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Management And Leadership Across Culture British Airways Management Essay

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(1. 1) Overview of British Airways:

This report is approximately a very popular and prominent group of United Kingdom which is known as Uk Airways, which is the United Kingdom's largest international flight, with routes more than 550 areas towards all over the world. The British air travel is very well-known for their high expectations and international recognitions around the globe and they likewise have being characterized in many reviews by air travel critics as well as travellers. As a component from just offering plane tickets, British Airways retains its position up to the mark within the flight industry that provides a commitment and outstanding service degrees of work.

British Airways has been developed from many years with the flight industry. This organization was had by Comair Small since 1992. The corporation was started off with low rate of origins as Aircraft Carry and Travel in 1919, using its maiden flight from Le Bourget to Hounslow in August 1919. Later, with the uniting of a few other airlines due to the turn down of the industry, this United kingdom airline was called Imperial Airways and was the first major British isles carrier. At that time, they were working with only 18 aircrafts and 250 employees.

Soon after their collaboration with Qantas to start out the first air travel to Australia and with the acquiring of more plane, British Airways Small was created that was an amalgamation between Imperial Airways and the British Overseas Airways Company (BOAC). After World Battle II, British Airways with an increase of transatlantic plane tickets added, another sister airline was also created just to handle these flights. It had been known as the English Western european Airways (BEA). Through the years, Uk Airways has extended steady expansion, incorporating newer and much more sophisticated aircraft and the as operating the Concorde since 1979.

The success of Uk Airways could largely feature to its constant addition of more international plane tickets as well as the expansion of these fleet. After that, the entire airline sings their own praises which provide their individuals with the best valuable comfort service.

(1. 2) Command and Management tasks of Uk Airways:

Leadership role of English Airways:

Operating within an increasingly competitive market place, BA is set to stick out from its rivals by regaining the reputation for service leadership it enjoyed in the 1990s.

Having launched a tactical marketing campaign inviting customers to 'up grade to BA' and go through the difference, BA recognized that the key to providing this assurance in the air lay in the hands of 4, 000 on-board cabin staff managers. If the business could find ways to effectively re-engage this critical team of leaders, it understood that the full potential of most cabin team would be released, in that way enriching the service experience of all BA customers.

Once 'on-board' with the program's overall aims, cabin crew managers were asked to the key component of 'Management Issues' - an interesting and energizing 2-day workshop.

To ensure maximum outputs from these situations, NKD designed a thorough 'pre-work' pack for all those delegates. This engaged a 360 tool, a 'lifeline' diagnostic, and two key articles on Engaging Control and Emotional Cleverness - all designed to start out the procedure of increased self-awareness and personal efficiency.

The workshops themselves were made to give market leaders time and space to consider their authority style and the impact they have on their groups and customers. The active events aimed to re-ignite the 'early-career interest' of on-board market leaders, and develop their skills as effective 21st Century leaders.

Every aspect of the workshop's design - the decision and demonstration of the learning venue, event invites, the learning content itself, film, event materials and the style of facilitation - was consistent with the BA service guarantee and the key traits of Modern Control. This distinctively creative procedure, a hallmark of all NKD's work, enhanced the delegates' connection and proposal with this program.

Early indications claim that 'Leadership Things' is demonstrating a great success. Satisfaction rankings from delegates average an extraordinary 5. 8 out of 6. This program is successfully reconnecting market leaders with the substance with their role and providing them with new skills and self-assurance to become effective Modern Leaders. So impressed has BA been with the impact the leadership development program has had as of yet that NKD has now been commissioned to develop a 3 day version of the workshop as a corporate and business management induction program for all BA market leaders worldwide.

Management Role of English Airways:

British Airways management has hit the headlines over time with many visible decisions and disputes. British Airways strategy has sometimes turned out controversial and in certain examples it includes led to professional action from staff.

Change must start at the very top and through the yr we reorganised our top management team, comprising nine directorate mind, led by the Chief

Executive. It really is now split into two groups -the Management Mother board and the Customer and Operations Executive. The Management Table, which meets

weekly, is responsible for the perspective and strategic route of the business.

The Customer and Procedures Executive is accountable for day-to-day customer

service, operational performance and ensuring the highest criteria of basic safety.

This group also satisfies weekly. Legal, director of security and safety and

director of investments also report to the Chief Professional.

