Have you ever thought of finding your place in life? Most probably, you’ve got an issue about which you’re passionate. Perhaps, you’d like to get a new promising job or get a good raise in the position you’re currently occupying. Well, to reach any of these goals you require winning an argument. You can do this by simply making the most of persuasion.
Each time you make an attempt to convince somebody, you’re simply trying to do one of the following things. First, you may be trying to persuade people that your personal truth is the only truth in the world. Perhaps, in this case you imagine staying in a courtroom, where the prosecutor is doing his best to persuade the jury that your defender is guilty and deserves severe punishment. Secondly, you may try to urge a person to act: to ride to school, find a job, change a policy and so on.
It doesn’t matter whether you’re going to write or speak, anyway when it comes to convincing someone, you’re bound to make use of rhetoric. That’s an ancient art of effective speaking and writing. Since the glorious time of Aristotle, three major elements of persuasion have been being used. These are logos, ethos and pathos. So, if you’re eager to become skilled in the art of persuading anybody, you can’t overlook logos ethos pathos. Let’s start with ethos.
The unique persuasive technique of ethos traditionally deals with ethics. With the help of the ethical appeal speakers and writers try to persuade their audience they’re a fully credible source. People listen to and believe the personalities who they believe are absolutely ethical. Just being an expert in a particular topic is often enough to enjoy sufficient credibility. For the rest of us, we need to do our best to persuade the audience. Let’s cycle through typical examples of ethos.
A CEO speaks to his employees regarding topics relevant to the company.
A student is arguing against the audience. In this introduction, he gives an emphasis to the fact that he’s a straight A-student and his mom is a teacher.
Luther King quoted Lincoln, standing in front of the Lincoln Memorial. Furthermore, he quoted the United States Constitution.
Now, let’s see how to make the most of ethos for your persuasion:
The given persuasive technique mostly deals with reasoning and logic. This appeal suggests citing statistics and facts. Furthermore, you’re expected to cite authorities on the subject and make logical analogies.
Let’s look through some good examples of logical reasoning or in other words – logos.
An anti-smoking paper unveils that cigarette smoke features up to 4,800 chemicals, and 69 of them provoke cancer.»
Two key studies from military intelligence experts have already warned our chiefs as for the dangerous national security issues of the climate crisis. Hundreds of millions of climate refugees might destabilize nations across the globe. Several days ago, 27 senior statesmen as well as retired military readers warned of the approaching national security threat, we can call energy tsunami. The loss of access to foreign oil would trigger that threat. Meanwhile, the Iraqi war keeps going, and the war in Afghanistan is getting worse.
Of course, you’re eager to derive huge benefits from your logos. The tips here below should help you:
The convincing technique of pathos makes the most of the emotional appeal. Writers and speakers make use of pathos in order to gain sympathy from their audience.
It’s time to cycle through persuasive examples of pathos.
Hilary Clinton told in 2008: «Though we failed to shatter that extremely hard glass ceiling, thanks you for making 18 million cracks there.»
From an ad for the Pedigree Adoption Drive: Let’s introduce Otis. He’s used to living in a shelter, where he sleeps almost all the time. Otis starts wagging his tail each time people walk by. They leave, but he waits persistently and also recalls the smell of his former home and a squirrel he was chasing. Having thought enough, Otis gets tired and gets back to his sleep.
If you’re interested in making your persuasion more powerful, make use of these techniques:
As you see, to become a true persuader, you should make the most of logos ethos pathos. In the beginning, use ethos for setting up your credibility. Employ logos to prove your idea, and end up with pathos, charging your audience with the right emotions.
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