PLAGIARISM FREE WRITING SERVICE
We accept
MONEY BACK GUARANTEE
100%
QUALITY

Problems Facing Bmw Company Marketing Essay

Content
  1. Proposed Solutions
  2. Major Strategic Alternatives
  3. With improving technology and advantages of fibre optic cables in expanding economies, the planet has become a global community where car fanatic can order in their high quality BMW automobiles online, check features and ask questions on performance, : BMW Car machine uses web largely to drive its brand, taking the term 'beyond the banner' seriously, online gives like the Marketing Channels Internet 468x60 banners, appear on equal spinning basis with each search consequence, with BMW concentrating on 26. 5% the ratio of visitors between age group (25-34), this along with E-mail Marketing, Brochure test-drive Subscription for Mail alert meaning, and e-catalogue, permit more availability of information everywhere to prospective purchasers, BMW has launched a contact advertising campaign for the release of the long awaited Sporty new Z4 Convertible, Z4 BMW (Key Basic Motors Financial 2007). This warranties availability to buyers who need not attend gallery shows at the dealership.
  4. BMW has generated Numerous Abroad Subsidiaries in countries like, south Africa, India, china Canada and Egypt, where BMW vehicles are assembled, 2003 found the signing of your deal the production of sedans in China, this subsidiary businesses are well prepared to build automobiles for export to specific markets like, the south Africa flower builds left hand drives for the Taiwan market, and also right hand drives for sub Saharan Africa, Malaysia and Singapore. This shows a great knowledge of the market and knowledge of the customer needs in various regions,
  1. Predictions
  2. If put in place source chains will permit the company to greatly take advantage of existing infrastructure in different regions, this will allow for proper allocation of plant life in areas where the BMW brand will never be jeopardized, this areas will ideally have skilled professional individuals, laid out infrastructure that your company will exploit. This aids in reduction of set up costs in new market segments. Integration with already existing local brands allow for easy market penetration (Franey 2008).
  3. Product differentiation among high quality car market is an integral to successes, with the targeted buyer supplying more emphasis to quality and uniqueness and luxury as opposed to pricing, BMW looks for to offer elaborate designs and features to these new models allowing for elegance that buyers crave. In a reaction to the differentiation major opponents like Volkswagen, Porsche, Mercedes, have released new models like the jeep Cherokee luxurious SUV, and the mustang pony vehicles so as to try and keep up.
  4. Establishing of overseas subsidiary in developing markets in the Latin America, and parts of eastern European countries, and Africa BMW will be able to put up assemblage plants nearer to the buyer, sales are predicted to sore with introduction of the new market segments, the subsidiary company have the ability to perform research in respective Regions and assimilate the outcome in their proper plans to provide the buyers exactly what they really want, this bolsters sales,
  5. Strategy result Prediction
More...

Globalization diversifies marketplaces for vehicle manufactures where areas like Japan, THE UNITED STATES and Western Europe are proven big produces with over 18 vehicle companies across the mother board. This makes up about almost 90 percent of vehicle produced thus a scramble for available market segments, attention now changes to approaching economies like Russia, Latin America and Eastern Europe, Governments in developing economies aware of the value with their prospective growth sell their market talk about to the best bidders, like BMW, this buyers wanting to increase processing capacities in order to build their designed market bet away their economical returns and by doing this multiply the overcapacity problem on a huge scale (Griffin & Pustay 2009). Dangers involved in venturing into new marketplaces weigh in and most companies aware of the consequences of losing market place bid, this either performs out in the company over bidding or throwing in the towel and getting rid of the market.

Differentiation

Successful ECO-Specialties must focus on their differentiation. Differentiation means that the marketing mix is unique from and much better than what's available from the competition; product differentiation is the key to a healthy market share. A good amount of option for the automobile buyers is accessible with vehicle models with almost similar useful characteristics, BMW is currently forced to manufacture unique products for a specific region at a point in time, which is to cope with tastes and fickle needs of consumers. This differentiation wanes on the budget closely since financial consequences of missing market are disastrous (Prahalad & Hamel 1990).

Innovation

Commitment to development and product variety has taken on the best challenge in the companies record, the intricacy and complexity of the functions offered in BMW's high grade luxurious autos has burgeoned making creation costs increase. Product development is the most fiscally taxing for BMW, the price of developing a new models and model parts is gigantic, time consuming and holds major risks. where in fact the ford and general motors GM connection with 1970s and 1980s implies that commonization among makes brings about consumer backlash and misunderstandings, BMW is currently confronted with expensive process of innovating prototypes and going right through demanding expensive and risk prone testing stages (Hollensen 2007).

Competition

Competition from other vehicle manufacturers determine company strategies, with 69% of the market controlled by six companies its more difficult for a manufacturer to keep up his buyers without raids from rivals, it has the most immediate effect on prices. Slow progress in vehicle industry intensifies competition and has damaged the BMW strategy leading to the BMW brand acquiring the merger lovers (Tata Motors Inc. 2009).

