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Public Relations Of The Oberoi Hotel Mumbai Travel and leisure Essay

The marketing focus on the most important requirment of companies to identify customer, research their need and prefrences.

According to an American educator and copy writer Peter F. Drucker

"The aim of marketing is to learn and understand the client so well the merchandise or service will fit him and provides itself. "

According to Al Ries "Strategy and timing are Himalayas of marketing. The rest is Catskills"

Marketing strategy is an activity that makes it possible for an organization to focus its limited resources on the best opportunities to increase sales and achieve a lasting competitive benefits. A marketing strategy should be devoted to the key strategy that customer satisfaction is the primary goal

The travel and leisure consumer is the critical judge of successful marketing and pr activities.

In today's progressively competitive marketing environment there's been a switch from traditional marketing techniques towards more extreme and varied methods to marketing and communication. The change from transactional to relationship management in marketing within the last fifty years has been designated by advancements in consumer satisfaction and customer advice of repeat purchase of products and services.

Brands today tend to be constructed with effective PR promotions and then retained through a blend of marketing and PR practices.

The impact of the web is having profound impact after PR and Marketing techniques enabling PR professionals to carry out two way communications in order to keep up and improve customer relationships

MARKETING

Marketing- according to CIM, "marketing the management of process in charge of determining anticipating and satisfying customer requirement profitably"

accord at hand out - marketing is a way of pondering, a philoslphy. the amrican marketing association define markettin as :

The process of planing and executing the conception. costing, promotion and distribution of ideas, good and service to create exchange that satisfy individual and oregnisational goal(bennett1995)

the marketing function is the analysis of market forces and factors and the development of the company's position to optimise its benefit from them.

acoord to Richard hall- "The first fantastic guideline of marketing is that nothing is imposible "

PUBLIC REALATION

Public relations concern any organisation, commercial or non commercials. it is present whether we like it or not, you can opt to have or not have pr public relation includes all. communications with all the people with whom an company has contact. an individual also experience public relation, unless he or she is absolutely isolated and beyond real human contact.

So misunderstand is general population relation that the last place to look for a satisfactory definition is at dictionary. why don't we examine there internationally respected definition which I are familiar to PR professionals.

According to- IPR (institute of public relations) "public connection practice is the planned and sustained work to establish and maintain goodwill and mutual understanding between an company and its public ". (As modified November 1987)

According to Frank Jeflcin's Definition "Public relation involves all forms of designed communication outwards and inwards between an anisation and its own public for the purpose of achieving specific targets concerning shared understanding.

The Mexican Declaration following the earth assembly of open public relation associations in Mexico City in August 1978, this assertion was agreed.

"Pr methods is the art work and social research of analyzing tendencies, predicting their repercussions, counselling organisation viewers, and putting into action planed programmer of action that may serve both organisation's and the public interest.

(open public realation by franks jefkins, page nom 7, 8) ISBN 0712117O91.

OBEROI HOTEL

Location of the Oberoi Hotels:

In India, these hotels include The Oberoi Rajvilas, Jaipur; The Oberoi Amarvilas, Agra; Wildflower Hall, Shimla in the Himalayas; The Oberoi Vanyavilas, Ranthambhore; The Oberoi Cecil, Shimla plus the Oberoi Udaivilas, Udaipur. Overseas, the new hotels include The Oberoi, Lombok in Indonesia, The Oberoi, Mauritius and The Oberoi, Sahl Hasheesh in Egypt. The Oberoi Zahra, Luxury Nile Cruiser, Egypt was launched in 2007.

The Group's determination to excellence, attention to depth and personalised service has ensured a loyal set of friends and accolades in the worldwide hospitality industry. The hotel has hosted a long set of notable guests including The Beatles, Jacqueline Kennedy Onassis, Invoice Clinton, Jacques Chirac, The Ruler & Queen of Norway, The Duke & Duchess of Kent, The Duke of Edinburgh, The Prince of the wale, Roger Moore, Joan Collins, Mick Jagger, Deep Crimson, Michael Palin, Hillary Clinton, Michelle & Barack Obama as well as professional cricket clubs on travel.

History from the Oberoi Hotel :

The Oberoi Group, founded in 1934, manages 28 hotels and three cruisers in five countries under the luxury 'Oberoi' and five-star 'Trident' brands. The Group is also engaged in flight wedding caterers, air-port restaurants, travel and tour services, car leases, project management and corporate air charters.

