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Management Information System In Jet Airlines

Data analysis plays essential role in determining which resources to work with in order to attain the mission of a business. The entire world is developing an extremely global market and economy.

The basic management information system actions inputs and/or outputs, allowing professionals to analyse the relationship between them and make decisions based on the outcomes they really want. Daily example can be a speedometer, a speed-measuring system

Types of Management Information Systems

The different kinds of MIS can be labeled into the following:


Transaction-Processing Systems:

With the advent of mainframe computer systems, Transaction-processing systems were created in the 1960s. They are simply suitable for the banks to handle a huge volume of routine, recurring deals. They record deposits and payments in to the accounts, record sales and record inventory. .

Operations Information Systems

After transaction-processing systems, functions Information Systems came into existence. It gathers information, organises and summarises it in a good form. It access data from TPS and moulds it into appropriate form. One can obtain sales report or inventory etc out of this.

Decision Support Systems (DSS)

DSS can be an interactive computer system. It hasthree important components:

database management system (DBMS), model-based management system (MBMS) and dialog technology and management system (DGMS) which can be used for decision making.

Expert Systems and Artificial Intelligence

ESAI use individuals knowledge encapsulated in some type of computer to resolve various problems that always requires human competence. Computer recognizes, formulates and then solves a challenge. It also points out the perfect solution is and discovers from its experience as well.

Introduction to Aircraft Airways

Jet Airways is a respected Indian airline with its headquarter in Mumbai, Maharashtra. It's the second largest air travel in India and the marketplace innovator in the local sector. It provides over 400 flights daily to 67 areas worldwide.

Main domestic hubs: Mumbai and Delhi.

International hubs: Brussels Air port, Belgium.

It is managed by the London-based entrepreneur, Mr. Naresh Goyal.


Jet Airways emerged using its first air travel in 1993. It is one of the most effective expanding airlines on the planet, and in future can be the most preferred airline making your journey enjoyable. Aircraft Airways offers plane tickets to 24 international places and 43 destinations in India.


Jet Airways was contained as an air service operator on 1 Apr 1992. It commenced Indian commercial airline functions on 5 May 1993. On 4th January 1995, Aircraft Airways was granted a scheduled airline status. The company is listed on the Bombay Stock Exchange. Although, a major part (80% of its stock) is managed by Naresh Goyal.

It has over 10, 017 employees (March 2007). Aircraft Airways has fleet of 90 airplane.


Jet Airways will become the most accepted domestic airline in India. Aircraft Airways will accomplish that outstanding position by supplying a high quality of service and reliable, comfortable and productive operations. Jet Airways will uplift the idea of domestic flight travel -to be considered a world class air travel.

It will accomplish that objective even while ensuring consistent success, achieving long-term results for its traders and providing its employees with a host for excellence and growth.

Information Systems in Airlines

Airlines exist to connect visitors to faraway locations very effectively and securely while making income for the shareholders. . There should be a trade-off between your three aspects.

Thus, the building of information system is very essential and its own management helps them reach the organization's purpose.

Key indicators in management are required to guide the working of the process and making changes in source allocation. A management information system regularly provides information about the efficient working and function of the business.

The ultimate aim of the air travel industry is to make the passengers' journey comfortable and convenient. The different types of procedures in the air-port and airplane should be simplified and highest amount of customers' satisfaction have to looked after in order to achieve today's competitive world.

The Current Scenario

The airline industry is constantly evolving and combining the latest innovations and systems all with a typical try to make the quest of the individuals increasingly more comfortable and convenient.

All different procedures that the passenger goes through in the international airport and airplane need to be simplified and finest quality of satisfaction for customers have to preserved by airlines to be able to succeed in today's competitive situation.

Flying is nowadays one of the fastest and simplest way to protect large distances. It will save you a whole lot of visiting time in comparison to other method of travel. For employees, this is a huge bonus as the business can be executed at a faster speed as they can reach their destinations in just a matter of time. The 4 basic factors that the flight industry has to carefully tackle are the following:

  • Efficiency
  • Speed
  • Safety
  • Comfort

Every year more and more people are resorting to airlines as a function of transportation and therefore constant creativity and establishing a unique romance with the passengers is the necessity of the hour. Hence, the value of the technology of built in systems has become clearer and unavoidable in the airlines for the future as well.

Improving Air Move Information Systems

It has been seen that lots of seller companies are doing regular research and development in the systems that have a prime aim to improve client satisfaction and offer better services to the customer. Huge opportunities are also being manufactured in this area that includes a lot of scope of improvement.

Example of such service can be self- checking kiosks, in-flight entertainment and connection, check-in via cell phones, air-port and baggage management services.

Currently what is seen as the best purpose of the airlines is: Optimizing profits while maximizing customer associations.

