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Overview WITH THE Normal water Purifier Industry Environmental Sciences Essay

Approximately 80% of diseases in India are triggered by drinking water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water continues to be very low among the rural population. The few who treat drinking water hotel to boiling or use domestic candle filters. Compared, the urban Indian is certainly more health mindful and understands the need of purifying drinking water before it is fit for use. Even so, it is estimated that roughly 7% of urban Indians use non manual normal water purifiers. More Indians need to be aware of the importance of installing normal water purifiers. There remains a huge untapped market.

Though quite a few city dwellers still boil normal water, many are moving over to modern domestic water purifiers. Electric powered or chemical based mostly home drinking water purification systems are most well suited for urban homes because they might need little if any manual operation and depending on the technology can eliminate biological contaminants, chemical contaminants and excessive salts. The primary pollutants are, however, micro organisms. UV purifiers and advanced chemical substance based systems package effectively with infections, giardia and bacteria. That is one of the reasons why UV and resin based mostly purifiers are the hottest drinking water purifiers in India today.

It is believed that around 80% of urban dwellers do not purify tap water. Many of them are from the lower income strata and cannot manage UV or invert osmosis water purification systems. They will be the potential buyers of economical but effective chemical substance purifiers. This is actually the market that Eureka Forbes and Hindustan Unilever are tapping aggressively. Substance centered purifiers, Aquasure and Pureit, along account for 20% of drinking water purifiers sold. Both are becoming increasingly popular because they're effective and affordable. The two brands are reported to be growing at completely per annum. Also, they don't run on electricity and are perfect for locations where power is unpredictable. Neither do they demand continuous water supply. Vitality and water remain scarce even in urban India.

It is estimated that roughly two thirds of the existing drinking water purification market belongs to UV normal water purifiers and 1 / 3 is distributed between reverse osmosis purification systems and chemical substance purifiers. In the UV purifier portion, Eureka Forbes' Aquaguard is the clear market innovator with approximately 68% market share. Other brands include Philips' Intelligent Drinking water Purifier and Kent's UV purifier. The UV purifier market is projected to be growing at less rate than the substance based portion.

Reverse osmosis purifiers, that happen to be rather expensive and not the preferred option in many areas, have a smaller share of the market when compared with UV purifiers and chemical substance based systems. In the reverse osmosis segment, Eureka Forbes is again the major player with 60% share. A major portion of the rest of the 40% belongs to Kent change osmosis Systems.

That the Indian market has remarkable potential is evident from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their talk about of the market. The three primary players today are Eureka Forbes, Hindustan Lever and Philips. Inside the a long time, we are likely to see others coming into the fray

Water purifiers are one of the most used kitchen resources Obtainable in India. Water Purification and Backpacking can be an industry alone in India. Portable versions of Drinking water Purifiers are for sale to Camping and Hiking. Drinking water Purification Methods are the mechanized versions as well as the age-old and time-tested Normal water Purification Tablets. The Water Purification Process includes removing contaminants from the organic drinking water source.

Some of the house remedies for Water Purification are boiling or the utilization of family members charcoal filtration. But these do not ensure the required standard of Normal water Purification thus a proper treatment is compulsory. That's where water Purifiers For Home part of. treatment of drinking water by ozone also provides certain levels of purity.

Utilizing the advanced technology and machines, we offer water purifiers, which can be trusted for the local water purification. It creates the water well suited for drinking and day-to-day usage like taking in, bathing, preparing and washing etc


Low maintenance

No Chemicals


Light Weight

Eco Friendly

Easy Handling


250 Liters per hour

500 Liters per hour

1000 Liters per hour

Chapter - 2

Various technology utilized by different drinking water purifier

Activated Carbon (AC). - Activated carbon (AC) is debris of carbon that contain been treated to increase their surface area and increase their capability to adsorb a variety of contaminants - triggered carbon is specially good at adsorbing organic ingredients. We will find two basic kinds of carbon filtration systems Granular Activated Carbon (GAC) and Solid Stop Activated Carbon (SBAC).

Contaminant decrease in AC filters occurs by two techniques, physical removal of contaminant contaminants, obstructing any that are too big to pass through the pores (obviously, filtration systems with smaller pores are more effective), and a process called adsorption where a number of dissolved contaminants are attracted to and presented (adsorbed) on the surface of the carbon particles. The characteristics of the carbon materials (particle and pore size, surface, surface chemistry, density, and hardness) effect the efficiency of adsorption.

Reverse Osmosis (RO)- Diffusion is the motion of substances from an area of higher attention to a region of lower attentiveness. Osmosis is a special circumstance of diffusion in which the molecules are normal water and the concentration gradient occurs across a semipermeable membrane. The semipermeable membrane allows the passage of water, however, not ions (e. g. , Na+, Ca2+, Cl-) or larger substances (e. g. , sugar, urea, bacteria). Diffusion and osmosis are thermodynamically favorable and can continue until equilibrium is come to. Osmosis can be slowed, discontinued, or even reversed if sufficient pressure is applied to the membrane from the 'concentrated' part of the membrane.