The Oberoi Group Hotels was founded by Mr. Rai Bahadur& M. S. Oberoi in 1934. They may have two primary brands - THE DELUXE OBEROI BRAND along with the FIRST CLASS INTERNATIONAL TRIDENT BRAND. It is the owner of and runs 35 luxury and first class hotels in seven countries. Five Oberoi Group Hotels are users of 'The Leading Hotels ON THE World' and eight are associates of 'The Leading Small hotels Of The World'. It utilizes about 12, 000 people worldwide and they're the pattern setter as they were first to introduce in-house laundry and to employ women in their hotel.

Marketing Strategy of the Oberoi Hotels (Oberoi Group):

The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury 'Oberoi' and five-star 'Trident' brands. The Group is also engaged in flight catering, air-port restaurants, travel and travel services, car leases, project management and corporate air charters.

A distinctive feature with the Group's hotels is their highly determined and well trained personnel who provide exceptionally attentive, personalised and warm service. The Group's new luxury hotels have established a reputation for redefining the paradigm of luxury and quality in service between leisure hotels around the world.

Today, Mr. P. R. S. Oberoi is the Chairman from the Oberoi Group and his boy; Mr. Vikram Oberoi and his nephew, Mr. Arjun Oberoi help in the capacities of Joint Managing Directors at EIH Ltd and EIH Associated Hotels, both major positioning companies of this Oberoi Group. The Oberoi Group is committed to employing the best environmental and ecological practices in technology, equipment and functional functions. The Group also supports philanthropic activities that range between education to assistance for the psychologically and literally challenged. The Group is also an enthusiastic contributor to the conservation of characteristics and of ethnical heritage.

STRATERGY ANALYSIS

of The Oberoi Hotel Palace Hotel:

SWOT ANALYSIS :

Swot examination is a technique planning model which is stands for Power, Weakness, Opportunities and threats involves in a business enterprise it requires specifying the project of business and swot examination is also determining the internal and exterior factors which can be suited and unsuitable for achieve that objective.

Strength : Characteristics of the business enterprise or team that are giving gain over other in the hotel industry.

Weakness : Weaknesses are external factor of the organization and disadvantage relative to others. The expense of land in India is high at 50% of total job cost as against 15% abroad. This operates as a major deterrent to the Indian hotel industry.

The hotel industry in India is greatly staffed. This can be gauged from the facts that while Indian hotel companies have an employee to room percentage of 3:1, this percentage is 1:1 for international hotel companies.

Opportunities: External chances of the industry to make increased sail and income in the environment.

Threats: Exterior elements which can create a trouble for the business enterprise of hotel industry.

Competitors:

There are so many competitors around the business enterprise of Oberoi Group Hotel they have price warfare with the other person they can be providing same facilities like as Oberoi Hotel thus it has immediate competition with pursuing brands who are looking forwards to become listed on the competition such as:

The Taj Mahal Hotel

Marine plaza

The orchid

Le meridian.

Acquisition Hotel Blue Diamond Pune

Leela.

Strategy Planning Model

Strategy planning can be quite advantage to the success of any hotel. However there is not only one strategy model for every business while choosing strategy planning model hotel industry need to take into account that which model is best for their business using what they are trying to complete. Various hotel business research techniques are using strategy planning including Swot examination, pest analysis. Strategy planning is interacting with three question key:

What business we could doing in?

For whom were carrying it out?

How we can do it?

Planning: Planning is a specs of goals the housekeepers and the means to complete by the managing office.

Setting targets: Determining desired results.

Developing strategies: Deciding how so when to accomplish goals.

Programming: Building priorities, series, and timing of step to be taken.

Budgeting: Allocating resources.

Developing procedures: Making position decisions on important

Vision:

Oberoi Hotel wishes to see the group which's dreams command in hospitality industry by understanding their guest, delivering products and services according to their targets.

They are also want to see their hotel as a reactive group where decision making is encourage in any way level of company which admit change relating to time. It will be in charge towards their visitor and stakeholders.

Their main perspective about their business that Oberoi Hotel industry want to see multi skilled labor force, which comprise team player who have pride of ownership, translating organizational Perspective into certainty.

