Posted at 11.27.2018
In a world of competition, reputation is very important to a firm. It tells the client and the globe which it produces the most effective products. Standard Parkelite Company, founded by Hudson Parker, prides itself on the grade of work his company produces. In 1920, Parker developed and trademarked the method for Parkelite. Parkelite is a thick synthetic polymer that may be easily molded or extruded. The good thing about using Parkelite is the fact that it cannot change condition after it's been mixed or warmed. Parkelite was used for many things such as parts for engines, radio bins, switches, and inexpensive dinnerware. This product was the "bread and butter" of the company for two full years (Kirby 2003, pg 576). In the case of Skeleton in the organization Closet, the reputation of Standard Parkelite Company (GPC) is at the mercy of question. Should a company be completely honest when such discoveries are uncovered or should it be stored from the public?
For the proper analysis of the case, the SWOT evaluation is used to assess the inner and external environment of General Parkelite Company. When using the SWOT, the inner and exterior environment provides "raw material"- a basis report on conditions both outside and inside and surrounding the business (Dess, Lumpkin, & Eisner 2007, pg 49). The SWOT evaluation gives the benefits and drawbacks of the company. It allows a firm to make wise decisions about the well-being of your company and everything it that is roofed for the reason that company.
In the inner environment (strengths), the company takes great delight in the merchandise they produce. The integrity of Hud Parker was of great value from business leaders within the industry. He was a fair-dealing businessperson, philanthropist, and community leader (Kirby 2003, pg 577). Basic Parkelite Company is undoubtedly a corporation that established fact for its credibility as well for its integrity. The culture of the business is strong because employers feel a common sense of work ethics within the business. This may be to biggest strength of Basic Parkelite Company. This common sense of strength is believed throughout the company.
The weaknesses of the internal environment of General Parkelite Company was the discovery, technology of Parkelite was actually the technology of Karl Gintz rather than by Parker (Kirby 2003, pg 577). This newfound information could damage the reputation to the business and Parker. The idea of this breakthrough was troubling to the professionals and executives of the company. That they had no idea of how to start handling the problem. These were face with the theory that their founder was a thief (Kirby 2003, pg 576). The ethics of the business were in jeopardy. Ethically, they should go general public with the finding, but really know what would happen if indeed they did. They understood by going open public, it would harm the reputation and image of the company. At the same time, they knew it could the right thing to make the company look good. The professionals and professionals were in a tight area when it came up to doing the right thing. The ethics of the company was at the primary of the problem.
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Like all companies, Basic Parkelite is competing with others who produced similar products. The competitive environment is fierce and demanding. The main threat against Standard Parkelite is the bad promotion that could produce because of the discovery. The name of the business could be damaged along using its image. If individuals were to find out, they may think twice about Basic Parkelite and their products. The sales of Basic Parkelite may reduce causing the likelihood of lay-offs of respected employees and the end of the business. This might give their competition the benefit of increasing their sales and getting clients.
The opportunities of Standard Parkelite are that people may overlook that fact it happened a long time ago. Since better materials have long changed Parkelite, people may overlook the fact that another person invented Parkelite. Loyal customers of Basic Parkelite may continue to stay with the company because they trust the name and the business.
The SWOT evaluation allows someone to compare the advantages and down sides of a predicament for a corporation. In this case, the pros of were Basic Parkelite took pride in the merchandise they produced. The creator of General Parkelite Company was a well-respected man in his field of business. The task ethics were strong one of the employees. The loyal customers of Basic Parkelite stick with a reliable name. The disadvantages of Standard Parkelite Company were the invention of Parkelite was actually the idea of another person and the bad publicity of the finding. The reputation was at stake and jobs of several employees. In my opinion, Basic Parkelite Company shouldn't go general public with the finding of the inventor of Parkelite. They have to keep quiet about the discovery to safeguard the name and trustworthiness of the company.
In the business enterprise environment, there are many selections to make a business to stay successful. Professionals must decide what's good or bad for the company. They take in account the needs of their workers, shareholders, and the business itself. They also do what is best for the business. What's best for the business, might not exactly always best for others. In the case of The Skeleton of the Corporate Closet, this situation is put to the test. The discovery of the real inventor of Parkelite triggers management to take into account what is best for General Parkelite Company.
Skeleton in the Corporate Closet is an instance that questions the ethics of Standard Parkelite Company. The breakthrough of the real inventor of Parkelite may put the business and its image in jeopardy. Management encounters many challenges of what is ethically best for the business and what's ethically wrong for the company. The options made make a difference the outcome of an company or advantage a company. The usage of the SWOT analysis shows the professionals and cons of General Parkelite Company. These benefits and drawbacks are use to help General Parkelite to make smart decisions about the well-being of the company. In addition, it helps management to make moral decisions for the business. Although ethics performs a big part in cases like this, the leveraging of center competencies also takes on a major part in General Parkelite.
In conjunction with the SWOT analysis, the proper formulation used in this examination is the main competencies. Central competencies allow a company to build value and provide a viable basis for synergy among businesses in a firm (Dess, Lumpkin, & Eisner, 2007 pg 203). Main competencies are what contains and sets apart companies from one another. The three criteria for central competencies include:
General Parkelite's strong competitive advantages was the invention of Parkelite. Since the inventor of Parkelite was also who owns Basic Parkelite Company, the competition was scarce. Companies in the same business as Basic Parkelite may sell the same kind of dense synthetic polymer, like this of Parkelite. They don't have the same solution or patent that General Parkelite has. That is an advantage that Basic Parkelite has over others that are rivalling against them.
The question of the breakthrough of the real inventor of Parkelite and the ethics that arises from this discovery could harm these core competencies of Standard Parkelite. The integrity of these core competencies is crucial for the company competing with their companies. Ethically, managers of Standard Parkelite Company should go general population with the finding but at exactly the same time, they should not say anything. If indeed they were to go general public, they could associated risk the chance of ruining the image and the reputation of General Parkelite Company. The general public view could change, triggering many to visit their competitors to look elsewhere. This could cause a decrease in revenue for the company. As being a manger of a big corporation, it is their job to make sure that everything in the business is running well. In addition, the trustworthiness of the manger is also affected. Like a company with a brief history of producing quality goods, like Parkelite, managers are quick to protect their company and its good name. In addition, to keep their very long time customers, managers can do anything to keep those customers. Even if indeed they have to keep a top secret including the one that General Parkelite's supervisor have are encountered to keep from the general public.
In conclusion, main competencies give a company a competitive edge and synergy with others. They allow companies to compete with one another with similar products. Like the SWOT analysis, core competencies allow a firm to make decisions that will make things better for everybody available world. In cases like this, central competencies and the SWOT analysis give Standard Parkelite a competitive benefits over other companies in the same region of business. Ethically, it might not exactly be befitting General Parkelite to not go open public with the finding, but at the same time, its saves General Parkelite from ruining the image and reputation of the business.