Reverse osmosis occurs when the drinking water is moved over the membrane against the awareness gradient, from lower focus to higher amount. To illustrate, imagine a semipermeable membrane with fresh normal water on one part and a concentrated aqueous solution on the other hand. If normal osmosis takes place, the fresh water will cross the membrane to dilute the focused solution. Backwards osmosis, pressure is exerted on the side with the focused solution to induce the water molecules over the membrane to the fresh water aspect.

Reverse osmosis is often found in commercial and home water filtration. It is also one of the techniques used to desalinate seawater. Sometimes invert osmosis is used to purify fluids in which drinking water is an undesired impurity (e. g. , ethanol).

For example Kent RO exists in the market

Ultraviolet Radiation (UV)- Ultraviolet purification runs on the UV source of light (lamp fixture) which is enclosed in a protective translucent sleeve (usually quartz). The lamp fixture is mounted such that water moving through a flow chamber is exposed to the UV-C light rays. When damaging microbes are exposed to the Ultra violet rays, their nucleic acid absorbs the UV energy, which in turn scrambles the DNA structure of the organism. The cell is rendered sterile and can no longer reproduce. The cell is now considered dead and is no more a threat.

UV treatment is an excellent choice to eliminate biological contaminants from most home normal water, whether your property is on a municipal water system or untreated private system (well, lake water, etc. ). Its sole goal is to destroy harmful biological pollutants, and therefore should always be combined with other kinds of purification (GAC / carbon block, KDF, or reverse osmosis) for reduction of heavy metals, chlorine, VOC's, and other substance contaminants.

Ion Exchange (IEX) -Most popular Ion exchange (IEX) marketing in POU for heavy metals decrease is ATS or ATC press, zeolite etc. Various IEX resins tend to be used for commercial processes for specific drinking water use. Ion exchange theory in layman terms is simply increasing and loosing atoms (swapping atoms). In drinking water for example soluble business lead is a positive ion whilst chlorine is a negative ion (pet cat ions+, anions-). Most popular ion exchange in rural area is Softener.

Another popular often called redox technology. is IEX multimedia found in POU is KDF 55 (copper zinc alloy in granule form) for it's high chlorine reduction. Simply by swapping atoms this metal alloy converts chlorine into safe chloride.

Many POU designers by using this alloy lay claim soluble lead decrease, bacteriostatic proprieties, some go as far as cysts and bacteria removal and a bunch of other miracles. KDF 55 is widely use for shower and garden filters which can be impressively small and effective de-chlorinator

Chapter - 3

Water Purifier Companies in India

The main Manufacturers of the water purifiers are following

Eureka Forbes



Usha Brita



Maharaja Whiteline


Zero B


Chapter - 4

On the foundation of Porter 5 drive model we can analysis this inflatable water purifier industry Competition in the market

Porters 5 make Model for normal water purifier industry

Threat of new Entrants- High

Market entry barrier is not high.

Brand Individuality.

Low cost of capital imposes a Low entry barrier.

High R&D cost.

Market Exit Hurdle is also not high.

Intensity of Rivalry among existing Rivals- Very High

Customer commitment is very capricious.

Entry level Ad war in drinking water purifiers.

Low profit margins.

Perceived lack of differentiation in technology by customer.

Pressure from Swap product - Medium

Packaged normal water.

Ground normal water / Municipal Resources.

Chemical written by government to clean water.

Boiled water

Bargaining vitality of Suppliers -High

Supplier's product is an important suggestions to the buyer's business.

Number of suppliers are also few.

Supplier to buyer percentage.

Bargaining power of Buyers-High

Customers are price hypersensitive.

Spreading towards rural areas with an increase of understanding and health


Chapter - 5

Target Customers

Water purifier industry is focusing on middle income of the population because this category is informed and enough money to buy the products. Companies have to work less to market their products to consumers. If company starts focusing on rural area it very hard to inform them what are the benefits of normal water purifier. Company have to do lots of effort to market their products. by this way the deal will be very less.

With increasing quantity of individuals becoming conscious of the potential risks of drinking polluted drinking water, the demand for drinking water purifiers is rising rapidly. Before couple of years, Indian normal water purifier industry has witnessed an exponential progress of 22% CAGR. This particular purifier industry sales grew dramatically during 2009 when compared with previous fiscals credited to increasing demand and expanding production capacity. The industry observed high progress of rate 17% during 2008 because of the increasing understanding for safe normal water. The UV portion, which constitutes more than 55% of the industry and is also a key concentration area for normal water purifier manufacturers, because of the higher margins it includes, is expected to continue its fast growth. According to analyze, Indian Normal water Purifier industry will continue its progress trajectory and is expected to witness a turnover development of more than 22% CAGR through the period between 2011 and to 2014.

To get high sales in market the firms have to identify their products from other products within market. Large amount of advertisement should be done to improve the sale of product. Free samples of drinking water purifier should be installed in a few houses showing the efficiency and efficiency of product.


There are volume of water purifier's players can be found on the market. Addititionally there is huge rise popular of normal water purifier in market because upsurge in awareness of general public. To grab the marketplace, companies need to closely advertise and make their product differentiate. So that public can entice toward their product. From Proter 5 drive therom, it easier to start company of water purifier. Goal customers will be the middle class of modern culture. The industry should give attention to the middle school of modern culture to increase their sales and revenue.

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