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Management Research Methods for New Car of Honda


In this paper management research strategy of growing new car of Honda is mentioned which is specifically being implemented in South Asian countries. Within this work, we demonstration of management methods for various kind of duties and processes is done which is specifically related to the making of new Honda car. Management methods, consists of completion of procedures for the development and planning. Goal and affirmation are prepared for the overall development of company and increasing the profit of the organization. Marketing evaluation for specifically the new style of car, Here we will present different technique for market evaluation. It can help in doing efficient marketing review before the final product is launched in the market. With this research, complete process is grouped into modules and sub modules like, need analysis, research aim, techniques and resources for new car model development, model guidelines analysis, product implementation and thus finally product analysis.


Honda Motor Company, Ltd is Japanese motoring company which is famous for making cars and motor bike. Honda is largest motorcycle manufacturer. Apart from development of cars, its domain also varies from garden equipment, marine engines, robots, solar cell and personal watercraft to power generators. It also develops luxury vehicles naming Acura. Thus main motive of Honda is to create products of vehicles sector, it targets customer satisfaction and to build environmentally friendly product. Soichiro Honda is Honda's creator, whose main area of interest is in development of car, so from the start their development contains invention of more solutions that tend to be more adaptable in doing tasks. All over the world the business has implanted assembly plans. These plant life are located in various South Asian countries like China, , Pakistan, , Japan, , Indonesia, India, Thailand, Turkey, also Europe like Belgium, Peru and American countries like Canada, Britain New Zealand, Brazil. As possible seen that the Honda manufacture and products product to countries that happen to be diverse in environment condition, language, lifestyle, business and market condition etc, so while building cars each one of these conditions must be kept in mind. While considering the design cars for North american and South-Asian countries various factors should be maintained to mind. For instance designing cars in South-Asian market conditions to given emphasis are use of fuel, gasoline economy, car framework, design vehicle power and the temperature factor.

In this newspaper we will discuss the complete process of manufacturing of car for specifically South Asian market. Here we have done specific research and research of the method of making and developing cars. The difficulties and issues that are experienced are discussed and also the objectives to be performed using appropriate research method.


3. 1 Identify the introduction of a new product, service or process.

3. 1. 1. New Honda Product Development Needs and Objectives

As it is discussed that the primary purpose of the paper is to discuss the best way to design an automobile that will specifically site Southern Asian Marketing condition. Satisfaction level is terms of heat, option of resources, and the weather for mainly for Southern Asian Marketplaces and last however, not the least satisfaction of customers. Since last few years Honda main concentrate for the development is European and American countries so the car developing do not required any significant changes in their requirements however when the development location changes some strategy is needed is usually to be specifically implemented so as to suite only Southern Asian market. So the mode of the basic work is same only some changes needed to be done in conditions of fuel economy, suspension system, braking and steering system, safety, weight, size, friction tolerating mechanism, friction reducing mechanism and overall look of product. The lately added technology in the automobile is the use of computer technology for developing autos like CAD (Computer Aided Building) and CAM (Computer Aided Production) and also for automating the machine. This requires changing in many other area of the system of car. Again the economical factor must be maintained into the mind, the automobile which is not economically feasible for customers no subject how good it is will definitely affect its sales. Thus features that is effective for improving the systems features and top features of an automobile may improve the overall cost of production and it might not exactly be affordable for customers. Therefore developing automobile for south Asian market is managing of many factors. Thought must be given to each factor and also it can be done to make bargain among the list of factors. Yet, basic system for many system remains the same come what may.

Following are the factors that Honda has attention of while production and implementing cars in South Asian market:

The main factor to be studied into consideration is that one has to understand cultural, physical, climatic condition of South East Asia. To do business these conditions needs to be considered.

In business the main aim is to benefit. So to attain this aim the ratio of circulation of production aspect must be increased.

Effective strategies would have to be developed. This should be done with the appointment with top level management.

To deliver the merchandise quickly to the targeted group of customers, Honda must raise the circulation of dealership.

