Product Launch Report: Fast Food

EXECUTIVE SUMMERY

This project is approximately ultra deluxe burger combo produced by BURGER FUEL known as as "RICHIE FREAKOUT "as Richie is New Zealand rugby team captain and is well known personality all over. When we observed his name Words like enthusiasm, energy, power, efficiency strike inside our brain. This combo food include flat loaf of bread bun having different variety of beef. Will be given with energy drink alternatively than soft drink. The necessity to introduce this is really as young generation intake energy drink a lot and consumption of healthy energy presenting product is more so by providing this combo we will probably to focus on the young teenager which play important role in our store as more than 50% of deal is dependent on them. The need to expose this burger is as customer tend to be demanding and need development in product by launching new flat loaf of bread bun this deluxe combo with energy drink make customer drawn.

INTRODUCTION

Burger Gasoline is a fresh Zealand owned string of burger restaurants with 52 locations round the world including 46 locations in New Zealand. it is high energy burger brand that experience huge success in Midsection East and today revealing growing market in New Zealand. Burger energy is leading top brand in grocery store more recently.

Burger fuel is well known KIWI brand as it known because of its specialaiolisauce, freshness, preference.

As it is very interesting to know that 31 March 2013 resulted in a revenue of $1, 098, 294. This is a 55% increase in the profit from that of past time of the $708, 360.

Which lead to total deal of $ 49. 3M in current calendar year. Making it compare with last year there is certainly increase of 29. 2% altogether sales of burger energy which is huge achievement. (annual statement burger fuel 2013, 2013)

IDEA OF THE SUPER DELUXE COMBO

New burger gasoline super deluxe burger combo name as "RICHIE FREAKOUT" is going to be released in young market age where people are mainly concern with intake of energy, healthy and nutritious diet.

This deluxe combo will be provided with ENERGY DRINK and also the combo will have even bread. Burger petrol try to give attention to every single people in market more recently youngster have significantly more intake of energy drink. As now everyone is concern with health issue new flat breads bun in unveiled which is oil free without fat. We try to focus young generation as in previous few years are sale likely to increase due to variety we provide to them.

COMPETITOR

As we have new excellent deluxe combo which is different from offering of different rival but still we have competition in market:

  • Subway
  • Burger King
  • McDonalds

But since we having range of competition but idea to expose flat bread bun and energy drink with combo meal may very well be new.

MARKET SHARE

TARGET MARKET

By adding this excellent deluxe burger combo burger gasoline try to aim for young era as they play important role for every single and every company. Even as look income of burger energy from past couple of years. According to annual article of burger fuel up to financial year 31 March 2013 has again exhibited a significant improvement in his performance. The small string of business continue steadily to grow and is now more powerful both in local and international market

As at 31 March 2013 there have been 44 Burger Fuel outlets working and the Group has Substantial Young generation like different combo meals offer by burger gas.

SEGEMENT PROFITABILITY

As our product price are generally high as you can expect quality product. But remember combo is suitable for young era price may very well be moderate will discover addition offer on Weekends. Increasing deal by giving additional sale make sale to travel high and can increase profit margin.

POSITIONING OF THE PRODUCT

As most of business can't manage investing of thousands of dollars in advertising and promotion on a monthly basis as it is going to increase price of product even as are launching new ultra deluxe combo meals at reasonable price. By spending more on advert will likely to increase combo price so by making new pamphlets of store different combo highlighting super deluxe deal in beginning will make people to know about product and also we will able to bring in our other combo through it.

MARKETING MIX

PRODUCT

The product consists of all its particular features and benefits. It could be seen from the Salad Cream plan that a decision was considered not to modify the preference of salad cream and and then change the container shape and packaging. Hence, the product aspect of the marketing blend was still left relatively unchanged.

In the truth of Salad Cream the price aspects of the mix were modified: price was increased, because concentrate group research reinforced the view that a price upsurge in Salad Cream would be acceptable to consumers. Promotion aspects were considerably modified. The advertising and promotional promotions detailed above were in depth. Finally, place within the marketing mixture was also unchanged in conditions of the places where consumers could buy Salad Cream. No new sales shops or distribution factors were recommended by the plan team.

PRICE

Price is one of all important element which create sales revenue, price of product is important determinant of value of sale made. Price depends upon market forces relative to time and circumstances. Deluxe combo must be launched remember the full total cost and market trend prevailing in market.

PROMOTION

Promotion is business communication it will provide information that will aid customer to buy. However successful campaign will lead to increase in sales. By causing well designed pamphlet highlighting very deluxe combo will likely to attract people which is wonderful for company. Other method which may be used for launching are:

  • Radio and television
  • Poster and media
  • Internet sites
  • Promotion campaigns

PLACE

Product placement also known as product brand where product is integrated in marketing practises. Marketing practise such as advertising, campaign brand name, program and other. In product placement

The audience require become familiar with about the merchandise. By advertising ultra deluxe combo in television in between videos interval people can do come to know we should have to give consideration toward our combo layout

DIFFERENTIATION

Richie freakout is different from that of other combo package which has been provided in store as combo come up with:

  • Flat loaf of bread bun
  • Energy drink

BUSINESS STRATEGY

Launching a fresh thing requires dealing with the four marketing pillars of price, product, campaign and place of sale. To analyse each of these areas, we have to examine advantages, weaknesses, opportunities and threats to help minimizing our dangers and boost our resources before we run our campaign activities.

STRENGTHS

The combo we presenting it satisfy the necessity and demand of young generation as combo was created according with their preferences and advice distributed by them. We manage to provide this combo with basic price out profitability will be quite less relative to out combo we offer but this deluxe combo will attract wide range of men and women which is good for us.

WEAKNESSES

A weakness is related to unneeded things that happen. We should be prepare with the any short coming occur or any issue face during the process. We'd to give consideration toward cost involve as we specialise in providing fresh.

OPPORTUNITIES

As we bringing out new deluxe combo it will give great opportunities. Even as discovering new upcoming this will generate great opportunities as they'll attract amount of youth that will create demand not because of this but for overall combo. Even as having lower overhead costs when compared to a mature competitor, we may have the ability to price our home more competitively.

THREATS

Once we type in the marketplace place, our opponents will probably to react. One of the biggest risks we face is our competition prevailing in market. We should have our back up ideas for your rates, promotion and circulation channels so that we can react to competitor changes occurring.

CONCLUSION

  • This case study has analyzed burger fuel potential to use advancement in developed market place. You can find need to innovate efforts in increasing market. The case study include some elements like
  • Demand and personal preferences of customer to recognize market opportunity
  • Product innovation

Introducing this super deluxe combo will create great opportunity this can not only give company a competitive gain but will give sustained benefit to increase profitability. Hence if super deluxe combo is launched it will create a strong relationship with our young technology.

RECOMMEDATIONS

  • First of most there should be proper stock of uncooked material once we deal in serving fresh meals
  • Manager must forecast sale of store and will need to have estimated stock
  • As we realize providing energy drink there must proper create of equipment to serve it.

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