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Native Us citizens Cultural Appreciation Marketing Essay

Culture is a system of beliefs, principles, traditions, and actions that are passed through generation to generation from a specific band of individuals. The culture of a group of people is strongly treasured, whereas ignorance is not. Christopher Columbus first found out America in 1492 and called after the first people he laid sight on as "Indians", considering he was in India. These so called "Indians" constitute the history of America today, however approximately they have been through with the coming of Europeans and colonization, one would think their culture would be valued and appreciated. This isn't the situation. Two elements of Native American culture in the current society which have been abused and misinterpreted are gratitude and appropriation. Social appreciation deals with the understanding and acceptance of an ethnic group's differences and history, whereas ethnic appropriation is the adoption of an culture's practices, symbols, or other artifact by another culture. Media and pop culture today contains an assortment of variety, because America is known as the melting pot, but the problem with today's modern culture is that they don't understand the annals and culture of Local Americans. It is not wrong to include Local American culture in videos or fashion, but when the traditions, beliefs, and history are portrayed incorrectly with many myths, then issues will come up. There should be a large lines between cultural appreciation and appropriation in mainstream media and pop culture.

Ever since the starting of Hollywood theatre, the culture of Native People in america has been portrayed stereotypically as two types of people: self-employed and honorable or as savages. Having less knowledge of Indian individuality and the point of view of their background has been forgotten by Hollywood for most decades. Needless to say, many Native Us citizens feel underrepresented as they see themselves depicted as inferior compared to others in american films. Media has either created unflattering images of the Indigenous American culture and record or has given up their hopes of earning a residing in the region of performing (Webb, 2009).

The Native News Network is a website created by several Native Americans whose mission it is to provide factual information regarding their culture. The emphasis group discuss the result that media has on Native American culture and the label that is produced from the aftermath of western films. They state that mainstream advertising will not "capture the true fact of who North american Indians are in modern day times" (Rickert, 2011). Tribal Chairman Matt Wesaw, one of the members in the concentrate group says, "For too many years, we've let other folks speak about who we are, what we need and what we want. That is why we are still a mystery. This is the time for us to tell our account. . . without us informing, it will never find out properly" (Rickert, 2011).

Native People in the usa are a group of people exactly like every person else, therefore they must be treated fairly and really should be portrayed the way they are really. The issue with Hollywood and Local Americans is not that they are not being placed into motion pictures without their background being incorporated, it is the fact that Local Us citizens feel their culture is being improperly interpreted and displayed along with the fact that many Native American movies contain non-Natives participating in the role of Natives instead of Natives playing the role of Natives. For instance, in Stolen Women Captured Hearts (1997), there is a lack of Natives on display screen. Before the making, many pro-Native American communities protested against the use of non-Natives, especially Caucasians, playing Native Americans, such as a Cheyenne being portrayed by actor Trevor Howard (Webb, 2009). This helps it be seem that Hollywood does not have any trust in the talent of Native People in the usa. Native Americans are usually viewed as savages, wearing hardly any clothes and getting taken by Caucasian heroes during warfare. Native Americans are seen as hypersensitive people in Heart and soul of any Indian (1912), but as bloodstream thirsty savages in The Fight of Elderbrush Gulch (1914). Indigenous American women are princesses or squaws, which can be an unpleasant term towards Local American women. The males are usually Caucasian, dressed as Native People in america with cosmetic and braided mane wigs, whereas the ladies, being Caucasian as well, are usually Indian princesses (Padgett). Some Local Americans been employed by on establish as extras or consultants, but have been paid less than the Caucasian males doing the same job, including the Navajos on the set of The Searchers (1956). Along with less pay, the Navajo people were not allowed to leave the reservation unless granted permission from the federal government (Padgett).

Native Americans have not necessarily been cared for and depicted inferiorly. Inside the movie Little Big Man (1970) with Dustin Hoffman, Local Americans are portrayed more authentically in the storyplot line. With this movie, emotions fill up the display with laughter and tears as opposed to the stereotypical savages and unemotional beings. It shows Indigenous Us citizens as real humans. There's a balance in this movie with some Natives being good while others being bad (Padgett). The Lone Ranger (1949-1957), a tv series starring Local American Jay Silverheels as Tonto, has already established an incredible effect on Local American characterizations. "Tonto is the one who started it all. He was the first really mainstream pop culture Indian body, the monosyllabic stoic Indian stereotype", says Native writer Sherman Alexie. Videos, comic catalogs and even gadgets have been created therefore of Tonto, having fused the Western with American culture (Hoffman, 5).