According to Car Asian report Southern Asian Countries has prospective customers. The new arising economy range has lot of buying potential. So Honda in order to gain revenue must do business in the area.

New research methods must be developed to keep in mind the conditions of Southern Parts of asia.

In order to do detailed research work first market condition is studied and survey is performed, then examination work is performed, after interpretation, realization is derived. And thus effective strategies are developed.

Following will be the feature taking into consideration of internal configuration as well as external look and selling point of product:

Colours: The style of the car comes in coloring of two types i. e. external(12) and interior(3). For inner three colors are fixed Ivory cloth, Black Material as well as Grey Fabric. i. e. The exterior colours such as Atomic Blue Metallic Crystal Dark colored Pearl, Alabaster Magic Metallic, Taffeta White, Polished Metallic Metallic, Celestial Blue Metallic, Range White Pearl etc.

Size and Form: This new car is made by using the next specifications:

Length: 200 in.

Width: 80. 3 in.

Height: 60 in.

Wheel Bottom: 120 in.

Curb Weight: 3223 pounds [1]

Body Composition:

Front Brain Room: 44. 2 in.

Front Hip Room: 59. 7 in.

Front Shoulder Room: 57. 3 in.

Rear Mind Room: 38. 6 in.

Front Lower leg Room: 43 in.

. Rear Make Room: 59. 5 in.

Rear Hip Room: 59in.

Engine Capacity:

Luggage Capacity: 14. 5 cu. foot.

Maximum Seating: 5

Fuel Tank Capacity: 19. 9 gal.

Engine Type:

Base Engine unit Type: Inline 4

Base Engine motor Size: 2. 6 liters

Mileage and Gas Economy:

EPA Mileage Estimations: (City/Highway/Combined)

Range in Miles: 428. 5` mi. / 620. 5 mi. / 510. 5 mi. [1]

3. 1. 2 Market Examination for New Honda Product

As in the benefits it is mentioned that, the key aim of this research is to provide specs for development of the new model of car for the Honda Engine Company, Ltd which meet the requirement standards of customers in conditions of environmental condition, conditions of streets as well as feasibility of South East Asian market. Within this research marketing research is performed to do advertising of the product in the region.

Marketing research is one of the most difficult responsibilities while conducting any research. With this phase as more marketing study is needed to be done to collect data, to do interpretation and deriving necessary realization. During analysis phase of marketing, analyst must do matching brain work to the correct analysis of the data to do research as well as devising business plan. Thus the task of analysis is of essential importance in order to meet up with the goal of Honda. Performing the market examination is often difficult tasks for the any kind of new product as this stage requires more research on this topic in order to summarize with the correct outcomes. During the marketing examination, analyst needs to do really hard work in order to collect all the information which is related to the existing research problem as well as their business plan. Hence market analysis is actually very important part to be able meet the goals of Honda Company in our circumstance. There are various sorts of marketing analysis methods proposed and provided by the authors. For the marketplace analysis for new Honda car model of Honda Company the model called Porters 5 Causes used. Porters Five Forces model is actually produced by the Michael E. Porter [Competitive Strategy: Approaches for Analyzing Companies and Opponents "in 1980]. This model has five pushes which are used by the Honda Car Corporation for inspecting their industry structure in strategic functions.

Porters Examination for Honda Car Products:

Basically the Porter's model is depending upon the Honda Corporation's commercial approaches for new product should meet up with the opportunities and dangers in external environment.

There are five causes of this model utilized by the Honda Organization which is detailed below. These five forces structured analysis working above the five main areas of Honda Car Corporation such as risk of entry, electricity of buyers, electricity of suppliers, competitive rivalry, and threat of substitutes.

The Threat of Entry

Economies of level, for example, immediate cash purchasing or group purchasing of new Car product benefits.

Entry of low or high cost e. g. for extra new insights of car product, how much you will be charged?

Easily accessible circulation stations of Honda Car Organization.

