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Marketing Ideas And Processes

There are numerous international brands that contain become extremely successful globally through their very well executed marketing blend. From Unilever's Head & Shoulders to Apple's I Phone to Marks & Spencer's food Stores, successful brands not have only committed to their product development but are attaining competitive gain over its rival through their marketing strategies. Is it for their high quality product, their memorable advertising or ease of online buying or many of these?


Investigate the concept and procedure for Marketing.

Compare alternative Explanations of marketing, (Variations & Similarities between 2 Explanations)

American Marketing Association Definition:

The process of planning and executing the conception, costs, promotion, and distribution of ideas, goods, and services to create exchanges that meet individual and organizational goals.

American Traditions Dictionary's Classification of marketing:

The commercial functions involved in moving goods from manufacturer to consumer.


The similarities between above of the two definitions are transferring goods from manufacturer to individual or business.


The main differences between the above two explanations are to gratify the individual or organizational goals.

Identify the key characteristics of marketing oriented organization.

The main feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the essential goal of these organizations is to entice the customers. You will discover FOUR major characteristics which determine the marketing oriented organizations the following:

Shared Values




Firstly, all decisions of the companies consider the customers first and they share the normal value of superior quality of products. Subsequently, their organizational structure has hardly any levels and their procedures are not very difficult. Thirdly, the strategy of a market oriented corporation is long run, flexible and participative. Finally, they consider the prospects of the stakeholders prior to making any important decision

Explain the many elements of the marketing principles.

There are FIVE different marketing principles under which organizations design and perform their marketing strategies as follows:

1. The Creation Concept:

The production idea contains that consumers will prefer products that exist and highly affordable. Therefore, management should concentrate on improving development and circulation efficiency. This idea is one the oldest orientations that courses sellers.

2. The Product Concept:

The product strategy holds that consumers will prefer that offer the most in quality, performance, and innovative features. Under this idea, marketing strategy targets making continuous product improvements. Product quality and advancements are important parts of most marketing strategies.

3. The Advertising Concept:

Many companies follow the advertising concept, which retains that consumers will not buy enough of the firm's creation unless it undertakes a large-scale advertising and promotion effort. The concept is typically utilized with unsought goods, those that purchasers do not normally think of shopping for, Such as for example insurance or bloodstream donations. These business must track down potential customers and sell them on product benefits.

4. The Marketing Concept:

The marketing theory holds that attaining organizational goals is determined by knowing the needs and needs of target marketplaces and delivering the wants satisfaction better than competitors do. Rather than a product-centered "make and sell" viewpoint the marketing concept is a customer-centered "sense and response" viewpoint. It views marketing much less "hunting", but as "gardening". The work is not to find the appropriate customers for your product, but to find right products for your visitors.


The societal marketing theory questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumers long-run welfare. The societal marketing theory holds that online marketing strategy should deliver value to customers in a way that maintains or enhances both the consumer's and the society's well-being.

Reference: (Rules of Marketing 12th Model by Philip Kotler and Grey Armstrong)

Identify and Measure the benefits and Costs of the marketing Procedure.

Sorry for not write the answer of the question, please do-it-yourself because I did not find anything relating to this matter if you provides some hint/hints in this regard I will prepare this.


Explore the principles of segmentation, concentrating on and placing.

Identify and Explain Macro and Micro Environmental factors which affect marketing decisions.


The microenvironment consists of the actors close to the business that influence its capability to provide its customers---the company, suppliers, marketing intermediaries, customer marketplaces, opponents and publics.


In developing marketing plan, marketing requires other company communities into account, group such as top management, money, research and development (R&D), purchasing, procedures, and accounting.

2. Suppliers:

Suppliers form an important website link in the business's overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. Dealer problems can very seriously affect marketing.

3. Marketing Intermediaries:

Marketing intermediaries help the company to market, sell, and send out its product to last purchasers. They include resellers, physical circulation companies, marketing services companies, and financial intermediaries.

4. Customers:

The company must study five types of customer markets closely. Consumer markets contain individuals and homes that buy goods and services for personal intake. Business market segments buy goods and services for even more handling or for use in their creation process. Reseller marketplaces buy goods and services to resell at income. Government markets are made of government companies that buy goods and services to produce public services or copy the goods and services to others who needed them. Finally, International market segments contain these buyers in other countries, including consumers, manufacturers, resellers and governments.

5. Opponents:

The marketing concept states that to reach your goals, a company must provide greater customer value and satisfaction than its competition do.

6. Publics:

The company's marketing environment also includes various publics. A public is any group that comes with an genuine or potential affinity for or impact on an organization's potential to achieve its objectives. Various types of publics are the following:

Financial Publics

Media Publics

Government Publics

Citizen-action Publics

Local Publics

General Public

Internal Publics


The macroenvironment contains the larger societal pushes that influence the microenvironment---- demographic, economical, natural, technological, political, and cultural forces.

1. Demographic Environment:

Demography is the study of human population in conditions of size, density, location, age group, gender, race, job and other information.

2. Economic Environment:

The economical environment includes factors that affect consumer purchasing electric power and spending habits.

3. Natural Environment:

The natural environment includes the natural resources that are needed as inputs by marketers or that are afflicted by marketing activities.

4. Technological Environment:

The technical environment is perhaps the most remarkable drive now shaping our destiny. It forces that create new systems, creating new product and market opportunities.

5. Political Environment:

The politics environment involves laws, government agencies and pressure teams tat affect or limit various organizations and individuals in confirmed society.

6. Cultural Environment:

The social environment is made up of organizations and other causes that have an effect on a society's basic principles, perceptions, personal preferences and manners.

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