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Perception Provide Practical Benefits Psychology Essay

There are numerous stimuli looking to attract individuals attention, and folks choose the stimulus which seems important and ignore the others. Perception is the sensory connection with the earth around people and involves both the identification of environmental stimuli and activities in response to these stimuli. (Wagner, 2005) It means perception will not only create people's understand of the environment around them, but also let people to act within the environment. People from undiscovered to know the things would experience a process of perception. Through this cognitive process, people gain information about the stimuli, make sense of the encompassing, and give signifying to environment. However, different people have different views on the same thing, the quality of perception relies not only on the knowledge, education, personality, and training of the perceiver, but also along the way they organise, process, and interpret the stimuli achieving their senses. (McKenna, 2000)

Organizational supervisor can get advantages from the understanding of the procedure of conception. When organizational professionals pay attention to the people and phenomenon round the workplace, they will gain and analyse relevant information up to they can, and little by little perceive people and occurrence in adjoining. As perceptions influence behavior, managers will learn how to cope with the specific affairs, the interactions in workplace and so forth. They can enhance their performance and add more to the organisation.

This essay begins by introducing the procedure of notion. The platform for notion is usually including a three stage of selecting, arranging and interpreting information. Each step can determine the knowledge of information and translate the raw information into mental cognition. Then this essay will point out that an understanding of the procedure of perception may bring various advantages to the organizational professionals. Especially, it can benefit professionals better do decision-making, performance-appraisal system design and communication with others.

The procedure for perception

In daily life, people can connection with many stimuli. However, they cannot attend to all stimuli and could focus on the salient ones. Usually, everything in environment that gets the potential to be perceived is called the environmental stimulus, as the specific object in the environment on which people's attention targeted is attended stimulus. (Wagner, 2005) Such as a HR manager ready of interviewer has a number of applicants to choose from. He/she will eliminate some job seekers, arrange remainder come with an interview, and choose the appropriate ones.

Selective attention

The perceptual process is a collection of steps that commences with selective notion. Selective perception amounts to selecting the stimuli that are likely to make a difference and ignoring others. (McKenna, 2000p. 141) You will find two main factors determine people focus on salient stimuli, that happen to be called aim for characteristics and individual characteristics. (McKenna 2000, cited in Clarkson 2009)

On the main one hands, certain types of concentrate on characteristics influence people's attention, such as size, repetition, position, coloring, novelty and distinction. More specifically, (1)Size. Large size will attract focus on big degree because of conspicuous. Take advertising for example, increasing the printing size of an advertisements will boost the odds of attaining the consumer's attention. (Finn 1988, cited in McKenna 2000p. 141) (2)Repetition. If people spot the information more than one occasion, they may get deeper expression and become knowledgeable about the information. (3)Position. A popular position can gives a thing advantage, which explains why stores are found in a particular place and goods are displayed in particular part of your store. (4)Colour. Coloring is often used as a device to catch the attention of attention and portray realism, which can emphasis the attractive features of a product or create the right atmosphere. (McKenna, 2000p. 142) As the workplace can use suitable colour to set-up special work place in which employees own an intense feeling or comfortable feeling. (5)Novelty. People usually have a tendency to pay attention to the distinctive things. For example, the task with notable advantages or an interviewee with fantastic speciality would easier to appeal supervisor to choose. (6)Contrast. Some things will stand out due to compare, like novelty easily to draw in manager, because supervisor have a compare and discover one is preferable to others.

On the other hands, specific characteristics can also influence the selective attention. (1)Personality. Personality affect individual pursuits and attitude, which also closes to determine individual's attention. Take personality and shopping interests for example, more men are enthusiastic about vehicles while more females will tend to clothes. (2)Motivation. Notion is selectively damaged by personal motives because people pay most focus on stimuli that appeal to fairly powerful motives. (McKenna, 2000p. 147) McKenna (2000) also stated that people's understanding of the stimulus could be serious in which a stimulus is related to a need insufficiency. To employees, the task related to high repayment or well-being will more attract their attention. (3)Prior point of view. Earlier learning creates a tendency to pay attention to familiar patterns. For instance, along the way of interview, manager usually choose the interviewee is determined by earlier learning, some satisfied or dissatisfied experience in past all will effect the decision.