2. 0 Idea of Leadership, Management and Desire:

(1) Management:

Management is a global need. It is essential to every individual, a family, educational institution, medical center, spiritual organizations, team of players, a authorities, military systems, social body, urban centres and business enterprises. Everyone comes across some or the other management functions in their daily pursuits. Management is required to plan, set up, coordinated control affairs of the business concern. It includes all resources and motivates people to achieve the goals of a business enterprise.

According to Lawerence A. Appley(1959)- " Management is the development of individuals rather than the course of things. "

According to Newman, Summer and Warren(1959)- "The work of management is to make co-operative endeavour to function properly. A Manager is person who gets things done by dealing with people and other resources. "

Management as a Process: It will involve a series of interrelated functions to getting the objectives of a business and taking steps for doing that objective. The management process includes: planning, managing, staffing, directing, handling, deciding and analyzing.

(2) Management:

Leadership is a way of directing. It is the ability to affect a group toward the accomplishment of goals. It's the individuals factor that helps an organization identity where it is certainly going and then motivates it towards its goals.

According to Drucker (1954), "Leadership is the lifting of man's visions to higher sights, the bringing up of man's performance to a higher standard, the building of man's personality beyond its normal constraints. "

According to George R. Terry(1960), " Leadership is the activity of influencing people to strive willingly for group goals. "

(3) Inspiration:

There is a common myth about motivation that considers determination as an individual trait - that is, some have it as well as others do not. Determination is the result of interaction of the individual and the situation. Corresponding to Robbins (2003) drive is "the operations that account for an individual's intensity, way, and persistence of work toward attaining a goal. "

The explanation of determination is to impel to action. Being motivated is a problem in this day and time. One must realize what influences them, whether it is positive or negative. Determination requires self self-control, and a opportunity of home actualization.

(2. 1) Leadership idea of British Airways:

We need great leaders to help us cope with current trading conditions and achieve our long-term eyesight. A respected global premium air travel must be bold and highly effective in developing present and potential market leaders. This is why we presented our POWERFUL Leadership (HPL) system through the year. That is an integrated system, linking business strategy, objective setting up, performance assessment, development and incentive. Focused initially on the older market leaders, HPL has thorough assessment mechanisms to identify talented leaders and supply them with the right tools and support to continue developing. We've also identified, communicated and started to measure specific performance against three features we think we need in our market leaders, in addition to functional excellence:

Communicating a standard vision;

Agreeing accountabilities; and

Motivating and motivating others.

For each functionality, specific behaviours have been developed so that leaders

understand precisely what is expected of them and we are aiding them with

a range of development programs, including executive coaching, networks,

forums and exterior courses. We are also using new techniques to measure

performance. These will allow us to keep an eye on individual improvement and track our

own overall success at handling talent.

Among the other leadership initiatives we launched were:

Behaviours for Success - a control development program for the HPL

community, concentrating on understanding and expanding personal leadership


Leadership Matters - a system to identify and develop market leaders who have

pivotal jobs in the Customer and Operations areas of our business; and

A Command Development Portfolio that will be introduced this season with the

aim of supporting current and potential leaders at every level of the business,

including emerging market leaders, those on an easy track to mature positions and those

with strategic roles at the very top of our organisation.

(2. 2) Management theory of English Airways:

Strategic management is that group of managerial decisions and activities that can determine the long-run performance of the company, and includes aspects such as environmental scanning, strategy formulation, strategy implementation, and analysis and control ( 2006). Tactical management is essential for each and every business, as it establishes its success on the market, in its formulation and execution of projects. One of the strategies of airlines is alliances or merges. Alliance in flight industry seems consistent, as every international air travel is forging alliances of some form, which may be traced dating back to the 1940s (2004). From a proper perspective, air travel alliances have grown to be an inherent part of the process environment of airlines (2004). Alliances are beneficial for airlines in its control and maintenance on the business. Similarly, this strategy was used by the Uk Airways for better service. On March 31, 1924, Britain's four airlines, namely, In-stone, Handley Site, Daimler Airways, and English Air Marine Navigation merged to create Imperial Airways (2006b). However, during this time period lots of smaller UK flight companies had began their operations, so in 1935, these airlines merged to form the original privately owned British Airways Ltd. The British Federal in 1939 nationalized the airlines and following the Second World War, the airlines were blended to form the English Airways in 1974 (2006b). The travelling factor behind alliances is long-term success, and their creation is commonly for strategic reasons, such as being able to access larger markets, creating global brand devotion and building hub-to-hub traffic (1998). This move is beneficial for the air travel to service more travellers and establish market reputation. Alliances or merges are part their strategic management plan, as being area of the strategy formulation and execution. Strategy formulation and execution can be an on-going, never-ending, included process requiring continuous reassessment and reformation, is dynamic, and requires a complex pattern of activities and reactions ( 2006). Being strong, airlines have a tendency to always innovate and enhance their actions to further enhance the quality of the service.

