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Motivational techniques used in a organisation

According to Robbins and Coulter (2005), "The processes that take into account an individual's willingness to exert high levels of effort to attain organizational goals, conditioned by the effort's capability to meet some individual need. " On the other hand, Weihrich and Koontz (2003) identified drive as "a general term deciding on the entire category of drives, desires, needs, wishes, and similar pushes. "

If we consider this content perspectives of determination relating to Griffin (2005), which give attention to the following question What workplace factors encourage people? According to the criteria motivation deals with needs and need deficiencies. Brown (2000) argued that, 'drive can be more effectively enhanced by giving employees with more autonomy and higher responsibility. '

The most widely known theories of desire are Maslow's Hierarchy of Needs, Fredcrick Herzberg's Two Factors Theory, Douglas McGregor's Theory X and Theory Y, The Expectancy theory, THE TARGET Environment theory, The collateral Theory etc. these ideas of determination are briefly explained below:

Maslow's Hierarchy of Needs:

Abraham Maslow a human relationist, argued that folks are motivated to meet five need levels. These are, Physiological needs, Security needs, Belongingness needs, Esteem needs, and Self-actualization needs. That is known as Maslow's Hierarchy of Needs theory of determination. This theory shown in the body below:

Figure: Maslow's Hierarchy of Needs.

Source: http://webspace. ship. edu/cgboer/maslow. html

Through this theory, Maslow described that, when an inferior rank need is satisfied (for example, ensuring food, clothing, the need of deep breathing, etc), another level need becomes prominent, and the attention of the individual is focused on the accomplishment of the higher get ranking need. The need of self-actualization can't ever be satisfied; Maslow mentions in this sense that "man is a perpetually needing animal" in support of an unsatisfied need can stimulate the habit, the prominent need being the principal factor for patterns motivation. During the development of needs towards the top of the hierarchy of needs, there is also a psychological advancement, but it doesn't happen necessarily as a primary progression. The poor rank needs continue to exist, even if briefly in a latency express as inspiration factors, and folks constantly get back to recently satisfied needs.

Maslow's theory has already established a great impact over the organizations, but it was also very criticized, especially for its rigidity, because people are different and have different priorities. Even Maslow stated that it's hard to accept that people's needs advance gradually and constantly near the top of the pyramid, in a very orderly manner.

Another desire theory is Frederick Herzberg's Two Factors Theory. He made a study about the resources of professional satisfaction and dissatisfaction for accountants and technicians. Hertzberg ascertained that their statements about the good periods were typically related to content elements of the professional activity, especially professional acknowledgement, accomplishments, promotions, tasks and the type of work itself.

The frustrations of the interviewees were frequently related to the context of these work: the company insurance policy, the management, the surveillance system, the salary, and the work conditions. Hertzberg considers that motivation and the increase of work performance can be only obtained through the action of the motivational factors, which immediately reflect the content of the executed work by the employee on his position.

The contextual factors stand for only the conditions essential for the execution of work functions. This theory was often criticized, especially since it does not make any analysis of the relation between satisfaction and performance. Many critics also recommended that Hertzberg drew deductive conclusions, with basic incidence, unjustified by the use of significant interviewees.

Douglas McGregor developed one of the better known motivational theories, Theory X and Theory Y. Along the way of work, McGregor different employees in two categories. Employees that align to the X theory are predisposed to neglect, by avoiding are much as you possibly can, by lacking ambition and preventing responsibilities. Considered a medium level person, the X staff is indifferent to the needs of the company that he belongs to, and has certain inertia towards change, by resisting it. In consequence, at the office, the X staff must be forced, threatened with punishments, entirely controlled and penalized to become determined to help make the efforts essential to attain the company objectives. According to the Y theory, the employees consider it normal to make physical and intellectual work at work, by voluntarily taking upon themselves different tasks and responsibilities and when you are encouraged by the associated rewards. The Y employee must not be pressured by different means to obtain performance, because he's motivated by this content of his work. McGregor's view can, of course, be considered simplistic, because exterior and internal factors can often decisively effect his work performance.

Along with those three content theories, there's also different process ideas. If in this content theories the accent is on the specific factors that inspire the employees regarding certain requirements and aspirations, along the way theories the highlight is laid on the processes, on the mental forces which have an impact on drive. They begin from the premise that motivation starts with the wish to do something, generating objectives. The procedure or cognitive ideas are more useful to the professionals than this content theories because they provide more realistic guidelines regarding the inspiration techniques. The best known process theories are: the expectancy theory, the goal setting theory and the collateral theory.