When people focus on the precise stimuli, the information is still not been identified. Perception is essential for individuals to categorize what it is they are sensing. In this task, the raw information should be organized. Organized belief is a remarkable success when one considers that the info which reaching the sense receptors is complicated and disorganized. (Eysenck 1993, cited in McKenna 2000) People's capability to organise their conception of specific stimuli into a coherent whole can be afflicted by particular situations, or obstructed by the indegent demonstration or masking of the stimuli themselves. (McKenna, 2000p. 156)

Gestalt psychologists point out that the "full is more than the sum of its parts", which can also applied in perceptual company. Like when an employee's performance is appraised, the past performance and recent performance go with the other person and help the supervisor to organise the overall information. Repetition of a note also contributes to perceptual company. (McKenna, 2000) For example, some problems risk turning up in office. Initially, these problems may be tiny and easily dismissed by manager. However the problems emerge regularly; they might be causing the organisation of the manager's perceptions. In another circumstance, perceptual organisation with respect to the top features of interviewees influences the HR manager's decision when you compare him/her with competitive ones. HR manager will pick out some interviewees from others when comes with an organized overall perception of the interviewees----from areas of personality, capability, attitude etc.


The perceptual interpretation will be made after information organised and before an appropriate response can be made. Perceptual interpretation relates a stimulus to the individual's cognitive context which contains various thought processes, ideas, and feeling about environment. It is female determinant of perception and response, since it embraces such phenomena as people's needs, goals, principles, education, and training, and makes up about the selectivity in conception that was referred to previous. (McKenna, 2000p. 156)

Sometimes stimuli are not interpreted effectively because there are several factors can distort perception. These pitfalls may easily happen and lead to misinterpretations.

Halo results and horn results. Halo effects is a trend to rate someone high on all factors because of the impression of a higher ranking on some specific factors. By contrast, horn effects appraise someone lower in all aspects because of a low score on some specific factors. (DeCenzo and Robbins, 1999) For example, director read a guide notice before an interview explaining an applicant has many advantages to fit the work position. It could make supervisor have an optimistic expectation on the part and lead them to attend more closely to information that confirms this primary impression than to information that disconfirms it through the interview. (Arnold et al, 2005) This sort of information which may lead pre-judge the results should be avoid to provide, however it is possible to some extent.

Recency and primacy bias. It affects concern the trend for information presented early or past due in a series to dominate people memory and judgement. (Arnold et al, 2005p. 206) In performance appraisal, because professionals rarely keep detailed notes about their workers, there is a tendency to basic appraisals on the recent times, it doesn't matter how representative it is of performance over the year. (Bach, 2005p. 302) For instance, a director who knows a worker made a mistake in work just before an appraisal appointment will dsicover it difficult to ignore the event, despite the worker had constantly good performance over past year. It really is unfair to understand a person lopsided and do the judgement so subjectively.

Impression result. Most research is concerned with how assessors seem sensible of targets and the assessee is normally seen as a passive participant in this process. (Arnold et al, 2005p. 229) Actually, assessees are always wanting to make an impression on the assessor. It takes into account the way the employee influences the relationship with his/her supervisor. If the employee "positively impressed his/her supervisor, " the outcome was regarded as a higher performance score. Quite simply, high score the performance is determined by how managers like them. (DeCenzo and Robbins, 1999)

Similarity error. This is actually the inclination to see others as having characteristics more like people self own than is absolutely the case. (Feshback and Performer 1957, cited in McKenna 2005) Managers are easily evaluating others based on what perception they have of themselves. (DeCenzo and Robbins, 1999) Therefore, those who illustrate the same quality with director may have a tendency to benefit, while others who lack it might be penalized.

Central trend. Sometimes managers understand persons stay away from the extreme features. It directly leads managers examine the employees preventing the high and low extremes on the rating scale irrespective who are appraised and what qualities are employed, the report always in the middle. (Hope and Pickles, 1995)

Crony effect. This is the consequence of the perception being distorted by the closeness of the partnership between the cognizers and the percepts. (Forde, 2009) In appraisal process, when a manager assesses an employee who is his/her good friend, so he/she could know the employee's performance not only in work, but also in life. This can influence the result of the work performance appraisal somewhat.

Stereotyping. It is a trend to simplify the characteristics of teams and feature them to all group customers. People generally keep preset images of other people predicated on their category memberships. (Arnold et al, 2005) Everyone relies on stereotypes, although they might not be familiar with it. However, when people rely on the stereotyped image and ignore critical information of person, the biased belief will happen. To professionals, they should consider that to what extent their impression of others is dependant on stereotype by itself and make modifications accordingly.

Attribution theory. Attribution bias is a trend to favor one type of explanation in the other. The attribution mistake occurs when judgements are made only using with limited information. One perceptual explanation for the bias has been that folks are more alert to situational factors that effect behaviour than observers. (Arnold et al, 2005) Take evaluation for example, assessors are more likely to attribute an assessee's behavior to personality than circumstances. (Herriot 1989b, cited in Arnold et al 2005) Usually managers consider that the employee's poor performance due to them lack determination or capability somewhat than manager's own failing to provide conditions.