In addition, another method for the Uk Airways to cope with serious competition from other airlines, it constantly provides itself changes and development for better services. Tactical management, featuring its characteristic of being dynamic and complex, enables the British Airways to accommodate change. This change is performed by improving the amenities of the airlines and growing new information systems as added services. It remains to be the world's international air travel and the first airline to offer jet passenger services, the first to operate weather-beating car landings, the first ever to offer supersonic traveler services, and the first in the modern era to provide fully-flat beds (2006c). Due to the mentioned services, the British Airways could actually build a good reputation on the market and gain the trust of many customers. These has widened their industry and made the airlines to be "the world's most most liked airline".

(2. 3) Drive Theory Of English Airways:

(3. 0) Justification on English Airways manage culture

Diversity in their group:

In British Airways our company is constantly working towards creating an inclusive culture that understands and respects the average person differences of our employees. In addition we seek to deliver a service which reflects and responds to the diverse range of customer needs. We try to drive and assimilate diversity into all aspects of our service to ensure that we remain competitive.

As a company which functions globally, we need to attract and sustain talented individuals to echo the diversity of our customer base. Having a mix of people from diverse backgrounds brings about potential new ideas and innovation.

Our strategy is powered through variety champions representing departments over the airline and worker organizations which meet regularly to discuss issues on religious beliefs, disability, adaptable working, intimate orientation and ethnicity.

Diversity issues are communicated to employees via our corporate intranet site, variety forums, diversity worker sites, our company magazine and in our own monthly notifications "Diverse Times" and "Faith based Celebrations".

(3. 1) Reason on BA handles culturally diverse work force:

Ways in which we manage variety within our company:



Flexible working

Gender equality

Harassment and bullying

Racial equality

Supplier diversity

Religion and belief

Sexual orientation


The Occupation Equality (Years) Regulations experienced a great impact over the airline. Prior to the legislation, British Airways ran emphasis groups to determine employees viewpoints on the changes.

There was a broad range of reactions, most people thought that this legislation was a positive step which flexibility was the main element to doing work for longer.

As due to this consultation British Airways has generated a robust program to:

ensure reliability in recruitment for both exterior and internal applicants

consider versatile working options prior to retirement

ensure succession planning is get older neutral

encourage age diversity in every areas by challenging assumptions and stereotypes linked to age


Working and going with BA as a impaired traveller in a wheelchair I get to see at first hands the service wanted to additional needs customers and personnel, good and bad. In most instances the service levels are of high standard but if things have not been directly on the day, responses has been applied.

Richard - British isles Airways Administrator, Credit Cards

Our employees

As a firm we are committed to ensuring that impaired employees can perform their full probable. Reasonable adjustments are made for employees if they're handicapped or become disabled whilst doing work for British Airways. We work in partnership with the Employers' Forum on Disability. We also work with the Disability Privileges Commission to support our disability strategy.

Flexible working - managing work and family life

"Versatile working has become an important area of the way we work and presents part of a continuing change of frame of mind. There are obvious benefits for our people and for our business and we will continue steadily to support flexible working solutions that work and meet our needs. "

Kim - Customer service agent

British Airways support a multitude of versatile working options that are targeted to meet different kinds of work. These alternatives assist the worker to balance home and work life whilst adding to the ongoing changes requested by the organisation to assist cost reduction.