The expectancy theory, also called the VIE theory was in the beginning elaborated by Vroom (1964) and then developed by Porter and Lawler (1968). This theory establishes a link between the employees' inspiration and the certitude of the expectancies. The determination is possible only if there's a clear relation between the work performance and its own results and the results are means to satisfy a certain need.

The goal setting techniques theory, developed by Lotham and Locke (1979) expresses that, the amount of determination and performance is higher when the individual has specific aims established and when these objectives, even with a high degree of difficulty, are accepted and can be found a performance reviews. The human resources specialists produce an important role that can be played in creating organizational aims. The employees must participate in the process of goal setting techniques in order to obtain their authorization when setting up higher and higher focuses on and the recruiting people can help them to comprehend the consequences of the targets over their entire activity. Opinions is also essential to keep up employees motivation, in particular when concentrating on even higher goals.

The equity theory, speaks about people perceptions regarding the way they are really treated in comparison with others. Actually, the idea states that folks are higher determined when they are rather cured and less motivated when there is no equity between employees. This theory only clarifies one of the features of the motivational process, but an important one at an ethical and moral level.

From many perspectives this theory is contrary to the general theories developed by Maslow and Herzberg. They put into light only the intrinsic and extrinsic determination of a person. The Fifty - Fifty guidelines enlarge the inspiration understanding and suggest that 50 % of our inspiration sits without us. Naturally, this does not imply that it is pointless to review the very much known theories. The two researcher's contribution lies in the fact that they map out the inner needs and motivations of an individual, many times achieved through work. Maslow's sketch map is more basic and more original. Herzberg extended and applied Maslow's theory into practice. He dichotomized the real human needs into satisfiers and dissatisfiers, or motivational and hygiene factors. The Fifty - Fifty rules includes both perspectives: the internal perspective of an individual and its interior motivational factors and also the external perspective, when the staff motivation is influenced by others and the instant circumstances. Adair (2006) argued that, "When someone is motivating you, he or she is consciously or unconsciously seeking to change the power and the path of your motive energy".

Discussion of the relevance of Motivational techniques on my organization

I design this work by making a hypothetical corporation of mine. That will have business of Fast Moving Consumer Goods (FMCG). For doing business as FMCG the organization must increase efficiency in development and marketing. Though these two sectors are completely different in structure therefore i need to utilize different motivational techniques for different departments and also need to consider that these techniques should have relations with the other person and while using economic factors as motivational tools this will be equal for each and every of the divisions. In my own organization I would like to use following motivational tools:

Monetary Incentives

Goal Setting

Job design

As per my concern by using these factors I will become in a position to increase my profitability and productivity. In the first easily discuss about monetary bonuses this will motivate the employees to execute at a standard level and also encourage them to increase their efficiency. Locke et al. (1980) conducted a study on the significance of monetary incentives on performance advancements and the consequence of this research was "The median performance increase within the field studies they evaluated was 30 percent. "

Management by aims (MBO) is currently one of the very most widely used motivational techniques. It establishes specifications for staff performance and provide reviews of the employees about the extent to which the specifications have been achieved. Locke et al. (1980) feature a 16 percent median improvement in performance (with a variety of2 percent to 57. 5 percent) because of this of goal setting techniques. In addition they emphasized that feedback about progress for goal setting techniques to modify performance effectively.

According to Hackman (1977) Job design entails the structuring of varied aspects of the work content. It does increase the responsibility, activity autonomy of the employees and distributes the expert which flattens the hierarchy.

Theoretical Constraints:

As all the techniques and tools is suitable for every single and every situation. Alternatively we can say every motivational approach has some limits. As though we use the monetary bonuses as motivational tools it'll reduce net revenue after duty of the business and also encourage managers for windowpane dressing which may cause Firm Problem.

On the other palm, while implementing MBO way as motivational tools, the target should be vibrant, otherwise the profitability and efficiency of the organization will be hampered at a specific stage. While arranging the goal we must consider several troubles such as, First, goal setting often is an important prerequisite of effective performance appraisal and monetary incentives. Second, goal setting techniques offers one of the principal routes to personal relevance reinforcement since it creates a system where individuals can observe their efforts to organizational success. Third, goal setting techniques is an attractive option to monetary incentives, which, in the long run either could fail for insufficient satisfactory financial rewards or might detract from general population interest beliefs. Fourth, goal setting might be an efficient alternative to economic incentives for the reason that it offers a high rate of come back for quite limited assets.

In case of Job design approach, Locke et al. (1980), argued that, "Evaluating the effectiveness of job design is more difficult than evaluating the potency of other motivational techniques since it usually is put in place together with reviews and other structural changes. " And he claim that, by controlling the goal placing component job design program can be managed without having any effect on the performance.


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