Advantages of cost aren't depends on the position of customer.

Will these new product competition retaliate?

Government procedures of South East Asian Countries and their activities influences.

The fees and other guidelines and policies aren't changeable.

The Electric power of Buyers

For the Honda car company power of customers is high because there few, large players available in South East Asian market.

For the Honda car firm, turning cost for customers between your various suppliers is very low as Honda having most of things have their own services provided for each and every supplier.

Flexibility of car products: Honda Firm make an automobile product very flexible means it made by according to buyers requirements. It's easy to any customer for drive or all aspects

The vitality of suppliers

For the Honda Car Organization ability of suppliers is exactly opposite to vitality of purchasers.

Power of supplier's lies for Honda Firm in high turning costs e. g. transitioning the maintenance supplier for new car.

Supplier's electric power is high as the make of Honda Car Company is powerful.

Customers of new car of Honda Company are quite simply fragmented in such way that they having litter bargaining vitality of varied related accessories.

The Risk of Substitutes

Where there may be product-for-product substitution, e. g. Honda new car is way better alternative to its previous model in the region of South East Asian Environment without need making that car compatible environment.

Market position is limited because of others autos products high rates.

Competitive Rivalry

Honda car gets the opponents such as Toyota, Hyundai, Mahindra plus some local automobile companies. Thus, Competitive rivalry is high because of this new Honda car organization.

Time Estimation for New Product Development

For growing new vehicle in South Asian market Honda can follow an average product life pattern model. The life pattern for development of car for Honda corporation refers to the collection of phases where the whole car is created. The complete process is divided into modules and sub modules, inactive line for task conclusion is provided to each one of the module and thus, in a planned manner the whole car is manufactured. It takes devote six periods.

Figure 2: Product Development life cycle model for the new car product of Honda Company. [5] [6]

The steps of execution of product life cycle are discussed one by one in the next section.

Envision-For development of car model Honda company system engineers job is to first imagine the automobile model. Vision assists with maintaining clarity of thoughts. It is straightforward to convert the eyesight into reality later. The visualization process comprise of specifically the exterior appearance and look of the product. In this case the cars overall appearance is the attractive factor that will determine its buying choice. As the eye appeal can determine the buy appeal so it is vital to give attention to the overall look of the automobile. The good design for the automobile will take under consideration of the appearance, color, design, accessories and weight of the car.

Plan- Planning can be said as the set of procedures to attain the overall objective or goal. In this case overall likely to develop the product is composed. In this phases all the things that is required for the manufacturing of car is listed out. Complete planning of product is done with time standards starting from the specification, research to the final stage of development. In cases like this all the look needs to be done by remember the introduction of product in South Asian market.

Design-Car design for Honda involves doing both internal and exterior design. The color, capacity, size each is designed by remember of Southern Asian market. If all the conditions are satisfied, then the product manufacturing process starts off.

Develop-This phase entails actual development process of automobile. This phase involve making building of car in assembly lines. After one components are developed, from then on assembling of every part to whole product is also made.

Testing-In this stage it is tested that if the auto is developed according to the standards or plan or not. Each part and each components operation is tested. It is tested in South Asian marketplaces environmental condition (temperature, humidity, atmospheric pressure) and road condition. It really is designed to take test trip on the road.

Release-It is the ultimate or last phase of product lifecycle. After all the period is completed efficiently and satisfied results are obtained. Before this stage promotional and marketing activities are also put in place. Then, finally the product is launched to the marketplace.

Details of your energy required for every phase

Envision- On this phase visualization of car model is ready. The duty has very importance in developing.

Time: 5 weeks

Task: To have the vision of the automobile to be developed.

Plan- On this phase plan is completed for the introduction of car. In planning all what how so when condition are thought about. Scheduling of all activities are also take place in this phase.

Time: 10 weeks

Task: To accomplish planning about the how and when whole process is likely to be executed.

Design- This phase id completed by the engineers who do the overall planning of the Honda Company car development.

