Kudler Fine Foods Case Study Essay

Kudler Fine Foods is an high end specialty super market and opened June 18, 1998 by Kathy Kudler. Kudler provides three several locations inside the San Diego area and they are; La Jolla, De Mar and Encinitas. The businesses offer their particular consumers both imported and domestic products from the following departments; bakery, packaged foods, meats, produce, and dairy products. "Kudler's mission should be to provide consumers with the greatest selected foodstuff, wines, and related requires in an unparalleled consumer environment" (Kudler, Mission Statement, 08, 2).

Within the last few years Kudler Fine Foods offers experienced significate growth and has become aimed at expanding the assistance offered, improving the performance of their procedures, and increasing the customers purchasing pattern. In order for the company to do this Kudler must first recognize the type of marketing strategies and tactics had to promote the company's successful launch of this new service. From this paper the marketing strategies and tactics will probably be outlined and discussed. Additonal areas of required marketing study will be identified and the importantce of competitive intelligence will be discussed since it relates to their particular marketing strategy and tactics.

Market Research

Marketing research is very important to a firm when creating a marketing business plan for the new product or service. Marketing research can be view and defined as the process of gathering and recording information concerning consumers, rivals, and the marketplace. Once all of the infromation is usually gathered and recorded it should be analyzed inorder to get an accurate and successful promoting plan developed. The information is important because it determines what section of the populace will buy th...

... d strategies. Marketing study needs to be done at different intervals through the introduction of Kudler's new services to its buyers. Reconducting the marketing study needs completed maintain all their loyalty also to obtain infromation about the marketplace to make sure that they are continuing to meet their customers demands. If this store continually meet and exceed it is customer's objectives it will continue to be one of the most effective stores in this San Diego region.


Kudler (2008). Kudler, Objective Statement. Recovered September 14, 2010, coming from University of Phoenix Internet site: http://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htm

Kudler (2008). Kudler, Sales & Marketing. Gathered September 18, 2010, by University of Phoenix Web site: http://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM001.htm

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