Motorola inc. six sigma approach


The first area of the project is made up of information about Motorola. The info includes the business's mission, vision declaration, their principles of Motorola and a short view of the TQM values. Motorola, Inc. is an American multinational telecommunications company, headquartered in Schaumburg, Illinois, USA. The main purpose of this survey is to investigate Total Quality Management (TQM) tools and techniques employed by Motorola, Inc. for success of competitive advantage in this strong competitive environment.

The second area of the project talks about Motorola's Total Quality Management practices like Six Sigma Methodology, Continuous improvement, Employee engagement and Customer focus, Quality specifications, Management, Supplier requirements, Counterfeit products etc.

The third part of the project consists of information about Motorola's key performance indicators and quality standards.

The final area of the project discusses Motorola's successes and weaknesses. Everything I used because of this job was received at www. motorola. com.


Motorola Inc. is one of the major telecommunication producer companies of the world. Motorola is telecommunication industry for more than 80 years. Motorola online sales in 2008 were U. S. $ 30. 1 billion and it applied approximately 65, 000 people all over the world.

The company manufactures telecommunication products like Microprocessors, Mobile phones, Smartphone's, Two-way radios, Networking systems and Dish cell phones etc.

This record examines the efficiency and efficiency of the TQM tools practice by Motorola i. e. Six Sigma Way, Continuous improvement, Employee engagement and Customer concentration etc. In addition, it analyzes the quality standard of Motorola, Inc.

Product quality for Motorola is the main factor of business profitability and importance of ensuring the quality of the products cannot be underestimated. Strategy of quality improvement usually improves innovative products that meet the broadening needs of Motorola customers about the world and also boosts market show of company.

Motorola perceives things from a worldwide perspective, always encouraged to build and produce impressive products of the best quality at a reasonable price for worldwide customer satisfaction. Motorola is also hoping to develop environmental friendly products in order to show responsible corporate citizen image. Furthermore, new ways are found out by Motorola to lessen raw materials requirements and at exactly the same time keep wastage level at least.

Vision Affirmation:

"Our history is wealthy. Our future is vibrant. We live Motorola and the spirit of invention is what drives us. "

Mission Declaration:

"Were a global marketing communications leader powered by the enthusiasm to invent and an unceasing dedication to advance the way the world connects. Our communication alternatives allow people, businesses and governments to become more connected and much more mobile. "

Values of Motorola:

Receive customer loyalty by providing on our guarantees.

Build quality organizations with companies that contribute to our worth.

Look after the investment of our own shareholders as though it were our own.

Compete aggressively but with integrity.

Provide products and services that benefit people.

Business decisions must be predicated on the best interests of Motorola.

Survey business conduct concerns immediately.

Business must be conducted officially and ethically, without receiving or supplying bribes.


As a worldwide corporate and business citizen, Motorola attempts to create products and systems that benefit contemporary society by causing things smarter and life healthier for individuals about the world. Motorola is devoted to operate ethically, defending the surroundings and supporting the communities in which Motorola conduct business. They are guided by our Code of Business Carry out, which is dependant on our key values of unbending trustworthiness and constant value for people.

As a global commercial citizen, Motorola strives to:

Create innovative technological solutions that advantage people at home, at the job and on the move.

Increase shareholder value through profitable progress, technological innovation and market command.

Working with accuracy and the most notable expectations of ethics and law.

Protect the surroundings by bettering our environmental performance and making environmentally conscious products.

Maintain a safe and healthy office, fostering a globally diverse workforce and promoting our employees' work-life balance.

Promote monetary opportunities and development in locations where Motorola conduct business, through products, services and businesses.

Set objectives for our suppliers to carry out their functions in agreement with the law.


The key stake holders who immediately or indirect affect Motorola company LTD relating to CSR statement 2008 are:




Labor unions

Traders/share holders

Industry organizations



1. Six Sigma Way:

Motorola knows Six Sigma is a good approach however, not perfect for success of the quality goals. That is why being the founder of the Six Sigma approach; Motorola practices tons of useful tools of TQM.

"6 Sigma, an approach developed by Motorola to improve business procedures by minimizing problems.

2. Customer concentrate:

Customer focus is the major concern of Motorola. Motorola has always did the trick well with its supplier to maximize the customer satisfaction. Motorola products are focused on market share and commitment of customers. Customer satisfaction index help Motorola in calculating the satisfaction level of its customers. Customer issues not only represent the condition of Motorola customer face but are also a big chance for improvement. Motorola tries to get the root causes of the challenge and remove that, to be able to enhance services and reduce grievances of customer in long haul. Customer connection centers help Motorola in handling the enquiries from customers quickly, respectfully and evidently.