Benefits for manages

From selecting to interpreting stimuli, people can understand the stimuli comprehensively and deeply, and then workout the correct response. For organizational professionals, understanding the procedure of perception can gain many perks, especially on decision-making, performance-appraisal system design, and communication with others.

The understanding in decision making

In company, when the supervisor know the factors which can effect people's attention; and they will know how to appeal to people's attention. That is to say, professionals can make the appropriate decision for the organisation. For instance, administrator should decide to market their new product to public and appeal to the consumers. If administrator understands the process of perception, he/she will work out a series of plan such as put a major advertisement panel on a spot of large society movements, repeatly broadcast the advertisements on Television set during peak taking a look at time, and comparison own product with similar competitive brand. Meanwhile, managers understand the important of selective attention will know different specific should be determined in various ways relating to specific personality.

Unappreciated decision works out usually credited to without considering all the factors. In corporation, the incorrect decision may have an impact on the products and employees, and managers are likely to make the realistic decisions possible for the business. In workplace, managers perceive using their work situation will affect their behaviour more than the problem itself will. (Hroot, 2008) Grasp the problem can help in the process of earning decision. Organizational professionals in step of perceptual company will put all relevant information jointly, and enrich this content of stimulus which they concentrate on. The more info they consider, the more roundly outcome they will create. Managers think about amounts of factors critically in procedure for decision-making, the result could be satisfactory.

On the complete, when managers face a situation to produce a decision, they can improve their decision making when the understanding the procedure of notion. First, they have to analyze the problem. Combine the reality and sort them to know very well what are interacting with. Second, focus on biases. Even though the subjective biases are inescapable, they can reduce into nominal. Last, enhance the creativity and find out different ways that could be better and far better. Professionals may develop alternatives to a predicament and the review them and discover the one they feel will be most effective.

The understanding in performance appraisal system design

Effective performance appraisal systems could be made when the organizational supervisor understanding the process of perception, specially when they pay attention to the subjective biases.

In performance planning, managers should comprehend the organizational goals and performance methods. It needs a talk between professionals and employees, where managers and employees should focus on and make consensus how the employee must do the job, what results the staff needs to achieve, how about the rewards to employees and how about working out and development plan.

In performance execution, managers should keep depth notes of each employee's performance promptly to steer clear of the recency bias. If managers rarely keep detailed notes about their employees and appraise them only base on recent times, the performance over the year would be meaningless. What is more, managers and employees should review the performance from the performance planning regularly to ensure the problems can be fixed in little size. Managers likewise have responsibility to provide conditions motivating employees to performance well and dealing with the problems as soon as possible.

In performance analysis, the key thing is to remove subjective bias from analysis and judgment. Professionals should enough time subjective to most extent, not judge employees on personal choice or past experience.

In performance review, the info can help professionals to amend the organizational aims and performance benchmarks. Employees review the appraisal from subordinates, peers, supervisors and the clients, which compare with self-appraisal, can understand self performance comprehensively.

The notion in communication

Perception can be an important part of the communication process, and perceptual problem are frequently encountered in company which are often relate with as communication problems. (McKenna, 2000) As perceptual problem easily come up in the partnership between manager and employees, director should spend on perceive the employees deeply.

Managers can give attention to people's personality, culture difference, habit and so forth. For example, whenever a manager has learned an employee's personality, he/she will learn how to communicate with this employee better; whenever a manager recognizes an employee's motivation, and their chat can concentrate on that motivation.

To enhance the communication between administrator and employees can enhance the workplace marriage, and good interactions create the nice work environment, which it best for the work results.


The main functions of notion are selective attention, organisation, and interpretation. And addititionally there is an appropriate response should be produced after people seem sensible of the stimuli.

Many stimuli can entice perceiver's attention, when people focus on one thing, they'll naturally concerned with a series of information into an arranged overall. And after arranging the info into a stimulus, it should be interpreted. Various biases should be prevented when do interpretation, such as halo impact and horn effect, recency and primacy bias, stereotyping and so forth.

To understand the process of perception can offer the organizational manager several useful benefits. However, it's important for manager to avoiding problems in person understanding. One the main one hand, they should take additional time to acquire and consciously use more information about people and avoid snap judgements about people. On the other hand, they must check their assumptions and develop self-awareness of personal biases and preferences. (Clarkson, 2009)

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