Cover letters are far more important than many people think. Somepeople will say that resume is enough to make a decision abouttaking or not some person on a job position. However, this is nottrue. Cover letter is a perfect place to show your passion for ajob and describe why are you a perfect candidate for a specificjob position. Here are some main advices that you can use towrite an effective cover letter:
What you can do to stand out from the crowd of applicants is topropose something useful form the company. For example, this canbe the specific way of improving workflow or a way to increasesales. However, don’t open all of your “know how” before you getthe job – just the part of it. Emphasize the specific interestprecisely to the company - the employer does not need to knowthat you are sending out dozens of resumes with similar lettersto other companies which may be his competitors. Show that youare a real person who has personal qualities valuable in theteam, or you can say that you loved the products of the companyeven before the job posting was opened. Go with the SMARTprinciple, which has 5 components. Be Specific – don’t use commonexpressions and phrases about anything. Better write less textbut sensible. Be measurable - do not forget about the power ofnumbers. For example, "At the previous job I increased my sales"is not the best example, while "Sales and profit at my previousjob were increased by 25%" is perfect. Use the Attainableprinciple - promise only what you can do. If you promise toomuch, the employer will decide that you are a liar at the stageof reading. Even if he takes you, he will soon fire you for notfulfilling your promises. Be relevant - all information in thecover letter must be important and relevant to the employer. Heshould not jump over uninteresting paragraphs. If you put forwardany suggestions in your letter, then indicate the time frame forwhich you will achieve the result – be Time-Bound.
The cover letter for resume example includes such parts as:
You should understand that all the parts except the part whereyou describe your motivation, are the clichés created bysuccessful candidates for many years of practice. They arestandard, obvious and are the part of the etiquette whencommunicating through cover letters. Each part of the lettershould not exceed one or two sentences and should be writtenstrictly from the new paragraph with indent.
There are several common mistakes that can ruin your cover letterand fail the effect of it. Here are the things that you shouldavoid:
Avoid general greetings. Try to ensure that anyone who reads yourcover letter understands that you have carefully studied theinformation about the company. First, refer to the person whowill think about your candidacy without using creepyconstructions like "Dear HR-employee". On many sites with thespecific information about the company (as, for example, onLinkedIn), it is indicated who posted the vacancy, so it is notdifficult to find the contacts of the recruiter.
You should not also use narrowly specialized jargon. People whoreview responses may not always be familiar with such specificterms. The good idea is to ask friends from various businesssectors to find out what might embarrass the potential employer.
Remember that the cover letter should be 10 seconds long. Thatmeans that your interviewer should be able to go through it in 10seconds. Unfortunately, many people often include absolutely allprojects and experiences in their cover letter. It is totally notright. Such letters show a total misunderstanding of the jobposition and role in the company. Try to write a small butinformative and useful cover letter with only qualitativeinformation. Think about your qualities and experience that canbe useful for the specific job position and use it to write aperfect cover paper.
The style of your cover paper should always correspond to thecorporate culture of the company where the specific job positionis. If you don’t know the exact qualities of the specificcorporate culture, you should always use the business style,because it is the most universal. For most engineering, medical,banking, consulting and other employers, the business style iswhat they use in their communications. It is perfect forninety-five percent of vacancies posted on the Internet. Businessstyle is characterized by the easiest and informative form of theletter: a simple structure and terminology, the absence ofcomplex sentences. If the remaining five percent is your case –you should allow more free and emotional treatment. Here are thegroups of companies that don’t need a business style:
Basically, there are for types of the letters that are connectedto the cover letter, such as the Letter of gratitude, the Letterof rejection, the Letter of Confirmation, and an inquiry. In theletter of gratitude people thank the employer for the time he hasgiven at the interview. Letter of rejection is useful when youget the other job, but what to be in touch with the HR manager.Here you politely inform the employer that you are giving up theproposed position. The Letter of Confirmation is the opposite –here you inform the employer that you are ready to occupy yourproposed position. Finally, an inquiry’s purpose is to ask theemployer for a list of vacancies that are open in the specificcompany.