Time: 15 weeks

Task: To accomplish the developing of internal and external parts of the automobile design.

Develop-In this period actual manufacturing process of car is done.

Time: 30 weeks

Task: Actual production process of the car

Testing- Testing includes checking out all the features and functioning of the system if they are as designed about or not.

Time:10 weeks

Task: To check on if car is make according to specs or not.

Release-This period is the final phase when the merchandise is actually launched in the market. In cases like this, Honda Corporation will release new car in South East Asian countries.

Time: 10 weeks

Task: To finally establish the product on the market.

3. 1. 4 Action Arrange for New Product Development

When the development of plan is completed then action plan for processing of Honda Motors car is prepared which is specifically being ready for the marketplace of South East Asian countries. If we want the Project to succeed well then productive action plan must be created. Especially tactical planning method planning is utilized for expanding the action plan. Pursuing action plan is well prepared by using this data.

Clarifying the Aims: The best aim of Honda Corp is to establish market in South East Asia. Definitive goal is to build up product which will have new design features. Also the energy efficiency of the engine should be good. This help Honda Firm to maintain their brand image and to conduct business in new part of the world i. e. South Asian market. This factor is good in conditions of maintaining profitability. If the target is clear to all the persons working in the organization, then it will be quite definitely difficult to complete the targets.

Preparing list of action: When the target is clear i. e. to establish new car in South Asian market. After that list is ready in that actions are listed out in collection that is usually to be carried out. Within this paper we must plan like where location of south Asia to set up the factory, who will be will be the target customers, Will be the cars can run in their highway condition, are the environmental condition perfect. Each one of these tasks are stated out and then scheduled to action.

Analyzing and prioritize the duty: Since the task of Honda Corporation is a huge one, this must be analysed with the aid of an expert who have got thorough knowledge about the South Asian market. After studying the task the expert provide with studies which are appropriate to the marketplace, climate and street condition of South Asia. Prioritizing the task i. e. doing the duty first which is of most importance will promote to make product corresponding to deadline. It will also help to reduce the confusion and can allow successful completion of launching the automobile in Southern Asian market. Thus will be helpful in increasing profitability in business.

Organize and keep an eye on the plan: The listed out action plan are prepared into important schedules. All the organized tasks are allocated to the subordinates. In Honda Organization the mangers can screen the plan if it's working based on the schedules. The monitoring job will help in the facilitation of work.

Reviewing the program: The reviewing of plan will check if the duty that is performed according to specs or not.

Marketing Strategy: To release any new product to the market, one of the basic aims is to making the prospective customers aware about that kind of product comes in the market. After the product development is complete, from then on we must make marketing arrange for launching the merchandise in the market. You can use different kind of strategies in marketing like immediate marketing indirect marketing. Product sales greatly relies how well a business market the merchandise and quality of product.

Development Actions

When we finished total plan of product development we start genuine product development process. We make arrange for development like day starting time frame of development process and end date of actual product development is to be completed. For Example: we start need gathering for new car of Honda Motors given to team by 5 Jan 2011 and this must be completed within amount of one months. In 5 Feb 2011 we start next thing that is design period.

In 17 mar 2011 we start creating prototype of the model. In 18 may 2011 we make evaluation of the prototype. 27 may 2011 we start process planning activities. In 28 June 2011 we start actual product development process. In Jan 1st we start marketing and launching of the merchandise in South East Parts of asia market. This the standards of span of time required atlanta divorce attorneys phase. This period sometime change because of if any phase defects are recognized this will goes to backward stage for rework.

Maintenance and feedback

This period is of essential importance of maintaining the trustworthiness of the product in the Global market. Feedback must be taken from the customers to check out of they may be satisfied with the merchandise or the type of the development process. That is most appropriate for to increase product sale and to match needs of the client.

3. 2 Activity 2: Reference Management and Research for New Honda Product

3. 2. 1. Research Methods Utilized for New Product Market Potential:

To do market research thoroughly one has to analysis of product prices, of similar product available for sale place, market size and range. There are different methods used for the marketplace research. On this research descriptive evaluation method can be used because of multiple advantages.

