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Market and company overview of Heinz

By the introduction of people's living standard, many people would like to have a high quality, healthier and much more balanced breakfast. For this market, Heinz Baked Beans premiered by H. J. Heinz Company. It includes many flavors and not expensive, thus every people can buy it and make a much better breakfast.

In1886, Heinz Baked Beans was initially bought from UK with a higher price. Also, Heinz Baked Beans is famous for the initial design of label and the scrumptious taste.

H. J. Heinz Company can be an American company which proven by Henry John Heinz in 1869. The main products of Heinz are ketchup, condiments, Frozen food, soups, infant food, beans and pasta dishes. Furthermore, there are 32, 500 employees in H. J. Company in 2008. Also, H. J. Company is a general population company in NYSE.

The 4P's ResearchЇјЌProduct, Price, Place and Promotion


Heinz Baked Beans is a kind of food which is produced by H. J. Heinz Company and folks can purchase it in almost every supermarket. It really is loaded in a can to keep food fresh and the label is very dazzling. Beside the label, there is a club code and 'Health Benefits' to share with people the benefits of eating beans. For example, 99% excess fat free, good source of Dietary Fibre, high in protein, source of iron and rich in Folate. Behind the can, as is seen that Heinz Baked Beans is made in New Zealand and there's a menu of Cheesy Bean Fajitas, and below the recipe, there's a nutrition information and substances list. According to the elements list, it is is seen that Heinz Baked Beans is made by 50% Navy Beans and 50% sauce. Furthermore, the type of sauce is depends on the flavor of Beanz. To start the can, as can be seen that the bean appears very fresh and delicious as a result of sauce and make people cannot help having a taste.

Heinz Baked Beans likewise have many flavors on the market such as tomato sauce, ham sauce, cheesy tomato, special chili, extra cheese sauce, salt reduced, no added sodium and BBQ sauce. In Australia, Heinz Baked Beans is extremely popular and many people prefer to eat it with bread as breakfast time. However, people can be experienced if indeed they eat too much. Additionally, now Heinz Baked Beans should has moved into the late stage of maturity, even could be the stage of drop of Product Life Cycle (PLC). The sales quantity should be linear cut down and the profits should get started to show up. However, that's not the actual fact; Heinz Baked Beans stay static in the maximum of selling and striving to increase the profit. To carry out this, the marketers should discover a way to maintain the marketplace situation and increase their customers.

To compare with Heinz Baked Beans, other competitors' products aren't as many flavours as Heinz. However, they have their own advantages such as lower price, less expensive of product, and less expensive of development.

It is apparent that the price of Heinz Baked Beans is higher than other competitors. In the Coles (Wynyard place), Heinz Baked Beans 420g is $1. 63 per one, the bean of competition which name is Coles id $1. 20 per one (420g), the price tag on competitor which name is Watties is 1. 36 per one (420g) and the price of Coles smart buy is $0. 69 per one. Thus it could be seen that Heinz Baked Beans will not join in the purchase price competition because it is definitely the priciest one of all cooked beans.

The price of Heinz Baked Beans is not for price competition. Even though Heinz Baked Beans is actually more expensive than other opponents, the amount of customers is their solid foundation because Heinz Baked Beans has much more flavors than opponents. Moreover, the bigger price also means an increased quality, thus the purchase price can make customers trust the product and do not care about price too much.

The price concerns life of company, profit and the grade of product. As can be known, the Product Life Circuit (PLC) has new product development, benefits of product, development, maturity and decline. Thus in the first level of PLC, company should think about the fundamental goal of pricing concerns the life of product or company, also called survive. The need to know how much capital is enough to pay the earnings of staffs and the full total cost. Next, they could adjust the purchase price to gain a higher profit or catch the attention of more customers when the company has enough customers. To maximum the earnings is the purpose of marketers set the purchase price. As the company gets into the maturity stage of life circuit and may going to decline stage, the purchase price might be established in line with the quality of product, it means that the higher quality, the bigger price, nevertheless, customers may be wish to pay more for a higher quality product. When they set the price, maybe they also use some psychological knowledge. For example, $1. 69 is equal to $1. 70, but customers often feel that $1. 69 is cheaper than $1. 70, although they will be the same.


There are four varieties of marketing channels for products. The first way is customer by products from the company directly. The second way is producer sell products to sellers, and customer buy products from vendors. The third way is company carry products to wholesalers and transfer to retailers, and then vendors sell products to customers. The final way is add agencies or brokers predicated on the third way. Heinz Baked Beans is one of the third way.

As can be seen, Heinz Baked Bean is devote the next and third shelf, and the area is not so conspicuous. This may be because that the performance price ratio of Heinz Baked Bean is much less high as other opponents. However, the good thing about Heinz Baked Beans is that it occupies nearly every supermarket; customers can purchase it quickly. In the Coles, Heinz Baked Beans is put into the food section and the Baked Beans shelf, and occupies aspect of shelf which is close to the aisle, thus it's very easy to understand. Although Heinz Baked Beans is only occupy a tiny place, but it is the only way which must be transferred to look around the supermarket. The route of Heinz Baked Beans is not intensive, almost can only just buy it in supermarket, but it is not very important, because Heinz Baked Beans is produced for home more than for business.


According to the advertisement of Heinz Baked Beans, as is seen that the business is wanting to highlight the features of Heinz Baked Beans: can be eaten in many ways, outstanding style and high popularity. Also, because the advert is related to people's family life, thus people would have the ad is very approachable, in particular when the similar field happens.

The reason for promotion is to make and keep maintaining communication with marketplace. Among the promotion ways of Heinz Baked Beans is advertising campaign. Advertisement can be defined as to promote the products through media. For instance, advertisement can be put in the tv screen, radio, Internet, paper, magazine etc, even the brochure of supermarkets. In people's daily life, the advertising of Heinz Baked Beans can be seen almost everywhere such as tv set, papers and brochure of supermarkets. There each is the advert of product. Product advertising campaign can be split into two parts that are Pioneer Advertising and Competitive Advertising. The goal of Pioneer Advertising is about customer education and usually the marketing campaign is expensive and sustained. Competitive Advertising is to promote the features of their product and compare with the competitor's product. H. J. Company is obviously focused on Competitive Advertising. To point out the higher quality and the unique flavor to supple the demand of an increasing number of customers who purchase Heinz Baked Beans due to specific brand.

As what has been in the above list, Heinz Baked Beans released a advertising pack which is Big Value 3 Load up and the purchase price is $4. 30 each to supply the demand of the market and customers because now Heinz Baked Beans should has joined the late stage of drop of Product Life Circuit (PLC), H. J. Company should find a way to maintain or improve the sales level of Heinz Baked Beans, otherwise Heinz Baked Beans may leave the marketplace and H. J. Company may be damaged by this situation. Also, the advertising campaign can help to energize the demand and the sales volume of Heinz Baked Beans.


To sum up, although Heinz Baked Beans is not cheaper than other competition in Australia, yet many customers still treat it as their favorite products in this kind of products. This is not only because people can buy Heinz Baked Beans atlanta divorce attorneys supermarkets in Australia, but also because the fantastic quality of Heinz Baked Beans. Thus Heinz Baked Beans would become more and more popular because of the long history and different flavors.

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