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Marketing ways of prevent AIDS

Comment On Marketing Strategies Of India And Brazil Of Condoms TO AVOID Aids

Aids have turned out to be an anathema for our world earth as it mushrooming speedily. United Nations and other NGO's have been spending so much time in their capacity to create consciousness among masses relating to this life taking disease. The situation describes the elimination techniques which have been taken in various countries to counter its pass on. The best get rid of for it as stated in the event is reduction by using condoms and using sterilized syringes for medication use but this method required time to be implemented by people as they were shy (in the majority of the conditions) or fearful as they might use economic support using their associates or will be beaten up.

This needed better marketing techniques so the concept can be penetrated into masses and the incurable disease can be manipulated which is multiplying in years. The marketing techniques that have been found in Brazil and India were of completely different kinds. This is because of the cultural variations each place has. When we talk about Brazil's online marketing strategy, we first need to look at the demographics of the country. Brazil is a Roman Catholic country where abortion and having safe gender is not welcomed or suitable. Within the same guidelines, women are also beaten and financially they are simply barred from the support of their husbands when they demand these to wear condoms before having making love. Also the survey shows that in the majority of the HIV cases, women are located positive when compared with men in Brazil. Asking men to wear condom is not suitable in Brazil so the cure of this problem they found out is to provide women with feminine condoms which has an acceptance rate of more than 60% by men. Some 20 million condoms are sent out so far per month in Brazil. Subsequently, another strategy which is adopted is to disperse massive amounts of condoms especially during the Rio De Janerio carnival when millions of spectators are attracted to enroll in this carnival. As this carnival is celebrated forty days and nights before Easter, people who have association with the Roman Catholic Church come from around the globe to take pleasure from this colourful event. Like Chinese administration who provide hotels and brothels free condoms (Barnett, 2006), Brazilian administration is also following same pattern and also have distributed tens of an incredible number of them so to prevent this fatal disease to get spread around which has no cure in any way. Aside from this, promotions have been launched which is aimed on small daily life precautions targeted at using sterilized syringes and abstaining from used ones who are major source of bringing Products and other bloodstream related diseases into body. Charity institutions all over the world for Brazil also have brought into action and the success rate of this is phenomenal; from a modest 120 charity organizations in 1992, they have swelled up to 500 in 2000 and still growing. These charity institutions are basically assisting Brazil by mustering up money and money from international organizations, donor organizations and from local well to do visitors to help government and also to raise awareness against this fatal disease. Lastly reduction is being used critically as it costs less than getting cured. An estimate amount for prevention tell us which it costs All of us $0. 6 billion less than a Brazilian administration would have allocated to people in healing the disease.

If we look at India, just how of marketing is completely different. Just as Brazil, women do recommend their spouse to utilize condoms when they go out with another woman (Barnett, 2006). In India it is considered as a taboo. Polygamy is considered to be a social evil in India so that is why people abhor this activity and at the same time it becomes very hard to discuss it with making love councillors or family planning consultants as people feel shy in requesting it. In India people even find it bad to visit shops to buy condoms as they feel just like they are sharing with it others that they are going to have sexual intercourse with the wives. Marketers considered the above issues and found out an chance to sell their product as they originated a novel way to target people. In Indian culture, barbers have a great cultural place as people visit them monthly to get their hair trimmed. Barbers are believed to be always a true friend of a client so he is consulted on different problems with respect to client's head of hair health, dying shade to put on or taking views on different hair styles currently in fashion (Whiteside, 2008). Once the barber instructs them, most of them follow, so keeping this view at heart, AIDS coverage control in India have trained barbers in providing condoms to their clients and infusing in them the knowledge and awareness of AIDS and the way to get one self safeguarded. In exchange, those barbers get 0. 75 paisa on each deal of Rs 2. 0 condom. Also folks who are hired to spread the word in favour of using condoms get $14 monthly for carrying out this activity. As the situation rightly explains, the majority of the individuals are of the view in India that Products is a disease of west so they have got nothing to do about it which is completely wrong. Government is adding a little effort upon this cause because they're more focused towards eradicate major diseases such as tuberculosis and malaria. The government with some NGO's have taken in the stride and have started to create awareness in most influenced areas such as Madras. In madras suburbs where there are not way too many cinemas, they may have marketed this idea of using condoms with ˜Notankis' that happen to be regarded as short stage plays on busses. Many of these notankis are being funded by multinational such as P& G in promoting the use of condoms. Similarly in cinemas in cities, before and in intervals, short advertisements are being shown to let people find out about consequences of not having condoms before having sex if one of their companions is having HIV positive. On the other hand NACO (countrywide AIDS control group) is also trying to strike out deals with major companies getting a vast retail outlet like Coke and Pepsi, so by utilizing their retail network, they can make condoms possible to reach out at every nook and area of India.

Aids Problem Different With US WHEN COMPARED WITH India And Brazil

Problem of AIDS is completely different in US when compared with India and Brazil. The first major difference is the awareness of this illness. People in america are more alert to this disease as well as how to counter it when compared with other countries such as India and Brazil. Case itself identifies it plainly that Brazil adheres to Roman Catholic values so people there find it hard to believe on using condoms. In the same way, some Indians just rule out Supports being there in Indian blood as this specific disease is merely for Westerners. Secondly, Americans tend to be more adjustable to the changes and when it comes to hygiene and safe living, they have taken care of immediately it more positively than others. Yes, it holds true there were some first problems of men abhorring the utilization of male condoms but there is an technology of female condoms which made problem easier for both associates. The idea of abortion is also very open in US as compared to Brazil and India. Last but not minimal, panaceas which are obviously not really a cure, are often available in US rather than in Brazil and India which makes a huge difference by putting less weight on national exchequer in making those medicine as compared to third world countries (Whiteside, 2008).

Approaches Described In Brazil And India WORKS In US Or Not? Why Or YOU WILL WANT TO?

Some of the approaches summarize in Brazil and US are quite simply are taken from US initially. Recovery of them, if applied on US market would not work because of demographic and cultural differences. Simply for example, the thought of Notanki which has been completed on buses in rural elements of India can't be held in USA as every person is aware of it and almost all of the people have facilities like tv set, radio etc which makes them able to stay static in touch with the entire world and the latest happenings on offer them. Secondly, men are asked to make use of condoms and if they do not, female sex staff can reason themselves from making love with them. On the other hand, almost all of American men also do not mind using condoms or overcome their female associates of having them thought to put them on (Engel, 2006). The strategy which is completed in Brazil and which includes now taken place in India of fabricating consciousness among children in institution about AIDS can work in US because its college systems acts as the essential foundation for the children who if told about benefits and drawbacks of this fatal disease, then this may be considered a good investment as it could help them in being cautioned in the lateral phases with their lives. American government always stressed on having new syringes instead of having old ones and also have made a policy of destroying the used syringes atlanta divorce attorneys hospital so that get spread around of Assists through this technique can be brought to a finish.


Barnett, T. (2006). AIDS in the Twenty-First Hundred years, Fully Revised and Updated Release: Disease and Globalization. Palgrave Macmillan.

Engel, J. (2006). The Epidemic: A WORLDWIDE History of Helps. Smithsonian.

Whiteside, A. (2008). HIV/AIDS: AN EXTREMELY Short Intro. Oxford School Press.

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