This method explains about the lifestyle, behavioral preferences of people. . It is basically suitable for doing analysis about the current status of people buying choices and structure. First task in this case is collection of data then proper examination is done and lastly interpretation and realization I drawn from them. It uses description analysis as an instrument to understand the concept and designing design from it. This technique will be specifically useful because of this research paper because as Honda will open new business in South Parts of asia, it is vital to understand the approach to life and behavioral routine of folks over there. [Ref: "The Secrets of Strategic Management:" The Ansoffian Strategy Igor H. Ansoff, Peter H. Antoniou]

1) Data Collection Method

As already mentioned descriptive research method is utilized set for research to manufacture new model of Honda in new market section. Different kind of data like primary data, secondary data, will be required to be collected. So that it is need to use some kind of data collection method. All kind of descriptive data collection method can be used namely studies, questionnaires interviews, observations.

Survey: In this type of methodology an investigation is conducted on particular marker portion. It is done to learn about all the information about the existing segment.

Questionnaires: A list of questions is ready namely open concluded and closed ended questions and they are distributed to open public to fill up them. Based on answer some bottom line are attracted from them.

Interview: It is direct one to one communication between two persons it may be telephonic or direct. One of the biggest advantages of this method is the fact one can accumulate information by learning gestures and postures of the person.

Observation: In Southern Asian market it is vital to understand people. Because they are new to them. To accomplish the ultimate way to do it is very important to implement this way to do it.

2) Data Research Method

In descriptive research method, multiple kind of data analysis method is available. But here we use only that kind of method which is utilized specifically in the forex market. The description about both kind of method is as follows.

Factor research: This kind of method of examination is utilized to do research of various sorts of factors like physical, cultural, inexpensive and politics.

Main component research: This technique of analysis is performed as follows. First the whole project is divided into modules or components. . Then distinct analysis of each component is done. This helps in minimizing problems and reducing complexity from the project.

[Ref: "The Secrets of Strategic Management:" The Ansoffian Way Igor H. Ansoff, Peter H. Antoniou]

3. 2. 2 Types of Resources Required

Different kind of resources are needed for the introduction of new vehicle. Honda company can use following kind of resources for developing new technology in new market segment:


Raw Material




Managerial Source of information.

Marketing and Advertising resources

Manpower : - Manpower can even be called as recruiting. Human will be the one of the most crucial constituent of a business. Human resources is a terminology used for description for folks who form the element of an organization. It can be also put on human economics. For instance a small group or entire country. Recruiting namely a functional component in an firm whose main job is about employing management strategies and to assign process is to individuals. RECRUITING can even be establishing strategies and devising system, requirements, policies and processes. It can help in utilizing strategies entirely organization. The type of purpose that it'll serve is pursuing. It will help in maintaining compliance with the neighborhood, regional, government and federal laws and regulations. It also does indeed recruitment of new individuals, offering confirmation and devising copy to new location to them. Keeping employee record and keeping confidentiality is also one of the primary tasks. Making and development of business is also the duty which retains importance in it. Transformation of Business domain name and putting into action change management is one of the purposes satisfied by human source of information management team. Monitoring the Performance of individuals, their code of carry out and behavioral management is done by People management team. Maintaining Industrial and employee relations is vital as company will establish new section in South East Asian countries. Workforce analysis and staff data management of individuals working in the organization is performed by people. Management also offers specialist to do Reimbursement of salary and thinking in favor of employee profit. Management is also responsible for providing Training and development to worker to any new technology if it is necessary for organizational development. Motivating employees, appraisal and morale building will help in the retention of the staff in the Honda motors.