Substitute Products

Substitute products menace on the automobile market relates to products, materials or resources that may cause the demand for a product to shift. BMW targets high grade customers with whom quality issues, however other companies targeting this high quality car market like, Mercedes, Audi, and the Porsche therefore become a close swap to BMW.

Global Warming

With Global Warming a great matter in the modern world, environmental activists, non governmental organizations and governments are moving for production companies to go green, BMW The carmaker, whose stable includes its core BMW brand along with the compact Minuscule and the excellent luxury Rolls-Royce, which hopes to provide over 1. 8 million vehicles annually by 2012 is faced with stricter legislation to conform, the business warned it is also apt to be confronted in the future by stricter emission standards in many countries. This implies further costs in innovation of more green engines, fuels and investment into different resources of energy to drive their autos.

Proposed Solutions

On globalization

BMW can solve this over taxing problem through carefully determined mergers and acquisitions, this allow the company to get market share and penetration as well as usage of already existing technology, local experts and local brands. Furthermore, critiquing policies to enhance the ratio of profitable to unprofitable customers which will run 20:80. Developing a global view of the brand and the customers' portfolio will show uncharted regions for enlargement. And the use of existing vegetation in appropriate locations to create or assemble vehicles maintaining the grade of the BMW brand will greatly lower operational start up costs.

Differentiation

BMW has used advanced technology used to increase executive and the grade of the models which will be the path to competitive edge. Mainly the major areas of differentiation are in alternative energies and security features, making sure the brand keeps uniqueness, the BMW's 2002 (athletics sedans) made certain differentiation was achieved, BMW use of advanced consumer electronics make their cars luxurious as well as sporty to drive

Innovation and product variety

The use of technologically declared Intel Xeon processor 5500 series helps BMW Group to balance hardware, energy and program licensing costs, while also increasing its performance. This enables for new applications to be run, prototypes can be almost created and analyzed almost, Dr. Burkhard Goeschel, member of BMW board points out key regions of innovation integrated in product development, this key areas include, Connected Drive that allows for an progressive and comprehensive strategy networking the car, the drivers, and the surrounding world, by-wire technology and iDrive control, each one of these concepts can be purchased in the new BMW 7 series.

Competition

BMW has released new models, the x5, x3 and z4 with advanced electronics to make sure they are sporty as well as luxurious, BMW in addition has acquired the Minuscule Cooper and Rolls Royce car manufacturers and the new models have boosted their competitive border.

Substitute products

BMW prioritizes quality and product differentiation in a way that for its targeted top quality market the BMW requirements continue to be top and the automobile is still renowned.

Environmental challenges

To combat this BMW and also other electric motor companies have tried out to use a few of the emerging solutions to earn cash, lower costs and in the end help in minimizing pollution. Toyota, Ford and BMW have contained this mentality in production of three lines of their autos, the new BMW 7series and the greatly awaited z4 are all projected to accept these environmental friendly features, in future development of electric automobiles and alternative petrol options are being considered.

Major Strategic Alternatives

BMW has established a basic resource chain in order to improve its fill planning, this supports deciding its allocation strategies to deal with globalization; this source chain ensures adding of new production plants in suitable overseas countries and dedicated assembly lines for every product with few variants and thus increases efficiency and reduces costs. With the marketplace full of options for the customer, the string allows BMW to establish its brand in appearing anomies before opponents bet for market shares.

Mergers and acquisitions of key brands of advanced brands of autos have further solidified BMW market dominance. Beginning with the BMW - Rover merger, the company has newly bought Minuscule, and Rolls Royce cars. Its products cover the entire selection of size classes and car types but are made up specifically of premium-class vehicles, this allows the business to endeavor into new market segments use the facilities employed by former brands to re model new autos thus reducing functional costs while fostering expansion. Unlike past mergers like the vole-Renault offer of the early 1990s which collapsed because the business cultures were incompatible, BMW integration with the new acquisitions have proven profitable, most vehicle makes have resulted to creating completely new vehicle segments, and BMW hit home run using its 2002 sports sedan which produced comes back to its innovator by fending its differentiated position, the business has designed and always built cars with exponentially higher responsiveness to a driver's activities, this has been greatly attributed to the companies' product differentiation policies (Teece et al 1996). The BMW engine unit roaring audio is music to the ears of sports activities and performance car lovers, outside the box thinking like the BMW sedans and convertibles give BMW a competitive gain over other manufacturers. New and advanced technology like greatly improved security features, advanced control features have resulted in market dominance.

