We accept

Price and Non-Price competition in the hair shampoo industry

Market is a location where the vendors sell their products and clients purchase their products what they needs and wants. Every one establish the business for the sake of profits. Firms sell goods and services through a number of direct and indirect channels.

Price is the worthiness placed on what's exchanged between buyer and retailer. Something of value is exchanged for satisfaction and tool, includes tangible and intangible factors.

Buyers must determine if the power gained from the exchange is worth the buying vitality that must be sacrificed. Price represents the value of any good/service among potential acquisitions and for ensuring competition among retailers in an open market overall economy.

Marketers need to understand the worthiness of consumers derive from something and utilize this as a basis for charges a product, should do this if we are customer focused. Every firm owner belief's that if we market the merchandise and maintain the quality then automatically escalates the revenue.

In order to improve the profit or to increase the income of the organization we can follow the purchase price competition or non-price competition.



In the price competition companies actively to establish that attract customers slowly but surely on the basis of product price. In this particular marketer's actively to demonstrate that impact customer demand generally through changing the prices of the products.

A product or service can be rivalling in the market by many ways. In cost competition, two products that are similar likened by the customer on their respected pricing, the client mainly purchase the product based on which is cheaper, they are other ways of competition but price evaluation will benefit.

Price competition is one of the marketing strategy which employed by companies to increase income and income to the firms. To compete effectively organization must be match the price or it have to be beats the price. Firm must be most reasonably priced maker and it need to improve price frequently, in price competition even your competition react to your price your firm need to respond as fast as possible when the rival change the purchase price. Customer will turn to brand which is low priced brand

In monopoly market price competition is more good for the businesses because only few sellers are available in the market. Demand is more and supply is less, then the product of the purchase price will be rises. It could be possible in mere in the monopoly market.

In monopolistic market non price competition is more beneficial to the forms because it is imperfect competition in short run analysis.


In the non- price competition cost of the merchandise is minimized and other making factors are maximized by the creation of a distinctive quality about the product such as its design, performance, advertising, substitute goods, availability, customer services and loyalty programs.

In oligopoly market non price competition is more good for the firms because market is controlled by the small group of businesses.

In monopolistic market non price competition is more good for the forms because it is ideal competition in long run analysis.

In standard, Oligopolies involve a huge amount of non-price competition. Product development is one area of competition, and advertising accocunts for a large part of non-price competition as well.


Unilever limited

$1:40 $1:50


Procure &



12000 12000

29000 11000

3000 21000

20000 20000

For the aforementioned example it can shows the price competition. when -ever the costs are remains same in the $1:40 and the revenue of the price remains unchanged. A lot of the firms accompanied by the dominant strategy.

For these research, it can implies that when both of them escalates the price firms will be profitable. But it is not a appropriate way when one increase then the challenger may increase or might not exactly be increase. That why economics says that any organization in the purchase price competition comes after the Prisoner's Issue.

In the price competition that is based up on the opponents movement. That's why organizations are mostly found in non-price competition.


Pepsi and coco cola are always found in the non-price competition.

In the same manner when the demand is more supply is less then the product of the purchase price will never be increases in the oligopoly market because in the oligopoly all the organizations having the same price and ranges the product in the non-price competition

In the price and non-price competition finally figured now a days organizations are mainly using the non-price competition. By using non-price competition businesses are not look up on the opponent's view, they can go what they like. Within the non-price competition businesses are mainly concentrate on, how to advertise the product? That is why businesses are mainly concentrate on the non-price competition.


In order to evaluate this responsiveness of quality to price changes, and ultimately impact on the full total revenue. It is called elasticity. It really is defined as the percentage change in a single variable in accordance with a percentage change in another varying.

Ep= (  Q/  P)*(P/Q)

Where Ep= Coefficient of price elasticity

  Q=percentage change in quantity

  P=ratio change in price

  =definite change

The volume demanded or supplied changes changes when the price changes. This is known as price elasticity of demand and price elasticity of supply respectively. Elasticity is a measure of relatively changes.