Although there were films in earlier decades to obtain acknowledged Indian personal information, this is not the case for movies in the 21st century. X-men Origins: Wolverine (2009) provides the popular character Sterling silver Fox. Gold Fox is supposed to be a Native Canadian Dark colored Foot, based on the original comics, yet, in the movie, the character is played by Lynn Collins, a Caucasian actress. Along with the choice for a non-Native as Silver Fox, the actual name of the type is altered to Kayla Silverfox to make it sound more American. (Webb, 2009). The fact that Hollywood changed the name of the original personality to make it mainstream is ignorant. It really is no wonder why Native Us citizens feel they can be being oppressed still today.

The month of November is a time to celebrate Local American history and culture, however other headlines regarding incorrect appropriation over-powers the point of Native North american Heritage month. Before in November of 2012, singer Gwen Stefani came up under the limelight after her group, No Doubt, came out with a Wild West-theme music training video called "Looking Hot". It presented Gwen Stefani on horseback, a feather encompassing her mind and blond braids, flame dances and teepees. According to Gwen Stefani, this music training video was "to never offend, hurt or trivialize Indigenous American people, their culture or their history. " Native People in the usa felt that this video was made only for the band to produce a profit, and that there surely is no knowledge of the Local American culture in this training video (Rogers, 2012).

Native American women have been highly sexualized throughout pop culture and record. This isn't a very important thing presenting that 1 in 3 Indigenous women will be raped in their life-time and this 70% of erotic violence against Local women is devoted by non-Natives (K. , 2012). Take the annual Victoria's Secret Fashion Show for example. Supermodel Karli Kloss walks down the runway in a feather headdress that is floor-length long with a tiny leopard printing bikini and turquoise rings. Once the show aired in December, the model needed to be edited from the hour long show. The costume worn by the model is deceptive and incorrect, because Indigenous American women didn't wear bikinis as traditional apparel. It gives off of the impression that is this is what their culture is similar to, that all women hardly wear clothing (K. , 2012).

Halloween is also a period of time where people enjoy dressing as Native People in america. There is no problem with dressing up as an Indian, but the simple fact that some apparel are skimpy and inappropriate is disrespectful. Also, almost all of the women and men who dress up as Indians have no knowledge about the outfits they can be using, the headdresses they may have on their heads or the symbolism of the car paint on their faces. Relating to certain Indians, so long as one is aware of the culture and background of the cultural group they can be pretending to be, then it is alright (K. , 2012).

Retail stores, such as Urban Outfitters, are under hearth with the developing of hipster clothing, using the Navajo name and their motifs in the outfits without agreement. Yes, permission is necessary according to the Indian Arts and Crafts Action. This acts areas it is illegal to misrepresent Local American tribal brands on any products that have not been manufactured by the Local Americans themselves, because this falsely suggests that these things are real (United States Cong. Expenses). According to the Bureau of Indian Affairs, Native Americans lose up to half a billion dollars due to these incidents of fabrication and counterfeiting. Not merely do the Navajo lose cash from these products, they also lose a feeling of the culture, because the American culture is creating this stereotypical representation of the Navajo (Siek, 2012). Sasha Houston Brown, an associate of the Santee Sioux Land of Nebraska says, "Despite what prominent culture and mainstream mass media say, Local culture is a captivating and living culture. We are not a relic of days gone by, a style or a development, we are not a style or outfit, we are not mascots or commendable savages. " Brown also explains that collaboration is essential in keeping the prices and dignity of Local Americans through pop culture. "Collaborations can work as long as the dynamics accessible are empowering Native musicians and artists and designers so they are simply actually in a position to take part in an equitable manner, " says Dark brown (Grinberg, 2012). Collaborations allows Local Americans to work with non-Natives in order to achieve a sense of knowledge of their culture while at the same time making use of their culture in products as a way to remove the present day stereotypical perceptions produced from media and pop culture.

A collection should be attracted between cultural gratitude and appropriation in mainstream multimedia and pop culture to the stage where there's a true understanding of Indigenous American culture: the history, beliefs, values, traditions and behaviors. Ever since colonization of Europeans, Native People in america have been oppressed and treated inferiorly. Because the start of Hollywood cinema, many stereotypes have been subjected to the public, which makes it difficult for Native People in the usa to be loved by the people who take benefit of their symbols and traditions without respect for their history. By incorporating Local Americans in movies predicated on their culture would be appropriate and allows them showing how they really are, instead of non-Natives pretending to be them. When it comes to fashion, many productions have come under flame, such as Victoria's Hidden knowledge and Urban Outfitters for either promoting Local American women as highly sexualized or increasing profit by fabricating the authenticity of clothes and such products. In order to be justified, collaboration is vital between Native Us citizens and non-Natives. So long as there's a learning aspect while making products as well as a knowledge and admiration towards Native American culture from the general public, then there should be no controversy or lines attracted. Native Americans have an extended record of oppression, betrayal, and suffering, yet they still believe in their culture after more than 100 years of pain, therefore they must be appreciated and reputed, especially since our company is technically on the territory.

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