BMW cars typically have product life cycle of seven years. and corresponding to Jim McDowell, vice president of marketing at BMW' If a product is declining, we'd would rather withdraw it from the market, instead of having a technique for dealing with the declining product' this awareness means that BMW ventures are only profitable ones, the rover circumstance shows how failing mergers operate and rather than working on it BMW sold it to UK venture capital firm Alchemy Associates (Siciliano & Zuvich 2006). To foster development BMW instead acquired profitable mergers as with luxury vehicles rolls Royce. This ensures the company always remains highly relevant to the marketplace and trendy to its buyers

With improving technology and advantages of fibre optic cables in expanding economies, the planet has become a global community where car fanatic can order in their high quality BMW automobiles online, check features and ask questions on performance, : BMW Car machine uses web largely to drive its brand, taking the term 'beyond the banner' seriously, online gives like the Marketing Channels Internet 468x60 banners, appear on equal spinning basis with each search consequence, with BMW concentrating on 26. 5% the ratio of visitors between age group (25-34), this along with E-mail Marketing, Brochure test-drive Subscription for Mail alert meaning, and e-catalogue, permit more availability of information everywhere to prospective purchasers, BMW has launched a contact advertising campaign for the release of the long awaited Sporty new Z4 Convertible, Z4 BMW (Key Basic Motors Financial 2007). This warranties availability to buyers who need not attend gallery shows at the dealership.

BMW has generated Numerous Abroad Subsidiaries in countries like, south Africa, India, china Canada and Egypt, where BMW vehicles are assembled, 2003 found the signing of your deal the production of sedans in China, this subsidiary businesses are well prepared to build automobiles for export to specific markets like, the south Africa flower builds left hand drives for the Taiwan market, and also right hand drives for sub Saharan Africa, Malaysia and Singapore. This shows a great knowledge of the market and knowledge of the customer needs in various regions,

Predictions

If put in place source chains will permit the company to greatly take advantage of existing infrastructure in different regions, this will allow for proper allocation of plant life in areas where the BMW brand will never be jeopardized, this areas will ideally have skilled professional individuals, laid out infrastructure that your company will exploit. This aids in reduction of set up costs in new market segments. Integration with already existing local brands allow for easy market penetration (Franey 2008).

Product differentiation among high quality car market is an integral to successes, with the targeted buyer supplying more emphasis to quality and uniqueness and luxury as opposed to pricing, BMW looks for to offer elaborate designs and features to these new models allowing for elegance that buyers crave. In a reaction to the differentiation major opponents like Volkswagen, Porsche, Mercedes, have released new models like the jeep Cherokee luxurious SUV, and the mustang pony vehicles so as to try and keep up.

Establishing of overseas subsidiary in developing markets in the Latin America, and parts of eastern European countries, and Africa BMW will be able to put up assemblage plants nearer to the buyer, sales are predicted to sore with introduction of the new market segments, the subsidiary company have the ability to perform research in respective Regions and assimilate the outcome in their proper plans to provide the buyers exactly what they really want, this bolsters sales,

Strategy result Prediction

In addressing each one of these, the company given a self-sufficient security solution that was affordable and that required minimal individual supervision and intervention. Reliance securities put in place a state of the art security solution including CCTV surveillance with smart detector activation, to avoid future incursions.

Mergers and acquisitions are effective in breaking into new marketplaces through acquiring and integrating an already existing brands, great hazards are involved in such takeovers, having seen the BMW-Rover merger record large losses, in light of this failing BMW has learned to plan its mergers with companies whose cultures are compatible, it has seen successful mergers with luxurious car companies rolls Royce and the little (Pearce & Robinson 2009).

Many countries have enacted stricter environmental restrictions on pollution and emissions, BMW, has greatly set up measures to manufacture more gasoline efficient automobiles, this includes elevated costs and therefore the cost is projected down to the clients, more fuel efficient engines are costly, electric cars that happen to be regarded as the future are even more expensive even to top quality market concentrate on manufacturers, The 2011 BMW Dynamic Crossbreed 7 and the eye-sight Efficient Dynamic Strategy car which was unveiled through the September 2009 Frankfurt Automobile Show are projected to offer fuel economy of 62. 6 mpg.

BMW also offers a recycling plan where they use the shredded elements of the vehicles in their backyard, this reduces pollution, and the building blocks for environmentally friendly friendly recycling of vehicles is laid through the production of every vehicle (Bayerische Motoren Werke Aktiengesellschaft 2008).

Supply chains overall degrees of integration guaranteeing a decrease to fixed costs of assets and labor, they also serve to reduce the number competitors supplying in to the same market, for case India is a viable market but has opponents such as, Audi, Daimler Chrysler, Tata, Mahindra an Hyundai seeking to spend money on that market by putting up assembly devices, the source will ensure such a flooded market is prevented or a far more appropriate method of admittance is effected (Thompson & Strickland 1996).

Globalization brings about governments of up coming economies take benefit of their growth potential and thus bet off their market segments to the highest bidders amongst the major vehicle manufactures. But there keeps growing unwillingness within the supply community to purchase plants that might not reach potential in over a decade, this brings about investors pulling out rather than bidding away, this market segments form good grounds for take over and acquisitions of already set up vegetation (Kiley 2004).

More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
PLACE AN ORDER
Check the price
for your assignment
FREE