an Nth name selection technique. Following the required test size has been computed, every Nth record is preferred from a list of population members. So long as the list will not contain any hidden order, this sampling method is as good as the arbitrary sampling method. Its only benefit over the arbitrary sampling strategy is simplicity. Organized sampling is generally used to select a specified variety of records from your personal computer file.

Stratified sampling

Is commonly used possibility method that is superior to random sampling since it reduces sampling problem. A stratum is a subset of the populace that shares at least one common feature. Examples of stratums might be males and females, or professionals and non-managers. The researcher first recognizes the relevant stratums and their actual representation in the population. Random sampling is then used to select a sufficient amount of themes from each stratum. "Sufficient" refers to an example size large enough for all of us to be moderately confident that the stratum presents the populace. Stratified sampling is often used when one or more of the stratums in the populace have a minimal incidence relative to the other stratums.

Convenience sampling:

Is found in exploratory research where in fact the researcher is enthusiastic about getting a cheap approximation of the truth. As the name indicates, the sample is selected because they are convenient. This non possibility method is often used during preliminary research efforts to obtain a gross estimate of the results, without incurring the cost or time required to select a random sample.

Judgment sampling

Is one common non possibility method. The researcher selects the sample predicated on judgment. Normally, this is an extension of convenience sampling. For example, a researcher may decide to draw the complete sample from one "representative" city, even although inhabitants includes all places. When using this technique, the researcher must be comfortable that the chosen test is truly representative of the entire population.

Quota sampling

Is the non-probability equivalent of stratified sampling. Like stratified sampling, the researcher first identifies the stratums and their proportions as they are represented in the populace. Then convenience or common sense sampling is utilized to select the mandatory number of subject matter from each stratum. This differs from stratified sampling, where the stratums are filled up by arbitrary sampling.

Snowball sampling:

Is a particular non possibility method used when the required sample characteristic is rare. It may be extremely difficult or cost prohibitive to locate respondents in these situations. Snowball sampling relies on referrals from original subjects to generate additional subjects. While this system can dramatically lower search costs, it comes at the expense of introducing bias because the strategy itself reduces the chance that the test will symbolize a good mix section from the populace.

Under Study I take Questionnaire method. Questionnaire is the most commonly used method in review. It is a research instrument consisting of some questions and other prompts for the purpose of gathering information from respondents. I declare that to the best of my knowledge and opinion the info given in this questionnaire. I understand that information given by you will be treated in self-assurance. My purpose and objective for this research regarding increase the market talk about and level of client satisfaction of ABC Pvt Ltd.


Q1 - What is your gender?



Q2 - Your age group is?




70 & older

The purpose of this is to help the ABC (Pvt) Ltd identify participants the gender and age group. Its help to identify which gender is most use ABC cleaning natural powder also which years category gender is utilize it ABC washing power regularly.

Q3 - Which type of washing powder do you utilize?

Powder variety

Liquid variety

Pump variety

Q4 - How often you buy washing powder?


Alternate Days



The reason for this is to help the ABC (Pvt) Ltd identify which kind mainly customer buy the daily use or regular make use of it is help to identify the customer satisfactions which type ABC washing powder.

Q5 - In what number do you get washing natural powder?

Q5 - In what quantity do you get washing natural powder?

100 Gms

250 Gms

500 Gms

1 kg

Q6 - From where do you want to buy your cleaning powder?

Retails Shops

Shopping Mall

Department Stores

The purpose of this is to help the ABC (Pvt) Ltd identify customers whenever buying ABC cleaning powder quantity because it mainly helps increase their packaging capacity every week. Question no 6 its help identify which outlets most of ABC washing natural powder moving.

Q7 - Have you been satisfied with the price and quality?

Yes, But not with quality

Yes, However, not with price

Yes, Both

Not in any way with both price

And quality

Q8 - Why do you prefer ABC brand?

Fits on my budget

Attractive Packaging

My Favorite Superstar endorses it

I get promotional savings,

Free coupons

The reason for this is to help the ABC (Pvt) Ltd identify main business problem why came with their business because these two question mainly really helps to identify the ABC cleaning powder buying customer mainly facing which type problems. E. g. : the quality is not enjoying like other brands or price is high contrasting the competitor brands like problems easy to identify ABC (Pvt) Ltd.


Questionnaire design is a long process that needs careful attention. Design starts with a knowledge of the features of any questionnaire and how they can help the research. If it is determined a questionnaire is to be used, the best care switches into the look of the goals. Questionnaires are like any methodical experiment. One will not gather data and then see if they found something interesting.

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