Raw materials: - Natural materials is something that is is by natural means picked and some labor and action is provided onto it to change it into final product. Some raw materials used that are used for making of automobiles are: aluminum and metal for building areas of the body, titanium can be used for building some exhaust systems and platinum can be consider useful to build the internal part of catalytic converters. Although major part of developing vehicle is virgin steel, petroleum-based products like vinyl's and plastics also donate to making large percentage of automotive components. From petroleum some light-weight materials can be extracted to develop light weight cars, this can considerably reduce the ratio. As the price of diesel and petrol continue increasing it's very much important to create the engine which may help in keeping fuel and increasing the life of vehicle.

Technology- Technology identifies the utilization of new idea to implement some new theory with the aid of various tool and techniques. For instance Multi Point Energy Injection (MPFI) is a technology that is employed for a few kind of efficiency. This advantage of this technology is that superior gasoline combustion helps in saving engine unit, better gas management it can help in saving energy, engine performance helps in increasing the common of engine and reduced pollution it helps in making our glob get greener. Common Rail Direct Injection (CRDI) is another technology that is used to assist in reducing the price tag on the project. Each one of these technology as well as the new technology that'll be produced by research and development team will help in increasing the advantages of the organization Honda Motors.

Expertise- For expanding the task one need to select the individuals who are expertise in this domain. Each one of these factors that would have to be developed. It can help in developing the merchandise as per South Asian market demand. This assist in building car that is perfect.

Finance-It is research which helps in the management of the economic details. The areas that are related to of finance sector are business finance, public money and personal finance. It comprises of looking for the introduction of money related things such as the development of domain Finance is must for the completion of development process. Without money on have many limitations to execute working effectively. Honda motors budget on the market is good.

Managing Resources-Resource management process is of major importance that helps in the in handling resources of the organization. It helps in building, saving and allocation of resources. It can help in the introduction of plan and employing them.

Marketing and Advertising resources-Marketing learning resource will be very much helpful in the creating new system in South East Asian market. Advertising campaign system can be any like paper, magazines, pamphlets, reports route and radio stop etc. It can help in making the product known and popular on the market.

3. 2. 3 Resources Possible Options.

Raw material-For any sort of creation process it is basic part to recognize and assortment of raw materials. The raw material helps in the formation of last product. The organic material collection will not be so much difficult for the Honda motors, because they are in the website for many years. But the problem that your company will come across is to move the raw materials in the south Asian market. Second thing that will be come into bank account is people management. The individuals management means employing of employees on the market for doing the work. This concern can be termed as a challenge, as interacting with the folks of the South Asian market will be difficult as the vocabulary will be different from that of the other. Also working in different environmental location will be a rough job.

For in concern with the financial resources it will not so difficult for Honda motors to link with different banking institutions in Southern Asian Market. Only the challenge that will appear is to understand the relationship and guidelines of respected countries and make compromises appropriately.

For doing marketing and an advertisements of the merchandise one have to do it very tactfully. As bad marketing programs can also harm the reputation of the good product. Advertising campaign medium may be any like leading papers, T. V stations, and radio stations. And the entire marketing plan should be considered that it's done in South Asian Countries.

[Ref: http://www. hondacivic. info/]

3. 3 Activity 3: Research Results and its own Evaluation

3. 3. 1. Marketing Approaches for New Honda Product.

For the new Honda product, Honda Company decided to use the "Ansoff Matrix" strategy. This is only the matrix representation of business for new product; this shows the way the business escalates the sales and hence growing using the four different choices of activities. These choices are either used singularly or combined. Following are four choices which are used because of this Honda Firm car in the region of South East Market Area ["Corporate Strategy", H. Igor Ansoff]

These options are:

1) Market Penetration: This has main concern is going to concentrate on existing products to existing marketplaces. In other words we can say that market presentation for the Honda Corporation is basically focusing on South East Asian Markets existing autos for preparing the goals for increasing the entire sales inside this area of market. Thus for becoming the success in development of new product because of this South East Asian Countries, Honda Company must needs to know thorough insights for attaining more customers and response at the start. Based on this current conditions of existing market of SE PARTS OF ASIA, Honda Corporation decide their marketing plans. There are different strategies of presentations can be found to work with for Honda Organization such as:

