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Microsoft: A Global Brand

Our Values

As a corporation, as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. Were focused on our customers and partners and have a passion for technology.

We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honouring our commitments, providing results, and striving for the highest quality.

Company Profile

At Microsoft, everyone you are motivated and inspired every day by how their customers use their software to find creative answers to business problems, develop breakthrough ideas, and stay linked to what's most significant to them.

Microsoft run business in much the same way, and have confidence in their five different business divisions, that provides the best potential to serve customers. They are really:

Windows & Windows Live Division : Includes the Windows product family and is responsible for our relationships with pc manufacturers as well as online software and services through Windows Live.

Server and Tools : Software server products, services and solutions, including: Windows Server operating system, Microsoft SQL Server, Visual Studio, Silverlight, System Centre products, Forefront security products, Biz Talk Server, and Microsoft Consulting Services.

Online Services Division : Includes an internet marketing platform with offerings for publishers and advertisers, and online information offerings such as Bing and the MSN portals and channels.

Microsoft Business Division : Includes the Microsoft Office suites, desktop programs, servers, and services and solutions; Microsoft Dynamics; and Unified Communications business solutions.

Entertainment and Devices Division : Consists of the Xbox gaming system, including consoles and accessories, Xbox Live operations, Zune digital music and entertainment device; Mediaroom, mobile and embedded device platforms, Surface computing platform, and Windows Automotive.

We are committed permanent to the mission of helping our customers realize their full potential. As we constantly update and improve our products, you want to continually evolve our company to be in the best position to accelerate new technologies as they emerge and to better serve our customers.

A recent publication (Partners - Crosswords)

SWOT Analysis

STRENGTHS:

Microsoft is one of the huge reputable global brand currently in the market. It is recognizable for couple of reasons, it was one of the major software developers and it has developed a customer base of near about 30 million people all around the globe. It has built its reputation on the successful development of its computer softwares namely the Windows type of products.

Brand is all-important. Microsoft is among the best established and healthy IT brands on earth, and has a very loyal set of enthusiastic customers that advocates and uses the brand. With loyal customers, it means that Microsoft will not only recruit new customers but retains old ones.

The company comprises different main offices inside america and around the globe making the distribution and development of its products easy to get at to the consumers. It has its offices in Germany, United Kingdom and Europe and sub offices in countries such as China, France and Korea.

WEAKNESSES:

Microsoft lacks a good client and service support centre on the internet. That is important since problems and bugs in relation to their products must be fix rapidly to attain efficiency. Having less a customer service centre would erode the integrity and quality perceived by costumers on Microsoft products.

Microsoft products have compatibility problems with other hardwares and softwares manufactured by others. This compatibility issue would then limit the power of the client to buy all products created by Microsoft since it could affect the stability and performance of any computer.

Microsoft does not share the programming codes of its softwares making modification difficult if bugs and other malfunctions are detected by programmers not affiliated to the business.

OPPORTUNITIES:

Microsoft moved into the Chinese market by producing computer programs predicated on the Chinese language and giving discretionary authority to the Chinese government to censure and eaves drop on emails, documents and webpage.

Microsoft has also diversified its products. During the past years the company has ventured into fields such as game design, game developing and publishing and the production of game consoles such as the Xbox.

The company has also branched out to provide free email and news services to its customers. It has also developed softwares and computer programs that are vital in organizing business spreadsheets and data.

THREATS:

The success of Microsoft in software development has spawned other rivals to follow the footsteps of the company towards success. The primary competitor of the business in the os's industry is the Linux program developed by independent programmers. The program is user friendly and can be obtain free of charge.

Since the business is diversifying in other fields it competes its products with the products being made by companies who have been experts in their chosen industry. The company might eventually lost its battles to make its products competitive when put side by side with products created by corporations which includes established their name and reputation to the customers.

Another threat that has been faced by Microsoft is the various lawsuits and indictments against the business being created by independent companies, programmers and software developers. These lawsuits do not only exhaust the financial resources of the business but it addittionally promotes negative publicity and bad public image.

Microsoft is losing its market share steadily, due to increase in competition and diversified products made available from their competitors.

A recent publication (Thinking Made Easy: SWOT Analysis of Microsoft)

PESTEL ANALYSIS

A PESTEL analysis is a couple of tools or a study of the critical indicators that are cronogicaly changing which influences on a business externally. PESTEL is abbreviated as Political, Economical, Social, Technological, Environmental & Legal impacts. Politically influences on organisation like abrupt changes in government, inconsistency in their policies. Economic changes relate to changes in the macro economical conditions such as unstable economical conditions, rise in people standards or fluctuations in interest levels, etc. Social changes relate with changes in society (either globally or locally) such as changes in lifestyles e. g. more women venturing out to work, changes in customers buying behaviours. Technological changes relate with the entrance of new hi-tech inventions and ideas like the development of the robotics and internet as business tools. Environmental changes means the impact on production oriented organisation with environmentally friendly policies like all textile manufacturing units were transferred to Asian markets from Manchester UK due to its adverse influence on the environment. Legal

Political

Microsoft is highly influenced by the political scenario there in USA. Microsoft is now one of the giant companies globally. It has created huge monopoly throughout the world. US government is now trying to split up Microsoft into several different companies so that to keep equal competition throughout the market. One of the other reasons in divorce Microsoft Corporation that it's becoming a lot stronger that maybe it's a threat for even US government in forseeable future.

Economical

Being such a versatile company and the marketplace share they may have, Microsoft plays major role in bringing up the united states economies they may have set-upped their businesses. According to an independent studies that the economies of the united states shoots up 3 x when Microsoft starts businesses for the reason that country.

Social

Microsoft has an edge on all of its opponents that socially more folks tend towards Pentium platforms so naturally it helped a lot to have more market share rather than others. Market segment of Pentium users is considerably very huge but it would be threat for Microsoft they are losing its tell an average pace, because of their unsatisfied customers.

Technological

It was a decade earlier that Microsoft was the first choice in producing hi-tech softwares and gadgets, but now they are getting tough competition from global phenomenon brand 'Apple'. No doubt Microsoft adopts and market new technology as soon as maybe it's but still i

Porter's Generic Strategies

Michael Porter has proposed three generic strategies offering a good starting point for strategic thinking; overall cost leadership, differentiation, focus and blend of all these three strategies is known as stuck in the middle. Microsoft is a versatile company it produces series of products and services which caters different market segments, and according to every particular segments they developed their specific technique for different product segments.

Overall cost leadership

Microsoft's has out scoured its major software houses towards Asian markets, that help them to develop efficient yet low priced softwares with low overhead or manufacturing cost. The added benefit of companies going globally is that they get access to their local market, and one of the reason why Microsoft has established software house in India is to expand their Indian market share.

Differentiation

The other strategy which Microsoft is keep following since very first stages, is of their differentiated products and softwares. While using launch of Windows the most user friendly and

Focus

Microsoft has narrow down its market segments, they determined the need of these customers and created segments within the segments. For example at first there is only 1 segment of computer games lovers however now Microsoft has narrow down this segment and created another gaming system for gamers called Microsoft Xbox 360 360.

Marketing Strategies

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