3. Ongoing improvement and Dealer Standards:

Supplier produce necessary parts and materials for the merchandise, maintaining close cooperation is vital for stable production and advancement of quality. Motorola has learned the value of relationship with its supplier that is why Motorola is building long term relationship with its business partners.

Motorola follows stringent processes to guarantee the quality of done products whether or not it is from the internal or external suppliers. For Motorola it is also very vital that working conditions are safe for employees, and employees are treated as spouse, this will assure the quality and continuity of source.

4. Benchmarking:

Benchmarking is one of the effective tools of Motorola that allows to gain competitive edge by building strengths and lowering weaknesses of company. Benchmarking encourage Motorola managers to remain competitive, it is useful tool of quality because the objectives are set on the basis of external information, anticipated to information access personnel of the business is a lot more motivated to attain the goals and target. Motorola know that Benchmarking is time and cheap because the process will involve imitation and version rather than real invention.

5. Environmental concern:

Motorola is dealing with its supplier to produce smart products which is not unsafe for environment, Motorola produce energy efficient products to market environmental management systems. Motorola is helping the supplier's attempts to attain the ISO 14000 Documentation which is very useful for sustainable environment. Motorola uses all countries, parts and localities laws and regulations regarding environment and striving to discover the cheap ways to minimize energy consumption.

6. Education and Training:

Employee development is very important for continues improvement, therefore Motorola offers ongoing education and training to its employees. This not only keeps employees up-to-date with new fads put on job but also help improve the productivity. Motorola keep an eye on the effectiveness of training programs to ensure that it's helpful for employees.

7. Employee engagement:

The performance of organization directly rely upon the employee participation, therefore success of company is dependent on the participation of employees. Motorola Employees are the source of creative imagination and problem solving. Employee must be given expert which motivates employees to possess the business / Process of Company. Motorola staff knows they play essential role in the success of the business, that why they effectively participate in all techniques of organization. Staff involvement effectively increased quality of the products made by Motorola.


Motorola sets its initiatives to supply the modern culture with superior products and services by expanding innovations that enhance the quality of life and satisfy customer needs, provides employees with significant work place and improvement opportunities and buyers with an excellent return.

Motorola is also playing a role to be sure that their products are accessible and affordable to the people who need them. They are taking different initiatives and creating partnerships in this regard.

All people at Motorola are responsible for sticking with business procedures that are in accordance with the law and the moral principles.

The Company strives to work with outside technology resources as well. Motorola's processing department will further focus its functions on main products. Furthermore, Motorola is boosting its research operations to expand usage of worldwide external technology.

It works together with its employees to comprehend their concerns, needs and thoughts on company's strengths and weaknesses and integrate these findings into the strategies, processes and programs. In order to do this, Motorola bears out surveys of employees.

Motorola helps bring about the human privileges of its employees. The main target is to encourage justice, identical opportunity and dignity without discrimination. That is a step towards promoting economical development.


Motorola is a world-renowned company that services the united states and many international countries. Their organizational structure puts them on top of the others with strong beliefs for their employees and customers. I learned that there is an enormous competition between Nokia and Motorola for market show in the making of handheld devices. Starting out in 1928 as a little battery power radio designer, Motorola is actually a company creating a foundation for another up and coming technology. Motorola is a company that has been around quite a while and one of its main key factors to success is that that you can view the brand any where going.

Motorola is the second leading producer of cordless handsets and is the top provider of cordless infrastructure equipment such as cellular transmissions base stations, amplifiers, and network switching. It's also helpful in many services such as the new Star Tac cellular phone that gets the market questioning if Motorola is back the overall game and ready to regain market share.

Motorola is also the top producer of set chips that are being used in cellular networking, automotive, and customer products. An integral success for most annalists is how much market share a business has. Motorola gets the no. one global market share in semiconductors for motor vehicle applications, in marketing communications processors, and in radio occurrence electricity products for cellular base station market segments.


To remain competitive in these extremely competitive economic situations which exist in today's telecommunication industry, telecommunication companies must look for brilliance. New style of management assists with achieving the superiority which targets cycle time decrease, employee involvement, the reduction of waste, ongoing improvement, and customer satisfaction.

To gain competitive advantage in twenty first century market, it is very important for telecommunication companies to provide more reliable quality and value with their customers. It is the time to broaden better plus more direct associations with clients, to start teamwork at the jobsite, and also to generate better quality work.

The tips are that Motorola must continue steadily to sustain the positioning of cost authority by concentrating on quality of the merchandise, as it can help in producing high volumes of mature products, which lead to lessen prices. Motorola should apply differentiation strategy to gain competitive benefit to charge superior prices.

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