Attack competitor's sales: That is best presentation strategies used for this new Honda Car Organization over the SE Asian Market. Also, this technique commonly used for such older markets in which the growing sales will have to come from the examination of rivals sales. Hyundai, Tata motors etc are biggest competition in these countries. This sort of strategies then could possibly be the marketing mix modification by altering one or more elements like campaign techniques or price techniques. One more strategy to use is increasing the greater usage for existing products of CAR Firm, this will results into the need of new product or car for almost all of consumers. ["The Igor Ansoff Anthology" Peter H. Antoniou, Patrick E. Sullivan. ]

2) Market Development: This is concerning with development of market for Honda car organization existing product. This is better choice when the Honda corporation deciding to do the market development, then Honda Corporation first needs to find out new markets for this existing products of Honda Company. Market can be developed using pursuing two approaches for Honda Corporation:

- Different marketplaces users' id for Honda product those are experiencing the same requirement of existing products over complete part of South East PARTS OF ASIA.

- New customer's recognition trying to utilize this car in more comfort on South East Asian Counties highways and their conditions. ["Corporate Strategy", H. Igor Ansoff]

However, Honda Corporation is rarely considering this option for the introduction of marketing strategies.

3) Product Development: This option is basically related to with the new product development for the Honda Firm over the area of South East Asian Countries. In shorts this option is what utilized by the Honda Firm for gaining the more response from existing market of South East Asian Countries. Using this approach Honda Organization is deciding to develop the new car that may suite to street conditions South East PARTS OF ASIA for business extension of Honda Corporation as well as growth in SE Asian Areas. For development of this new product mostly preferred choice is of product development in South East Asian market is nothing but to product as well as market the new car. ["Corporate Strategy", H. Igor Ansoff]

4) Diversification: As the name indicating this program is related to with the new product development for the new marketplaces. Such option is basically not entirely considered for market strategies for Honda Organization, because South East PARTS OF ASIA already having the Honda Automobiles Customers. But in line with the requirements from South East PARTS OF ASIA and their highway conditions this market is still new for Honda Firm. Hence they necessary to develop new Honda Car which will suite to all the requirements of South East Asian Markets. ["The Igor Ansoff Anthology" Peter H. Antoniou, Patrick E. Sullivan. ]

3. 3. 2. Progress Monitoring for New Honda Product.

Progress monitoring is the fundamental marketing concepts that assist in understanding and the introduction of the merchandise which has been developed. This is actually the research way for doing marketing of the product. It can help in the evaluation of the product time of development. Honda Company here is heading to develop the new car and after developing this product they have to service of product means maintenances. The business also keep carefully the things of taking into consideration.

For Honda car product the performance research is performed.

The reviews of customers is analysed

To browse the functionality of every parts

Customers need feasibility concern is done

Identification of risk and problems are computed and alternatives are also devised.

To avoid future problem extra awareness of the car is done


In this way Honda Firm needs to develop the plans for products progress. And the measure monitors the improvement of product. In this way the Honda Firm monitor the merchandise progress in the South East Asian market to acquire the complete market and its goal, targets. For measure the product improvement we suggest two stage or activities which are the following.


For the merchandise progress the planning is necessary for the Honda Firm, for the flexibility in business and market insurance policies Honda need to take extra care of strategies and development plans. Also to monitoring the strategies helps to making changes in plans of product as per customer requirements. Along with the continues monitoring of Honda new car products improve the growth of business and helps to achieve the goals and focuses on of company in South East Asian market.

Evaluation: Honda Company identifies some strategies, guidelines; regulations for the new car product which is develop for South East Asian Countries. It is hard task to maintain performance continuously for the Honda must evaluate the improvement daily. As well as the evaluation should be start from the first rung on the ladder of product development. We use this step from preliminary level of new car development. And this helps us for locating the improvement difference in this new car product. [Ref:"BUSINESS STRATEGY-SELECTED READINGS" H. Igor Ansoff. ]

3. 3. 3. New Product Market Potential Findings.