Gender equality:

"WHILE I began Air Training University in 1991 there weren't even any showers for girls once we were such a rarity. There was a real 'lads jointly' type environment. The abilities necessary for selection as a pilot have widened and changed over time. These days social, situation management and team skills (so called "Human Factors") are emphasised although of course basic flying skills are still important. All women have natural potential in these areas but simply don't realise that it's a huge part of what being a pilot is focused on nowadays. These skills can learn too. I think that most young women wouldn't consider soaring for a living simply because it isn't something that involves brain they think about their future profession. I hope that the thought of a possible job in aviation can be suggested much previous to females at college than they may have time to plan their studies accordingly, as a good grounding in science is handy. You need to be interested in flying and seeking a lessons is the easiest way to see if it's for you. "

Karen - Short haul Pilot

British Airways has released lots of versatile working initiatives that contain benefited women who have a tendency to assume responsibility for most dependent care and attention. One objective is to improve the give attention to work-life balance to encourage women to come back to work after maternity leave.

We are also focused on increasing the representation of ladies in non-traditional regions of the business, such as Air travel Crew and Anatomist.

Harassment and bullying

The variety team works together with the variety champions, who symbolize their own departments, to ensure employees know about our harassment and bullying policy and to increase awareness of dignity and value within the work area. As a company, were members of the DTI/Amicus Dignity at the job relationship and work strongly with others on showing information and best practice on eradicating harassment and bullying at work. We also take on activities across the company such as road shows, poster campaigns, journal articles in local magazines and seek to create progressive and interesting communication through the creation of a video recording and a number of training activities.

Racial equality:

"I had no idea when I started at BA that I would work with such a diverse group. I have learnt so much about the ethnicities and values of others and I like to think that they have learnt from me too. Within my career I've got lots of very supportive managers who regarded my probable and encouraged me to get opportunities to advance. I take advantage of all opportunities available and also have improved my skills by using a combo of training, development and also through experience. I've never believed that my coloring or track record have performed me back again. Given that I'm a director myself, I try to spread my passion for learning and development to others in order to grow their potential too".

Elaine - United kingdom Airways Manager, eSolutions and Professional Training

It is important of our contest equality strategy to pay attention to our ethnic minority employees. We encourage sharing ideas how we could work on issues such as profession progression, training and development, inner and external recruitment, harassment and bullying.

Our main purpose is to boost the representation of ethnic minorities at mature degrees of the organisation. We work carefully with organisations such as Competition for Opportunity and the Fee for Racial Equality which provides advice and guidance to us on competition equality issues.

Supplier diversity:

We have worked closely with this commercial responsibility and procurement clubs to develop dependable procurement standards on labour protection under the law. We are examining a supplier diversity technique to meet up with the future needs of the business.

Religion and perception:

British Airways is a worldwide and diverse company, which employs individuals of all faiths. To reflect the extended range of religions followed by our employees we provide prayer facilities over the business and we submit a monthly spiritual festivals publication on our intranet site with the aim of raising understanding on the various cultures over the company.

Some religions or beliefs have specific diet needs. We offer a range of eating options to ensure key requirements are catered for and foods are labelled. Furthermore, the British Airways Even Committee has adapted the new even to ensure which it upholds the organization image whilst allowing versatility to meet key religious needs.

Sexual orientation:

British Airways provides an inclusive environment to all of our employees, whether gay, lesbian, bisexual or transgender. English Airways has for quite some time included intimate orientation in its the variety plan. We support our strategy by working tightly with organisations such as Stonewall (an company focused on equality for gay, lesbian and bisexual people). English Airways joined the Stonewall champion design in 2005, where employers could work with Stonewall to promote diversity in the workplace.

(3. 2) British Airways support culturally diverse customers:

Our customers

The ba. com team are continuously looking at improving site accessibility for individuals with disabilities. In addition, disability recognition training has been launched for all those customer-facing staff. English Airways is working closely with BAA in the building of Terminal 5 to ensure all areas of disability are protected.

(4. 0) Effective Management, Authority and Motivation

Across Culture:

"The terrorist attacks of 11 September 2001 left Uk Airways with a significant job to restructure its organisation and spend less" (Computing, 2004). As a result of this, BA has been through a full range organisational restructuring having a ethnical change to the company. Since 2001, Uk Airways laid off 15, 000 jobs. For certain this decision had a negative impact on the moral and determination of its employees. In order to reduce the negative impact on the efficiency of the organisation, BA invested in innovative IT solutions as mentioned earlier getting even more ethnic changes.

(5. 0) Advice and Bottom line:

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