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Louis Vuitton | A marketing analysis

Louis Vuitton is the world's leading luxury products group. The strategy of LVMH is based on incorporating LVMH fashion and leather goods. It retain its brand spirits and do things which will vary from another one. The many strategies of LV are the following:-

Price Strategy

The most significant strategy is price strategy. The prices of Louis Vuitton productions are never take off even the customer often buys hand bags. This kind of die-hard advertising strategy makes customers follow the footsteps of Louis Vuitton more directly.

Service differentiation

Louis Vuitton is also adopting customization; customers will come to the stores of Louis Vuitton and place the special requests. The company doesn't provide the facility of ordering through website nevertheless they prefer the self appearance of the client as it is more desirable. Louis Vuitton respects every customer. When shopping in the Louis Vuitton store shows the best sevice to every customer, and it generally does not want the store too crowded, so it limits the amount of customers.

Delivery Strategy

Louis Vuitton provides the personalized products door to door. But if anybody has standard size or happy to buy any accessories like wallets, belts, they can visit the Louis Vuitton outlets and discover the product

Personnel Differentiation:

Louis Vuitton's staff is one of the highly paid personnel who is encouraged to produce the products with highest expectations of quality. Louis Vuitton's management provides complete training time to time to all or any the staff members to meet the standard which is making Louis Vuitton the well known luxury make of the planet earth.

Channel Differentiation:

The company market segments its product through its stores, top quality departmental stores throughout the world, which allows it to control product quality and costing. In addition, it allows LV to prevent counterfeit products getting into its distribution programs. Louis Vuitton has neither discount sales nor any duty-free stores. Furthermore, the company distributes its products through an individual online shop, eluxury. com. Louis Vuitton retailers are found in several countries around the globe.

Image Differentiation:

Louis Vuitton has the strong reputation as it is the company of LVMH group possessed by Bernard Arnault. The Louis Vuitton company carefully cultivates a superstar pursuing and has used famous models and stars such as Jennifer Lopez & most just lately Madonna in its marketing promotions for creating the image of brand of celebrities and top quality people.


The Giorgio Armani brand owned and run by the founder custom Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes or templates and developments. It sustains the aura of a real luxury brand. Not only has Giorgio Armani become one of the most respected and known brands in the style and luxury brand industry, it is also one of the very most highly appreciated fashion companies in the world with a value of practically 3 billion Euros.

Brand strategy

Giorgio Armani with its iconic popularity amongst the elite of the contemporary society extend its brand. Today the Armani brand structures encompasses one corporate brand and five sub-brands, each catering to different packages of focus on customers with different prices.

Price strategy

Armani's business into a just a little lower market segment. This basically suits the segment of people who desire to wear Armani clothing but cannot spend the money for ultimate signature line, or to those who crave to add extra products to their existing portfolios. The Armani Collezioni brand, with a price point of almost 20% less than the main line, provides a fantastic line of affordable fashion.

Personnel Differentiation:

Whenever you enter in to any Giorgio Armani store, the personnel will welcome you more excitedly and present you the entire VIP protocol. A lot of the staff employed in Giorgio Armani factories and shops are young not more than 30 years which makes Giorgio Armani to explore and design the most effective and attractive products.

Channel Differentiation:

Armani today utilizes about 4, 700 employees and has 13 factories around the world. It has nearly 300 stores in 36 countries. Giorgio Armani is providing its products through its stores and e market like. Giorgio Armani is also offering the center to buy online but it is merely for USA.

Image Differentiation:

Giorgio Armani is the mark of luxury goods and VIP lifestyle. Most of the time, Hollywood stars and actresses are located in the boutique of Giorgio Armani which is also making the image of Giorgio Armani as the brand of celebrities. Armani 's advertising campaigns generally features Top stars such as Megan Fox, Cristiano Ronaldo.

http://www. slideshare. net/naveedtaji/differentiation-strategies-of louis-vuitton-and-giorgio-armani

http://www. venturerepublic. com/resources/Giorgio_Armani_-_the_ultimate_fashion_brand. asp

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