In the research of Honda Corporation new car products for South East Asian market we find some important things which can be potential of the new car product the following.

We find in examination the demand of new Honda car in South East Asian Market. For long term it requires to monitor continuously.

Most of individuals from South East Parts of asia prefer the comfort autos and reach car which raise the status in contemporary society.

In people many people find profit in less costs.

We find the opponents for Honda Corporation in South East Asian countries. But we also find the strong position of Honda Company among them.

And with this speed defiantly Honda Corporation capture whole south East Asian Market in couple of years.

And for create a new product the strategies, regulations are must be perfect and exact for achieve the targets.

Attractive offers, designs of vehicles, providing the services like financial helps car services etc.

[Ref: "The Secrets of Strategic Management:" The Ansoffian Procedure Igor H. Ansoff, Peter H. Antoniou]

3. 3. 4. Further Tips.

As above we define the marketing approaches for develop a new car product of Honda corporation for South East Asian Market. With the help of analysis we ensure of the new Honda car product, it achieve the desire targets, goals. And take the complete South East Asian Market. But nonetheless some recommendation which we suggest for increase the product performance and development of Honda Corporation in South East Asian market the following.

For the future augmentation we design same car products in a variety of kinds for the South East Asian countries individuals, because of previous connection with Honda Firm. We recommend the types of autos research for the types of customers.

We also categories the South East Asian market for future on the basis of budget of countries individuals. And it can help to attract the customers for the Honda Organization.

We find all marketing strategies and make an application for the Honda Company new car product for the growth of Honda Organization and mainly to secure the marketplace position in South East Asian market.

Conclusion and Research Findings

As it is talked about before, in this proposed research work the best goal for the development of new style of car for Honda Company which will be environmentally friendly, can moulded to climate, market development and conditions of road of South East PARTS OF ASIA. By studying the complete newspaper we conclude that the most important and critical part of new product production and their development design of marketing strategies and intend to monitor the progress as well as evaluation in order attain the goals of Honda business. The research method which was used here is Descriptive Research Methods, because the opportunity is high and guarantee of results with the opportunity of delays. Within the above sections we offered out studies on the marketing probable of this new product in SE Asian market segments, apart from this findings following are some more findings from the entire development strategies of car model such as:

The primary goal of the business for the introduction of new car model according to the conditions of market of South East PARTS OF ASIA. Additionally it is required to increase the business and dealerships over this area of market.

The new car is created based on weather conditions; street conditions of SE Asian Market segments completely. If want to seriously attain business goals for Honda Company.

Most challenging job is to create the marketing research the marketing research options for the new product development of the tool management and deadlines of that time period management to be able to attain the expected results under the estimated date and time.

Major answer of the question which is found applying this research is that the objective of the market is destined with the purpose of the project.

This research will take consideration of the customers of Honda Corporation in South East PARTS OF ASIA is increasing in the double hand.


The advice of the research of the paper is already reviewed in the previous section and subsection of the newspaper, for doing research on the market, for the production process of new automobile of Honda car specifically made for South East Asian Countries, some recommendations are believed in doing marketing research methods and expanding the approaches for the plan development:

In the research paper we have used the marketing research methods that happen to be descriptive and on the conditions if theory task that is done. The suggestions that is to check on all the likelihood for processing car. This boosts the development of research of new job that can be implemented successfully

To increase progress of Honda in South East region. When the plan get be successful of Honda car in the South East PARTS OF ASIA, Honda Corporation needs to reschedule the same plan with the multiples section, cost, sizes and list of specifications to be able to raise the rapid improvement of Honda Corporation in those areas.

Instead of looking at of product annually of Honda organization car, some schedules are suggested. These process can be done quarterly so as to improve business of the product. This needs constant updating of processes

Marketing strategies must re design frequently i. e. in every six months to acquire the various types of market segments which are in the same region of South East Asian Countries.

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