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Operations Strategy: An overview


Operations Strategy is an extremely important and valuable tool which is mainly used in shaping long term vision, targets and capabilities of the procedure and its contribution to overall strategy. The main reason why it's important to make an appropriate technique for the firm is basically because many companies who have been accomplishing well in their business operation are now facing so many problems which lead to lay off, downsizing and sometimes failure. So, to avoid these sorts of obstacles which many functional companies are facing, a firm must adapt ground breaking operations technique for their company.

Dresding Wilson, formerly called Dresding Medical was founded by the Dr. Laura Dresding in 1991. THE BUSINESS was mainly known for providing medical equipment like cardiovascular and heart monitoring devices. After few years the company started reselling their own products which was produced in their particular laboratory. The company's main strategy was to make and sell impressive products on the market. The company was doing very well because they know how to use their ideas very well. In the past few years the business managed to build three division are The Technology Development, Dresding Guarantee along with the Medical services. These popular divisions of the business had tend to control their business but at a certain point.

Statement of the problem

Dresding Wilson Company got exerted extra effort in order to compete with its competitors. So in this case the Company developed progressive ideas and programs which were considered best compare to its competition products. In this way the business was doing well however in order to have success the Company extended their business and divided themselves into three. Without having sufficient cash and few employees, the business was struggling a lot, because the company decided to split into the three without having adequate understanding of operating and taking care of large range business in an exceedingly short period of your energy. Secondly, the business expanded too fast, and employed too many staff for the production of newly designed technology that they didn't test some subcomponents of the system, especially in the areas that were not used to them such as diagnostic software. Thirdly, they were unable to fulfill needs of the market in the given time which brings about bad image in the market. Unfortunately, in a few timeframe the company managed to fulfill the requirements of the market and regained its subject of leading medical equipment supplier.

After getting the sense of self-assurance and attitude towards business the business again needed the step to unveiling a new brand-building initiative which will emphasize the quality of its products in all major market called Dresding Confidence. Apart from the sales development and distributing their products in the Asian market, THE BUSINESS has also worries of burning off trust using their company customers it is because they've changed themselves to provide huge selection of medical products than focusing on their main type of products that will be a big problem for the business. More than that, they're using the same approach that was found in their Technology Development section.

On the other side, The Company attained Ryder Wilson Company which includes its own medical management activity. Matching the Dresding, merging with Ryder Wilson was an asset rather than liability but after some time The Company understood that merging with Ryder Wilson business lead to some problems like, Ryder Wilson possessed created tons of publicity just at the time when outsourcing, monitoring and surveillance activities were all hot theme in medical center management. THE BUSINESS found out that they are not only developing and installing systems, but also organizing leasing agreements and they're also providing agency staff and training programs with little or no experience. In this case they aren't pleasing the customers by their service that was being provided by Ryder Wilson Company. Dresding Wilson Company was unaware of the potential risks behind acquiring the Ryder Wilson Company, Now they are simply challenge to provide service and they are being forced to minimize their costs of these medical equipment in order to contend with in-house and other medical service companies.

Recommended Solutions

The Dresding Wilson Company must follow specific kind of functional strategy which will completely identify their long-term goals. The Company has a goal at the beginning but when the business started out progressing, their goals have become more complex and their strategy of working the business was slowly facing downwards after acquisition of Ryder Wilson Company because these were oblivious about the obstacles that they are going to come across following the acquisition. So, in order to beat with this problem also to achieve their goal, the business has to improve its five long-term performance objectives i. e. quality, swiftness, dependability, overall flexibility and cost. Second of all, the company has to fulfill its functional resources so that they will have the knowledge to deliver their services on time. Thirdly, the business should also focus in their performance targets in order to get higher level of performance in the foreseeable future. Lastly, The Company has to give attention to their particular area where they know these are undertaking poor than the rest. In this case, it is obviously shown they are poor in delivering services to customers because the staff member had little or no experience in doing that job. So, the first rung on the ladder will be they have to improve the performance level by increasing quality as the conformance with that your service or product is produced. If this level of performance are attained the company will surely achieve success company in future and will be capable of contend with other specialized medical service companies.


There are so many ways to perform functions strategy but sometimes many companies don't know how to strategize their operating system of doing business. To deliver tangible and intangible products, every business must follow different operating steps to be able to create it in an successful and effective manner. So, it advised that each business must have a powerful operation technique to achieve long-term goals. ONCE I worked well in Goodyear Philippines Inc. that was a Creation Company I found out that they are following different businesses strategy time-to-time because they would like to produce ground breaking products which matches their customers' prospects and also help them to contend with their competitors on the market. Overall, It was a great experience studying and learning in the school, I had been extremely surprised when I came to know about the operation being performed to create numerous kind cuisines for Singapore Airlines plane tickets, and also the production procedure for Foxconn Company was very innovative and they are using very good operation strategy for their business.

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