If the demand is

If the demand is >1 then it called Inelastic demand.

If the demand is =1 then it called Unitary demand.

Elastic demand is more hypersensitive to price than inelastic demand.

If the price of the compulsory goods can be increased and the buyer can choose the complementary goods then it is named elastic and the consumer cannot choose the complementary goods, then it called inelastic.

TR = Price * Quantity

If demand occurs change in price causes an reverse change in the full total earnings then it is called elastic.

If demand occurs change in cost triggers the same change in the full total revenue then it is named inelastic.

The less elastic the demand, a lot more beneficial it is ideal for owner to increase price.


Choosing the right shampoo can be considered a difficult task. There are hundreds of brands, each with many varieties, ranging from conditioning shampoo to anti-dandruff shampoo. Some people love by buying a shampoo that will keeps mane healthy.

Water is the first component in every shampoos. Detergent is the next ingredient listed on the shampoo label. The remaining ingredients include moisturizers, thickeners, conditioners, fragrances, extracts, dyes, and much more.

If locating a hairstylist to help is unrealistic, there are a couple easy what to bear in mind about finding a professional shampoo.

Professional brand shampoos are the best option for delicate, healthy, and glistening hair. With quick access to them, inexpensive prices, and so much variety for different wild hair textures, there's no excuse for knowing how to really look after hair.

Learn why its easier to buy professional shampoo and where to find the best one or your financial budget, life-style and head of hair type.

In the shampoo industry there are amount of brands. Each brand can be made by many products, and the every product has many different kinds. All of the brands are made products like Antidandruff, loss of hair fall, black and silky, to get supplements, long and grow hair.

I visited an area very market Spencer, talk to the sales manager enquiry about how precisely much space allocated for shampoos. He explains to that 2. 3% of the full total level of the store. For the reason that store all the shampoos are put in the left spot of the access. That row has 7racks all are FMCG products. The 3 rack is allocated for shampoos. The brands that i found in the rack are Hindustan unilever limited, Procter and Gamble, Cavinkare, Himalaya medicine company, L'Oreal, ITC, Godrej and so many more brands.

In the store they arranged all shampoos in the similar brands are hand and hand. In the store the two products of the various brands are established hand and hand then the demand and prices of different brands are similar.

Every brand has Antidandruff, loss of hair fall, dark-colored and silky, to get natural vitamins, long and grow hair. Now a days every brand can create all kind of products.










Sun silk, Dove,

All clear, clinic plus



Procter &



Pantene, wella, Rejoice




Meera, chik, Nyle



Himalaya drug


Himalaya herbals




Neem, Johnson& Johnson, kesini



Loreal, Garnier



Vivel ultra pro


I found that many customers are prepared to buy HUL products. I asked one customer, why all of them are buying shampoos and what are the benefits for you?

He said that all the brands are manufactured products like Antidandruff, lack of hair fall, dark and silky, to get supplements, long and increase locks. And I asked one more question, why all are buying HUL products and what are the benefits for you?

He said that on watching advertisements began buying HUL products and also tells that HUL has more variety of products and they are updating the products frequently. By this always gets a fresh stock. The elements which are using HUL products aren't harmful to our health and wellness. The price of the HUL products are affordable and available to all the classes of the individuals. Likened the rural and cities, urban areas are more sales in shampoos since it is difficult to get natural basic products. HUL products are usually more interact with the all varieties of areas. A lot of people living in the cities are from the rural. They all of them know HUL products. That is why HUL products has increased sales comparing to the other brands.

When the demand of the hair shampoo improves price is automatically decreases, because if any product has more demand then automatically many of them starts the business. HUL has a larger resource and the other are relatively low in comparison to HUL. That's why the supply of HUL boosts price also improves. shampoos are inelastic products because there are no go with products. in this quality demanded or offered changes will change when the price changes.

More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
Check the price
for your assignment