Management Information system in Jet Airlines


Jet Airways and IBM have declared that the companies have signed a company transformation for a decade and it (IT) services agreement. Valued at 62 million US dollars, the contract is a significant step towards Aircraft Airways' journey of technology led business transformation, which can only help the airline to achieve significant growth by implementing the company's IT with business strategies.

Jet Airways seeks to use IBM's domain understanding of the global airline industry and its own command in technology to meet up with the group's business change objectives. As part of the deal, IBM will provide with the latest technical solutions to convert the airline's various business areas such as international airport operations, direct distribution and repeated flier programs.

IBM has provided Jet Airways with cutting edge IT Infrastructure and request to aid services including worker change, data centre functions, help workplace support and storage space procedures, internet security services, network management, SAP and various other operating systems.

Customer Relationship Management

CRM stands for Customer Romantic relationship Management. It is strategy used to find out more on customers' needs to be able to develop more robust human relationships with them. CRM is definitely a subject of great concern for airlines aspiring to improve relationships with the clients.

Airlines that can effectively target, attract, provide and contain the best customers will definitely experience significant benefits. The better the bonding the airline contains with these customers, the greater opportunities will most probably for providing additional products and services.

However, as the 'e-business' is evolving, the hurdles of establishing customer relationships have grown to be sustained. Airlines must be completely responsible for a customer's satisfaction whilst the "want it, buy it and use it" experience.

Advantage of CRM In Sales and Marketing

CRM defines marketing operations and fulfill customer requirements using functionality to boost management of resources, segments and lists, promotions, trade marketing promotions, and marketing analytics. In addition, it permits management of accounts, product settings, opportunities, quotations, purchases, contacts, activities prices, billing, and agreements.

  • Make smart business decisions with better customer relations.
  • Speedy usage of directories so faster marketing.
  • Improve presence of your complete marketing process
  • Increase comes back on assets.
  • Grow profitable relationships
  • Maintain focus on productive activity
  • Eliminate obstacles to productivity
  • Improve sales efficiency Service
  • Transform service into a profitable line of business
  • Increase customer loyalty
  • Reduce costs of customer support and field service

CRM in Plane Airways

The number 5 shows a few special offering from Aircraft Airlines

The special offerings from it are as follows:

  • It offers free tickets
  • Special rates for Students
  • Special Fares for commercial deals
  • Jetlite Surprises
  • The other Customer Relationship Management activities also include:
  • Rapid Rewards program for all passengers that make all their reservations online.
  • Incentives include lower rates, communicate boarding moves, and in-flight bonus items like free treats & refreshments.
  • Business Quick Rewards for Business travelers.
  • Special Benefits and services for Senior Citizens

Vendor For Aircraft Airways' CRM: EPSILON

The emerging digital marketing company Epsilon's email solution will now provide customer and trade communication services to Plane Airways to be able to improve their relationship with customers. Aircraft Airways known for its in-flight services is striving hard to enhance its customer marriage management and loyalty management.

Various research were conducted and was discovered that customers favor email as the route for communication. Thus, to become forward it decided on Epsilon's email marketing services. Epsilon is a pioneer in email sevices and provides exact view of all the customers.

Such a synopsis allows the airways to design solutions for targeted customers which can also increase its brand equity and nurtures great gains with commitment.

Epsilon's email program speeds up the email delivery. Ithas an powerful tracking and survey building features as well as optimisation tools that permit Jet Airways to take pleasure from the benefits associated with relevancy in communicating with the clients.

It also allows Plane Airways to monitor and track the positioning and status of specific email communication all the way from reserving to enquiry business deal. This allows the airline to improve its account and business deal behaviour data to ultimately achieve one-to-one romance using its customers.

Jet Airways currently publishes a every month email publication to Jet Privilege participants, all the travel agency partners and corporate and business clients. The business is planning to create transactional e-mailing through the Epsilon platform, such as subscription confirmation, welcome announcements and purchase confirmations.


In basic, the airlines have to ensure that they attack an effective balance between the customer services and working costs. Within the aviation industry, the competition is ever increasing as more players type in every year. Effective management of information systems can definitely help in attaining these goals and also help incorporate the impressive alternatives as well.

In order to meet to meet these problems, whole lot of companies and organization will work on different software and alternatives with a common objective at heart to make travel both - easy and convenient

It is important to choose the suitable information that will help managers see their situation obviously. When airlines observed management information systems that included loss in the revenue due to not selling empty car seats or rooms, they supervised ways to get some value from latecomers at deep discounts.

A good information system in practice can ensure that the operation is able to run proficiently with clear give attention to customers. By including better and better technology systems, we can reach out to requirements of more customers and also strengthen essential features like security, steering clear of delays, reducing the price of travel. The scope of improvement is virtually endless and the firms must keep on developing in order to survive in the future as well.

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