The Oberoi Hotel sets of hotels striving itself to the overall improvement of the ecological environment. Oberoi Hotel industry always identifies they are not owner nonetheless they are caretakers of the planet and they'll stable it with their children and future technology of humankind. Their determination includes all action related with their product, services, associate, distributors and community.

Mission:

The main mission of the Oberoi Hotel that they are committed to reaching and exceeding the expectation of these visitor through their determination to every aspect of services.

They want expansion, development and welfare of their society plus they want to make it certainly.

In their business they'll create extra common values for their shareholders.

Values:

Oberoi Hotel have confidence in the cultural variety &admiration of folks, passion for quality, sense of urgency in work & accountability, communal responsibility joy at the job. Oberoi Hotel industry seems that their people and guests are a latest key of these success. They respect the diversity of individuals, their idea and honour the value person in a team.

They need to get perfection of their achieving and continuously try to increase the procedure for global bench market.

They got success by exceeding the all expectation of these stakeholders and by protecting the eye of shareholders. They may be encouraged technology and aiding the development through knowledge. Learning and by put the knowledge into the practice.

Oberoi Hotel industry thinks in reasonable environment because that provides equal opportunity, brotherhood, to entice develops and retains the best expertise from others.

Goals of The Oberoi Hotel:

Oberoi Hotel has many goals such as promoting any special day happening in the country and they have Method 1 special offer for their guest.

Creating bonds and good relation with the training centre to build up their staff and business.

They are providing car and buses facility to transfer their customer where they have got parked.

The goals of the Oberoi Hotel is to replace the system in which communicate division have use the bolster security after 2008 at the Oberoi Hotel and tower.

MARKETING MIX

The marketing combine is the tactical toolkit of product, place, price and advertising that marketes manipulat to be able to meet their customers and put into action their target market stratergies". (marketing briefe by Dibb's simikin 2001, page num 165 )

Conclusion:

In the entire observation I have found that the main reason for the hospitality and travel and leisure industry is entertainment and satisfaction of the customer. Oberoi Hotel is using swot research to run have defining the durability, weakness, opportunities which figuring out the inner and external threats and professional housekeeper, teamwork and command are the power point of Oberoi Hotel. Oberoi Hotel always offering a range of facilities and business services like as internet, fax machine.

I have discovered that the managing threat of the Oberoi Hotel pertains both inside and external risk including Training, Evaluating, delegating etc. In the end of all we can say that Oberoi Hotel is one of the best hotel on earth because of their Location, Facilities and Business services.

Recommendation:

The data which is discribe in this assigenment that is very usefull to starting and runging in the new bussiness. . Before starting any business we've need to make strategy planning. Strategy imply 'planning' like how exactly we can manage our business and how exactly we can match the needs of customers and how exactly we can run our business with very good planning. Every entrepreneur should give concentrate on the customers need because this is first and incredibly important thing in business. Before available any hotel we should know that which place is right for situated the hotel we can say that is good accommodation of the hotel. For example: Oberoi Hotel can be found on the very good place it's on the gateway of India and near the many Airports of Mumbai and it can help the travelers from inbound flights to get the hotel immediately. Prior to starting any business we make any strategy then we can face less problems otherwise we must face plenty of problems like as: Terrorism, New federal government rules and regulation, Competitors etc. We have to try to increase the weakness of our own business and alert about the threats of our own business. Terrorism is obviously very big problem for the OBEROI HOTEL due to its popularity that is actually in the eyes of terrorist.

Oberoi Hotel has always would have to be aware from the terrorist activities. Time hotel industry have to face problem in the Swot Research it's mean Strength, Weakness, Opportunities, Hazards and in Pest research is stands on Political, Economical, Social and Techie factors. Hotel should have to choose good staff for in managing and in housekeeping division and personnel should be expert that how they can impress the client and match their need and satisfaction. Business man should run the Monitoring system with this they can check that how their workers are carrying out work and they will get the weakness of these business. Business men have need to providing good salary and facilities like as: Benefit to their individuals. Managing risk is most important thing for the hotel industry it includes both inner and exterior risk such as coordinating, Selecting Employee, Training, Directing. Firm should organize and delegating work for fulfillment of the things coordination in includes activities design to make a romantic relationship among all group efforts to perform their goals.

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